Adpoint
Adpoint is a Norwegian outdoor advertising and visual communication services provider founded in 2019, offering printing, digital signage, banners, wrapping, bus shelters, and interior decoration. Headquartered in Bærums Verk, it serves enterprise OOH operators, municipalities, retail, and SMB customers across Norway.
- Company typePrivate
- Founded2019
- HeadquartersBærums Verk, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Adpoint does
Adpoint AS is a Norwegian outdoor advertising and visual communication services provider headquartered in Bærums Verk (Lommedalen), Norway. Founded in 2019, the company operates with 1-10 employees and serves customers across Norway from Kristiansand in the south to Trondheim in the north. Adpoint offers seven integrated service lines: printing and decor (with production capacity exceeding 3,000 m² per day), digital signage with remote content management, banners and billboards, creative and interactive installations, vehicle and surface wrapping, bus shelter construction and maintenance, and interior decoration including acoustic panels. The business model combines one-time project-based revenue from advertising installations with recurring maintenance and content-update service contracts. All work — design, production, installation, and ongoing servicing — is handled in-house, with an own transport fleet enabling same-day delivery in the Oslo area.
Adpoint's technology stack centers on large-format digital printing equipment, digital signage systems with remote-controlled content publishing, sensor-based interactive installation technology, and specialty materials including mesh, PVC, sandwich aluminum plates, and Ecophon-grade acoustic panels. The company serves a hybrid customer mix: enterprise outdoor advertising operators (BMG Outdoor, Visual Art, Ocean Outdoor, Epsilon Cities) as core channel partners, plus direct enterprise clients in construction, municipal/transit, retail, and corporate segments, and SMB/individual customers via self-serve website quote requests. Distribution is sales-led with personalized consultation, free assessments, and quote-based pricing delivered through a direct sales team including Key Account and Account Managers.
The go-to-market relies primarily on the company website (adpoint.no), organic search visibility in Norwegian, direct email/phone outreach, and customer testimonials (4.95/5 rating on Mittanbud marketplace). The company maintains no disclosed funding, no parent organization, and operates as a founder-managed private business led by CEO Pawel Karalus with a small executive team covering finance, operations, and account management.
Adpoint firmographics
Firmographics- Name
- Adpoint
- Legal name
- Adpoint
- Website
- https://adpoint.no
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adpoint is a Norwegian outdoor advertising and visual communication services provider founded in 2019, offering printing, digital signage, banners, wrapping, bus shelters, and interior decoration. Headquartered in Bærums Verk, it serves enterprise OOH operators, municipalities, retail, and SMB customers across Norway.
- Ownership category
- akta.pro rank
Adpoint industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (33995)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- OOH Production, Printing & Installation Services (BPAFALAL)
- akta.pro secondary industries
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Adpoint is headquartered
LocationHeadquarters
- HQ city
- Bærums Verk
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Adpoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Advertising Services: One-time project-based revenue from installation of billboards, banners, digital signage, vehicle wrapping, bus stop shelters, and creative advertising installations. Includes delivery, installation, and servicing of advertising screens, signs, banners, and folios.
- Service and Maintenance Contracts: Ongoing revenue from maintenance agreements for advertising installations including cleaning, repairs, snow removal, glass replacement, and content updates for digital signage.
- Printing and Decoration: Production and sale of printed materials including posters, roll-ups, custom wallpaper (including self-adhesive), printed aluminum plates, and decor films for interior and exterior applications.
- Interior Decoration Services: Foil application, wallpaper installation, glass decor, canvas printing, and acoustic panel solutions for offices, shops, and residential spaces.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Adpoint product offering
Product offeringCore offering
Adpoint AS delivers end-to-end outdoor advertising and visual communication services in Norway, including large-format printing on mesh, PVC, aluminum and specialty materials, digital signage systems with remote content management, banners and billboards with full installation and maintenance, creative interactive advertising installations, vehicle and surface wrapping, bus shelter construction and rehabilitation, and interior decoration including acoustic panels. All services from design and production through delivery, installation, and ongoing maintenance are handled in-house from the company's Lommedalen facility, with production capacity exceeding 3,000 m² per day.
Product overview
Adpoint is a Norwegian outdoor advertising and visual communication company offering a comprehensive portfolio of seven core service areas: printing and decor (trykkeri og dekor), digital signage, banners and billboards, creative solutions, wrapping/foliering, bus shelter solutions (leskur), and interior design services. The company operates with a capacity of over 3,000 m² per day from its production facilities in Lommedalen (Bærums Verk) and serves customers across Norway from Kristiansand to Trondheim. All services from design through production, installation, and maintenance are handled in-house.
Differentiator
Problem solved
Functional benefit
Products and services
- Trykkeri og dekor (Printing and Decor) Complete printing and decoration services including direct print on aluminum plates, posters, roll-ups, custom wallpaper, acoustic panels, window decoration, and signage solutions with over 3,000 m² daily production capacity. Targeted at businesses and organizations needing professional print and decor.
- Digital Signage Digital signage solutions including full-scale digital sign systems, remote-controlled content management enabling simultaneous updates across multiple screens, interactive displays, and custom design layouts. Designed for retail, corporate, restaurant, and mall environments.
- Banner og Billboards (Banners and Billboards) Large-format outdoor advertising including mesh banners, scaffolding banners, PVC banners, and billboards with full-service installation, maintenance, and content replacement. Targeted at advertisers needing high-visibility outdoor placements.
- Kreative løsninger (Creative Solutions) Custom creative advertising solutions including campaign modifications, interactive installations with sensors and programmable technology, integrated lighting effects, and functional 3D special constructions for high-impact outdoor advertising. Targeted at advertisers seeking standout, non-standard formats.
- Foliering (Wrapping) Vehicle and surface wrapping services including car and truck fleet branding, window film for privacy and solar protection, facade and wall decoration, and custom-designed text and graphics. Targeted at businesses with vehicle fleets and private customers seeking decorative wraps.
- Leskur (Bus Shelters) Bus shelter construction, rehabilitation, and maintenance services including new builds with prefabricated elements, dismantling and relocation, nationwide maintenance operations, and custom adaptations with branding and integrated lighting. Targeted at municipalities, transit companies, and public infrastructure operators.
- Interiør (Interior) Interior decoration and renovation services including surface wrapping, wallpaper installation (art, photo, and modern print), glass decoration, canvas printing, and acoustic panels with custom prints for noise reduction. Targeted at offices, shops, restaurants, and residential spaces.
Quantifiable outcome
- 4.95 out of 5 stars customer satisfaction rating on Mittanbud
Companies that use Adpoint
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Adpoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Adpoint partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BMG OutdoorcoreBMG Outdoor is listed as a collaboration partner of Adpoint. They appear in the partners section of the Adpoint website alongside other major outdoor advertising operators, suggesting a working relationship in the Norwegian outdoor advertising market.
- Visual ArtcoreVisual Art is listed as a collaboration partner of Adpoint. The company notes that staff members have experience working with Visual Art since 2004, indicating an established partnership in the Scandinavian outdoor advertising industry.
- Ocean OutdoorcoreOcean Outdoor is listed as a collaboration partner of Adpoint. Staff have extensive experience working with Ocean Outdoor in Norway, indicating a long-standing professional relationship in the digital outdoor advertising sector.
- Epsilon CitiesminorEpsilon Cities is listed as a collaboration partner of Adpoint. They operate digital advertising networks in urban areas, suggesting Adpoint provides services or installations for their advertising infrastructure.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Adpoint competitors and assessment
Company assessmentOthers
- Avery Dennison: Avery Dennison is a global manufacturer of pressure-sensitive films and materials used in vehicle wraps, signage, and graphics — comparable as an enabling supplier whose products are core inputs to Adpoint's wrapping and signage services.
Broad incumbents
- Ströer: Ströer is a major German outdoor and digital OOH advertising company — comparable as a broad European incumbent offering large-format, digital signage, and street furniture advertising similar to Adpoint's portfolio.
- JCDecaux: JCDecaux is the global leader in street furniture advertising including bus shelters — directly comparable to Adpoint's leskur (bus shelter) construction and maintenance services but at massive global scale.
- Lamar Advertising: Lamar Advertising is a leading US-based outdoor advertising operator with billboard and digital signage production — comparable as a broad incumbent in the same OOH production and installation category Adpoint serves.
- Ocean Outdoor: Ocean Outdoor is a major UK-listed premium OOH operator with Scandinavian operations — comparable as both a long-standing Adpoint partner and a much larger incumbent in the digital OOH segment Adpoint serves.
- Clear Channel Outdoor: Clear Channel Outdoor (now Atmosphere) is one of the world's largest OOH advertising operators — comparable as a broad incumbent with overlapping production and installation capabilities for billboards, street furniture, and digital signage.
Direct peers
- Visual Art: Visual Art is a major Scandinavian OOH advertising operator active across Norway and Sweden — directly comparable as both a partner and competitor in the production and installation of digital and analog OOH assets.
- BMG Outdoor: BMG Outdoor is a Norwegian OOH advertising operator with national coverage — directly comparable as a partner/competitor that both subcontracts to and competes with Adpoint for OOH installation contracts.
- Epsilon Cities: Epsilon Cities operates digital advertising networks in urban Norwegian environments — directly comparable as a partner customer of Adpoint's digital signage installation services and a potential competitor in digital OOH infrastructure.
- Signo: Signo is a Norwegian signage and visual communication company providing sign production, printing, and installation services to corporate and retail clients — directly comparable to Adpoint in scope, materials, and end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adpoint social profiles
Digital presenceAdpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adpoint leadership team
Management profileNumber of profiles
Profiles5 records
Adpoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adpoint
What does Adpoint do?
Adpoint AS delivers end-to-end outdoor advertising and visual communication services in Norway, including large-format printing on mesh, PVC, aluminum and specialty materials, digital signage systems with remote content management, banners and billboards with full installation and maintenance, creative interactive advertising installations, vehicle and surface wrapping, bus shelter construction and rehabilitation, and interior decoration including acoustic panels. All services from design and production through delivery, installation, and ongoing maintenance are handled in-house from the company's Lommedalen facility, with production capacity exceeding 3,000 m² per day.
Is Adpoint a public or private company?
Adpoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adpoint founded?
Adpoint was founded in 2019. It employs 1 to 10 people.
Where is Adpoint based?
Adpoint is headquartered in Bærums Verk, Norway, in the Europe region.
How does Adpoint make money?
Four revenue lines are on record. Outdoor Advertising Services are the primary driver. The others are service and Maintenance Contracts, printing and Decoration and interior Decoration Services.
Who are Adpoint's main competitors?
Avery Dennison is listed as an others. Broad incumbents are Ströer, JCDecaux, Lamar Advertising, Ocean Outdoor and Clear Channel Outdoor. Direct peers are Visual Art, BMG Outdoor, Epsilon Cities and Signo.
Does Adpoint have an API?
No public API is recorded for Adpoint.
What industry is Adpoint in?
Adpoint's product category is Outdoor Advertising Services. Its primary akta.pro industry code is BPAFALAL, OOH Production, Printing & Installation Services, with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7310.