What A Great Website!

What What A Great Website! does

What A Great Website! is a Chicago-based digital marketing and web design agency operating as What A Great Website!, LLC, an Illinois-domiciled LLC co-founded by Iris Marreck and Rickey Gold. The firm builds custom WordPress websites for small businesses and supplements those projects with adjacent services including branding, content development and copywriting, search engine optimization, digital and email marketing, and ongoing website maintenance and security monitoring. Its core technology stack is the WordPress content management platform, deployed with custom design and responsive coding; the agency differentiates itself through a "marketing-first" methodology that prioritizes messaging, positioning, and conversion optimization over purely aesthetic considerations.

The company's revenue model is professional services-based and project-oriented: each engagement is delivered as a custom build or redesign with quote-based, pay-as-you-go pricing (no public rate cards). Distribution is sales-led and highly manual — outreach flows through direct phone calls (773.972.5699, 224.622.9621), email ([email protected]), website contact forms, and word-of-mouth referrals. Customer acquisition is supplemented by content marketing assets including a blog, a monthly newsletter ("What A Great Newsletter"), published case studies, a client testimonials page, and a downloadable guerilla marketing plan. The customer base consists almost entirely of small businesses, professional services firms (law, PR, consulting), and arts and nonprofit organizations across diverse verticals such as food/culinary, dental, legal, mediation, fine art, and event planning.

Operationally the company is a bootstrapped, founder-owned boutique with a small named team (Iris Marreck, Rickey Gold, Steven Stern, John McLeod, John Friedman). Geographic scope is regional, concentrated in the Chicago metropolitan area, with no disclosed international footprint, no external investors, no parent company, and no institutional funding rounds. The firm's headquarters is at 50 E. Bellevue Place, Suite 1206, Chicago, with a secondary mailing address at 940 W. Glenlake Ave., Chicago.

Name

What A Great Website!

Legal name

What A Great Website!, LLC

Website

https://whatagreatwebsite.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

What A Great Website! is a Chicago-based boutique digital marketing and WordPress web design agency that builds custom websites, branding, and SEO/marketing services for small businesses, professional services firms, and arts and nonprofit organizations, primarily across the Chicago metropolitan area.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Design Services

NAICS

Graphic Design Services (54143), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• WordPress web design
• Digital marketing services
• Branding services
• Search engine optimization
• Content development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Development Services: Custom WordPress website design and development services for small businesses, including landing pages, full websites, and redesigns. Project-based one-time fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

What A Great Website! designs and develops custom WordPress websites for small businesses, integrating branding, copywriting, SEO, and digital marketing into each project. The agency delivers end-to-end web presence services—from initial target-market definition and messaging through design, development, and ongoing maintenance and monitoring—primarily for small businesses, professional services firms, and arts and cultural organizations in the Chicago region.

Product overview

What A Great Website! is a Chicago-based marketing and web design agency that offers a comprehensive suite of digital marketing services for small businesses. Their core offering is custom WordPress website design and development, supported by branding, content/copywriting, digital marketing, email marketing, SEO, and ongoing website maintenance and monitoring services. The company also provides print and digital design collateral. Their approach combines marketing strategy with polished design execution to help small businesses reach target markets and convert visitors to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom WordPress Website Design and Development End-to-end custom WordPress website design and development for small businesses, including responsive coding, WordPress implementation, e-commerce integration, and custom functionality tailored to the client's target market and conversion goals.
• Branding Services Comprehensive brand development services including logo design, style guides, and brand voice development to help small businesses establish a consistent and memorable market presence.
• Content Development and Copywriting Professional copywriting and content creation services including compelling copy, positioning strategy, and marketing messaging development for small business websites and marketing materials.
• Digital Marketing and Email Marketing Comprehensive digital marketing services including email campaign development, digital advertising strategy, and online marketing execution for small businesses.
• Search Engine Optimization SEO services to improve website visibility and search rankings, helping small businesses attract more organic traffic and potential customers.
• Website Maintenance and Monitoring Ongoing website maintenance and security monitoring services to keep WordPress sites secure, updated, and performing optimally after launch.
• Print and Digital Design Collateral Marketing collateral design services including brochures, business cards, sales decks, advertising, large format pieces, event graphics, and other print and digital marketing materials for small businesses.

Quantifiable outcome

• Client more than doubled business after website optimization during pandemic

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• WebFX: Large SMB-focused digital marketing agency offering web design, SEO, content, and conversion optimization. Comparable in target customer (small and mid-sized businesses) and marketing-first orientation, but at significantly greater scale.
• SPINX Digital: Digital agency in web design, development, and online marketing. Comparable as a creative-and-strategy agency that delivers custom websites alongside branding and marketing services for SMB clients.
• TheeDigital: Digital marketing agency offering web design, SEO, and social media marketing. Comparable in SMB focus and the bundling of website design with ongoing digital marketing services.
• Big Drop Inc: Custom web design and development agency offering branding, UI/UX, and digital marketing. Comparable as a custom-build agency that pairs creative design with marketing-aware execution.
• Coalition Technologies: Web design and SEO agency with a strong SMB and e-commerce customer base. Comparable in the pairing of custom website builds with SEO and digital marketing services.
• Lounge Lizard: Digital marketing and web design agency combining creative branding, website development, and digital strategy. Comparable as a creative-led, marketing-focused agency targeting growth-oriented businesses.
• Blue Fountain Media: Digital agency offering web design, branding, and marketing services to mid-market and growth-stage clients. Comparable in service breadth (design + development + marketing) and emphasis on brand-led web projects.
• Square 2 Marketing: Inbound marketing and web design agency focused on SMB growth. Comparable in SMB target market and the integration of website design with inbound/content marketing services.
• SmartSites: SMB-focused web design and digital marketing agency offering custom websites, SEO, and PPC. Directly comparable as a full-service agency serving small and mid-sized businesses with a similar project-plus-retainer model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, social media, and content for SMBs. Comparable in service mix (website + digital marketing) and small-business customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wowwagw
• Facebookfacebook.com/sharer/sharer.php
• LinkedInlinkedin.com/company/what-a-great-website

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What A Great Website!