RFMS

What RFMS does

RFMS is a Tuscaloosa, Alabama-based vertical SaaS provider of ERP and business management software purpose-built for the floor covering industry. Founded in 1984 and now operating as a wholly-owned product line of UK-incorporated Cyncly (Consilio Mid co Limited), RFMS centralizes accounting, product and inventory management, order entry, sales reporting, scheduling, CRM, and project management for flooring dealers and installers across production builder, commercial, multi-family, and residential segments. The platform's core proposition is domain specialization — workflows, data models, and integrations designed specifically for flooring operations rather than adapted from generic ERP templates.

The product architecture is a cloud-hosted modular SaaS delivered in four subscription tiers (Core, Professional, Advanced, Enterprise) and augmented by six optional add-on modules: BidPro for bid management and margin control, Schedule Pro for installation scheduling and installer payroll, Project Manager for commercial/builder project consolidation, Enterprise Manager for security and role-based access control with Active Directory integration, Direct Deposit for NACHA-compliant electronic payments, and NHMS (New Home Management System) for production home buyer selection. Integration surface includes tiered API access (Basic/Advanced/Enterprise) and native Zapier support, with related Cyncly flooring products such as Measure Desktop and JobRunner extending the workflow into estimating and field measurement.

RFMS operates on a recurring subscription revenue model supplemented by professional services for implementation, training (via Cyncly Academy), and customer success. Pricing is quote-based and not publicly disclosed. Go-to-market is consultative enterprise field sales with territory-mapped Account Executives and Account Managers, complemented by content marketing, industry events, customer testimonials, and demo-driven bottom-of-funnel conversion. The product sits within Cyncly's broader portfolio serving 12,000+ customers across 23 countries and 43 offices, though RFMS-specific revenue, headcount, and growth metrics are not separately disclosed in the available sources.

Name

RFMS

Legal name

Consilio Mid co Limited

Website

https://rfms.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

RFMS is a Tuscaloosa-based vertical SaaS ERP platform purpose-built for the flooring industry, providing accounting, inventory, scheduling, estimating, and project management to dealers and installers across builder, commercial, multi-family, and residential segments, operating as a product line of Cyncly.

Ownership category

akta.pro rank

Product category

Vertical Industry ERP Software

NAICS

Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

Keywords

• Flooring ERP software
• Business management software
• Inventory management
• Order entry software
• Bid management

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Software (SaaS): RFMS operates on a subscription/SaaS model with tiered packages (Core, Professional, Advanced, Enterprise). Customers pay recurring fees for access to the platform, cloud hosting, maintenance, support, and updates. The flexible subscription approach allows customization as businesses grow.
2. Professional Services: Implementation, setup, training, and consulting services provided to customers. Includes Academy training and Customer Success Plans.
3. Add-on Modules: Additional modules such as BidPro, Schedule Pro, Project Manager, Enterprise Manager, Direct Deposit, and NHMS extend core functionality at additional cost, enabling upsell and land-and-expand revenue dynamics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RFMS provides a unified flooring operations and ERP software platform specifically designed for the floor covering industry. The platform centralizes accounting, product management, inventory, order entry, sales reporting, and project management into a single integrated system, sold via tiered subscription (Core, Professional, Advanced, Enterprise) with optional add-on modules for bid management, scheduling, project management, security, electronic payments, and new home selection.

Product overview

RFMS (Retail Floor Management Systems) is a unified flooring operations and ERP software platform under Cyncly. The core offering is RFMS ERP / RFMS Core, which provides comprehensive business management for floor covering businesses. The platform follows a modular subscription architecture with four tiers: Core (basic ERP features including Order Entry, Sales Reports, Products & Inventory, BidPro, Schedule Pro, Accounting & HR, Basic API, and Zapier), Professional (adds B2B Ecommerce, Inventory Batch Allocation, Contract Pricing, Direct Deposit, Store-Specific features, and Mobile Apps), Advanced (adds Enterprise & Project Manager and Mobile Work Orders), and Enterprise (adds Inventory Move, Warehouse Mobile unlimited, Mobile Work Orders unlimited, NHMS, Multi-DB User Access, and Enterprise API). RFMS Core is enhanced by five optional add-on modules: BidPro for advanced bid management and pricing control, Schedule Pro for installation scheduling and payroll, Project Manager for commercial/builder project consolidation, Enterprise Manager for security and auditing with Active Directory integration, Direct Deposit for electronic payments, and NHMS for new home buyer selection management. Related products in the Cyncly flooring portfolio include JobRunner for bid/project/financial management and Measure Desktop for flooring efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• BidPro: Bid management, pricing control, and bid flexibility tools for flooring businesses
• Schedule Pro
• Project Manager
• Enterprise Manager
• Direct Deposit
• NHMS (New Home Management Systems)

Products and services

• RFMS ERP (RFMS Core)

Quantifiable outcome

• Increased profitability through reduced estimating errors and streamlined processes
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QFloors: QFloors is a direct competitor offering business management software purpose-built for flooring retailers, dealers, and installers — covering estimating, order entry, inventory, and accounting with very similar feature overlap to RFMS.
• Measure Square: Measure Square provides estimating and takeoff software specifically for flooring and countertop dealers, overlapping with RFMS Measure Desktop and BidPro modules on the flooring measurement and pricing workflow.
• FloorForce: FloorForce offers digital marketing, website, and lead-management solutions for flooring retailers, intersecting with RFMS's CRM and B2B ecommerce functionality in the flooring dealer buyer journey.

Broad incumbents

• Cyncly (parent): Cyncly is the parent company unifying RFMS with kitchen/bath, furniture, and windows/doors/glass ERP brands under one platform, and the broader strategic context shaping RFMS's roadmap, pricing, and capital allocation.
• Acumatica: Acumatica is a cloud ERP platform with industry editions including construction and distribution; it represents the generic cloud-ERP incumbent that increasingly competes with vertical specialists like RFMS.
• NetSuite (Oracle): NetSuite is a broad cloud ERP used by mid-market distributors and retailers, including flooring wholesalers/dealers; it competes with RFMS where buyers prefer a generic platform with vertical configuration over vertical-specific software.
• Epicor: Epicor provides industry-specific ERP for distribution, manufacturing, and retail — including building products distribution adjacent to flooring — representing a broad ERP incumbent with vertical depth that competes for mid-market flooring businesses.

Emerging players

• BuilderMT: BuilderMT provides workflow and business management software for residential production builders, overlapping with RFMS's Project Manager and NHMS modules in the builder-segment workflow.
• Foundation Software: Foundation Software offers accounting and project management for construction contractors, including specialty/trade contractors, comparable to RFMS in serving contractor back-office workflows but for a broader construction vertical.
• ServiceTitan: ServiceTitan is a vertical SaaS platform for trades businesses (HVAC, plumbing, electrical), demonstrating the playbook RFMS applies to flooring dealers and installers with comparable field service, scheduling, and back-office workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RFMSinc
• YouTubeyoutube.com/channel/UCLdzDpMLxCOOkZ0-IBDroUQ
• Facebookfacebook.com/rfms.software
• LinkedInlinkedin.com/company/cyncly
• Instagraminstagram.com/cynclyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFMS