Utah Valley Home Builders Association

What Utah Valley Home Builders Association does

Utah Valley Home Builders Association (UVHBA) is a nonprofit professional trade association founded in 1973 by Duane Herbert — father of former Utah Governor Gary Herbert — and headquartered at 707 E Mill Road, Suite 201, Vineyard, Utah. The association serves the residential construction industry in the Utah Valley region, with members spanning home builders, general contractors, subcontractors and specialty trades, building materials suppliers, real estate and financial services firms, and design and professional services providers. UVHBA is affiliated with the HBA of Utah and the National Association of Home Builders (NAHB), the latter providing access to a nationwide network of 160,000+ members and federal lobbying infrastructure.

The association's core product surface consists of (1) an annual Utah Valley Parade of Homes event — running 44+ years, featuring 24+ homes on the route, drawing approximately 30,000 attendees, and recognized as Best Parade of Homes in the Nation by the NAHB Executive Officers Council in 2019; (2) a searchable online member directory organized across 38+ categories; (3) community and scholarship programs including Cougar House (which has endowed nearly $2 million for BYU construction management students since 2001), SubContractors for Santa, and periodic Habitat for Humanity builds; (4) advocacy and lobbying at national, state, and local levels on behalf of residential builders; and (5) professional development including Certified Green Professional training and code education. The organization runs on standard association management software (GrowthZone) with no proprietary technology platform.

UVHBA generates revenue through annual Builder Membership dues ($525/year) and Associate Membership dues (undisclosed rate), ticket and sponsorship revenue from the Parade of Homes, modest per-meeting fees ($20 members / $30 non-members) at monthly membership meetings, and affiliate rebates through partnerships with National Purchasing Partners and HBA Rebates. Its go-to-market is event-driven, anchored on the annual Parade of Homes as the primary member acquisition and retention mechanism, supplemented by the online member directory, monthly networking meetings, community service visibility, and NAHB/state-HBA referral flows.

Name

Utah Valley Home Builders Association

Legal name

Utah Valley Home Builders Association

Website

https://uvhba.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

UVHBA is a nonprofit trade association founded in 1973 serving residential builders, subcontractors, and suppliers in Utah Valley through membership dues, the annual Parade of Homes event, advocacy, and community programs, affiliated with the NAHB.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees provide core revenue. Builder Membership is priced at $525.00 per year. Associate Membership is also available at a separate rate. These dues fund association operations, advocacy efforts, and member benefits.
2. Parade of Homes Event Revenue: The Utah Valley Parade of Homes generates revenue through ticket sales and is described as the primary marketing opportunity for members. The event has won national recognition and includes 24+ homes on the annual route.
3. Member Events and Programs: General membership meetings charge fees ($20 for members, $30 for non-members). The association also offers programs like Subcontractors for Santa, Cougar House builds, and various educational opportunities that may generate sponsorship revenue.
4. Member Discounts and Rebates: The association partners with National Purchasing Partners to offer member discounts and benefits, and runs a Member Rebate Program through HBA Rebates for products members already purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

UVHBA is a nonprofit membership-based trade association serving the residential building industry in Utah Valley. It provides two primary membership tiers (Builder Membership at $525/year and Associate Membership) plus member services including a searchable business directory, the annual Utah Valley Parade of Homes event, government affairs lobbying, educational programs and certifications, scholarship programs, and community service initiatives.

Product overview

The Utah Valley Home Builders Association is a professional membership organization serving the residential construction industry in Utah Valley. Rather than a technology product company, it provides a suite of membership services including a business directory for members, the annual Utah Valley Parade of Homes event (named Best in the Nation by NAHB), scholarship programs like Cougar House benefiting BYU students, community outreach through SubContractors for Santa, government affairs lobbying, and professional development including Green Professional certification. The association connects home builders, contractors, suppliers, and service providers through its membership directory and events calendar.

Differentiator

Problem solved

Functional benefit

Brands

• Utah Valley Parade of Homes: Annual home parade event showcasing homes built by association members, typically held in June with around 24 homes on the route and nearly 30,000 attendees.

Products and services

• Builder Membership
• Associate Membership
• Utah Valley Parade of Homes
• UVHBA Member Directory

Quantifiable outcome

• Nearly 30,000 annual attendees at Parade of Homes marketing event
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Association of Home Builders (NAHB)coreStrategic or Co-development Partner · 1 January 1973UVHBA is affiliated with NAHB, a national organization with millions pledged annually, over 160,000 members, and hundreds of lobbyists working on Capitol Hill. NAHB provides licensing support, continuing education, and member benefits including savings programs.
• HBA of Utah (State HBA)coreStrategic or Co-development Partner · 1 January 1973Affiliated with the Utah State Home Builders Association for licensing and continuing education at the state level.
• Brigham Young University (BYU)minorOthersUVHBA awards scholarships to BYU students studying construction management through the Cougar House program. Tom Holmoe, BYU athletic director, assists with annual scholarship presentations. Nearly $2 million endowed for BYU scholarships.
• Utah Valley University (UVU)minorOthersUVHBA provides scholarships to UVU students pursuing education in construction-related fields.
• Snow CollegeminorOthersUVHBA provides scholarships to Snow College students in construction-related programs.
• Habitat for HumanityminorStrategic or Co-development PartnerUVHBA members build a Habitat for Humanity home every couple of years with donated labor as part of community service and giving back programs.
• National Purchasing PartnersminorGTM or Marketing PartnerMember discount program providing business savings on products and services members already use.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Home Builders Association of Utah: The state-level HBA directly affiliated with UVHBA, providing licensing, continuing education, and statewide advocacy. Operates in the same trade association category on a broader geographic scope.
• Greater Houston Builders Association: Large regional HBA in Texas operating a comparable membership, education, advocacy, and home show (GHBA Parade of Homes) model. Strong structural and operational peer to UVHBA at greater scale.
• Building Industry Association of San Diego: A regional building industry association in California offering comparable member services (Parade-type home shows, lobbying, education, directory). Highly comparable in structure and value proposition to UVHBA at larger regional scale.

Emerging players

• BuildZoom: Online marketplace and directory for general contractors that competes with association-based directories for builder discovery and homeowner lead flow. Comparable on the directory/referral value proposition UVHBA offers members.
• National Association of the Remodeling Industry (NARI): Trade association focused on the remodeling segment of residential construction. Comparable in trade association model and member services, with overlapping but narrower audience than UVHBA.
• Houzz Pro: Digital platform offering marketing, lead-gen, and project management tools for home professionals. Competes with UVHBA's member directory and Parade of Homes on the member-acquisition and lead-generation axes via a tech-native model.

Broad incumbents

• Associated Builders and Contractors (ABC): National trade association for the commercial construction industry with similar membership, lobbying, education, and benefits model. Comparable in association structure but commercial-focused rather than residential.
• National Association of Home Builders (NAHB): The national federation of which UVHBA is a local affiliate. Comparable as a trade association serving residential builders, but at a vastly larger scale with 160,000+ members and national lobbying reach.

Regional players

• Salt Lake Home Builders Association: A neighboring regional Utah HBA serving the Salt Lake Valley. Direct structural peer — same membership model, same GTM motion, same NAHB affiliation — but operates in a different metro.

Others

• American Institute of Architects (AIA): Professional association for architects. Comparable in membership, continuing education, advocacy, and chapter-based structure, but serves an adjacent profession within the broader built environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/utah-valley-home-builders-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Valley Home Builders Association