Pushing

What Pushing does

Pushing is a privately-held Brazilian sales acceleration holding company headquartered in São Paulo that operates dedicated niche squads serving B2B companies generating above R$ 250,000/month in revenue. The company is structured as a holding with eight autonomous vertical-specialist units — Home Decor, E-commerce, MPEs (small and medium enterprises), Agronegócio, Indústria, Prevendas.AI, WolfAI, and ArquitetoHunter — each operating as a dedicated execution partner within the client's commercial function. Service delivery spans a four-stage methodology: strategic diagnosis, commercial structuring, demand generation (paid media, outbound, inbound, content/SEO), and acceleration/scale, with time-to-result benchmarks of 45 to 90 days post-diagnostic. The model is managed-services oriented with multi-year contracts, a free strategic diagnosis as the entry point, and a 'skin in the game' philosophy in which Pushing invests and operates alongside the client.

The company's underlying technology stack combines three proprietary products: Pushing.OS, a real-time executive dashboard connecting MRR, pipeline, CAC, and win rate against sector benchmarks; WolfAI, a commercial automation platform with AI copilots for sales teams; and Prevendas.AI, an AI-driven real-time lead qualification and routing system. The go-to-market is sales-led and direct, with inside-sales qualification followed by squad assignment; distribution is single-country domestic (Brazil). Marketing channels span paid performance media, multichannel outbound, content/SEO, LinkedIn, and Instagram, with the free diagnostic as the primary lead-capture mechanism and a stated one-business-day response time.

Reported Q4 2026 operating metrics include MRR of R$ 2.84M+ (38.2% growth), pipeline of R$ 18.6M+, win rate of 34.7%, and CAC of R$ 1,247, with 100+ companies served and average client ROI of 13.75x. Named enterprise clients span Italínea, Criare, Todeschini, Steck, Black Skull, Sodramar, Wishin, Global Tech, and Liquido. The company holds Google Partner Premier 2026 status (top 3% in Brazil) and was founded by operators who previously built one of Brazil's largest SMB paid-media operations (R$ 100M+ managed media, 500+ clients, hundreds of employees prior to Pushing). All content, currency, and operating scope are Brazilian.

Name

Pushing

Legal name

Pushing Holding

Website

https://pushing.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Pushing is a São Paulo-based sales acceleration holding company that deploys dedicated vertical-specialist squads to execute B2B commercial operations for Brazilian companies generating above R$ 250,000/month, supported by proprietary AI tools (WolfAI, Prevendas.AI) and an executive revenue dashboard (Pushing.OS).

Ownership category

akta.pro rank

Product category

Sales Acceleration Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B sales acceleration
• Demand generation services
• Outbound prospecting
• Paid media management
• Commercial structuring

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sales Acceleration Services: Managed services model where Pushing operates as a strategic commercial partner, providing dedicated squads that handle demand generation, prospecting, commercial structuring, and execution for B2B clients. Revenue is generated through service fees aligned with client growth outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pushing is a niched B2B sales acceleration holding company that operates dedicated squads as partners within client commercial operations. It delivers end-to-end demand generation (paid media, outbound, inbound), commercial structuring (playbooks, cadences, CRM governance), and continuous revenue acceleration supported by proprietary technology (Pushing.OS executive dashboard, WolfAI copilots, Prevendas.AI lead qualification). Services are segmented into vertical-specific units (Home Decor, E-commerce, MPEs, Agronegócio, Indústria, ArquitetoHunter) targeting Brazilian B2B companies already generating R$ 250k+ per month.

Product overview

Pushing is a niched B2B sales acceleration holding operating a platform-plus-units architecture. The core product is Pushing.OS, an executive revenue dashboard that consolidates MRR, pipeline, CAC, and win rate metrics in real-time. Supporting the platform are proprietary AI tools — WolfAI (commercial automation and copilots) and Prevendas.AI (real-time lead qualification and routing). The company operates through specialized vertical units (Home Decor, E-commerce, MPEs, Agronegócio, Indústria, ArquitetoHunter) that function as autonomous squads with validated playbooks and segment-specific KPIs. Services include strategic diagnosis, commercial structuring, demand generation, outbound prospecting, and continuous acceleration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pushing.OS Real-time executive revenue dashboard that connects MRR, pipeline, CAC, and win rate in a single view, with live funnel visualization and benchmark comparisons against industry standards, enabling data-driven decision making for commercial operations.
• WolfAI Proprietary commercial automation platform featuring AI-powered copilots designed to multiply the productivity of sales teams and automate sales processes.
• Prevendas.AI AI applied to real-time lead qualification and routing, processing leads instantly for immediate distribution to appropriate sales resources.
• Sales Acceleration Service (Managed Squads) Managed services offering where Pushing assigns dedicated, niche-specialized squads that operate as strategic commercial partners handling demand generation, prospecting, commercial structuring, and execution for B2B clients in Brazil.
• Unit Home Decor Specialized sales acceleration unit for the premium home decoration and furniture industry and retail segment, with dedicated squad and validated playbook for high-ticket sales, national expansion, and dedicated outbound cadences.
• Unit E-commerce Revenue scaling unit focused on direct-to-consumer e-commerce brands, emphasizing sustainable ROAS, media governance, retention, and LTV management.
• Unit MPEs
• Unit Agronegócio
• Unit Indústria
• Unit ArquitetoHunter

Quantifiable outcome

• +550% increase in qualified pipeline volume (38/month to 247/month)
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GoogleflagshipChannel Partner/ Reseller/ DistributorGoogle Partner Premier status with top 3% ranking among Google Partners in Brazil. Pushing manages significant paid media budgets on Google platforms for client demand generation campaigns, maintaining elite partnership status for 2026.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Pipefy: Brazil-origin workflow and process automation platform used by Brazilian B2B sales teams. Comparable as a regional Brazil-rooted platform player automating parts of the commercial workflow Pushing configures for clients.

Broad incumbents

• Salesforce: Global CRM and sales cloud leader with extensive LATAM presence. Competes as the underlying platform layer that Pushing structures on top of, and is increasingly moving down-market into mid-market B2B sales acceleration.
• HubSpot: Global CRM and marketing automation platform with a large LATAM partner ecosystem. Indirectly competes by giving B2B clients a self-service alternative to Pushing's managed RevOps and commercial structuring services.

Emerging players

• Demandbase: ABM and B2B demand generation platform combining intent data, advertising, and sales engagement. Comparable with Pushing's paid media + outbound + RevOps integration into a unified B2B demand engine for mid-market and enterprise clients.
• Leadster: Brazilian conversational marketing and lead generation platform that qualifies and routes website visitors in real time. Partial overlap with Pushing's Prevendas.AI qualification and demand generation offerings.
• Meetime: Brazilian sales engagement platform providing SDR tools, cadences, and forecasting for B2B sales teams. Overlaps with Pushing's technology stack (WolfAI, Prevendas.AI) and embedded sales operations model.
• Cognism: Global B2B sales intelligence and outbound prospecting platform. Comparable in the outbound prospecting and lead data layer that Pushing's squads operationalize for Brazilian and international B2B clients.

Direct peers

• Resultados Digitais (RD Station): Brazilian marketing and sales platform offering inbound marketing, automation, and lead management tools, with an agency partner network. Comparable as a competing channel for B2B demand generation budgets in Brazil.
• Conversion: Brazilian digital marketing agency specializing in performance media, inbound, and lead generation for mid-market and enterprise clients. Directly comparable in paid media and demand generation capabilities for the same B2B customer base.
• Exact Sales: Brazilian B2B sales acceleration consultancy offering outsourced SDRs, outbound prospecting, and commercial structuring for mid-market and enterprise clients. Closest direct comparable to Pushing's squad-based, verticalized sales acceleration model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pushingoficial
• Instagraminstagram.com/pushingoficial
• Facebookfacebook.com/pushingoficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pushing