Bloom Social

Social Media Marketing Servicesbloomsocialbiz.com

Bloom Social is a privately held, women-owned boutique social media agency in Grand Rapids, Michigan, founded in 2020, that provides recurring social media management and executive LinkedIn ghostwriting services to B2B companies, executives, and growth-stage brands across the United States.

Company typePrivate
Founded2020
HeadquartersGrand Rapids, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Bloom Social does

Bloom Social LLC is a privately held, women-owned boutique social media marketing agency founded in 2020 in Grand Rapids, Michigan, and operating under co-leadership of founder Kirsten Pipp and CEO Jeff Pipp. The company provides managed social media services — strategy, content creation, publishing, community engagement, and monthly analytics reporting — to executives, B2B brands, and growth-stage companies across the United States. Its two core offerings are Executive LinkedIn Ghostwriting (monthly content calendars, profile optimization, and strategic engagement delivered in the client's voice) and full-service Social Media Management across LinkedIn, Instagram, Facebook, TikTok, YouTube, and X, supported by Content Strategy and Content Production sub-services. The firm also runs a periodic in-person LinkedIn workshop, 'From Invisible to Influential,' held at the Grand Rapids Chamber.

The operating model is built on a small in-house team of strategists, writers, and designers (six named individuals including four Social Media Specialists) who conduct interview-based voice matching to produce authentic content on behalf of clients. Workflow is standardized around Monday.com for content calendars and batch client approvals, with content delivered by the 15th of each month and requiring roughly one hour of client time per month. Revenue is generated primarily through recurring monthly subscriptions across both core service lines, supplemented by professional-services revenue from the workshop. Pricing is quote-based and not publicly disclosed; client acquisition relies on a sales-led, consultative approach with free 30-minute strategy calls, supported by content marketing, organic LinkedIn presence, Google/Meta paid acquisition, and an email newsletter.

Bloom Social reports a client base of 50+ organizations nationwide, spanning enterprise healthcare (Corewell Health), SMB consultancies (Know Honesty, Loud Minds), and individual executives (Nena Shimp). The company holds women-owned and diverse business enterprise certifications through the Grand Rapids Chamber, operates on the Entrepreneurial Operating System (EOS), and reports a 5.0 Google rating across 14 reviews along with self-reported client outcomes such as 340% average impressions growth and 8x reach increase within 90 days.

Bloom Social firmographics

Firmographics

Name: Bloom Social
Legal name: Bloom Social LLC
Website: https://bloomsocialbiz.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Short description: Bloom Social is a privately held, women-owned boutique social media agency in Grand Rapids, Michigan, founded in 2020, that provides recurring social media management and executive LinkedIn ghostwriting services to B2B companies, executives, and growth-stage brands across the United States.
Ownership category
akta.pro rank

Bloom Social industry classification

Industry

Product category: Social Media Marketing Services
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Social Media & Community Management (BPAFAAAE)
akta.pro secondary industries: Social Media & Community Management (PR-led) (BPAFADAM), Paid Social Advertising Management (MPAAACAC)

Keywords

Social media management
Linkedin ghostwriting
Content strategy services
Executive thought leadership
Content production services

Where Bloom Social is headquartered

Location

Headquarters

HQ city: Grand Rapids
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Bloom Social business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Social Media Management Services: Full-service social media management including strategy, content creation, publishing, engagement, and reporting. Monthly subscription model with clients approving content monthly via Monday.com.
Executive LinkedIn Ghostwriting: LinkedIn ghostwriting services for executives including profile optimization, ghostwritten posts, and thought leadership content. Monthly subscription with batch content delivery.
LinkedIn Workshop: In-person half-day workshop in Grand Rapids, Michigan offering hands-on LinkedIn training including profile rebuild, headshots, and content creation.

Pricing tiers

Model	Billing	Price
Other	Monthly	Custom pricing based on services selected

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Bloom Social product offering

Product offering

Core offering

Bloom Social is a boutique social media marketing agency that delivers full-service social media management across platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and X—covering strategy, branded content creation, publishing, community engagement, and monthly analytics reporting. The firm also provides executive LinkedIn ghostwriting services that write, schedule, and publish thought-leadership content in an executive's voice, alongside content production (video, graphics, reels) and content strategy services. Engagements operate as monthly recurring subscriptions with batch content approval via Monday.com, supported by a periodic in-person LinkedIn workshop held at the Grand Rapids Chamber.

Product overview

Bloom Social offers two core social media service lines delivered as a managed service: Executive LinkedIn Ghostwriting (personal brand LinkedIn management for executives and thought leaders) and Social Media Management (full-service multi-platform management for brands and businesses). Both services are supported by Content Production and Content Strategy sub-services. Content calendars are delivered monthly by the 15th, clients approve in one batch via Monday.com (~1 hour/month), and the team handles all publishing, engagement, and monthly analytics reporting. The company also offers a periodic in-person LinkedIn workshop called 'From Invisible to Influential' as an additional service offering.

Differentiator

Problem solved

Functional benefit

Products and services

Social Media Management Full-service social media management across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X, encompassing multi-platform strategy, branded visual content, community management, content calendars, publishing, engagement, and monthly analytics reporting for brands and businesses.
Executive LinkedIn Ghostwriting LinkedIn ghostwriting service where Bloom Social writes, schedules, and publishes content in the executive's voice, including monthly content calendars, profile optimization, strategic engagement, and monthly performance reports for individual executives, founders, and thought leaders.
Content Production Visual content production service including short-form video, graphics, reels, and brand templates designed to stop scrolling and engage audiences, delivered as part of client engagements.
Content Strategy Strategic planning service covering competitive analysis, platform strategy, audience targeting, and goal alignment to determine what to post, where, and why, delivered as part of client engagements.
From Invisible to Influential (LinkedIn Workshop) A half-day in-person LinkedIn workshop held at the Grand Rapids Chamber, covering profile rebuilding, professional headshots, writing a month of posts, content planning, templates, and the printed Visibility Blueprint playbook for individual professionals in West Michigan.

Quantifiable outcome

340% average impressions growth in 90 days
+5 more outcomes

Companies that use Bloom Social

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Bloom Social technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Bloom Social partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Monday.comcoreTechnology or IntegrationMonday.com is used as the content approval workflow platform. Clients review and approve their full month of content in one batch through Monday.com, leaving comments, requesting changes, or giving approval.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Bloom Social competitors and assessment

Company assessment

Direct peers

Cleverly: Cleverly is a LinkedIn-focused agency offering ghostwriting, lead generation, and profile optimization for executives and B2B companies — directly overlapping Bloom Social's core executive LinkedIn ghostwriting and B2B social media services.
Three Girls Media: Three Girls Media is a boutique, women-owned social media management agency offering strategy, content, and community management — a near-twin positioning to Bloom Social including similar women-owned certification narrative.
LYFE Marketing: LYFE Marketing is a full-service social media management agency serving SMBs and mid-market B2B companies with content creation, publishing, and advertising — closely matching Bloom Social's service mix and target customer profile.
The Content Factory: The Content Factory is a content marketing and social media management agency offering strategy, creation, and distribution services — comparable mid-size boutique agency with similar B2B focus.
Sculpt: Sculpt is a B2B social media management agency focused on helping companies build organic presence and thought leadership on LinkedIn — directly comparable to Bloom Social's B2B segment and executive thought leadership offering.
Socially Inked: Socially Inked is a boutique social media management agency providing content creation, scheduling, and engagement services for small and mid-sized businesses — comparable boutique-agency model and service scope.

Others

Buffer: Buffer is a leading social media management software platform — not a direct agency competitor, but the type of self-serve tool that empowers clients to bring social media management in-house, a strategic risk to boutique agencies like Bloom Social.
Hootsuite: Hootsuite is an enterprise social media management platform and also offers managed services — adjacent to Bloom Social as both a potential tool partner and a competitive threat via in-house enablement.

Broad incumbents

Edelman: Edelman is a global public relations and communications firm whose social media, executive thought leadership, and content services overlap with Bloom Social's offering — though at vastly larger scale and broader scope.
Ignite Social Media: Ignite Social Media is an established, larger-scale social media agency serving enterprise brands with strategy, content, and community management — broader portfolio but overlapping service lines with Bloom Social.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Bloom Social compliance and trust

Trust signal

Compliance1 record

Bloom Social financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bloom Social leadership team

Management profile

Number of profiles

Profiles6 records

Bloom Social funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bloom Social M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Social

What does Bloom Social do?

Is Bloom Social a public or private company?

Bloom Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Bloom Social founded?

Bloom Social was founded in 2020. It employs 1 to 10 people.

Where is Bloom Social based?

Bloom Social is headquartered in Grand Rapids, United States, in the North America region.

How does Bloom Social make money?

Three revenue lines are on record. Social Media Management Services are the primary driver. The others are executive LinkedIn Ghostwriting and linkedIn Workshop.

Who are Bloom Social's main competitors?

Direct peers on record are Cleverly, Three Girls Media, LYFE Marketing, The Content Factory, Sculpt and Socially Inked. Others are Buffer and Hootsuite. Broad incumbents are Edelman and Ignite Social Media.

Does Bloom Social have an API?

No public API is recorded for Bloom Social.

What industry is Bloom Social in?

Bloom Social's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5418 and its SIC code is 7311.