Bonitz of Georgia

What Bonitz of Georgia does

Bonitz of Georgia is a family-owned commercial construction subcontract headquartered in Savannah, Georgia, operating continuously since 1956. The company delivers four interrelated service lines — roof deck installation, engineered fill, interior finishes, and roofing systems — to general contractors and commercial building owners across Georgia, North Carolina, South Carolina, and northern Florida. The Coleman family retains ownership and leadership, with John Coleman serving as President alongside a named management team that includes a COO, divisional VPs, dedicated estimating and project management staff per division, and field superintendents.

The company's product portfolio is anchored by credentialed installation of proprietary branded systems. In roof decks, Bonitz is a licensed applicator for four major LWIC systems (Siplast, Elastizell, Aerix, Celcore), a certified installer of Loadmaster composite roof deck systems (with over 50 UL hourly fire ratings), and a licensed installer of Tectum acoustical panels, Epic, and Marlyn metal acoustical decks, supported by in-house certified welders. The engineered fill division delivers low-density cellular concrete, cellular grout, and flowable fill for geotechnical applications per ACI 523 and ASTM standards. Roofing systems span TPO/PVC single-ply (with elite Sika Sarnafil installer status and up to 30-year warranties), standing seam metal (40-50 year lifespan), fluid-applied membranes, and WindSmart pressure-equalized vented systems. Interior finishes include metal stud framing and drywall, acoustical ceilings, demountable partitions, and sound attenuation products, with repair and maintenance services offered across the portfolio. The company distinguishes itself through pre-spec design consultation, value engineering, and R-value calculation services that embed it upstream of bid.

Commercially, Bonitz operates a project-based B2B model with custom quote pricing, multi-year warranty-backed contracts, and a recurring maintenance subscription overlay. It reaches customers via direct enterprise field sales, website content, industry association membership (NRDCA, NRCA, AGC of Georgia, AIA, GA-RCA, AWCI), and pre-spec engagement with architects and engineers. It has adopted standard construction-industry digital tooling (3D models, laser scanners, drones, cloud-based project management) but discloses no AI/ML capabilities. The company remains privately held with no institutional capital or M&A activity referenced.

Name

Bonitz of Georgia

Legal name

Bonitz of Georgia

Website

https://bonitzga.net

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonitz of Georgia is a family-owned commercial construction subcontractor founded in 1956, providing roof deck installation, engineered fill, interior finishes, and roofing systems to general contractors and building owners across the Southeast US.

Ownership category

akta.pro rank

Product category

Commercial Construction Contracting

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Steel Joists, Joist Girders & Decking (IMADACAC)

Keywords

• Commercial roof deck installation
• Engineered fill services
• Commercial roofing systems
• Interior finish contracting
• Lightweight insulating concrete

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Construction Services: Revenue generated from installation and construction services for roof decks, engineered fill, interior finishes, and roofing systems for commercial buildings. Projects include new construction, repair, replacement, and maintenance services. Services provided to general contractors and building owners throughout the Southeast USA.
2. Licensed Applicator/Installer Relationships: As a licensed applicator for multiple roof deck and roofing brands (Siplast, Elastizell, Aerix, Celcore, Loadmaster, Epic, Marlyn, Sika Sarnafil, Carlisle, Duro-last, Fibertite, Elevate, GAF, Siplast, WindSmart), Bonitz generates revenue through certified installation services for these branded systems.
3. Roof Maintenance Services: Ongoing maintenance plans, leak investigations, roof cleaning, patching and repair, and roof inspections offered as recurring service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bonitz of Georgia is a family-owned commercial construction contractor that installs roof deck systems (LWIC, Tectum, metal deck, and Loadmaster), engineered fill for geotechnical applications, interior finishes (metal stud framing, drywall, acoustical ceilings, demountable partitions, sound attenuation), and roofing systems (single-ply, standing seam metal, fluid applied, and maintenance/repair). The company serves general contractors and commercial building owners throughout the Southeast USA.

Product overview

Bonitz of Georgia is a family-owned commercial construction contractor operating since 1956, offering a unified suite of construction services organized into four primary divisions: Roof Decks, Engineered Fill, Interior Finishes, and Roofing Systems. The roof deck division provides LWIC (Lightweight Insulating Concrete) Roof Decks, Tectum Roof Decks, Metal Deck, and Loadmaster Systems as distinct product offerings. The engineered fill division handles low-density cellular concrete for geotechnical applications. Interior finishes include Metal Stud Framing and Drywall, Acoustical Ceiling Tile, Demountable Partitions, and Sound Attenuation Products with associated maintenance services. Roofing systems encompass Single Ply Roofing, Standing Seam Metal Roofing, Fluid Applied Roofing, and Roof Maintenance/Repair services. All divisions are supported by Pre-Spec Services that provide design consultation, value engineering, and technical coordination from project inception through completion.

Differentiator

Problem solved

Functional benefit

Products and services

• LWIC Roof Decks

Quantifiable outcome

• Roofing systems with up to 30-year guarantee for single-ply systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

20 partnerships are on record, tiered core and flagship.

• SiplastcoreTechnology or IntegrationLicensed applicator of Siplast LWIC (Lightweight Insulating Concrete) roof deck systems. Bonitz is authorized to install Siplast branded roof deck products.
• ElastizellcoreTechnology or IntegrationLicensed applicator of Elastizell LWIC roof deck systems. Bonitz is authorized to install Elastizell branded roof deck products.
• AerixcoreTechnology or IntegrationLicensed applicator of Aerix LWIC roof deck systems. Bonitz is authorized to install Aerix branded roof deck products.
• CelcorecoreTechnology or IntegrationLicensed applicator of Celcore LWIC roof deck systems. Bonitz is authorized to install Celcore branded roof deck products.
• LoadmastercoreTechnology or IntegrationLicensed installer of Loadmaster roof deck systems across the Southeast. Loadmaster is a complete roof deck design, installation, and warranty system.
• Epic MetalscoreTechnology or IntegrationLicensed applicator of Epic metal acoustical deck systems for structures requiring effective noise insulation combined with high-performing steel deck.
• Marlyn Steel DeckscoreTechnology or IntegrationLicensed applicator of Marlyn Steel Decks acoustical deck systems for structures requiring reliable noise insulation.
• Sika SarnafilflagshipTechnology or IntegrationCertified installer of Sika Sarnafil single-ply roofing systems. Bonitz is designated as an elite installer by Sika Sarnafil, recognizing commitment to high-quality roofing installations.
• CarlislecoreTechnology or IntegrationCertified installer of Carlisle single-ply roofing systems.
• Duro-lastcoreTechnology or IntegrationCertified installer of Duro-last single-ply roofing systems.
• FibertitecoreTechnology or IntegrationCertified installer of Fibertite single-ply roofing systems.
• ElevatecoreTechnology or IntegrationCertified installer of Elevate single-ply roofing systems.
• GAFcoreTechnology or IntegrationCertified installer of GAF single-ply roofing systems. Trusted throughout North America for reliable, durable products.
• WindSmartcoreTechnology or IntegrationCertified installer of WindSmart Wind Ballasted Roofs, the industry leader in Vented Roof Systems using innovative air sealing techniques and pressure-equalizing technology.
• NRDCA (National Roof Deck Contractors Association)coreOthersIndustry association membership providing credibility, standards adherence, and industry networking for roof deck contractors.
• NRCA (National Roofing Contractors Association)coreOthersIndustry association membership providing credibility, standards adherence, and industry networking for roofing contractors.
• AGC of Georgia (Associated General Contractors)coreOthersIndustry association membership for general contractors providing networking, advocacy, and professional development.
• AIA (American Institute of Architects)coreOthersProfessional association membership connecting Bonitz with architects for pre-spec and design collaboration.
• GA-RCA (Georgia Roofing Contractors Association)coreOthersState-level industry association membership for roofing contractors in Georgia.
• AWCI (Association of the Wall and Ceiling Industry)coreOthersIndustry association membership for wall and ceiling industry contractors providing standards, training, and networking.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Southland Roofing: Southeast-focused commercial and industrial roofing contractor with comparable geographic emphasis and similar scope of single-ply, metal, and coatings installation.

Broad incumbents

• Nations Roof: National commercial roofing contractor with full-service installation, repair, and maintenance across multiple U.S. regions. Comparable as a competing certified installer of single-ply, metal, and modified bitumen systems for commercial clients.
• Tremco Roofing & Building Maintenance: Manufacturer-and-installer hybrid offering proprietary commercial roofing systems, maintenance, and warranties nationwide. Comparable as a competing provider of branded single-ply, modified bitumen, and fluid-applied systems with full-service installation.
• Flynn Group (Flynn Roofing): North American commercial roofing and glazing contractor with significant U.S. presence. Comparable as a multi-scope building envelope contractor competing for the same commercial accounts with branded single-ply and metal roofing.
• CentiMark Corporation: Largest U.S. commercial roofing contractor with national service network across roofing systems, floor coatings, and concrete restoration. Comparable as a scaled competitor pursuing the same enterprise commercial accounts with branded single-ply and metal systems.
• Tecta America: One of the largest U.S. commercial roofing contractors with national service coverage and a full portfolio of new roof, reroof, repair, and maintenance offerings. Comparable as a multi-region certified installer competing for the same GC and building-owner relationships.
• Bone Dry Roofing: Multi-state commercial and residential roofing contractor with a broader geographic footprint. Comparable as a competing certified installer of branded single-ply and shingle systems for commercial building owners and general contractors.

Direct peers

• West Roofing Systems: Commercial roofing contractor specializing in spray polyurethane foam, single-ply, and fluid-applied systems with multi-state regional service. Comparable as a competing certified installer for branded membrane roofing on commercial buildings.
• Greenwood Industries: Commercial roofing and architectural metal contractor serving the Eastern U.S. with comparable multi-scope capability including roof decks, standing seam metal, and single-ply installations.
• Baker Roofing Company: Southeast-focused commercial roofing, roof deck, and exteriors contractor based in North Carolina. Direct peer given overlapping geography (Carolinas), multi-scope commercial offering, and similar GC-focused go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bonitz-of-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonitz of Georgia