What 800Flower does

800Flower is a Dubai-based online florist founded in 2010 that operates an e-commerce storefront (800flower.ae) selling fresh flower arrangements, potted plants, and gift add-ons (chocolates, balloons, cakes, greeting cards, candles) with delivery across the UAE. The company's core customer base is individual consumers in the UAE purchasing flowers for personal occasions, supplemented by secondary segments in corporate gifting and wedding events. Product offerings span more than 200 unique bouquet designs with price points ranging from AED 20 to AED 1,975+.

The technical stack is built on Shopify's e-commerce platform, providing the storefront, shopping cart, checkout, and order management infrastructure. Notable features include 3-hour express delivery in Dubai, augmented reality product visualization through a Blankwall integration, cookie-based retargeting, and SSL-secured payment processing. Flowers are sourced from growers in Holland, South Africa, Colombia, and Vietnam, and the company operates its own delivery network from a Dubai Marina headquarters.

The business model is transaction-based one-time purchase with pricing segmented into budget (under AED 250), mid-range (AED 285-475), and luxury (AED 500-1,975+) tiers. Revenue streams include core flower and plant sales, gift add-ons, and delivery fees, with free delivery above AED 250. Distribution is exclusively direct-to-consumer via the company's own Shopify storefront, with customer acquisition supported by loyalty partnerships with Emirates Skywards, Air Miles UAE, Emirates NBD, Liv Banking, and My List. The company is privately held with no disclosed funding, M&A activity, or leadership changes.

Name

800Flower

Legal name

800Flower

Website

https://800flower.ae

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

800Flower is a Dubai-based online florist founded in 2010 that sells flower arrangements, plants, and gift add-ons via its Shopify-powered e-commerce platform, offering same-day delivery across Dubai and next-day delivery throughout the UAE.

Ownership category

akta.pro rank

Product category

Online Florist & Flower Delivery Services

NAICS

Florists (45931), Florists (459310)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Online florist
• Flower delivery
• Fresh flower arrangements
• Gift hampers
• Potted plants

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flower and Plant Sales: Core revenue from selling fresh flower bouquets, arrangements, and potted plants through e-commerce platform. Transaction-based one-time purchases with prices ranging from AED 20 to AED 1,975+.
2. Gift Add-ons: Supplementary revenue from chocolates, balloons, greeting cards, and gift bundles that complement flower purchases.
3. Delivery Services: Revenue generated from delivery fees with free delivery threshold at AED 250, plus express delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

800Flower operates an online florist shop selling fresh flower bouquets, signature flower boxes, luxury arrangements, potted plants (orchids, indoor plants, bonsai), and complementary gifts such as artisanal chocolates, balloons, greeting cards, candles, and gift bundles. Orders are placed online via the Shopify-powered 800flower.ae storefront and fulfilled through the company's own delivery network with same-day three-hour express delivery in Dubai and next-day delivery across the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Bouquets and Arrangements Curated fresh flower bouquets and arrangements spanning roses, spray roses, sunflowers, hydrangeas, peonies, delphinium, chrysanthemums, and gerberas, available in budget to luxury tiers (AED 170 to AED 1,975+) and offered for same-day delivery across Dubai. Designed for UAE consumers and businesses buying flowers for personal gifting, corporate events, and weddings.
• Signature Flower Boxes Iconic branded flower box arrangements, including luxury rose collections such as 50, 100, and 200 Red Roses and The Proposal VIP Box, positioned as premium gifting items for occasions like proposals, anniversaries, and romantic gestures.
• Luxury Flower Baskets Premium flower baskets intended for high-end gifting and decorative occasions, available within the 800Flower catalogue.
• Flower Vases Flower arrangements presented in designer vases, sold as standalone gift items through the 800Flower online store.
• Single Stem Bouquets Compact, single-stem flower bouquets targeted at budget-conscious gifting and small gestures.
• Orchids Potted orchid plants sold as long-lasting gifting and decorative items, including premium offerings such as the Lustre orchid (AED 1,975).
• Indoor Plants Potted indoor plants offered for home and office decoration through the 800Flower online store.
• Bonsai Plants Bonsai plants sold as premium, long-life decorative and gifting items via the 800Flower e-commerce catalogue.
• Artisanal Chocolates Premium chocolate gift items including Godiva (AED 65-210), Gerard (AED 65), and chocolate platters (AED 115-186), sold as add-on gifts to accompany flower purchases.
• Balloons Bundled balloon decorations (AED 45-85) offered as supplementary gifting items alongside flower orders for celebrations and occasions.
• Greeting Cards Premium greeting cards sold as add-on gifts to accompany flower and gift orders.
• Scented Candles Scented candles offered as supplementary gift items alongside flower purchases.
• Gift Bundles Combined gift bundles that package flowers with chocolates, balloons, and other add-ons as a single gifting unit.
• Same-Day and 3-Hour Express Flower Delivery Delivery service provided by 800Flower's own delivery network covering Dubai (3-hour express) and Abu Dhabi, Sharjah, Fujairah, UAQ, and RAK (next-day), enabling time-sensitive gifting across the UAE.

Quantifiable outcome

• Deliver flowers within 3 hours of ordering in Dubai
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Emirates SkywardsminorGTM or Marketing PartnerLoyalty program partnership allowing Emirates Skywards members to redeem miles for 800Flower products. Enables cross-promotion to Emirates' frequent flyer customer base.
• Air Miles UAEminorGTM or Marketing PartnerLoyalty program partnership enabling Air Miles members to earn and redeem miles on flower purchases. Extends market reach to Air Miles customer base.
• Emirates NBDminorGTM or Marketing PartnerBanking rewards partnership allowing Emirates NBD customers to earn points on flower purchases or access exclusive offers. Provides access to Emirates NBD's UAE customer base.
• Liv BankingminorGTM or Marketing PartnerLifestyle banking rewards partnership with Liv (Emirates NBD's digital bank for millennials). Enables Liv customers to access flower gifting through rewards program.
• My ListminorGTM or Marketing PartnerLoyalty rewards program partnership allowing My List members to earn points on flower purchases.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Interflora: Global florist delivery network with extensive international reach; competes with 800Flower on cross-border gifting and occasion-based arrangements.
• 1-800-Flowers: Iconic US-based online florist whose name and toll-free ordering model directly inspired 800Flower; comparable assortment, premium gift add-ons, and broad occasion-based merchandising.
• Teleflora: US florist network enabling local florists to fulfill online orders; comparable same-day delivery model and broad assortment of bouquets and gifts.
• Ferns N Petals: Largest online flower and gifting retailer in the UAE/GCC; competes head-on with 800Flower across personal, corporate, and wedding gifting with similar same-day delivery and global sourcing.
• FTD (Florists' Transworld Delivery): Long-established online flower delivery brand with global fulfillment network; comparable product range, premium positioning, and occasion-driven merchandising.

Broad incumbents

• Carrefour UAE: Major UAE retailer offering flowers and plants alongside general merchandise; represents the omnichannel/incumbent threat 800Flower faces for entry-level gifting occasions.

Emerging players

• The Bouqs Co. Online florist with farm-direct sourcing and subscription offerings; comparable model around fresh-cut flowers, gift bundles, and urban same-day delivery.
• BloomNation: Online floral marketplace connecting consumers with local florists; comparable e-commerce gifting model and emphasis on premium artisan arrangements.
• UrbanStems: DTC online florist partnering with farmers; comparable direct-to-consumer flower delivery with modern brand positioning and curated assortment.
• Farmgirl Flowers: DTC online florist focused on sustainably sourced, designer bouquets; comparable e-commerce-only model, premium positioning, and direct grower relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/800flowerae
• Facebookfacebook.com/800flower
• LinkedInlinkedin.com/company/800flower

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 800Flower