The Storytelling Company

What The Storytelling Company does

The Storytelling Company (TSC) is a Netherlands-headquartered group that designs, builds, and operates immersive brand experiences, live events, customer experience centers, and simulation/training environments for global enterprises and cultural institutions. Formed through the April 2024 acquisition of Munich-based PLANWORX by Purple Digital Storytelling, with ProSystems International BV (audiovisual/simulation technology) added in December 2024 and flora&faunavisions (immersive exhibition design) merged in June 2025, TSC now operates through four pillars: Brand Experiences, Event Experiences, Experience Design, and Technology Solutions. The group is unified by The Storytelling Suite (TSS), a proprietary cloud-hosted (AWS) platform that enables content design and real-time control across any screen or environment, integrating with Figma, Unreal Engine, and Microsoft Teams.

The company serves more than 40 global blue-chip clients — including Microsoft, BMW Motorrad, Audi, SAP, Carnival Corporation, Honeywell, Nike, Under Armour, Deutsche Telekom, IFS, and Ansell — across automotive, technology, retail, maritime, aviation, and industrial sectors, delivered through five offices (Amsterdam, Zwaag, Berlin, Munich, Charlotte NC). Revenue is generated through professional services for branded experience design and event production, subscription licensing of the TSS platform, transaction-based box office revenues from proprietary touring original IPs (Vikings: The Immersive Experience, Becoming Marilyn Monroe), and one-time fees for cultural/entertainment installations. Multi-year enterprise contracts and ISO 27001/ISO 20121 certifications support a relationship-driven, direct enterprise sales motion targeting Fortune-class global brands.

Backed by Holland Capital since December 2020, TSC employs roughly 160 people across 17 nationalities and is led by CEO and Chairman Joost Rueck, with division leaders including Jessica Endert (Brand Experiences), Leigh Sachwitz (Experience Design / board), Chris Boehm-Tettelbach (Event Experiences), and Rocco Migliarini (Technology Solutions). The company holds ISO 27001 and ISO 20121 certifications and was awarded the EcoVadis Platinum Medal in October 2025, placing it in the top 1% of assessed companies for sustainability performance.

Name

The Storytelling Company

Legal name

The Storytelling Company B.V.

Website

https://storytellingcompany.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Immersive Experience Design and Production Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)

Keywords

• Immersive brand experiences
• Digital storytelling platform
• Event experience design
• Customer experience centers
• Training simulation systems

Headquarters

HQ city

Halfweg

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Experiences & Events: Design, build, and operate immersive, interactive branded experiences in workplaces and events. Includes strategy & concept, design & technical delivery, content creation, and event production services. Revenue generated through project-based professional services engagements.
2. Culture & Entertainment: Multidisciplinary immersive experiences for opera productions, cultural institutions, and artists, including touring ticketed experiences that generate box office revenues.
3. Training & Simulation: Technical design and installation of customized immersive solutions for simulation, education, and corporate training. Includes maritime simulation (CSMART Academy) and aviation training.
4. Originals / Touring IP: TSC Originals productions that travel globally and generate box office revenues, such as Vikings: The Immersive Experience and Becoming Marilyn Monroe.
5. The Storytelling Suite Platform: Proprietary storytelling platform licensed to clients for managing and running their digital experiences. Software solution enabling content management without requiring a team of experts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Storytelling Company designs, builds, and operates immersive brand experiences, large-scale live events, and permanent installations (such as customer experience centers and immersive experience rooms) for global enterprises. Its core technology is The Storytelling Suite (TSS), a proprietary cloud-hosted platform that enables design, management, and real-time control of digital content across any screen or environment, unifying all four operational pillars (Brand Experiences, Event Experiences, Experience Design, and Technology Solutions) under one scalable storytelling platform.

Product overview

The Storytelling Company operates as a multi-service collective offering comprehensive storytelling experiences across four specialized pillars: Brand Experiences (experience centers and visual installations), Event Experiences (live events and event technology), Experience Design (immersive exhibitions and original IPs), and Technology Solutions (simulation and technical integration). The portfolio is unified by The Storytelling Suite (TSS), a proprietary software platform that replaced the earlier Hyro platform in April 2025, enabling content design and control across all experience types. The company has grown through strategic acquisitions including PLANWORX (2024, now TSC Event Experiences), ProSystems International (2024, technology solutions), and flora&faunavisions (2025, experience design). Key solution offerings include Customer Experience Centers, Immersive Experience Rooms, and Original IPs such as Vikings and Becoming Marilyn Monroe.

Differentiator

Problem solved

Functional benefit

Brands

• The Storytelling Suite (TSS): Proprietary software platform for digital storytelling that enables content management, real-time updates, and immersive experience control across screens and environments.
• TSC Brand Experiences
• TSC Event Experiences
• TSC Technology Solutions
• TSC Experience Design

Products and services

• The Storytelling Suite (TSS) Proprietary cloud-hosted storytelling platform that enables design, management, and real-time control of digital content across any screen, shape, or size. Integrates with Figma, Unreal Engine, and Microsoft Teams; supports 360-degree spherical content, real-time updates, virtual validation, and multi-sensory integrations. Hosted on Amazon Web Services. Sold to enterprise clients under subscription license and used internally to power TSC's branded experiences, immersive rooms, and live events.
• Brand Experiences Specialized service branch creating experience centers, visual installations, and innovative brand experiences for global enterprises. Services span strategy and concept, design and technical delivery, content creation, and technical implementation for customer-facing brand environments across automotive, technology, retail, and industrial sectors.
• Event Experiences Specialized service branch delivering cutting-edge live events, large-scale event production, and live marketing activations. Covers concept development, production, and execution of dynamic brand events and experiences, including overall lead agency work for major touring events such as the Microsoft AI Tour EMEA across 11 cities.
• Experience Design Specialized service branch focused on immersive and interactive exhibitions, stage productions, opera productions, and original IP creation. Led by the flora&faunavisions practice and bringing 20 years of multidisciplinary design expertise using advanced technologies including AI and motion tracking to serve cultural institutions, artists, and enterprise clients.
• Technology Solutions Technical design, installation, and support of advanced simulation systems, immersive projection, curved and domed screen solutions, and virtual environments for simulation, education, and corporate training. Powered by ProSystems capabilities including maritime Full Mission Bridge simulators and high-resolution projection canvases for aviation and maritime training.
• Customer Experience Centers Permanent installation spaces designed to serve as crown jewels of brands, showcasing company value through interactive focal points. Powered by The Storytelling Suite with interactive technologies and immersive environments. Deployed for clients including IFS (London since 2019), Honeywell (Charlotte), Ansell AXIS Studio (Atlanta, 2025), and Under Armour Digital Showrooms (Amsterdam, Seoul, Baltimore).
• Immersive Experience Rooms Permanent 360-degree interactive installations powered by TSS. Fully-enclosed spaces equipped with advanced audiovisual and sensor technology, supporting touch-capable screens and spherical content capabilities. Deployed as IX Room installations such as Miro Discovery Center (Amsterdam), Nike House of Innovation Paris Immersive Room (240-degree projection canvas), Nike Retail Immersive Room Berlin, and MBO College Airport iXfinity Immersive Room at Schiphol (240° 8.5-megapixel projection canvas).
• Original IPs (Touring Immersive Experiences) TSC Originals—proprietary immersive experiences created by The Storytelling Company that travel globally and generate box office revenues. Examples include Vikings: The Immersive Experience and Becoming Marilyn Monroe. Distributed as touring ticketed productions in partnership with cultural institutions and entertainment venues.

Quantifiable outcome

• EcoVadis Platinum Medal — top 1% of assessed companies for sustainability performance
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• flora&faunavisionscoreStrategic or Co-development Partner · 4 June 2025flora&faunavisions, a Berlin-based award-winning multidisciplinary design studio founded in 2005, merged into The Storytelling Company in June 2025. Founder Leigh Sachwitz joined the TSC board. FFV brings 20 years of expertise in immersive and interactive exhibitions, stage productions, brand experiences, and original IP creation. The merger adds Experience Design as a fourth core pillar alongside Brand Experiences, Event Experiences, and Technology Solutions.
• ProSystems International BVcoreStrategic or Co-development Partner · 17 December 2024ProSystems International BV, a leading audiovisual and simulation technology system integrator, was acquired by The Storytelling Company in December 2024. Founded in 1996, ProSystems specializes in curved and domed screen simulations, immersive projection systems, and virtual environments for simulation, education, corporate training, and brand experiences. Managing Director Rocco Migliarini joined TSC following the acquisition.
• PLANWORXcoreStrategic or Co-development Partner · 9 April 2024PLANWORX, a Munich-based creative live marketing agency founded in 1987 with 50 employees, was acquired by Purple Digital Storytelling in April 2024, forming the basis of The Storytelling Company. PLANWORX brought cutting-edge event experiences and live marketing capabilities. Founder Chris Boehm-Tettelbach joined the combined entity. PLANWORX is now branded as TSC Event Experiences.
• Carnival Corporation & plccoreTechnology or IntegrationCarnival Corporation, the world's largest cruise company, is a key client of TSC through its CSMART Academy subsidiary. TSC (via ProSystems) develops, supplies, and maintains all ship bridge simulation systems for CSMART Academy in Almere, the premier maritime training center. Quote: 'Partnering with TSC has elevated our maritime training. Their cutting-edge simulation technology and immersive learning environments set a new standard in the industry.'

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• George P. Johnson Experience Marketing: Pioneering experiential marketing agency that designs large-scale corporate events, brand activations, and immersive experiences globally. Directly comparable to TSC's Brand Experiences and Event Experiences pillars, particularly for automotive and technology enterprise clients.
• Tinker imagineers: Dutch experience design studio creating immersive museums, exhibitions, and brand experiences. Closely comparable to TSC's flora&faunavisions-led Experience Design pillar, with overlapping European cultural-institution and corporate client base.
• Freeman: One of the largest global event and brand experience operators, with end-to-end strategy, creative, production, and digital services. Directly comparable to TSC across event production, brand experiences, and digital enablement for enterprise clients.
• Sparks: Global experiential marketing agency (part of Freeman) focused on brand experiences, pop-ups, and immersive activations. Overlaps directly with TSC's Brand Experiences pillar, particularly in retail and consumer-goods activations.
• btl: Independent global experiential marketing agency operating across brand experiences, events, and digital activations. Comparable to TSC's Brand and Event Experiences offerings for enterprise clients worldwide.
• MKG Experience: Independent experiential marketing agency producing live brand experiences, immersive installations, and event design for major brands. Comparable to TSC's Brand Experiences and Experience Design pillars across fashion, tech, and lifestyle clients.
• Jack Morton Worldwide: Global brand experience agency owned by IPG that designs and produces immersive brand experiences, events, and activations for the same Fortune 500 enterprise client base that TSC serves (Microsoft, BMW, Audi, Nike-tier accounts).

Emerging players

• teamLab: International art collective creating large-scale immersive digital art installations and touring exhibitions. Closely comparable to TSC's Originals business (Vikings, Marilyn Monroe) and Experience Design capabilities.
• Meow Wolf: US-based immersive experience company operating permanent and touring narrative-driven installations with proprietary technology. Comparable to TSC's combination of Originals (owned IP) and immersive-room experiences powered by proprietary platforms.
• B-Reel: Independent creative technology agency building interactive digital experiences, branded content, and immersive installations. Comparable to TSC's Experience Design and TSS-enabled immersive-room offerings, particularly for technology and media clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thestorytellingcompany
• Instagraminstagram.com/tsc.brandexperiences

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Storytelling Company