Bloombox

What Bloombox does

Bloombox LLC is a privately held, UAE-based online florist founded in 2012, operating a direct-to-consumer e-commerce storefront at bloombox.ae on the Shopify platform, with a single distribution warehouse in DIP 2, Dubai. The company designs and delivers fresh flower arrangements, signature bouquets (Habibi, Blush, Amethyst, Marhaba, Coral, Amber, Grace, Serene), Iconic Box rose arrangements, Forever Flowers (preserved roses), dried flowers, plants, pooja flowers, and accessories (candles, diffusers, cards, vases), supported by same-day and 3-hour express delivery in Dubai and free delivery on all Dubai orders.

Bloombox operates a hybrid revenue model combining one-time product sales (individual bouquets and accessories priced from 19.50 AED up to 850 AED for 100-stem rose bunches) with a recurring subscription product offered in weekly, bi-weekly, and monthly cadences at 199–299 AED across Medium, Premium, and Deluxe tiers, with cancel/pause-anytime flexibility and a 5-day freshness guarantee. The customer base is primarily individual UAE consumers purchasing for personal gifting and home use, supplemented by a secondary Corporate Client Program targeting office decor, corporate events, and B2B gifting through a contact-form-driven sales motion.

Marketing and distribution are entirely digital and UAE-domestic: the company runs active Instagram (bloomboxuae) and Facebook (BloomboxUAE) channels, an email newsletter, a content blog, and SEO-optimized category pages, with no physical retail presence. Supply is anchored on Fairtrade-certified roses from Oserian Farm in Kenya, which the company uses as both a sourcing relationship and a brand-narrative asset. There is no disclosed AI/ML capability, no disclosed funding rounds, no parent company, and no disclosed headcount in the available source materials.

Name

Bloombox

Legal name

Bloombox LLC

Website

https://bloombox.ae

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Bloombox is a Dubai-based online florist founded in 2012 that designs and delivers fresh flowers, subscriptions, plants, and gifting essentials across the UAE via a Shopify storefront, serving individual consumers and a secondary corporate client segment.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

Keywords

• Flower delivery services
• Fresh floral arrangements
• Flower subscription plans
• Corporate gifting flowers
• Preserved flower boxes

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. One-time Product Sales: Individual flower arrangements, bouquets, plants, and accessories sold as one-time purchases through the e-commerce platform
2. Flower Subscription: Recurring subscription model offering weekly, bi-weekly, or monthly flower deliveries with free delivery and 5-day freshness guarantee

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bloombox designs, hand-crafts, and delivers fresh flower arrangements, bouquets, plants, preserved roses, dried flowers, and floral gifting accessories across the UAE through its bloombox.ae e-commerce platform. It also offers recurring flower subscriptions (weekly, bi-weekly, monthly) and tailored corporate floral programs for offices and events, with free and same-day delivery in Dubai.

Product overview

Bloombox is a UAE-based florist founded in 2012, operating as an e-commerce platform for flower and plant delivery. The core offering consists of fresh flower subscriptions (weekly, bi-weekly, monthly plans), signature bouquets (Bloombox Signature line with varieties like Habibi, Blush, Grace), and curated arrangements. The product portfolio includes Roses Collections, Fresh Bouquets, Forever Flowers (preserved roses), Dried Flowers, Plants, and Accessories (cards, candles, diffusers). They offer specialized categories like Iconic Boxes (rose arrangements in branded boxes), Pooja Flowers for religious ceremonies, and Corporate Client programs. Their subscriptions operate on a per-delivery payment model with free delivery, 5-day freshness guarantee, and florist consultation included. The company also sells bundled signature sets combining fresh flowers with scented candles and room sprays.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Flower Subscription

Quantifiable outcome

• 5-7 days flower longevity with proper care
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oserian Farm (Kenya)minorOthersFairtrade rose supplier sourced from Oserian Farm in Kenya. Bloombox emphasizes sustainable and equitable trade relationships with farmers and workers in growing countries, highlighting their commitment to making a difference in the lives of people who grow their flowers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• From You Flowers: US-based online florist offering same-day delivery, curated bouquets, and gift bundles. Comparable D2C e-commerce floral model with broad occasion-based catalog mirroring Bloombox's product breadth.
• The Bouqs Co. US-based online florist offering farm-to-door flowers, subscriptions, and curated bouquets. Comparable D2C subscription model and direct-from-grower positioning (similar to Bloombox's Oserian sourcing angle).
• Flowwow: International online flower and gift marketplace operating across multiple regions including MENA. Competes with Bloombox on online flower aggregation, subscription, and same-day delivery.

Broad incumbents

• Teleflora: US-based floral delivery network connecting local florists with consumers. Broad incumbent with a similar same-day delivery model and corporate gifting exposure, though operating primarily in North America.
• Interflora: Global flower delivery network with a UAE local affiliate. Operates an extensive florist network serving both consumer and corporate gifting, providing broad incumbency pressure on regional players like Bloombox.
• 1-800-Flowers: Large US-listed online florist and gifting company with multi-category offerings (flowers, plants, gift baskets). Comparable e-commerce floral + gifting business model that benchmarks category economics, though geographically distant.

Direct peers

• Flower Chimp: International online florist with strong MENA presence including UAE. Operates on-demand flower delivery and subscription gifting, very similar D2C model and target customer to Bloombox.
• 800 Flower: UAE-based online florist offering same-day flower delivery across Dubai and the UAE. Direct competitor with overlapping product range, subscription offerings, and delivery model.
• Emirates Flowers: Established UAE-based florist providing online and same-day flower delivery across Dubai and Abu Dhabi. Direct local competitor with comparable product range and corporate gifting exposure.
• Ferns N Petals: Indian-origin global floral and gifting company with a major UAE/MENA presence. Operates online flower delivery, subscriptions, and corporate gifting at significantly larger scale — the most direct large competitor to Bloombox in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BloomboxUAE
• Instagraminstagram.com/bloomboxuae
• Xx.com/bloomboxuae
• LinkedInlinkedin.com/company/bloombox-flowers-uae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloombox