Blush

On-Demand Beauty Services Marketplaceblush-now.com

Blush is an on-demand mobile marketplace that dispatches vetted, licensed hair and makeup professionals to consumers' homes and event venues across Colorado, Arizona, and Texas for weddings and everyday bookings.

Company typePrivate
Founded2020
HeadquartersCentennial, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Blush does

Blush (legal entity: Nickita LLC) operates an on-demand mobile marketplace that dispatches licensed hair and makeup professionals to consumers for in-home and on-location services. Founded in 2020 and headquartered in Centennial, Colorado, the company currently serves customers across Colorado, Arizona, and Texas, with a stated focus on weddings and special occasions alongside everyday bookings. The core product surface consists of dedicated iOS and Android apps plus a website booking flow, with payments processed through Stripe and a vetted Pro Network on the supply side.

The marketplace is built around a two-sided model: Blush recruits and screens beauty professionals (license verification, 1,000+ hour training checks, background checks) and matches them to consumer bookings via its apps and site. Service delivery is on-location at the customer's home, venue, or hotel, which differentiates Blush from salon-anchored competitors and creates a travel-fee revenue line starting at $20 per booking in addition to a standard cancellation-fee mechanism.

Monetization is purely transactional. Blush retains 30-50% of each booking and passes 50-70% to the service professional, with travel and cancellation fees providing incremental per-transaction revenue. Go-to-market is direct-to-consumer via app stores and a website, augmented by Instagram and TikTok marketing and brand-association placements with Lifetime, DBC, and Miss America. The company is private, bootstrapped, and employs 11-50 people; no external funding rounds, revenue figures, or enterprise customer relationships have been disclosed.

Blush firmographics

Firmographics

Name: Blush
Legal name: Nickita LLC
Website: https://blush-now.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Blush is an on-demand mobile marketplace that dispatches vetted, licensed hair and makeup professionals to consumers' homes and event venues across Colorado, Arizona, and Texas for weddings and everyday bookings.
Ownership category
akta.pro rank

Blush industry classification

Industry

Product category: On-Demand Beauty Services Marketplace
NAICS: Hair, Nail, and Skin Care Services (81211)
akta.pro primary industry: Mobile Makeup (On-Location) (HSALAMAC)
akta.pro secondary industries: Mobile/On-Location Makeup Services (HSALAHAJ), Mobile Hair Styling & Blowouts (HSALAMAA), Special Occasion Makeup (Non-Bridal) (HSALAHAB), Group/Party Makeup Services (HSALAHAK)

Keywords

On-demand beauty services
Mobile beauty marketplace
Onsite hair styling
Mobile makeup services
Licensed beautician network

Where Blush is headquartered

Location

Headquarters

HQ city: Centennial
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Blush business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Beauty Service Transaction Fees: Blush charges customers for beauty services including blowouts, updos, special occasion hair, and makeup application. Payment is processed through the platform after service completion. The company retains 30-50% of service fees while paying 50-70% commission to Blush Professionals.
Travel Fees: Additional travel fees charged when customer location is outside standard service range, starting at $20 per appointment.
Cancellation Fees: Cancellation fees applied based on timing: 50% charge within 24 hours, 100% charge within 1 hour of service.

Pricing tiers

Model	Billing	Price
Unit Pricing	Per transaction	Travel Fee for out-of-range locations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Blush product offering

Product offering

Core offering

Blush operates an on-demand mobile marketplace that connects customers with licensed, background-verified hair and makeup professionals who deliver services onsite at the customer's chosen location (home, office, hotel, or event venue). Services span blowouts, updos, braids, haircuts, special-occasion makeup, and group bookings for weddings and special events. The company retains 30–50% of each service fee (paying 50–70% commission to the Blush Pro) and charges additional travel fees (starting at $20) and tiered cancellation fees.

Product overview

Blush Now is a single unified on-demand beauty services marketplace that connects customers with licensed beauty professionals for on-site hair and makeup services. The platform consists of the Blush Now web and mobile application (iOS/Android) for booking, the Blush Pro Network of verified stylists who deliver services, and various service offerings including on-site hair services (blowouts, updos, braids, haircuts, event hair), on-site makeup services (special occasion and event makeup), special events services for group bookings, and wedding beauty services. Customers book through the app or website, services are delivered at their location, and payments are processed through Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

Blush Now Platform On-demand beauty services marketplace connecting customers with licensed hair and makeup professionals who provide services at the customer's location (home, office, hotel, or other venue).
Blush Mobile App (iOS/Android) Mobile application available on iOS and Android platforms enabling customers to book on-demand beauty services, manage appointments, and make payments.
Blush Pro Network Network of licensed and background-verified beauty professionals (stylists and makeup artists) who provide services through the Blush platform. Pros can set their own schedules and earn 50–70% commission on bookings.
On-Site Hair Services Professional hair services including blowouts, updos, braids, haircuts, and event/styling hair services delivered on-location to customers.
On-Site Makeup Services Professional makeup application services including special occasion makeup and event makeup delivered at the customer's preferred location.
Special Events Services Group booking services for special occasions including weddings, celebrations, girls nights, and other events requiring multiple beauty professionals.
Wedding Beauty Services On-site bridal hair and makeup services for wedding parties, delivered at the wedding venue or location.

Quantifiable outcome

Blush Professionals can earn $54,569+ annually on a full-time basis, compared to national average of $26,846 for stylists

Companies that use Blush

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Blush technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Blush partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Blush competitors and assessment

Company assessment

Emerging players

Booksy: Booksy is a booking and business management platform for beauty and wellness pros, competing for the supply side of the marketplace that Blush's Blush Pro Network depends on for stylists and makeup artists.
Vagaro: Vagaro is a salon, spa, and fitness booking and management platform that overlaps with Blush on beauty professional discovery and scheduling, though it is anchored to brick-and-mortar service delivery rather than mobile dispatch.
Fresha: Fresha is a beauty and wellness marketplace with booking, payments, and pro-side tooling, increasingly relevant to Blush as it expands geographically and competes for the same independent professional supply.

Broad incumbents

Soothe: Soothe is an established on-demand platform delivering vetted wellness professionals (primarily massage) to customers' homes, sharing Blush's mobile, vetted-pro, in-home service marketplace DNA in an adjacent personal-services category.

Direct peers

StyleSeat: StyleSeat is an online marketplace and booking platform for independent beauty and wellness professionals — overlapping with Blush's pro-side value proposition even though many bookings originate in salons rather than fully on-location.
Glamsquad: Glamsquad offers on-demand mobile hair and makeup services via an app, dispatching licensed professionals to clients' homes, hotels, and offices — a near-identical business model and customer experience to Blush across multiple US cities.
Priv (Priv Beauty): Priv operates an in-home and on-location beauty services marketplace connecting users with vetted hairstylists and makeup artists for on-demand bookings, directly competing with Blush's mobile marketplace proposition.
The Glam App: The Glam App provides an on-demand mobile platform for booking hairstylists and makeup artists to come to clients, matching Blush's core value proposition of licensed, vetted beauty professionals dispatched to the customer's location.

Regional players

Urban Company (formerly UrbanClap): Urban Company runs an on-demand marketplace for in-home beauty and personal services including women's salon and makeup at home — comparable marketplace mechanics to Blush but operating primarily in India and the Middle East rather than the US.
Treatwell: Treatwell is a leading European beauty booking platform connecting consumers with salons and independent pros, providing a useful comparable for Blush's marketplace model outside its current US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Blush financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Blush leadership team

Management profile

Number of profiles

Profiles1 record

Blush funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Blush M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blush

What does Blush do?

Is Blush a public or private company?

Blush is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Blush founded?

Blush was founded in 2020. It employs 11 to 50 people.

Where is Blush based?

Blush is headquartered in Centennial, United States, in the North America region.

How does Blush make money?

Three revenue lines are on record. Beauty Service Transaction Fees are the primary driver. The others are travel Fees and cancellation Fees.

Who are Blush's main competitors?

Emerging players on record are Booksy, Vagaro and Fresha. Soothe is listed as a broad incumbent. Direct peers are StyleSeat, Glamsquad, Priv (Priv Beauty) and The Glam App. Regional players are Urban Company (formerly UrbanClap) and Treatwell.

Does Blush have an API?

No public API is recorded for Blush.

What industry is Blush in?

Blush's product category is On-Demand Beauty Services Marketplace. Its primary akta.pro industry code is HSALAMAC, Mobile Makeup (On-Location), with a secondary code of HSALAHAJ, Mobile/On-Location Makeup Services. Its NAICS code is 81211.