Adipro.ca
ADI Pro is a privately held Canadian B2B distributor, founded in 1993 and based in Boucherville, Quebec, that connects roughly 14 global professional audio, video, broadcast, and music technology brands with a nationwide network of authorized dealers and industry professionals.
- Company typePrivate
- Founded1993
- HeadquartersBoucherville, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adipro.ca does
ADI Pro (legal name Audio Distributors International, A.D.I.) is a privately held Canadian B2B distributor of professional audio, video, broadcast, and music technology brands, founded in 1993 and headquartered in Boucherville, Quebec. The company operates as the connecting layer between roughly 14 global manufacturers and a Canadian network of authorized dealers, integrators, and industry professionals, covering three product categories: Pro Audio and Broadcast (Funktion-One, Mackie, MC2 Audio, RØDE, Rycote, Source Audio, Vero by Funktion-One), Video and Audio for Content Creation (Accsoon, Angelbird, Atomos, CRDBAG, Kondor Blue, OBSBOT, RØDE, YOLOLIV), and Musical Instruments and Accessories (Mackie, Source Audio).
The company's core operational technology is its distribution platform, comprising a curated brand portfolio, dealer recruitment via its website, a dedicated B2B dealer portal at service.adipro.ca for account management, ordering, and service ticket submission, and a bilingual (English/French) website that functions as a content and knowledge hub featuring product news, tutorials, interviews, and an influencer community. ADI Pro also provides in-house service and repair capabilities across its distributed brands, an offering that complements distribution and supports dealer partners post-sale.
ADI Pro's revenue model is B2B hardware distribution: the company purchases from global manufacturers and resells to authorized Canadian dealers and resellers, who in turn supply end users such as filmmakers, content creators, musicians, streamers, AV professionals, educators, and corporate buyers. Pricing is not publicly disclosed and is accessed through the dealer portal under account-based terms. Go-to-market is indirect, relying on the dealer network supplemented by top-of-funnel content marketing, influencer relationships, and brand-partnership announcements. No public revenue figures, headcount, or external funding data are disclosed.
Adipro.ca firmographics
Firmographics- Name
- Adipro.ca
- Legal name
- Audio Distributors International (A.D.I.)
- Website
- https://adipro.ca
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADI Pro is a privately held Canadian B2B distributor, founded in 1993 and based in Boucherville, Quebec, that connects roughly 14 global professional audio, video, broadcast, and music technology brands with a nationwide network of authorized dealers and industry professionals.
- Ownership category
- akta.pro rank
Where Adipro.ca is headquartered
LocationHeadquarters
- HQ city
- Boucherville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Adipro.ca business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- B2B Distribution to Dealers: ADI Pro functions as a B2B distributor of professional audio, video, and musical instrument equipment. The company connects world-class manufacturers with a wide network of Canadian dealers and industry professionals. Revenue is generated through the sale and distribution of branded professional technology products to registered dealers and authorized resellers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Adipro.ca product offering
Product offeringCore offering
ADI Pro is a Canadian B2B distributor of professional audio, video, broadcast, and music technology brands, supplying registered dealers and authorized resellers across Canada. The company curates and distributes 14 premium brands including RØDE, Atomos, OBSBOT, Mackie, Angelbird, Accsoon, YOLOLIV, Funktion-One, Source Audio, Rycote, Kondor Blue, CRDBAG, MC2 Audio, and Vero by Funktion-One, complemented by dealer training, service and repair, and logistics support.
Product overview
ADI Pro is a Canadian B2B distributor of professional audio, video, broadcast, and music technology brands serving dealers and industry professionals across Canada. The company distributes 14 product brands organized across three main categories: Pro Audio & Broadcast (Funktion-One, Mackie, MC2 Audio, RØDE, Rycote, Source Audio, Vero by Funktion-One), Video & Audio for Video (Accsoon, Angelbird, Atomos, CRD BAG, Kondor Blue, OBSBOT, RØDE, YOLOLIV), and Music Industry (Mackie, Source Audio). Key distributed brands include RØDE (microphones and audio interfaces), Atomos (video monitors and recorders), OBSBOT (AI-powered cameras), Mackie (mixers and PA systems), Angelbird (storage media), Accsoon (wireless video), YOLOLIV (streaming solutions), and Source Audio (effects pedals). Beyond distribution, ADI Pro provides hands-on support including product service and repair, training, and market expertise through its dealer portal at service.adipro.ca.
Differentiator
Problem solved
Functional benefit
Products and services
- RØDE Products Professional audio equipment including microphones, wireless systems, studio monitors, audio interfaces, mixers, and headphones distributed to Canadian dealers for creators, musicians, and AV professionals.
- Atomos Products Professional video monitoring, recording, and workflow solutions including on-camera monitors, monitor-recorders, external recording devices, and cloud-connected production tools for filmmakers and content creators.
- OBSBOT Products AI-powered PTZ webcams and streaming solutions with intelligent auto-tracking, gesture control, and multi-camera production systems for hybrid work, content creation, and professional broadcasting.
- Mackie Products Professional audio mixers, loudspeakers, PA systems, studio monitors, audio interfaces, and headphones distributed for live sound, recording, streaming, and installed sound applications.
- Angelbird Products High-performance CFexpress and SD memory cards, card readers, and storage solutions optimized for cinema-grade recording and burst photography in professional production environments.
- Accsoon Products Wireless video transmission systems, wireless intercom systems, and mobile video monitoring solutions for professional filmmakers and content creators, distributed exclusively in Canada by ADI Pro.
- YOLOLIV Products All-in-one live streaming and video production solutions including streaming switchers, encoders, recorders, and mobile production tools for creators, educators, and businesses.
- Source Audio Products Digital effects pedals, modular effect platforms, signal processing solutions, and software ecosystems for guitar, bass, and music production with extensive MIDI control and customization.
- Funktion-One Products High-performance loudspeaker systems, subwoofers, and touring/festival audio systems designed for exceptional sound clarity, controlled dispersion, and high output with minimal distortion.
- Rycote Products Engineered microphone wind protection, suspension systems, and shock mounts for professional broadcast, film, and field recording applications.
- Kondor Blue Products Precision camera rigging equipment, mounting systems, and accessories designed for modern film and video production workflows.
- CRDBAG Products Modular gear protection and organization systems including GRID DIVIDE dividers, CRDPOUCH accessories, BRICKS packing units, and MOLLE-compatible systems for professional filmmakers and field professionals, distributed exclusively in Canada by ADI Pro.
- MC2 Audio Products Professional audio amplification and signal processing equipment for installed sound and live applications.
- Vero by Funktion-One Products Installation-optimized loudspeaker systems for permanent audio installations requiring consistent performance and flexible design integration.
- Service and Support Product service and support including repair services for all distributed brands, warranty and non-warranty support, with phone and email support available to dealers and end users.
- ADI Pro Dealer Portal B2B dealer portal providing registered Canadian dealers with access to product information, ordering, account management, and service ticket submission.
Companies that use Adipro.ca
Customer profileSegments2 records
Ideal customer profiles2 records
Adipro.ca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Adipro.ca partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- RØDEcoreRØDE is a globally recognized manufacturer of professional microphones and audio equipment. ADI Pro distributes RØDE products across Canada, serving a wide range of professional audio applications. ADI Pro was awarded the RØDE Best Customer Service 2024 Distributor Award, demonstrating a strong partnership relationship.
- MackiecoreMackie is a globally recognized manufacturer of professional audio solutions including mixers, loudspeakers, PA systems, studio monitors, audio interfaces, and headphones. ADI Pro distributes Mackie products throughout Canada.
- AtomoscoreAtomos is a globally recognized manufacturer of professional video monitoring, recording, and workflow solutions. ADI Pro distributes Atomos products including the Shogun, Ninja, Sumo, and Shinobi lines across Canada.
- AccsooncoreADI Pro announced an exclusive partnership with Accsoon in July 2024, making ADI Pro the official distributor of Accsoon's cutting-edge wireless video transmission systems, wireless intercom systems, SeeMo mobile monitoring solutions, and TOPRIG motorized camera sliders in Canada.
- OBSBOTcoreOBSBOT is an AI-powered camera manufacturer known for PTZ webcams and intelligent video production tools. ADI Pro distributes OBSBOT products including the Tiny 3, Tiny 3 Lite, MEET2, and Talent studio across Canada.
- YOLOLIVcoreYOLOLIV is an innovator in live streaming and video production technologies, developing all-in-one solutions that combine video switching, encoding, streaming, recording, and monitoring. ADI Pro distributes YOLOLIV products including YoloBox, YoloDeck, YoloCam, and YoloCast across Canada.
- AngelbirdcoreAngelbird is a manufacturer of high-performance storage solutions for creative professionals, including CFexpress Type A and Type B memory cards and card readers. ADI Pro distributes Angelbird products throughout Canada.
- Source AudiocoreSource Audio is a respected manufacturer of advanced digital audio effects and modular signal processing solutions. ADI Pro distributes Source Audio products including the One Series pedals and Soundblox platforms across Canada.
- Funktion-OnecoreFunktion-One is a globally recognized manufacturer of high-performance professional loudspeaker systems. ADI Pro distributes Funktion-One products including loudspeakers, subwoofers, and touring systems across Canada.
- RycotecoreRycote is a manufacturer of engineered microphone wind protection and suspension systems. ADI Pro distributes Rycote products throughout Canada.
- Kondor BluecoreKondor Blue specializes in precision camera rigging solutions for modern production. ADI Pro distributes Kondor Blue products throughout Canada.
- CRDBAGcoreCRDBAG is a modular gear protection and organization system designed for filmmakers, photographers, and field professionals. ADI Pro is the exclusive Canadian distributor of CRDBAG products including the GRID system, CRDPOUCH, BRICKS, and accessories.
- MC2 AudiocoreMC2 Audio is a manufacturer of professional audio amplification and processing solutions. ADI Pro distributes MC2 Audio products throughout Canada.
- Vero by Funktion-OnecoreVero by Funktion-One is a professional audio brand delivering high-performance loudspeaker solutions. ADI Pro distributes Vero by Funktion-One products throughout Canada.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Adipro.ca competitors and assessment
Company assessmentBroad incumbents
- Sweetwater: Sweetwater is the largest US retailer/distributor of music instruments and pro-audio gear with strong direct-to-consumer and dealer-channel presence. Comparable in pro-audio and music technology distribution, but with a much broader retail footprint and US-centric scale.
- B&H Photo Video: B&H Photo Video is a major US electronics, pro-AV, and music technology retailer carrying many of the same brands ADI Pro distributes (RØDE, Atomos, etc.). Comparable in product category overlap but operates a direct-to-consumer retail model rather than a B2B dealer-distributor model.
- Hal Leonard Corporation: Hal Leonard is a major global distributor and publisher of music-related products, including instruments and accessories, serving music retailers. Comparable in music-product distribution to dealers, though much larger and more diversified globally.
Direct peers
- JAM Industries: JAM Industries is a leading Canadian distributor of musical instruments, pro-audio, and AV brands (parent of brands like Roland, Boss, Martin). Directly comparable as a Canadian B2B distributor serving dealers with overlapping pro-audio and music technology brands.
- Full Compass Systems: Full Compass is a large US-based B2B distributor of professional audio, video, lighting, and musical instrument equipment with a similar dealer/integrator go-to-market — directly comparable in business model and product categories, though operating at significantly larger US scale.
- Erikson Pro: Erikson Pro is another Canadian B2B distributor of professional audio, lighting, and AV equipment, serving dealers and integrators across Canada — directly comparable in geography, customer base (Canadian dealers/integrators), and product category (pro-AV).
- SFM (Sound Sales / SFM Inc.): SFM is a US-based B2B distributor specializing in musical instruments and pro-audio equipment sold to dealers and retailers. Comparable in B2B distribution model, pro-audio product overlap, and dealer-channel relationships.
Regional players
- AV Distributors (Canada): AV Distributors is a Canadian rep/distributor focused on commercial AV integration brands across Canada. Comparable in Canadian geography and pro-AV dealer/integrator channel focus, though oriented toward commercial/installation AV rather than broadcast/creator markets.
Others
- Source Audio (brand): Source Audio is one of ADI Pro's distributed brand partners (digital effects pedals and modular signal processing). Included as an ecosystem participant — a represented manufacturer whose products flow through ADI Pro's Canadian dealer channel.
- Roland Canada (via JAM Industries): Roland, distributed in Canada by JAM Industries, is a leading manufacturer of electronic musical instruments and pro-audio gear and competes for the same Canadian dealer shelf space as ADI Pro's music-technology brands. Ecosystem participant on the manufacturer side, comparable through overlapping product categories.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Adipro.ca social profiles
Digital presenceAdipro.ca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adipro.ca leadership team
Management profileNumber of profiles
Profiles3 records
Adipro.ca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adipro.ca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adipro.ca
What does Adipro.ca do?
ADI Pro is a Canadian B2B distributor of professional audio, video, broadcast, and music technology brands, supplying registered dealers and authorized resellers across Canada. The company curates and distributes 14 premium brands including RØDE, Atomos, OBSBOT, Mackie, Angelbird, Accsoon, YOLOLIV, Funktion-One, Source Audio, Rycote, Kondor Blue, CRDBAG, MC2 Audio, and Vero by Funktion-One, complemented by dealer training, service and repair, and logistics support.
Is Adipro.ca a public or private company?
Adipro.ca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adipro.ca founded?
Adipro.ca was founded in 1993. It employs 11 to 50 people.
Where is Adipro.ca based?
Adipro.ca is headquartered in Boucherville, Canada, in the North America region.
How does Adipro.ca make money?
One revenue line is on record: B2B Distribution to Dealers.
Who are Adipro.ca's main competitors?
Broad incumbents on record are Sweetwater, B&H Photo Video and Hal Leonard Corporation. Direct peers are JAM Industries, Full Compass Systems, Erikson Pro and SFM (Sound Sales / SFM Inc.). AV Distributors (Canada) is listed as a regional player. Others are Source Audio (brand) and Roland Canada (via JAM Industries).
Does Adipro.ca have an API?
No public API is recorded for Adipro.ca.