Purna Yoga Helsinki

What Purna Yoga Helsinki does

Purna Yoga Helsinki is a privately held, single-location yoga studio operating in the Etu-Töölö/Kamppi district of Helsinki, Finland. Founded in 2010 by Tove Palmgren and taken over by Nicola Moberg in 2017, the studio delivers alignment-based yoga, breathwork, meditation, and therapeutic classes in English to an international community of wellness seekers, pregnant and postnatal women, beginners, and aspiring yoga teachers. The studio's content is grounded in the Purna Yoga lineage of Aadil Palkhivala and Sri Aurobindo's Integral Yoga teachings.

The studio runs a hybrid in-person and digital model. In-studio offerings include Purna Groundwork, Healthy Back, Restorative, Yin, Prenatal, and Yoga Wall classes, private sessions, workshops, and the Heartfull Meditation 9-week course. Online, it offers live-streamed classes and a subscription video library at €39/month covering on-demand yoga, meditation, and pre/postnatal content. Premium programming comprises a 200-hour Purna Yoga Teacher Training, a Birthlight-certified Yoga for Pregnancy Teacher Training, and Yoga Wall Training. All scheduling and class management is handled through the Momence booking platform with mobile apps for iOS and Android.

Revenue is generated through multiple streams: recurring subscriptions (€79–€149/month, plus an annual plan at €119/month and video library at €39/month), transactional class cards (€93 for 5 classes, €163 for 10 classes), drop-in classes (€25), teacher training fees, private session fees, and gift card sales. The studio accepts Finnish wellness benefits (Smartum, Epassi, Edenred) and bank transfer. It employs 9 certified teachers, is bootstrapped with no disclosed external funding, parent company, or subsidiaries, and operates exclusively from its Helsinki headquarters.

Name

Purna Yoga Helsinki

Legal name

Purna Yoga Helsinki

Website

https://purnayoga.fi

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Purna Yoga Helsinki is a private yoga studio in Helsinki, Finland, offering alignment-based yoga, breathwork, meditation, teacher training, and online classes. It serves an international English-speaking community through one physical location and a subscription video library.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Services

NAICS

Fine Arts Schools (61161), Professional and Management Development Training (611430)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Prenatal & Postnatal Yoga/Pilates (HSADACAD), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Yoga teacher training
• Prenatal yoga classes
• Meditation instruction
• Online yoga classes

Headquarters

HQ city

Kamppi

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Studio Classes: In-studio yoga classes with various membership and class card options. Drop-in single classes available.
2. Online Classes: Live online classes and video library subscription for remote practice.
3. Class Cards/Packages: 5x and 10x class cards with expiration periods. Intro offers for new customers.
4. Teacher Training Programs: 200-hour Purna Yoga Teacher Training, Yoga for Pregnancy Training, Yoga Wall Training - premium priced programs.
5. Private Classes and Events: Private yoga sessions for individuals or groups. Corporate events, bachelorette parties, baby showers, birthday celebrations.
6. Gift Cards: Gift cards available for purchase as presents.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Purna Yoga Helsinki is a private yoga studio in Helsinki offering alignment-based Purna Yoga classes in-studio and online, including prenatal yoga, restorative yoga, yin yoga, and Yoga Wall sessions. The studio also runs a 9-week Heartfull Meditation course, certified 200-hour Purna Yoga teacher training, Birthlight-certified Yoga for Pregnancy teacher training, and Yoga Wall training. A subscription video library extends the offering to on-demand home practice globally.

Product overview

Purna Yoga Helsinki operates as a multi-channel wellness studio offering a unified portfolio of in-person and online yoga services. The core offering spans studio classes (Purna Groundwork, Restorative, Yin, Healthy Back, Prenatal, Yoga Wall), live online classes, private sessions, and Heartfull Meditation courses. The studio also runs a subscription Video Library (Online Studio) for on-demand home practice. Teacher training programs include the 200-Hour Purna Yoga Teacher Training (rooted in Aadil Palkhivala's lineage), Birthlight Yoga for Pregnancy Teacher Training, and Yoga Wall Training. All offerings are coordinated through the Momence booking platform, with memberships and class cards providing access across in-studio and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Classes In-person yoga classes held at the Purna Yoga Helsinki studio in Etu-Töölö/Kamppi, including Purna Groundwork, Healthy Back Yoga, Restorative Yoga, Yin Yoga, Prenatal Yoga, and Yoga Wall sessions, taught by certified Purna Yoga instructors in small personalized classes.
• Online Classes Live-streamed yoga classes accessible remotely, allowing students to participate from any location using the Momence booking platform, with recordings available for 7 days after each session.
• Private Classes One-on-one or small group yoga sessions tailored to individual needs, goals, and challenges, including options for bachelorette parties, baby showers, and birthday celebrations.
• Heartfull Meditation A 9-week guided meditation journey exploring the deeper dimensions of yoga and conscious living, covering peace, courage, gratitude, faith, joy, and heart-centered living, available in-studio and online.
• Prenatal Yoga Specialized yoga classes designed for pregnant women during the second and third trimesters, offering gentle movement, breathwork, and emotional support to prepare for labor and birth, available as drop-in or membership packages.
• Wellbeing Services Therapeutic yoga services and holistic wellbeing offerings designed to support body-mind healing, stress release, and nervous-system ease through alignment-based practice and restorative work.
• Workshops Specialized workshops for beginners and experienced practitioners, covering topics such as yoga anatomy, alignment, and specific asana techniques.
• 200-Hour Purna Yoga Teacher Training A comprehensive yoga teacher certification program rooted in authentic Indian lineage, created by Aadil Palkhivala and Savitri, covering alignment-based asana, Heartfull Meditation, yoga philosophy, anatomy, and teaching methodology.
• Yoga for Pregnancy Teacher Training A Birthlight-certified perinatal yoga teacher training based on the methodology of Françoise Freedman, covering safe yoga practices for each stage of pregnancy, anatomy and physiology, and birth preparation.
• Yoga Wall Training Level 1 training introducing the Great Yoga Wall™ prop system, developed by Kedric Wolfe, Aadil Palkhivala, and Bryan Legere, teaching how to use wall-based traction for alignment, inversions, backbends, and restorative poses.
• Video Library (Online Studio) A subscription-based online video library offering unlimited access to on-demand yoga classes including back care, mobility, strength, flexibility, yoga nidra, restorative, pregnancy, and postnatal sessions.

Quantifiable outcome

• Small class sizes ensure individualized attention for all levels, shapes, and sizes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• College of Purna YogacoreStrategic or Co-development PartnerAffiliated with the College of Purna Yoga founded by Aadil Palkhivala and Savitri. Provides 200-hour teacher training certification. Aligns studio with authentic Indian yoga lineage and global teaching standards.
• BirthlightcoreStrategic or Co-development PartnerPartnership with Birthlight for Yoga for Pregnancy Teacher Training. Based on methodology developed by Françoise Freedman. Studio offers Birthlight Perinatal Yoga Diploma program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• SATS: Nordic fitness chain operating across Finland, Norway, and Sweden with yoga classes among broader fitness offerings. Comparable as a regional competitor in the same Helsinki/Nordic wellness market, though at much larger scale.
• Aspria: European premium wellness and fitness club operator with locations in several European cities including Helsinki-adjacent markets. Comparable for premium wellness positioning and European club operating context.

Emerging players

• Glo: Premium online yoga and meditation subscription platform with a strong teacher training focus. Comparable for digital subscription model and emphasis on authentic, lineage-aware instruction.
• YogaFit: Large yoga teacher training organization offering multi-level certifications globally. Comparable for the teacher training business vertical at Purna Yoga Helsinki and the broader yoga education market.
• Alo Moves: Subscription-based online yoga and fitness platform from Alo Yoga offering on-demand classes across multiple styles. Highly comparable to Purna Yoga Helsinki's video library subscription offering for digital revenue model.

Direct peers

• CorePower Yoga: Largest boutique yoga studio chain in the US offering alignment-based, heated, and signature yoga formats with memberships and teacher training. Highly comparable to Purna Yoga Helsinki's boutique, alignment-focused, community-led model.
• Modo Yoga: International yoga studio franchise with community-focused, alignment-based practice and certified teacher training. Directly comparable for studio model, lineage-adjacent positioning, and global community ethos.
• Pure Yoga: Premium international yoga studio brand operating in major cities with multiple class formats, memberships, and teacher training programs. Comparable for boutique positioning, premium pricing, and multi-format class offerings.

Others

• Wanderlust: Global yoga and wellness events/festival brand offering retreats, workshops, and online content. Comparable as an adjacent player in the yoga events and community-building space where Purna Yoga also hosts workshops and retreats.
• Birthlight: UK-based organization offering perinatal yoga teacher training and resources. Already a direct partner of Purna Yoga Helsinki (Birthlight Perinatal Yoga Diploma program) and highly comparable for the pregnancy yoga niche and teacher training vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nicolamoberg
• Facebookfacebook.com/PurnaYogaHelsinki
• Instagraminstagram.com/purnayogahelsinki
• TikToktiktok.com/@purnayogahelsinki
• LinkedInlinkedin.com/company/purna-yoga-helsinki

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purna Yoga Helsinki