Wall For Apricots

What Wall For Apricots does

Wall For Apricots is a creative consulting and interior design studio based in Los Angeles, co-founded by Brady Cunningham and Katy Burgess around 2015. The firm shapes visual language for individuals and brands, with service offerings spanning interior design, creative direction, branding, product design, and packaging. Its core go-to-market is project-based consulting engagements for female founders, residential clients, and commercial brands, complemented by press coverage in Architectural Digest, Vogue, Martha Stewart Living, Sight Unseen, Metropolis, and House & Garden, and inclusion in Sight Unseen's 2018 American Design Hot List.

The business operates two revenue streams. The first is professional services revenue from interior design and creative consulting engagements, with a portfolio that includes residential projects in Los Angeles and Lake Arrowhead, and commercial projects for brands such as Moon Juice, Argent, The Things We Do, and Loom spanning Los Angeles, Washington DC, and New York. The second is direct-to-consumer product revenue through a Shopify storefront (shop.wallforapricots.com) selling the WFA Wallpaper Collection, artist collaboration wallpapers, wallpaper samples, and the Field Day Candle, with shipping limited to the contiguous United States. Marketing is driven by earned media in design publications and an Instagram presence (@wallforapricots).

Wall For Apricots is privately held and bootstrapped, with no disclosed funding, parent company, or external investors. Headcount is reported at 1-10 employees, consistent with a founder-led boutique studio. The underlying technology is minimal: a Squarespace website, a Shopify shop, and standard creative tooling, with no proprietary platforms, AI/ML systems, or data assets identified. Customer acquisition is referral- and reputation-driven, supported by named press features and a stated commitment to supporting female-founded brands and mutual-aid projects.

Name

Wall For Apricots

Legal name

Wall for Apricots

Website

https://wallforapricots.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wall For Apricots is a Los Angeles creative consulting and interior design studio, co-founded by Brady Cunningham and Katy Burgess, offering interior design, branding, and creative direction to female founders, residential clients, and commercial brands, with a Shopify storefront selling its WFA wallpaper collection.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Paint and Wallpaper Retailers (44412), Painting and Wall Covering Contractors (23832)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

Keywords

• Interior design services
• Creative consulting
• Brand identity design
• Wallpaper collections
• Product design services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Creative Consulting & Design Services: Interior design, branding, creative direction, and product design services provided to clients. Revenue generated through project-based fees for design consulting engagements.
2. Wallpaper & Product Sales: E-commerce sales of WFA Wallpaper Collection, artist collaborations, wallpaper samples, and candles through their Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wall For Apricots is a Los Angeles creative consulting and interior design studio that provides interior design, creative direction, product design, packaging, and branding services to residential and commercial clients, with a particular focus on supporting female founders. The studio also sells its own WFA Wallpaper Collection, artist collaboration wallpapers, and Field Day Candle through a Shopify e-commerce storefront, with made-to-order wallpaper and final-sale policies.

Product overview

Wall For Apricots is a creative consulting and interior design studio based in Los Angeles, co-founded by Brady Cunningham and Katy Burgess. The company operates two main offerings: a curated e-commerce product portfolio centered on the WFA Wallpaper Collection (including artist collaborations and wallpaper samples), plus the Field Day Candle lifestyle product; and a comprehensive suite of design services encompassing interior design, creative direction, product design, packaging, and branding. Their interior design work spans residential and commercial projects across Los Angeles, Lake Arrowhead, Washington DC, and New York, while their creative consulting focuses on supporting female founders. The studio's product and service lines are tightly integrated—design services often result in branded products and packaging solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• WFA Wallpaper Collection Signature made-to-order wallpaper collection featuring original patterns and designs created by the Wall For Apricots studio, sold directly to consumers via the studio's Shopify storefront.
• WFA Artist Collaboration Wallpapers Collaborative wallpaper designs created with external artists, expanding the WFA brand's creative reach and sold through the studio's Shopify storefront.
• Field Day Candle Scented candle product sold via the studio's Shopify storefront, representing the studio's expansion into lifestyle and home goods.
• Interior Design Services Full-service interior design for residential and commercial spaces, including residential projects in Los Angeles and Lake Arrowhead, and commercial projects across Los Angeles, Washington DC, and New York.
• Creative Direction Services Creative direction for individuals and brands, shaping visual language across various touchpoints for female founders and founder-led companies.
• Product Design Services Design services for developing and launching new products, including furniture collaborations and lifestyle goods.
• Packaging Design Services Packaging design services for brand products.
• Branding Services Brand identity development and branding services for individuals and companies.

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hygge & West: Wallpaper brand known for designer and artist collaborations (including Sarah Sherman Samuel). Comparable to WFA's WFA Wallpaper Collection and WFA Artist Collaboration line in category, go-to-market, and made-to-order model.
• Decorist: Online interior design service that pairs consumers with professional designers on a project basis. Comparable to WFA on the project-based interior design services model, positioned as a tech-enabled alternative to traditional studios.
• Goodee: Curated marketplace for design-forward home goods with an emphasis on independent makers and values-led brands. Comparable to WFA in aesthetic, customer demographic, and curated e-commerce merchandising.
• Havenly: Online interior design services platform that matches clients with designers for room-by-room or whole-home projects. Comparable to WFA on the interior design services offering, though operating at scale and via a marketplace rather than a single studio.
• The Citizenry: Design-forward direct-to-consumer home goods brand with a values-driven positioning and editorial brand voice. Comparable to WFA on the design-led lifestyle brand identity and DTC e-commerce model, though focused on furniture/textiles rather than wallpaper.
• Sarah Sherman Samuel: Interior design studio with an in-house wallpaper collection (via Hygge & West) and a product/collaboration line. Directly comparable to WFA in mixing residential design services with proprietary and co-designed wallpaper products.
• Jungalow: Jungalow is a lifestyle and interior design brand founded by Justina Blakeney, combining interior design services with a direct-to-consumer product line (wallpaper, textiles, home decor). Most comparable to WFA on the dual services-plus-product model and design-led brand positioning.
• Eyeswoon: Athena Calderone's Eyeswoon is a creative consulting and interior design platform with editorial reach, product collaborations, and a female-aesthetic-driven audience. Closely comparable to WFA on the design-studio-plus-lifestyle-brand blend and reliance on a single visible founder.

Broad incumbents

• Studio McGee: Established interior design studio with a Netflix show, large product line (including wallpaper, furniture, and rugs with partners like Rugs USA and Threshold), and retail partnerships. Comparable to WFA on services-plus-product positioning but operates at significantly larger scale.
• Spoonflower: Custom print-on-demand marketplace for fabric, wallpaper, and home decor with a deep artist/designer community. Comparable to WFA on the wallpaper category and artist-collaboration model, but operates as an infrastructure platform rather than a single studio brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wallforapricots
• LinkedInlinkedin.com/company/wall-for-apricots

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wall For Apricots