SELLWERK

What SELLWERK does

SELLWERK GmbH & Co. KG is a privately held German full-service digital marketing agency headquartered in Celle, Lower Saxony, that targets the country's small and medium-sized enterprise (Mittelstand) segment. Its core product is SELLWERK Prime, a cloud-based platform that combines a free mini-website builder, centralized business-data management, and direct review-response tooling. This core is bundled with an integrated suite of marketing modules covering Local Listing (synchronized distribution across 60+ directories), SEO, SEA (Google and Bing campaign management under Google Partner status), Social Media Marketing (Facebook, Instagram), professional video production, online review management (Meinungsmeister), success-based unfair-review removal, a SELLWERK Trusted quality seal, outdoor advertising, and a free Listing Check diagnostic tool. The company claims a Mittelstandsnetzwerk of 150,000+ member companies and supports this base through regional on-site sales offices, inside-sales follow-up on inbound inquiries, regional SELLWERK Community Groups, and the freemium Prime funnel that converts self-serve signups into paid subscriptions. Revenue mechanics are split across recurring monthly subscriptions for the marketing modules, a freemium tier acting as an acquisition funnel, and an outcome-based success fee for the false-review removal service. The company is structured as a German GmbH & Co. KG limited partnership with no disclosed external investors, parent company, or institutional backing.

Name

SELLWERK

Legal name

SELLWERK GmbH & Co. KG

Website

https://schadinskyverlag.de

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

SELLWERK is a German full-service digital marketing agency offering Local Listing, SEO, SEA, Social Media, video, and review management modules to small and medium-sized enterprises via regional on-site sales and a freemium SELLWERK Prime platform, serving a claimed 150,000+ company Mittelstandsnetzwerk.

Ownership category

akta.pro rank

Headquarters

HQ city

Celle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription-based Marketing Solutions: SELLWERK generates revenue primarily through recurring subscription fees for its digital marketing product suite, which includes Local Listing, SEO, Google Ads management, Social Media Marketing, Video Production, and Review Management. Customers pay periodic fees for ongoing campaign management and platform access. The SELLWERK Prime free tier acts as a lead-generation funnel for upselling premium paid services.
2. Freemium Lead Generation: The free SELLWERK PRIME mini-website serves as a no-cost entry product to attract SMB registrations into the network. This creates a pipeline for conversion to paid subscription solutions.
3. Success-based Review Removal: SELLWERK charges on a success-only basis for the removal of false or unfair reviews — payment is only collected if the removal is successful.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SELLWERK is a full-service digital marketing agency that helps small and medium-sized German businesses establish and grow their online presence. The company offers a cloud-based platform (SELLWERK Prime) for centralized business data management, alongside a suite of digital marketing services including local listing distribution across 60+ directories, SEO, Google/Bing ads management, social media marketing, video production, review management, and outdoor advertising.

Product overview

SELLWERK is a full-service online marketing platform designed for small and medium-sized enterprises (SMEs) seeking digitalization support. The core product is SELLWERK Prime, which provides a free mini-website and centralized business data management. This core is augmented by a suite of integrated marketing modules including Local Listing (for directory management across 60+ platforms), SEO, SEA (Google/Bing advertising), Social Media Marketing, Firmenvideo (video production), Meinungsmeister (review management), and outdoor advertising. The company also offers SELLWERK Trusted, a recommendations and quality seal program, and a free Listing Check tool. Over 150,000 businesses are part of their network.

Differentiator

Problem solved

Functional benefit

Products and services

• SELLWERK Prime A central cloud-based platform that includes a free mini-website builder, unified company information management, and direct review response capabilities. Targeted at small and medium-sized businesses in Germany seeking to establish an online presence quickly.
• Local Listing Distributes and synchronizes a business's NAP (Name, Address, Phone) information across 60+ online directories to ensure maximum visibility and consistent discoverability. Designed for SMBs that need uniform business information across multiple listing platforms.
• Firmen-Website (Business Website) Professional website creation service that helps businesses present themselves, expand reach, and acquire new customers through modern web design. Targeted at SMBs needing a professional online presence.
• SEO Search engine optimization service that improves local search rankings to help businesses gain visibility in regional search results. Targeted at SMBs competing in local markets.
• SEA (Google/Bing Ads) Managed search engine advertising service on Google and Bing networks, with expert campaign monitoring and optimization to drive clicks, leads, and revenue. Targeted at SMBs looking to run paid search campaigns.
• Firmenvideo (Business Video Production) Professional video production service including image films, commercials, and social media clips that showcase brands and build customer trust. Targeted at SMBs needing video content for marketing.
• Social Media Marketing Social media presence management on Facebook, Instagram, and other platforms to grow reach, build brand memory, and create long-term customer relationships. Targeted at SMBs seeking social media expertise.
• Meinungsmeister (Online Reviews) Review collection and management tool that helps businesses gather authentic customer reviews and display them on Google or their own website to build trust. Targeted at SMBs seeking to strengthen their online reputation.
• Bewertungen löschen (Review Removal) Service for removing false or unfair online reviews, billed on a success-only basis (no payment if the review is not removed). Targeted at SMBs facing reputation damage from unjust reviews.
• Außenwerbung (Outdoor Advertising) Outdoor advertising solutions including bus advertising and city-light posters that provide regional visibility day and night. Targeted at regional SMBs seeking offline brand presence.
• SELLWERK Trusted Quality seal program that enables businesses to collect verified peer recommendations and display a SELLWERK Trusted trust badge on their website. Targeted at SMBs wanting to signal credibility to customers.
• Listing Check Free diagnostic tool that checks whether a business's information is displayed correctly on Google and other online platforms. Targeted at SMBs wanting to verify their current directory presence.

Quantifiable outcome

• Over 150,000 small and medium-sized companies are part of the SELLWERK Mittelstandsnetzwerk, indicating broad market adoption in the German SME segment.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle is listed as a Google Partner on SELLWERK's website. SELLWERK offers Google Ads campaign management as a core service, leveraging Google Partner status to deliver managed search and display advertising across Google and Bing networks for SMB clients.
• YextcoreTechnology or IntegrationYext is listed as a partner alongside SELLWERK. Yext provides a digital knowledge management platform that helps businesses control their factual data across maps, apps, search engines, and directories — closely aligned with SELLWERK's Local Listing product. SELLWERK co-sponsored Siinda's 2025 Digital Marketing and Innovation Awards with Yext.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: Broad marketing, sales, and CRM platform with a dedicated SMB tier and agency partner program. Offers integrated website, SEO, social, ads, and reputation modules that overlap SELLWERK's bundled suite, though at much larger scale and global reach.
• Semrush: Large global SEO, content, and competitive intelligence platform with self-serve tools used by SMBs and agencies worldwide. Operates as a broader incumbent in digital marketing tooling, partially overlapping SELLWERK's SEO and SEA modules.

Direct peers

• Birdeye: SaaS platform for review management, listings, and customer engagement targeting SMBs and multi-location businesses. Directly overlaps with SELLWERK's Meinungsmeister review collection and Bewertungen löschen modules, serving a similar Mittelstand/SMB customer base.
• Searchmetrics: Berlin-based enterprise SEO and content marketing platform with significant adoption among German digital agencies and SMB-adjacent marketers. Overlaps with SELLWERK's SEO offering in the same DACH market.
• Hibu: US-based full-service digital marketing provider for SMBs offering websites, listings, SEO, ads, and reputation management. Closely mirrors SELLWERK's agency-style delivery model for local businesses, though operating primarily in North America.
• Thryv: SMB software and marketing platform bundling listings, reviews, websites, and social media tools for small businesses. Closely mirrors SELLWERK's integrated offering for local service-oriented SMBs.
• Ryte: Munich-based SaaS platform for website optimization, SEO, and content quality monitoring, widely adopted by German SMBs and agencies. Direct German-market overlap with SELLWERK's SEO module and Mittelstand customer base.
• SISTRIX: German SEO/SEM SaaS platform providing keyword tracking, competitor analysis, and optimization tools. Comparable in market (German Mittelstand), customer (in-house marketers and agencies), and product overlap (SEO/SEA analytics that complement or substitute SELLWERK's managed services).
• Vendasta: White-label SMB marketing platform offering listings, reputation, social media, and advertising tools — typically delivered via local agency partners, a model structurally identical to SELLWERK's agency-plus-platform approach for SMEs.
• Yext: Listed as a strategic partner of SELLWERK and provides digital knowledge management / business listings across maps, apps, search engines, and directories — the same core function as SELLWERK's Local Listing product. Yext also co-sponsored Siinda's 2025 awards with SELLWERK, signalling both partnership and overlap in the SMB listings category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELLWERK