Bike-on.com
Bike-On is a U.S. specialty retailer of adaptive cycling and mobility equipment - handcycles, recumbent trikes, adaptive bikes, wheelchairs, and accessories - serving individuals with physical disabilities, veterans, adaptive athletes, and institutional buyers through e-commerce, consultative sales, and a Rhode Island showroom.
- Company typePrivate
- Founded2004
- HeadquartersWest Warwick, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bike-on.com does
Bike-On is a U.S.-based specialty retailer of adaptive cycling and mobility equipment, founded in 2004 in a Rhode Island garage and now operated from a showroom and warehouse at 155 Jefferson Blvd in Warwick, RI. The company sells handcycles, recumbent trikes, adaptive cycles, wheelchairs (everyday, sport, and pediatric), cargo bikes, wheelchair attachments, and accessories sourced from more than 20 authorized brand partners including Maddiline, Catrike, ICE, HP Velotechnik, Tilite, RGK, Top End, Hase, Bowhead, and Batec. Every unit is configured to individual rider specifications covering seating, controls, and electric-assist integration, with 6-8 week lead times on custom builds and an entry-level accessory tier beginning around $329 extending to premium custom handcycles priced above $25,000.
The business operates a hybrid go-to-market combining a direct-to-consumer e-commerce storefront (bike-on.com, running on Squarespace-hosted WooCommerce) with sales-assisted consultation by phone, email, and in-person showroom visits. Pricing is unit-based with optional Klarna installments for consumers and Net 30 purchase order terms for government agencies and educational institutions. Revenue streams are predominantly one-time hardware sales with accessory attach, and the company does not disclose revenue, has no external investors, and has grown organically over 20+ years.
Bike-On serves four primary customer segments: individuals with physical disabilities (particularly spinal cord injury), veterans with service-connected disabilities (supported through a partnership with the U.S. Department of Veterans Affairs for funding navigation), adaptive athletes competing in wheelchair sports, and government or educational institutional buyers. The team's value proposition centers on lived-experience expertise - sales and advisory staff include adaptive athletes with spinal cord injuries - alongside a dedicated grants-and-funding resource library that helps customers access VA programs, charitable grants, and disability-focused foundations.
Bike-on.com firmographics
Firmographics- Name
- Bike-on.com
- Legal name
- Bike-On
- Website
- https://bike-on.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bike-On is a U.S. specialty retailer of adaptive cycling and mobility equipment - handcycles, recumbent trikes, adaptive bikes, wheelchairs, and accessories - serving individuals with physical disabilities, veterans, adaptive athletes, and institutional buyers through e-commerce, consultative sales, and a Rhode Island showroom.
- Ownership category
- akta.pro rank
Bike-on.com industry classification
Industry- Product category
- Adaptive Cycling Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Bike-on.com is headquartered
LocationHeadquarters
- HQ city
- West Warwick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bike-on.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Adaptive Bike and Cycle Sales: Sale of handcycles, recumbent trikes, adaptive cycles, cargo bikes, wheelchair attachments, and wheelchairs. Products range from entry-level to premium custom builds with prices from hundreds to over $25,000. Revenue is primarily one-time hardware sales with occasional accessories.
- Wheelchair Sales: Sale of everyday wheelchairs, sport wheelchairs (basketball, tennis, pickleball), and pediatric wheelchairs. Includes both in-stock items and custom-ordered non-stocked wheelchairs.
- Accessories and Parts: Sale of accessories including handcycle grips, bike trainers, and other equipment to maintain and enhance adaptive cycling equipment.
- Financing Services (Third-party): Offers Klarna payment financing for customers to pay for purchases over time. This is a third-party financing arrangement, not direct revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level adaptive cycles and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range adaptive cycles and wheelchairs |
| Unit Pricing | Multi-year contract | Premium and custom adaptive equipment |
| Transaction based/ take rate | Monthly | Klarna Financing Option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Bike-on.com product offering
Product offeringCore offering
Bike-On is an adaptive cycling and mobility equipment retailer that sells and customizes handcycles, recumbent trikes, adaptive cycles, wheelchairs, cargo bikes, wheelchair attachments, and accessories from more than 20 specialty brands. Every bike is configured for the individual rider's seating, controls, and electric-assist requirements, with prices ranging from roughly $329 for accessories to over $25,000 for premium custom handcycles. The company also helps customers navigate funding through VA partnerships, grants, and disability-focused organizations.
Product overview
Bike-On is an adaptive sports bike retailer offering a comprehensive portfolio of mobility products. The company provides handcycles, recumbent trikes, adaptive cycles, wheelchairs, cargo bikes, wheelchair attachments, and accessories. Products are offered from multiple branded partners including Maddiline, Top End, Tilite, HP Velotechnik, Catrike, TerraTrike, GreenSpeed, ICE, Hase, Azub, RGK, Motion Composites, Quickie/Sunrise Medical, Jetbike, Batec, Bowhead, Stricker, Trivel, Rehasense Paws, and others. The business model combines in-stock inventory with custom builds, and offers financing options through Klarna. Products range from entry-level wheelchairs and trikes under $1,000 to premium custom handcycles exceeding $25,000.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcycles Arm-powered cycles (also known as hand bikes) for riders who propel the cycle with their arms instead of legs. Bike-On distributes handcycle models from Maddiline, Jetbike, Batec, and other manufacturers, with options ranging from off-road and racing to everyday and electric-assist configurations, typically custom-fitted to the rider.
- Recumbent Trikes Three-wheeled recumbent bicycles that allow the rider to cycle in a laid-back, horizontal, low-to-ground position for stability and comfort. Bike-On is an authorized dealer for Catrike, HP Velotechnik, ICE, TerraTrike, GreenSpeed, Hase, Azub, Trident, and others, with entry-level through full-suspension and high-performance models.
- Adaptive Cycles Cycles designed to adapt to fit the specific physical needs of the rider, including customized seating, controls, and electric-assist options. Sourced from multiple specialty manufacturers and configured per rider.
- Wheelchairs Diverse selection of wheelchairs including everyday manual, ultra-lightweight rigid, pediatric, and sport-specific models for basketball, tennis, and pickleball. Distributed brands include Tilite, Quickie/Sunrise Medical, RGK, Motion Composites, Top End, and Hippocampe.
- Cargo Bikes Cargo and family-carrying bikes including step-through, electric, and all-terrain models from Hase (Pino Steps, Gravit City E, Gravit Dust) and other manufacturers, configured to rider needs.
- Wheelchair Attachments and Scooters Attachments and power-assist scooters that connect to manual wheelchairs to enhance mobility and extend the user's range.
- Accessories and Parts Replacement parts and accessories for adaptive bikes and wheelchairs, including Bike-On C5 Handcycle Grips ($329), Wahoo Kickr Snap indoor trainer ($540), and Saris Fluid2 Trainer ($400).
- Maddiline CWX Handcycle
Quantifiable outcome
- Over 20 years of experience serving the adaptive cycling community
Companies that use Bike-on.com
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Bike-on.com technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Bike-on.com partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- AzubcoreBike-On is an authorized dealer for Azub recumbent trikes, offering Azub Fat, T-Tris, T-Trisek, Tricon, Ti-Fly, and Tricon GR models to customers.
- BateccoreBike-On distributes Batec handcycles including Rapid 2, Electric 2, and Scrambler 2 models.
- CatrikecoreBike-On is an authorized dealer for Catrike recumbent trikes including models 700, Pocket, Expedition, Max, Villager, Trail, 559, and Dumont.
- HasecoreBike-On distributes Hase bikes including Pino Steps, Gravit City E, Gravit Dust, Trix, Trigo, Trigo Up, Trigo Nexus, and Trets models.
- HP VelotechnikcoreBike-On offers HP Velotechnik recumbent bikes including Scorpion, Scorpion FX, Scorpion FS, Scorpion Plus, StreetMachine GTE, SpeedMachine, Grasshopper FX, Gekko, and Gekko FX models.
- ICE (Inspired Cycle Engineering)coreBike-On distributes ICE recumbent trikes including Sprint X, Sprint X Tour, VTX, Adventure, Adventure HD, and Full Fat models.
- MaddilinecoreBike-On is an authorized dealer for Maddiline high-performance handcycles including CWX, Carbide3, Pro Evo, XTrail, Race-X/XE, and Sterrato models.
- TilitecoreBike-On distributes Tilite wheelchairs including ZRA, ZR, Z, TRA, TR, CR1, and Aero T models.
- RGKcoreBike-On offers RGK wheelchairs including Allstar Sports, Octane Sub 4, Octane FX, Match Point Tennis, Grand Slam Tennis Series, Elite Basketball Series, and All Court models.
- TerratrikecoreBike-On distributes Terratrike recumbent trikes including Traveller, Tandem Pro, Spyder, Spyder ATC, Rover Tandem, Rogue, Rambler, GTS, and Gran Tourismo models.
- Top EndcoreBike-On distributes Top End sport wheelchairs including Pro Basketball, Pro Pickleball, Pro Tennis, T-5 Tennis, Paul Schulte 7000 Series, GOAT Basketball, Crossfire All Terrain, Athlite, E-Force 3, Force 3, Force RX, and Excelerator models.
- Motion CompositescoreBike-On offers Motion Composites wheelchairs including Veloce, Helio C2, Helio A7, Helio A6, Apex A, and Apex C models.
- Quickie/Sunrise MedicalcoreBike-On distributes Quickie wheelchairs by Sunrise Medical including Quickie 2, QRi, 5R, and Nitrum models.
- BowheadcoreBike-On is an authorized dealer for Bowhead adaptive bikes including Reach, RX, and Rogue models.
- StrickercoreBike-On distributes Stricker products including Micro GX, Lipo Smart, Lomo GX, Lomo 360, Lipo Lomo Pico, Smart Wild, Smart Dynamic, City Kid, City 7, City Youth, City Compact, Crossbike, and Ultra models.
- TiArrowcoreBike-On offers TiArrow bikes including Kebnekaise and Gravel S models.
- Sport-OncoreBike-On distributes Sport-On adaptive bikes including Explorer and XCR models.
- RehasensecoreBike-On offers Rehasense Paws products including Tourer, Cruiser, and City 12 models.
- JetbikecoreBike-On distributes Jetbike handcycles including Alfa Duo, Alfa Mono, and Gamma models.
- Trident TrikescoreBike-On distributes Trident Trikes including Trekker, Tomcat, Titan, Terrain, Stowaway, Spike, Nomad, Half-Pint, and Chameleon Converti-Trike models.
- TrivelcoreBike-On distributes Trivel products including Combi CT, Move Fat, Move City, and E-Azteca Fat models.
- Van RaamcoreBike-On offers Van Raam bikes including the Balance model.
- GreenspeedcoreBike-On distributes Greenspeed recumbent trikes including Magnum XL, Magnum BW, Magnum, GT26, GT20-RS, GT20, Anura, and Aero models.
- Veterans Affairs (VA)coreBike-On partners with the Veterans Affairs to provide adaptive bikes to veterans with service-connected disabilities. They help veterans navigate VA funding and programs to obtain adaptive cycling equipment.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bike-on.com competitors and assessment
Company assessmentDirect peers
- SpinLife: Direct-to-consumer retailer of power wheelchairs, mobility scooters, and adaptive living products. Comparable in online multi-brand mobility equipment distribution and customer segments with mobility needs.
- 1800Wheelchair: Online retailer of wheelchairs, power chairs, and mobility equipment. Comparable in wheelchair distribution, online direct-to-consumer sales model, and overlap with Bike-On's wheelchair product lines (Tilite, Quickie, etc.).
- Adaptivemall: Specialty retailer of adaptive equipment for children and adults with disabilities, including bikes, wheelchairs, and mobility products. Comparable multi-brand adaptive equipment focus and similar target customer segments.
- eSpecialNeeds: Specialty retailer of adaptive and special needs equipment including mobility, seating, and adaptive cycling. Comparable in product categories, customer base, and curated adaptive equipment catalog approach.
- SportAid: Adaptive sports retailer specializing in handcycles, wheelchairs, and adaptive cycling equipment. Comparable in product mix, target customer base (people with physical disabilities), and authorized-dealer model across multiple adaptive brands.
Emerging players
- Bowhead: Direct-to-consumer adaptive e-bike brand targeting active individuals with disabilities. Comparable adaptive product positioning and customer overlap, but competes via DTC rather than multi-brand retail distribution model.
Broad incumbents
- Sunrise Medical: Global manufacturer of wheelchairs and mobility products including the Quickie brand that Bike-On distributes. Comparable product category and overlap through authorized dealer relationships, but at a vastly larger scale with proprietary manufacturing.
- Permobil: Major manufacturer of power wheelchairs, manual wheelchairs, and seating & positioning products. Comparable in wheelchair and mobility category but operates as a large-scale manufacturer with both direct sales and distributor networks.
- Invacare (now Motion Composites parent context): Established manufacturer of wheelchairs, mobility scooters, and home medical equipment. Comparable product overlap in manual wheelchairs and home mobility, with both dealer and direct distribution models.
Others
- Rehasense: Manufacturer of mobility and adaptive equipment whose Paws product line Bike-On distributes. Comparable product category (adaptive tricycles and mobility aids) and overlapping customer segments; functions as a supplier and adjacent market participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bike-on.com social profiles
Digital presenceBike-on.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bike-on.com leadership team
Management profileNumber of profiles
Bike-on.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bike-on.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bike-on.com
What does Bike-on.com do?
Bike-On is an adaptive cycling and mobility equipment retailer that sells and customizes handcycles, recumbent trikes, adaptive cycles, wheelchairs, cargo bikes, wheelchair attachments, and accessories from more than 20 specialty brands. Every bike is configured for the individual rider's seating, controls, and electric-assist requirements, with prices ranging from roughly $329 for accessories to over $25,000 for premium custom handcycles. The company also helps customers navigate funding through VA partnerships, grants, and disability-focused organizations.
Is Bike-on.com a public or private company?
Bike-on.com is a private company. It is currently operating.
When was Bike-on.com founded?
Bike-on.com was founded in 2004. It employs 11 to 50 people.
Where is Bike-on.com based?
Bike-on.com is headquartered in West Warwick, United States, in the North America region.
How does Bike-on.com make money?
Four revenue lines are on record. Adaptive Bike and Cycle Sales are the primary driver. The others are wheelchair Sales, accessories and Parts and financing Services (Third-party).
Who are Bike-on.com's main competitors?
Direct peers on record are SpinLife, 1800Wheelchair, Adaptivemall, eSpecialNeeds and SportAid. Bowhead is listed as an emerging player. Broad incumbents are Sunrise Medical, Permobil and Invacare (now Motion Composites parent context). Rehasense is listed as an others.
Does Bike-on.com have an API?
No public API is recorded for Bike-on.com.
What industry is Bike-on.com in?
Bike-on.com's product category is Adaptive Cycling Equipment. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 336991 and its SIC code is 3751.