COBNB

What COBNB does

COBNB Sdn Bhd is a Kuala Lumpur-based short-term rental and property management company founded in 2017 by SW Tan and Glenn Wong. The company operates a full-service Airbnb-style property management model in Malaysia, offering end-to-end services including listing creation and optimization across major OTAs (Airbnb, Booking.com, Agoda), dynamic pricing, guest handling, cleaning and maintenance coordination, tenant screening, and financial reporting. COBNB serves three primary customer segments: private property owners seeking to monetize residential units without day-to-day operational burden, property developers requiring professional short-stay operators for new developments, and—increasingly—medical tourism and premium hospitality clients through sub-brands Novo Reserve by COBNB and COBNB+.

The company's underlying technology platform, the Short Term Rental Management System (STRMS), provides workflow automation, pricing optimization, and financial analytics. COBNB+ is its proprietary mobile application, described as Malaysia's first property management mobile app, enabling owners to monitor bookings, income, and property status in real time. The company complements managed services with adjacent revenue lines including a renovation and decoration sub-brand (Reno & Deco By Cobnb), a co-living offering (Co-Living by COBNB), long-term rental management, and direct booking through its own platform (cobnb.com.my). The company has been self-funded by its two co-founders since inception, with no external venture or institutional capital disclosed.

COBNB's go-to-market combines direct outreach to individual property owners (via website, phone, and WhatsApp), channel partnerships with OTAs, and developer appointments that lock in bulk supply. Notable operator appointments include GBD Land's Skylon (COBNB+ flagship, 2026), Warisan Tradisi's The Skies Kuala Lumpur (2025), Arte Corp's Arte Solaris (2025), and Setia Awan's Astrum Ampang (2025), alongside a 2024 medical tourism partnership with Gleneagles Hospital Kuala Lumpur. The company has earned APICTA 2019 Startup of the Year and Booking.com Top Performing Home Partner 2023 recognition.

Name

COBNB

Legal name

COBNB SDN BHD

Website

https://cobnb.com.my

Company type

Private

Founded year

2017

Operating status

Operating

Short description

COBNB is a Malaysia-based short-term rental property management company founded in 2017 that operates a full-service Airbnb management platform across Kuala Lumpur, managing 500+ properties via proprietary STRMS technology and a first-in-Malaysia owner mobile app, serving private property owners, property developers, and medical tourism clients.

Ownership category

akta.pro rank

Product category

Short-Term Rental Property Management

NAICS

Traveler Accommodation (7211)

SIC

Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Co-Hosting & On-the-Ground Host Support (THAMAKAB)

akta.pro secondary industries

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Owner Services, Reporting & Portfolio Administration (THAMAKAI), New-Listing Onboarding, Setup & Launch Services (THAMAKAO), Vacation Rental Maintenance & Vendor Management (BPAJAIAM)

Keywords

• Short-term rental management
• Airbnb property management
• Vacation rental services
• Co-living management
• Property renovation services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Full-service short-stay management where COBNB handles all aspects of property management including tenant screening, maintenance, guest handling, and listing optimization. Property owners earn rental income while COBNB takes a commission.
2. Renovation and Decoration Services: Property conversion services transforming bare units into Airbnb-ready spaces, including interior design, furnishing, and professional photography
3. Co-living Management: Modern shared housing management including tenancy management, rental collection, utility monitoring, cleaning, and maintenance services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

COBNB provides full-service short-term rental and property management services to property owners in Malaysia, handling the entire value chain from listing creation and dynamic pricing on OTAs to guest communication, check-in/check-out coordination, cleaning, maintenance, and financial reporting. The company also offers co-living management, long-term rental management, and renovation/decoration services that convert bare units into Airbnb-ready properties. Revenue is generated through management commissions on rental income and fees for renovation, furnishing, and professional photography services.

Product overview

COBNB is a Malaysia-based short-term accommodation and property management company that offers a unified platform for property owners to maximize rental income. The core product is the COBNB+ mobile app, described as Malaysia's first property management app enabling real-time monitoring of rental businesses. The service portfolio includes Short Term Rental Management (full-service guest handling, listing optimization, pricing strategies), Long Term Rental Management, and Co-Living by COBNB (shared housing with common areas). COBNB also provides Renovation and Decoration services to convert bare units into BnB-ready properties. The company operates premium sub-brands including COBNB+ Premium Hospitality (offering L'Occitane amenities) and Novo Reserve (medical tourism accommodation). COBNB manages a portfolio of luxury properties including Zoo Villa, KL Gateway Penthouse, and various serviced apartments across Kuala Lumpur. The company integrates with major OTA platforms (Airbnb, Booking.com, Agoda) for property listings and leverages workflow automation, pricing analytics, and financial analytics through their Short Term Rental Management System (STRMS).

Differentiator

Problem solved

Functional benefit

Brands

• COBNB+: Premium hospitality brand launched in 2026, featuring L'Occitane en Provence hotel amenities for upscale short-term rentals.
• Novo Reserve by COBNB
• Reno & Deco By Cobnb
• Studiobnb By Cobnb

Products and services

• Short Term Rental Management Full-service short-stay property management including listing optimization, pricing strategies, guest communication, check-in/check-out management, cleaning, and maintenance services for property owners seeking to generate rental income from short-term lets.
• Co-Living by COBNB Modern shared housing solution featuring fully furnished units with specially designed common areas for tenant interaction, offering both short-term rental and long-term lease options with services including rental collection, tenancy management, utility monitoring, cleaning, maintenance, and insurance protection.
• Long Term Rental Management Property management services for long-term rental arrangements, including tenant screening, rental collection, and ongoing property maintenance for owners of residential units seeking traditional lease arrangements.
• Renovation and Decoration Expert renovation and decoration services that transform bare units into BnB-ready properties, including interior design consultation, material and furniture selection, professional photography, and listing creation on OTA platforms, with project examples including Eko Cheras and Arte Plus.
• COBNB+ Mobile App First-in-Malaysia property management mobile application for iOS and Android that allows property owners to monitor their rental business in real-time, manage bookings, track income, and stay connected to their properties anytime, anywhere.
• COBNB+ Premium Hospitality Brand Premium hospitality sub-brand offering hotel-grade short-stay experience with upscale amenities including L'Occitane en Provence toiletries, first deployed at the Skylon Residences development in Bukit Bintang, Kuala Lumpur.
• Novo Reserve by COBNB Premium accommodation sub-brand focusing on medical tourism and high-end hospitality, partnering with Gleneagles Hospital Kuala Lumpur to provide quality accommodation within walking distance of medical facilities, including free shuttle services for patients and families during treatment.

Quantifiable outcome

• Property owners can achieve more than 8% yield on their investments
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• GBD LandflagshipStrategic or Co-development Partner · 28 February 2026Appointed as hospitality partner for Skylon premium development in Bukit Bintang, Kuala Lumpur. Launch of COBNB+ brand with L'Occitane en Provence hotel amenities.
• Warisan Tradisi Sdn BhdcoreStrategic or Co-development Partner · 26 September 2025Appointed as primary short-term rental and co-living operator for The Skies Kuala Lumpur serviced apartment project
• Setia AwancoreStrategic or Co-development Partner · 28 July 2025One of two key property management operators for Astrum Ampang, specifically focusing on duplex units in Tower M
• Arte Corp MalaysiaflagshipStrategic or Co-development Partner · 11 January 2025Luxury short-term stay operator for RM460 million GDV Arte Solaris development in Mont Kiara. Property developer partnership for managing units.
• Gleneagles Hospital Kuala LumpurcoreStrategic or Co-development Partner · 5 July 2024Partnership between Novo Reserve by COBNB and Gleneagles Hospital to enhance medical tourism accommodation. Provides quality accommodation walking distance from hospital with free shuttle services.
• Booking.comcoreChannel Partner/ Reseller/ Distributor · 29 September 2023Key distribution partner where COBNB properties are listed on Booking.com platform. Awarded Top Performing Home Partner 2023 recognition based on properties listed and revenue generated.
• AgodacoreChannel Partner/ Reseller/ DistributorOTA distribution partner for listing properties and reaching travelers booking accommodations in Malaysia
• AirbnbcoreChannel Partner/ Reseller/ DistributorPrimary OTA platform for short-term rental listings. COBNB collaborates with Airbnb SE-Asia representatives and participates in Airbnb economic trend sharing sessions.
• MDEC (Malaysia Digital Economy Corporation)supportingOthersGovernment agency supporting Malaysian tech startups. MDEC CEO Surina Shukri recognized COBNB's representation of Malaysia at APICTA 2019 international awards

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sava: Sava is a short-term rental and serviced apartment management company operating across Malaysia and Southeast Asia, offering end-to-end Airbnb/STR management that directly competes with COBNB in the same regional category and customer segment.
• SweetStay: SweetStay operates as a global serviced apartment and short-term rental aggregator/manager with listings across Asia, competing with COBNB for both managed property owners and OTA-driven guest bookings in similar urban short-stay categories.

Broad incumbents

• Evolve Vacation Rental: Evolve is a North American full-service short-term rental manager offering professional management, owner dashboards, and OTA distribution analogous to COBNB's STRMS + multi-platform listing model, though at a much larger portfolio scale.
• Marriott Homes & Villas: Marriott's Homes & Villas is a global premium vacation rental program backed by a major hotel chain, competing with COBNB+ for upscale short-stay guests and representing the kind of well-capitalized incumbent COBNB may face if it expands regionally.
• Vacasa: Vacasa is the largest US-based full-service vacation rental manager with global operations, offering the same STR management, dynamic pricing, and owner services playbook as COBNB but at vastly larger scale across multiple geographies.
• TurnKey Vacation Rentals: TurnKey provides full-service vacation rental management with technology-enabled owner reporting and guest services in the US market, sharing COBNB's integrated tech + managed-services model but with a US-only footprint.

Others

• Hospitable: Hospitable offers AI-powered short-term rental automation (messaging, pricing, guest management) targeting Airbnb managers, representing the software/automation layer that competes with or could augment COBNB's STRMS stack.
• Hostaway: Hostaway provides a vacation rental management system with channel manager, PMS, and automation tools aimed at professional STR managers, directly comparable to COBNB's STRMS workflow automation capabilities.
• Guesty: Guesty is a property management software platform built for short-term rental managers and hosts, serving as an enabling technology layer comparable to COBNB's proprietary STRMS and COBNB+ mobile app.

Regional players

• iBilik: iBilik is a Malaysia-focused accommodation and room-rental platform primarily oriented toward monthly/long-term stays rather than short-term Airbnb-style listings, operating in COBNB's home market with an adjacent but not directly overlapping product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@staywithcobnb9062
• Facebookfacebook.com/cobnbmsia
• Instagraminstagram.com/cobnbmsia
• TikToktiktok.com/@cobnb.malaysia?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COBNB