The Good Influence
The Good Influence is a UK-based social media and influencer marketing agency offering strategy, creative, community management, influencer partnerships, production, paid social, and social commerce services to enterprise wellness, supplement, and pharmacy brands.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Good Influence firmographics
Firmographics- Name
- The Good Influence
- Legal name
- The Good Influence
- Website
- https://thegoodinfluence.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Good Influence is a UK-based social media and influencer marketing agency offering strategy, creative, community management, influencer partnerships, production, paid social, and social commerce services to enterprise wellness, supplement, and pharmacy brands.
- Ownership category
- akta.pro rank
The Good Influence industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer & Creator Marketing (BPAFAAAG)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Media Buying & Paid Amplification (BPAFABAK), Influencer Measurement, Analytics & Brand Safety (MPAAAHAI)
Keywords
Where The Good Influence is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Good Influence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Services: The Good Influence generates revenue through professional marketing services including social media strategy, creative services, community management, influencer marketing, content production, paid social advertising, and social commerce solutions. As an agency, they likely operate on project-based or retainer fee structures.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Good Influence product offering
Product offeringCore offering
The Good Influence is a social and influencer marketing agency that plans and executes campaigns across Strategy, Creative, Community, Influencer, Production, Paid Social, and Social Commerce for consumer brands with a stated purpose. The agency combines organic social content, paid amplification, influencer activation, community management, and production services into integrated engagements. It serves brands in the UK wellness, natural beauty, nutrition, pet care, and pharmacy categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy
- Creative
- Community Social community management for consumer brands, including day-to-day channel moderation, audience engagement, and brand-building conversation across owned social channels.
- Influencer Influencer marketing services covering creator identification, partnership management, briefing, content collaboration, and campaign execution for purpose-driven consumer brands.
- Production Content production services supporting social and influencer campaigns, including video, photography, and asset creation for platform-native delivery.
- Paid Social Paid social advertising services, including media planning, buying, and optimisation across platforms such as Instagram, TikTok, and Facebook to amplify organic and influencer content.
- Social Commerce Social commerce services that connect social content and influencer activity to direct purchase outcomes for consumer brands.
Companies that use The Good Influence
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
The Good Influence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Influence partnerships and signals
Strategic signalScale indicators1 record
The Good Influence competitors and assessment
Company assessmentDirect peers
- Coolr: London-based social media agency delivering creative, influencer and community management for consumer brands. Directly comparable service mix and UK client base.
- We Are Social: Global social media agency with a strong London presence, offering strategy, creative, influencer, paid social and social commerce. Overlaps almost entirely with TGI's service stack at larger scale.
- Goat Agency: Specialist influencer and social media marketing agency headquartered in London. Closely comparable in services (creator partnerships, social strategy, production) and target client profile.
- Tin Man Media: UK influencer marketing agency offering strategy, creator sourcing, campaign management and measurement. Comparable focus on influencer-led campaigns for consumer brands.
- The Social Shepherd: UK-based social media and paid social agency offering strategy, content, influencer marketing and paid amplification. Directly competes with TGI for the same mid-market and enterprise UK consumer-brand budgets.
- Born Social: UK social media agency focused on community management, influencer marketing and content production for consumer brands. Comparable service set and similar mid-market positioning.
Emerging players
- Open Influence: Influencer marketing platform combining marketplace discovery with managed services. Competes with TGI for influencer-driven briefs, particularly where clients want data-driven creator selection.
Broad incumbents
- VaynerMedia: Global social-first creative and media agency with offices in London. Larger and broader in scope than TGI but competes for the same enterprise social and influencer briefs.
- Mother London: Established London creative agency expanding into social and influencer work. Represents the kind of broader incumbent that bids against specialist agencies like TGI for full-service briefs.
Regional players
- PMYB (Pretty Much Your Brand): UK-based influencer marketing agency with strong influencer strategy and campaign management capabilities. Comparable services and overlapping target market of UK consumer and lifestyle brands.
Market position
Customer concentration
The Good Influence social profiles
Digital presenceThe Good Influence financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Influence leadership team
Management profileNumber of profiles
The Good Influence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Influence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Influence
What does The Good Influence do?
The Good Influence is a social and influencer marketing agency that plans and executes campaigns across Strategy, Creative, Community, Influencer, Production, Paid Social, and Social Commerce for consumer brands with a stated purpose. The agency combines organic social content, paid amplification, influencer activation, community management, and production services into integrated engagements. It serves brands in the UK wellness, natural beauty, nutrition, pet care, and pharmacy categories.
Is The Good Influence a public or private company?
The Good Influence is a private company. It is classified as unknown and is currently operating.
When was The Good Influence founded?
The Good Influence was founded in 2020. It employs 11 to 50 people.
Where is The Good Influence based?
The Good Influence is headquartered in London, United Kingdom, in the Europe region.
How does The Good Influence make money?
One revenue line is on record: marketing Services.
Who are The Good Influence's main competitors?
Direct peers on record are Coolr, We Are Social, Goat Agency, Tin Man Media, The Social Shepherd and Born Social. Open Influence is listed as an emerging player. Broad incumbents are VaynerMedia and Mother London. PMYB (Pretty Much Your Brand) is listed as a regional player.
Does The Good Influence have an API?
No public API is recorded for The Good Influence.
What industry is The Good Influence in?
The Good Influence's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAG, Influencer & Creator Marketing, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.