Blush
Blush is an on-demand mobile marketplace that dispatches vetted, licensed hair and makeup professionals to consumers' homes and event venues across Colorado, Arizona, and Texas for weddings and everyday bookings.
- Company typePrivate
- Founded2025
- HeadquartersCentennial, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Blush does
Blush (legal entity: Nickita LLC) operates an on-demand mobile marketplace that dispatches licensed hair and makeup professionals to consumers for in-home and on-location services. Founded in 2020 and headquartered in Centennial, Colorado, the company currently serves customers across Colorado, Arizona, and Texas, with a stated focus on weddings and special occasions alongside everyday bookings. The core product surface consists of dedicated iOS and Android apps plus a website booking flow, with payments processed through Stripe and a vetted Pro Network on the supply side.
The marketplace is built around a two-sided model: Blush recruits and screens beauty professionals (license verification, 1,000+ hour training checks, background checks) and matches them to consumer bookings via its apps and site. Service delivery is on-location at the customer's home, venue, or hotel, which differentiates Blush from salon-anchored competitors and creates a travel-fee revenue line starting at $20 per booking in addition to a standard cancellation-fee mechanism.
Monetization is purely transactional. Blush retains 30-50% of each booking and passes 50-70% to the service professional, with travel and cancellation fees providing incremental per-transaction revenue. Go-to-market is direct-to-consumer via app stores and a website, augmented by Instagram and TikTok marketing and brand-association placements with Lifetime, DBC, and Miss America. The company is private, bootstrapped, and employs 11-50 people; no external funding rounds, revenue figures, or enterprise customer relationships have been disclosed.
Blush firmographics
Firmographics- Name
- Blush
- Legal name
- Nickita LLC
- Website
- https://blush-now.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blush is an on-demand mobile marketplace that dispatches vetted, licensed hair and makeup professionals to consumers' homes and event venues across Colorado, Arizona, and Texas for weddings and everyday bookings.
- Ownership category
- akta.pro rank
Blush industry classification
Industry- Product category
- On-Demand Beauty Services Marketplace
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Mobile Makeup (On-Location) (HSALAMAC)
- akta.pro secondary industries
- Mobile/On-Location Makeup Services (HSALAHAJ), Mobile Hair Styling & Blowouts (HSALAMAA), Special Occasion Makeup (Non-Bridal) (HSALAHAB), Group/Party Makeup Services (HSALAHAK)
Keywords
Where Blush is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blush business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Beauty Service Transaction Fees: Blush charges customers for beauty services including blowouts, updos, special occasion hair, and makeup application. Payment is processed through the platform after service completion. The company retains 30-50% of service fees while paying 50-70% commission to Blush Professionals.
- Travel Fees: Additional travel fees charged when customer location is outside standard service range, starting at $20 per appointment.
- Cancellation Fees: Cancellation fees applied based on timing: 50% charge within 24 hours, 100% charge within 1 hour of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per transaction | Travel Fee for out-of-range locations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Blush product offering
Product offeringCore offering
Blush operates an on-demand mobile marketplace that connects customers with licensed, background-verified hair and makeup professionals who deliver services onsite at the customer's chosen location (home, office, hotel, or event venue). Services span blowouts, updos, braids, haircuts, special-occasion makeup, and group bookings for weddings and special events. The company retains 30–50% of each service fee (paying 50–70% commission to the Blush Pro) and charges additional travel fees (starting at $20) and tiered cancellation fees.
Product overview
Blush Now is a single unified on-demand beauty services marketplace that connects customers with licensed beauty professionals for on-site hair and makeup services. The platform consists of the Blush Now web and mobile application (iOS/Android) for booking, the Blush Pro Network of verified stylists who deliver services, and various service offerings including on-site hair services (blowouts, updos, braids, haircuts, event hair), on-site makeup services (special occasion and event makeup), special events services for group bookings, and wedding beauty services. Customers book through the app or website, services are delivered at their location, and payments are processed through Stripe.
Differentiator
Problem solved
Functional benefit
Products and services
- Blush Now Platform On-demand beauty services marketplace connecting customers with licensed hair and makeup professionals who provide services at the customer's location (home, office, hotel, or other venue).
- Blush Mobile App (iOS/Android) Mobile application available on iOS and Android platforms enabling customers to book on-demand beauty services, manage appointments, and make payments.
- Blush Pro Network Network of licensed and background-verified beauty professionals (stylists and makeup artists) who provide services through the Blush platform. Pros can set their own schedules and earn 50–70% commission on bookings.
- On-Site Hair Services Professional hair services including blowouts, updos, braids, haircuts, and event/styling hair services delivered on-location to customers.
- On-Site Makeup Services Professional makeup application services including special occasion makeup and event makeup delivered at the customer's preferred location.
- Special Events Services Group booking services for special occasions including weddings, celebrations, girls nights, and other events requiring multiple beauty professionals.
- Wedding Beauty Services On-site bridal hair and makeup services for wedding parties, delivered at the wedding venue or location.
Quantifiable outcome
- Blush Professionals can earn $54,569+ annually on a full-time basis, compared to national average of $26,846 for stylists
Companies that use Blush
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Blush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Blush partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Blush competitors and assessment
Company assessmentEmerging players
- Booksy: Booksy is a booking and business management platform for beauty and wellness pros, competing for the supply side of the marketplace that Blush's Blush Pro Network depends on for stylists and makeup artists.
- Vagaro: Vagaro is a salon, spa, and fitness booking and management platform that overlaps with Blush on beauty professional discovery and scheduling, though it is anchored to brick-and-mortar service delivery rather than mobile dispatch.
- Fresha: Fresha is a beauty and wellness marketplace with booking, payments, and pro-side tooling, increasingly relevant to Blush as it expands geographically and competes for the same independent professional supply.
Broad incumbents
- Soothe: Soothe is an established on-demand platform delivering vetted wellness professionals (primarily massage) to customers' homes, sharing Blush's mobile, vetted-pro, in-home service marketplace DNA in an adjacent personal-services category.
Direct peers
- StyleSeat: StyleSeat is an online marketplace and booking platform for independent beauty and wellness professionals — overlapping with Blush's pro-side value proposition even though many bookings originate in salons rather than fully on-location.
- Glamsquad: Glamsquad offers on-demand mobile hair and makeup services via an app, dispatching licensed professionals to clients' homes, hotels, and offices — a near-identical business model and customer experience to Blush across multiple US cities.
- Priv (Priv Beauty): Priv operates an in-home and on-location beauty services marketplace connecting users with vetted hairstylists and makeup artists for on-demand bookings, directly competing with Blush's mobile marketplace proposition.
- The Glam App: The Glam App provides an on-demand mobile platform for booking hairstylists and makeup artists to come to clients, matching Blush's core value proposition of licensed, vetted beauty professionals dispatched to the customer's location.
Regional players
- Urban Company (formerly UrbanClap): Urban Company runs an on-demand marketplace for in-home beauty and personal services including women's salon and makeup at home — comparable marketplace mechanics to Blush but operating primarily in India and the Middle East rather than the US.
- Treatwell: Treatwell is a leading European beauty booking platform connecting consumers with salons and independent pros, providing a useful comparable for Blush's marketplace model outside its current US footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blush social profiles
Digital presenceBlush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blush leadership team
Management profileNumber of profiles
Profiles1 record
Blush funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blush M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blush
What does Blush do?
Blush operates an on-demand mobile marketplace that connects customers with licensed, background-verified hair and makeup professionals who deliver services onsite at the customer's chosen location (home, office, hotel, or event venue). Services span blowouts, updos, braids, haircuts, special-occasion makeup, and group bookings for weddings and special events. The company retains 30–50% of each service fee (paying 50–70% commission to the Blush Pro) and charges additional travel fees (starting at $20) and tiered cancellation fees.
Is Blush a public or private company?
Blush is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blush founded?
Blush was founded in 2025. It employs 11 to 50 people.
Where is Blush based?
Blush is headquartered in Centennial, United States, in the North America region.
How does Blush make money?
Three revenue lines are on record. Beauty Service Transaction Fees are the primary driver. The others are travel Fees and cancellation Fees.
Who are Blush's main competitors?
Emerging players on record are Booksy, Vagaro and Fresha. Soothe is listed as a broad incumbent. Direct peers are StyleSeat, Glamsquad, Priv (Priv Beauty) and The Glam App. Regional players are Urban Company (formerly UrbanClap) and Treatwell.
Does Blush have an API?
No public API is recorded for Blush.
What industry is Blush in?
Blush's product category is On-Demand Beauty Services Marketplace. Its primary akta.pro industry code is HSALAMAC, Mobile Makeup (On-Location), with a secondary code of HSALAHAJ, Mobile/On-Location Makeup Services. Its NAICS code is 81211.