SoCare GmbH

Name

SoCare GmbH

Legal name

SoCare GmbH

Website

https://so-care.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (54183), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)

Keywords

• Performance marketing services
• Server-side tracking
• Shopify development
• Conversion rate optimization
• Digital marketing agency

Headquarters

HQ city

Wörth Am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: Managed advertising campaigns across Google Ads, Meta, TikTok, Pinterest, and LinkedIn. Charges transparent monthly packages (not hidden markups on ad spend). Pricing based on scope and goals, determined via free strategy consultation.
2. Tracking Infrastructure Setup & Maintenance: First-party and server-side tracking setup as a standalone service or bundled with ad management. Covers Consent Mode v2, server-side GTM, data audit, and ongoing data integrity maintenance.
3. Web Development & Shopify Themes: Custom Shopify theme development, SEO-optimized landing pages, and full e-commerce builds. One-time project-based pricing for website construction and configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

SoCare GmbH is a digital agency from Monheim am Rhein, Germany, that delivers data-driven performance marketing services across Google Ads, Meta, TikTok, Pinterest, and LinkedIn. The agency operates a proprietary first-party and server-side tracking infrastructure (via Google Tag Manager on Stape) that recovers up to 40% of conversions hidden by cookie blockers and iOS restrictions, paired with custom Shopify theme development, SEO/AEO optimization, and conversion-oriented landing pages.

Product overview

SoCare GmbH ist eine Digitalagentur aus Monheim am Rhein, die datengetriebenes Performance-Marketing als Dienstleistung anbietet. Das Portfolio umfasst drei Kern-Leistungen: (1) Ads-Management über Google Ads, Meta Ads und TikTok mit dem Versprechen von 20–40 % mehr ROAS, (2) proprietäre Tracking-Infrastruktur mit First-Party- und Server-Side-Tracking als technisches Fundament, und (3) Shopify-Entwicklung mit Custom Themes, CRO und SEO. Hinzu kommen add-on-Module wie Landingpages, SEO/GEO und Business Intelligence. Für ausgewählte Kunden (v.a. FlexiSolar) hat SoCare darüber hinaus Custom-Software entwickelt, darunter einen Solar-Konfigurator mit PDF-Lead-Capture, ein Shopify-Fulfillment-System sowie eine Connector-Middleware. Es handelt sich um ein agency-basiertes Dienstleistungsangebot, nicht um ein Software-Produkt mit Lizenzmodell.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services
• First-Party and Server-Side Tracking Infrastructure
• Shopify Development
• Landing Pages and SEO Websites
• SEO and GEO (Generative Engine Optimization)
• Solar Configurator (FlexiSolar)
• Shopify Fulfillment System (FlexiSolar Lager)
• ERP/CRM Connector Middleware

Quantifiable outcome

• 20-40% increase in ROAS through proprietary first-party and server-side tracking
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StapecoreTechnology or IntegrationStape Partner for server-side tracking infrastructure. SoCare operates its Google Tag Manager container via ss.so-care.de using Stape's server-side tagging service, enabling first-party data collection and server-side event processing for clients.
• Media UniversityminorOthersTraining partner (Ausbildungspartner) relationship with Media University, supporting education and professional development in digital marketing.
• BVMW (Bundesverband mittelständische Wirtschaft)minorOthersMember company (Mitgliedsunternehmen) of BVMW, the German association representing medium-sized businesses. Provides networking and advocacy benefits.
• Trusted ShopsminorGTM or Marketing PartnerQualified Partner status with Trusted Shops, a leading German e-commerce trust and review platform. Likely used to recommend or implement Trusted Shops seals and review systems for client e-commerce stores.
• SellwerkminorGTM or Marketing PartnerTrusted Seal partner with Sellwerk, a German digital marketing and advertising platform for local businesses. Provides co-marketing and referral opportunities.
• ProvenExpertminorGTM or Marketing PartnerVerified provider (verifizierter Anbieter) on ProvenExpert, a German review and reputation management platform. Used for social proof and client review aggregation.
• SunSharecoreStrategic or Co-development PartnerOfficial SunShare Partner for the Shopify shop at sunshare.de. SunShare is a German brand for balcony power plants (Balkonkraftwerke). SoCare built and manages the partner Shopify store with extensive AEO-optimized Knowledge Base.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: European digital agency combining creative, technology, and data services including performance marketing and e-commerce builds. Overlaps SoCare on integrated ads + web development offering but at significantly larger scale and broader geographic footprint.
• Jung von Matt: Major German digital and creative agency with performance, e-commerce, and content capabilities across DACH. Comparable on integrated digital service mix but with broader creative focus and enterprise-tier client base.
• GroupM Germany: Global media agency network with strong DACH presence in paid media buying and analytics. Comparable on media buying and data-driven optimization but at enterprise scale.
• Klick Inc. Global performance marketing and digital agency with proprietary technology and analytics. Comparable on combining performance marketing with proprietary data/tracking infrastructure, but operates at much larger scale and globally.

Others

• Stape: Server-side tagging infrastructure provider that SoCare uses as a core technology partner for ss.so-care.de. Relevant as the enabling layer that powers SoCare's proprietary tracking differentiation.
• Trusted Shops: Leading German e-commerce trust and certification platform; SoCare is a Qualified Partner that recommends and implements Trusted Shops seals for client Shopify stores. Ecosystem partner rather than competitor.

Direct peers

• Quisma (Merkle Germany): German performance marketing agency (now part of Merkle/Dentsu) specializing in data-driven digital media buying for DACH brands. Comparable on performance marketing focus, data-driven approach, and DACH client base.
• Performance Media Deutschland: German performance marketing agency focused on Google Ads, SEO, and analytics for DACH SMBs and e-commerce. Comparable on performance-led service offering and DACH SMB target segment.
• Kolibri Online: Berlin-based performance marketing agency focused on Google Ads, Meta Ads, and e-commerce growth for DACH mid-market and SMB clients. Closest direct comparable in services, geography, and customer segment to SoCare.

Regional players

• Webrepublic: Swiss digital agency offering performance marketing, SEO, and web development for Swiss and international clients. Comparable service mix but primarily serves Switzerland rather than the broader DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SoCareGmbH
• Facebookfacebook.com/socare.de
• LinkedInlinkedin.com/company/so-care
• Instagraminstagram.com/socare.gmbh
• TikToktiktok.com/@so_care.de
• Xx.com/SoCare_GmbH

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoCare GmbH