Aaløse Marketing ApS

What Aaløse Marketing ApS does

Aaløse Marketing ApS is a Danish private limited company (ApS) founded in 2002 and headquartered in Roskilde, Denmark. The company operates as a B2B telemarketing and appointment-setting firm, providing relationship-based outbound calling services to enterprise clients. Its primary function is to conduct one-to-one dialogues with C-level and other decision-makers at target companies, qualify leads, and book meetings for clients' sales teams. The company primarily targets Danish Top 500 companies and operates exclusively within the Danish market, with a focus on enterprise B2B sales cycles that require outreach to senior decision-makers.

Aaløse Marketing's product portfolio comprises three offerings: (1) Mødebooking/Telemarketing Services, the core offering focused on booking qualified meetings with decision-makers; (2) Online Business Intelligence Løsning, a dashboard platform that combines customer dialogue data with Danish Central Business Register (CVR.dk) information to provide real-time market insights; and (3) Enneagrammet, a personality communication framework used since 2007 to inform team communication approaches. The platform integrates with CVR.dk for business data and delivers reports in formats suitable for client CRM import. A customer login portal provides report access to existing clients.

The company generates revenue through professional service fees for B2B telemarketing and meeting-booking engagements. It is led by Mads Månsson (CEO / Adm. Direktør) and Thomas Aaløse (Partner & Sales Manager), and operates with a small team of 1-10 experienced professionals with high tenure, including multiple 10- and 20-year anniversaries and over 100 years of combined industry experience. The company is privately held with no external funding or parent company, and serves enterprise clients including Devoteam A/S (since 2016), TBWA\CONNECTED, Loomis-Pay A/S, Arkisafe A/S, and Willis Towers Watson A/S.

Name

Aaløse Marketing ApS

Legal name

Aaløse Marketing ApS

Website

https://aalosemarketing.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Aaløse Marketing ApS is a Danish B2B telemarketing firm in Roskilde providing relationship-based appointment setting, meeting booking, and online business intelligence services primarily to enterprise clients targeting C-level decision-makers at Danish Top 500 companies.

Ownership category

akta.pro rank

Product category

B2B Telemarketing and Meeting Booking Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B telemarketing services
• Appointment setting services
• Lead qualification solutions
• Sales pipeline management
• Market intelligence dashboards

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Telemarketing & Meeting Booking Services: The company provides relationship telemarketing services where they conduct one-to-one dialogues with potential customers on behalf of their clients. They qualify leads, book qualified meetings for clients' sales teams, and provide ongoing reporting and feedback. Revenue is generated through service fees for these outbound sales support activities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Aaløse Marketing ApS delivers relationship-based B2B telemarketing services that conduct one-to-one dialogues with target companies' decision-makers on behalf of clients. The company qualifies and disqualifies leads, books qualified meetings for clients' sales teams, and provides ongoing pipeline reporting. The core offering is supplemented by an Online Business Intelligence dashboard that combines customer dialogue data with CVR.dk business information to give clients daily-updated market insights.

Product overview

Aaløse Marketing ApS is a Danish B2B telemarketing company offering relationship-based meeting booking services as its core product. The portfolio consists of three main offerings: (1) Mødebooking/Telemarketing Services as the primary revenue driver focused on booking quality meetings with C-level decision-makers; (2) Online Business Intelligence Løsning, a data analytics platform providing clients with real-time dashboards combining market intelligence from customer dialogues with CVR.dk business data; and (3) Enneagrammet, a personality assessment tool integrated into their communication methodology. The company also provides a customer login portal for report access. Services are delivered through a structured onboarding process including questionnaires, internal workshops, and ongoing performance evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mødebooking / Telemarketing Services
• Online Business Intelligence Løsning

Quantifiable outcome

• 500% ROI reported by one client (Sune Lyster, Director)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TTEC: TTEC (TeleTech) is a large global BPO/customer experience company that includes telemarketing, sales, and lead generation among its broad service portfolio. It is a broad incumbent in the same outsourced customer-engagement space as Aaløse, but at vastly greater scale and breadth.
• Concentrix: Concentrix is a large global CX/BPO provider with sales-as-a-service and outbound customer engagement offerings. It competes in the broader outsourced sales/telemarketing market where Aaløse operates, but as a much larger diversified incumbent.

Direct peers

• CIENCE: CIENCE provides B2B lead generation, appointment setting, and outbound sales services using a mix of human SDRs and data/technology. It competes with Aaløse Marketing for enterprise B2B demand generation budgets.
• memoryBlue: memoryBlue is a B2B outsourced SDR and appointment-setting firm focused on technology and enterprise clients. It directly competes with Aaløse's outsourced outbound sales development model.
• Belkins: Belkins is a U.S.-based B2B appointment-setting and lead generation agency that books qualified meetings for enterprise sales teams. It is a direct competitor to Aaløse Marketing, offering nearly identical outbound SDR/appointment-setting services for B2B clients.
• SalesRoads: SalesRoads is an outsourced B2B sales agency providing SDR and appointment-setting services. It is a direct peer to Aaløse in the outsourced outbound appointment-setting category.
• SalesHive: SalesHive provides cold calling, appointment setting, and lead generation services for B2B sales teams. It competes with Aaløse on outsourced outbound SDR services targeting enterprise decision-makers.
• Martal Group: Martal Group is a B2B outsourced sales agency providing SDR-as-a-service and appointment setting for SaaS and enterprise clients. It directly competes with Aaløse's outsourced outbound meeting-booking model.
• SalesPro: SalesPro is a B2B appointment-setting and outsourced SDR service for technology and B2B companies. It directly mirrors Aaløse's outsourced outbound meeting-booking value proposition for mid-market and enterprise clients.
• Callbox: Callbox provides B2B lead generation, appointment setting, and contact center services for enterprise clients. It directly competes with Aaløse on outbound telemarketing and meeting booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgO2OI5G-YWdlCgdnaU-aMQ
• Facebookfacebook.com/aalosemarketing
• LinkedInlinkedin.com/company/aal-se-marketing-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aaløse Marketing ApS