Girl Get After It

What Girl Get After It does

Girl Get After It (GGAI) is a Bozeman, Montana-based women's wellness and outdoor community founded in 2017 by Cassidy Wendell. The company operates a membership-based community platform spanning 20 U.S. cities, serving women seeking adult friendships, fitness connections, and outdoor adventure experiences. Members pay $15/month or $97/year for access to monthly in-person events, a custom mobile app and online platform, free digital workshops, adventure retreats, member perks, and a multi-city network that allows traveling members to plug into local chapters.

The core technology stack is a Squarespace-hosted e-commerce storefront layered with a custom-built community mobile app and online platform (ggai.community) that handles event RSVP, group chat, and member engagement. No proprietary AI/ML systems are disclosed; the platform is a conventional community/events SaaS. The product portfolio includes a permanent Core Collection of branded apparel and accessories, limited-edition Exclusive Drops, a co-branded GGAI x lululemon technical apparel line, and digital gift cards.

Revenue is generated through three primary streams: recurring membership subscriptions, one-time merchandise sales (premium-priced apparel, accessories, and gear), and adventure retreats (fly fishing in Whitefish MT, trail running in Paradise Valley MT, skiing in Jackson WY, backcountry skiing in Tahoe CA). GTM is community-led, with volunteer Community Leads operating each city chapter and driving organic acquisition through Instagram, a brand mini-documentary, member testimonials, and word-of-mouth. Brand partnerships with lululemon, YETI, Reebok, Teva, Nordica, LMNT, and Mad Hippie provide credibility and member perks. The company has supported 50+ nonprofits and operates with a small (1-10) employee team, with no disclosed institutional funding.

Name

Girl Get After It

Legal name

Girl Get After It

Website

https://girlgetafterit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Girl Get After It is a women's wellness and outdoor community offering a membership-based platform, in-person events across 20 U.S. cities, adventure retreats, and branded apparel, serving women seeking fitness, friendship, and outdoor connection.

Ownership category

akta.pro rank

Product category

Women's Wellness and Outdoor Community

NAICS

Fitness and Recreational Sports Centers (713940), Clothing and Clothing Accessories Retailers (45811)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature) (EDAAAHAO)

Keywords

• Women's fitness community
• Outdoor adventure retreats
• Wellness membership platform
• Branded apparel sales
• Community event hosting

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Monthly or annual recurring subscriptions providing access to IRL events, the community platform and app, all 20+ city chapters, first-access to product drops and retreats, free digital workshops, member perks and discounts, book club, playlists, and community challenges.
2. Apparel and Merchandise Sales: Sale of branded apparel including t-shirts ($42-$46), hoodies ($68), accessories, yoga mats ($95), towels ($40), hats ($36-$42), phone cases ($28), and children's/baby apparel. Products sold through Core Collection (always available) and limited-edition Drops.
3. Adventure Retreats: Paid adventure retreats including fly fishing in Whitefish MT, trail running in Paradise Valley MT, skiing in Jackson WY, and backcountry skiing in Tahoe CA. Retreats bring women together for collective outdoor experiences, wellness activities, and community building.
4. Gift Cards: Digital gift cards available in denominations from $25 to $500 for purchase of merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Girl Get After It operates a paid women's wellness and outdoor community that provides members with access to 300+ in-person fitness, adventure, and social events across 20+ U.S. cities, multi-day adventure retreats, and a digital community platform. Revenue is generated through tiered membership subscriptions ($15/month or $97/year), ticketed retreats, and a direct e-commerce line of branded apparel, accessories, and gear sold through a Squarespace storefront.

Product overview

Girl Get After It is a women's community platform combining a membership-based online community with physical IRL events and merchandise. The core offering consists of a monthly or annual membership ($15/month or $97/year) providing access to a custom mobile app, online platform, and events across 20+ U.S. cities. Members receive first-access to merchandise drops and adventure retreats. The product portfolio includes: the GGAI Community Membership (core product), GGAI Mobile App & Online Platform, GGAI Retreats (fly fishing, trail running, skiing), the Core Collection (permanent merchandise), Exclusive Drops (limited-edition seasonal collections), GGAI x Lululemon co-branded apparel, accessories (hats, mugs, totes, phone cases), gear (yoga mats, towels, notebooks, flags), the Community Lead Program for chapter expansion, Merch Gift Cards, and Free Digital Events & Workshops. Revenue derives from memberships, retreat fees, and merchandise sales across apparel, accessories, and gear.

Differentiator

Problem solved

Functional benefit

Products and services

• GGAI Community Membership Recurring subscription membership ($15/month or $97/year) granting access to the Girl Get After It community platform, member directory, and 300+ in-person fitness, wellness, and outdoor events held annually across 20+ U.S. cities. Targeted at individual women consumers seeking female-only community and accessible adventure experiences.
• GGAI Adventure Retreats Multi-day, ticketed adventure retreats (such as ski trips) that bundle travel, lodging, guided activities, and group programming for members and their guests. Sold as standalone paid events on top of the community membership, targeting women seeking curated group outdoor experiences.
• GGAI Branded Apparel and Merchandise Direct-to-consumer e-commerce line of Girl Get After It branded apparel, accessories, and outdoor gear sold via the Squarespace storefront. Includes the Core Collection, limited-edition Exclusive Drops, and co-branded collaborations with partner brands such as lululemon, YETI, Reebok, Teva, Nordica, LMNT, and Mad Hippie. Targeted at members and the broader brand community.
• GGAI Gift Cards Digital and/or physical gift cards sold through the GGAI e-commerce storefront and redeemable for branded apparel and merchandise purchases. Used as both gifting products and an entry-point mechanism to acquire new community members.

Quantifiable outcome

• 1,600+ members across 20 cities with 300+ annual events
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• lululemoncoreGTM or Marketing Partner · 23 October 2020Official online co-brand partner with lululemon. One of the first sole e-commerce brands to achieve this status. GGAI offers branded technical apparel from lululemon including Wunder Under High-Rise Tight, Energy Bra Long Line, and Cut Back Crop Tank. The partnership aligns with lululemon's size expansion initiative to carry more sizes for more women.
• Mad HippieminorGTM or Marketing PartnerPartner brand in the wellness space. Chris from Mad Hippie stated: 'I can't tell you enough how amazing Girl, Get After It is as an organization. In this world where the internet dominates everything, your IRL events are so meaningful. It's a pleasure to work with you and your community!'
• YETIminorGTM or Marketing PartnerPartner brand shown in partnerships page logo section.
• ReebokminorGTM or Marketing PartnerPartner brand shown in partnerships page logo section.
• TevaminorGTM or Marketing PartnerPartner brand shown in partnerships page logo section.
• NordicaminorGTM or Marketing PartnerPartner brand shown in partnerships page logo section.
• LMNTminorGTM or Marketing PartnerPartner brand shown in partnerships page logo section (electrolyte drink brand).
• Various Studios and Local BusinessesminorGTM or Marketing PartnerLocal partnerships with studios and businesses in each city. Examples include: Lagree studios in Truckee and Incline Village (Tahoe), Inspire and Brooks (Seattle), Barry's, Solidcore, Yoga Flow, Title Nine (various cities), and local breweries, coffee shops, and fitness studios across all 20 city locations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sweaty Betty: Women's activewear brand with community-driven marketing and women's fitness event programming in major cities. Comparable positioning to GGAI's women-focused activewear and event-led GTM.
• Wildfang: Women's apparel and lifestyle brand that built a community-led identity around empowerment and shared identity. Highly comparable to GGAI's blend of branded apparel, mission-driven community, and event programming.
• Title Nine: Women's outdoor and activewear retailer with a strong community and event programming focused on women in sport. Comparable target customer and outdoor-adjacent apparel category to GGAI.
• Outdoor Voices: Women's activewear brand historically anchored by community-led events, recreation clubs (the 'Recreation Center'), and direct-to-consumer apparel — directly paralleling GGAI's events + apparel + subscription model.

Broad incumbents

• REI Co-op: Outdoor co-op retailer running large-scale events, classes, and community programs across the U.S. Overlaps with GGAI on outdoor recreation, in-person events, and women's outdoor community.
• Lululemon: Global women's activewear incumbent and existing GGAI co-brand partner. Operates at much larger scale in the same apparel/wellness category and competes for the same women's athletic customer.
• Patagonia: Outdoor apparel and activism brand with deep women's outdoor product lines and grassroots community programming. Comparable to GGAI in mission-driven outdoor brand and women's outdoor apparel.
• Athleta: Gap Inc.-owned women's activewear brand with community-driven Power of She platform. Overlaps with GGAI in women's active apparel and community programming for women.

Emerging players

• Bumble (Bumble BFF): Friendship-mode product within Bumble targeting the same adult-female-friendship pain point GGAI addresses, but via a digital/mobile-first model rather than IRL events.
• Girlboss: Digital media and community platform for women, focused on careers and lifestyle. Overlaps with GGAI in women-focused community and content, though narrower in mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/girlgetafterit
• LinkedInlinkedin.com/company/girlgetafterit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Get After It