Conduit Commerce

What Conduit Commerce does

Conduit Commerce is an AI-powered B2B commerce platform that connects and automates the workflow of selling physical goods online. Founded in 2022 by Rohan Shah and Rahul Sinha, the company targets wholesale distributors, brands, and suppliers—primarily in flooring, furniture, entertainment, gifts, and electronics—after operating in stealth for three years before a March 2026 public launch. The platform integrates directly with enterprise ERP (Microsoft Dynamics, NetSuite, SAP, Oracle), CRM (Salesforce, HubSpot, Pipedrive), e-commerce (Shopify, BigCommerce, WooCommerce, Magento), and support systems (Zendesk, Intercom, Front) to build a unified intelligence layer over fragmented back-office systems.

At the core is an Agentic Orchestration Layer that monitors inventory, orders, and fulfillment in real time and triggers automated workflows when thresholds are breached. CoPilot AI drafts replies, quotes, and proactive outreach grounded in live ERP data, while modular products—Core OS, Wholesale Portal, Retailer Management, CoPilot AI, and E-Commerce/Dropshipping—cover self-serve ordering, fleet-wide MAP compliance, and turnkey dealer storefront deployment. The March 2026 acquisition of Wally extended the platform into TikTok Shop and creator-led commerce.

Conduit generates revenue through modular subscription SaaS priced per retailer account rather than per seat, with multi-year contracts and implementation included. Go-to-market is enterprise direct sales, driven primarily by Calendly demo bookings and sales-assisted discovery. Named enterprise customers include Alliance Entertainment ($100M+ GMV unlocked via dropship), Stark Carpets (100+ dealer storefronts), Universal Music Group, Sansar Global, and Vinyl.com. The company is SOC 2 Type II certified, GDPR and CCPA compliant, and venture-backed by Susa Ventures, First Round Capital, Box Group, Night Ventures, Backwards Capital, and Good Friends VC.

Name

Conduit Commerce

Legal name

Conduit Commerce, Inc.

Website

https://conduitcommerce.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Conduit Commerce is an AI-powered B2B commerce platform serving wholesale distributors, brands, and suppliers selling physical goods. It integrates ERP, CRM, and pricing systems and uses CoPilot AI to automate quoting, ordering, proactive outreach, and dealer network management across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Per Account Pricing: Conduit is priced per retailer account. Customers pay based on the size of their retailer network, not the number of internal users. No platform fees, setup charges, or surprise add-ons. Pricing scales with business network size.
2. Product Modules: Modular pricing across Core OS (operational backbone), Wholesale Portal, Retailer Management, CoPilot AI layer, and E-Commerce/Dropshipping. Each module provides specific capabilities with implementation included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Conduit Commerce is an AI-powered B2B commerce platform that connects and automates everything involved in selling physical goods online. It integrates a customer's ERP, WMS, OMS, CRM, and pricing systems into a unified intelligence layer, then layers a CoPilot AI (drafts replies and quotes using live data), an agentic orchestration engine (triggers workflows on inventory, shipment, or payment events), a self-serve wholesale portal, retailer management tools, and dropshipping/e-commerce syndication. The product is sold as modular, per-account SaaS subscriptions to wholesale distributors, brands, and suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Core OS

Quantifiable outcome

• 16 hours saved per month per team; reps reply to inquiries in minutes instead of hours
• +12 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability8 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• WallyflagshipStrategic or Co-development Partner · 25 March 2026Acquired by Conduit Commerce in March 2026. Wally is a powerful tool extending Conduit's integrations with TikTok Shop, enabling merchants to fulfill demand through creator-led channels. Critical infrastructure addition for social commerce GTM.
• Microsoft DynamicscoreTechnology or IntegrationERP integration partner. Full ERP connectivity for inventory, pricing, and order data. Sync live data to build accurate quotes instantly without manual entry. Used by Alliance Entertainment for real-time API integration.
• NetSuitecoreTechnology or IntegrationERP integration partner. Real-time sync for inventory levels, pricing tiers, and order management. Turn buyer inquiries into NetSuite-ready orders in seconds.
• ShopifycoreTechnology or IntegrationE-commerce platform integration. Turnkey Shopify deployment for retailers without existing storefronts. Supported across Retailer Management and E-Commerce/Dropshipping modules.
• SalesforcecoreTechnology or IntegrationCRM integration partner. Sync account, contact, and opportunity data to automatically log all new buyer interactions and keep reps focused on selling.
• BigCommercecoreTechnology or IntegrationE-commerce platform integration. Supported for automated product data syndication and dropshipping across BigCommerce-powered storefronts.
• TikTok ShopflagshipTechnology or IntegrationSocial commerce platform integration enabled through Wally acquisition. Enables merchants to fulfill demand through creator-led channels growing at 100%+ annually.
• OraclecoreTechnology or IntegrationERP integration partner. Enterprise ERP connectivity for large-scale operations. Handle complex pricing agreements and high-volume routing across entire supply chain.
• SAPcoreTechnology or IntegrationERP integration partner. Enterprise ERP connectivity for large-scale distribution. Power global sales by syncing complex product matrices and enterprise pricing.
• RFMS ERPcoreTechnology or IntegrationIndustry-specific ERP for flooring distributors. Instantly verify roll availability, cuts, and dealer pricing directly from core system.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Others

• Klaviyo: Klaviyo is a marketing automation and customer data platform that has expanded into AI-driven commerce workflows for B2C and B2B merchants. While not a direct competitor, Klaviyo's push into commerce AI overlaps with Conduit's CoPilot-driven automation value proposition.
• HubSpot: HubSpot is a CRM and sales platform that has been aggressively adding AI capabilities (Breeze AI) for sales automation and customer engagement. While CRM-first rather than commerce-first, HubSpot competes for the same sales team wallet with AI-driven outreach and quoting.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a large enterprise commerce platform with native Einstein AI agents and CRM integration. It serves B2B and B2C merchants at scale and represents a broad incumbent threat as AI capabilities expand natively within the Salesforce ecosystem.

Emerging players

• Faire: Faire is a B2B wholesale marketplace connecting brands and retailers, with growing technology tools for order management and inventory sync. It overlaps with Conduit's retailer-distributor connection layer, though via a marketplace model rather than SaaS infrastructure.
• Gorgias: Gorgias is an AI-powered helpdesk and customer support platform purpose-built for e-commerce merchants. It overlaps with Conduit's CoPilot inquiry response and routing capabilities, especially for distributors handling high volumes of buyer and retailer inquiries.
• Spark Shipping: Spark Shipping is a dropship automation platform for distributors and suppliers, providing product data feeds, inventory sync, and order routing to retailers. It directly addresses the same dropship enablement use case as Conduit's E-Commerce/Dropshipping module.

Direct peers

• BigCommerce: BigCommerce is a headless and B2B commerce platform targeting merchants selling physical goods across multiple channels. It offers similar B2B features (price lists, customer groups, quote management) and integrates with the same ERP and commerce ecosystem as Conduit.
• Shopify: Shopify Plus and Shopify B2B serve wholesale distributors and brands selling physical goods online, including the Handshake B2B wholesale platform. Shopify is the most direct competitor to Conduit for SMB and mid-market B2B commerce, and now bundles AI capabilities through Shopify Magic and Sidekick.
• OroCommerce: OroCommerce is a B2B-focused commerce platform built specifically for distributors, manufacturers, and brands selling to business buyers. It addresses the same core pain points as Conduit around custom pricing, quote management, and multi-organization buyer workflows.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise commerce platform used by large B2B distributors and brands. It offers deep customization and ERP integration capabilities comparable to Conduit's positioning for complex B2B physical goods workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conduitcommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conduit Commerce