Better Talent
Better Talent is a vertical-specific recruiting platform that combines proprietary software with outsourced talent acquisition services to help vacation rental and short-term rental management companies hire from frontline to executive roles, serving 500+ industry brands.
- Company typePrivate
- Founded2021
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Better Talent does
Better Talent is a vertical-specific talent acquisition company founded in 2021 and headquartered in the Orlando, Florida area (Winter Garden). The company combines a proprietary software platform with outsourced professional recruiting services to help vacation rental and short-term rental (STR) management companies hire talent from frontline operational roles through executive leadership. Its stated scale includes a database of 600,000+ candidate profiles and engagement with 500+ industry brands and 600+ companies.
The core product is the Better Talent Hiring Platform, a proprietary talent acquisition system featuring job posting, pre-assessed candidate review, applicant monitoring, and matching based on experience, personality, and industry knowledge. Notable technical components include a candidate pre-screening system that assesses skills and personality against role requirements, job posting optimization with distribution to top job sites, and a user-friendly client interface for ongoing candidate management. The platform carries a Predictive Index behavioral assessment certification visible on the company website. Named customers include Natural Retreats, Casago (including VueStay Vacations and Coastal North Carolina), RealJoy Vacations, 30A Luxury Vacations, Lodgeur Inc., Sun Palace Vacations, and Avada Properties, spanning property management, guest services, accounting, and executive roles.
The business model is a bundled subscription-plus-services offering positioned as a fraction of the cost of traditional percentage-based recruiters (commonly 20-25% of salary). Go-to-market is sales-led with demo booking as the primary conversion mechanism, supplemented by VRMA industry association membership and an executive-authored thought-leadership blog. The customer base spans the United States, Canada, Mexico, the Philippines, Vietnam, Thailand, and Colombia, with the company explicitly claiming a global footprint. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.
Better Talent firmographics
Firmographics- Name
- Better Talent
- Legal name
- Better Talent
- Website
- https://bettertalent.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Better Talent is a vertical-specific recruiting platform that combines proprietary software with outsourced talent acquisition services to help vacation rental and short-term rental management companies hire from frontline to executive roles, serving 500+ industry brands.
- Ownership category
- akta.pro rank
Better Talent industry classification
Industry- Product category
- Recruiting and Talent Acquisition Services
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), General Permanent Placement (Multi-Industry) (BPACAFAA)
Keywords
Where Better Talent is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Better Talent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Outsourced Recruitment Services: Full-service recruitment approach combining technology platform with professional recruiting services. Not percentage-of-salary like traditional recruiters, positioned as a fraction of typical recruiter costs. Includes job posting optimization, candidate sourcing, screening, and matching.
- Software Platform Access: Clients gain access to proprietary talent platform for job posting, candidate review, and applicant monitoring. Platform is bundled with service offering, not sold as standalone DIY solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not disclosed | Full-service outsourced recruitment with software access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Better Talent product offering
Product offeringCore offering
Better Talent provides outsourced recruiting services combined with a proprietary talent acquisition platform built specifically for the vacation rental and short-term rental (STR) industry. The company sources, pre-screens, and matches candidates against client role requirements using a domain-specialized candidate database of 600,000+ profiles, and clients gain access to a hiring platform for posting jobs, reviewing pre-assessed candidates, and monitoring applicants. Pricing is positioned as a fraction of the cost of traditional percentage-of-salary recruiters, with the platform bundled alongside the recruiting service rather than sold as a standalone DIY tool.
Product overview
Better Talent operates as a talent acquisition platform built specifically for the vacation rental and short-term rental (STR) industry. The core offering is the Better Talent Hiring Platform, a proprietary software platform combined with outsourced recruiting services. The platform provides access to a talent database, enables job posting and candidate management, and includes professional recruitment team support. Better Talent also offers comprehensive recruitment process services including job posting optimization, broad job advertising exposure, candidate matching, and pre-screening to deliver high-quality candidates matched to client requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Talent Hiring Platform
Companies that use Better Talent
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Better Talent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Better Talent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VRMA (Vacation Rental Management Association)minorVRMA logo displayed in footer indicates membership in the primary industry association for vacation rental management companies. Supports industry credibility and community engagement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Better Talent competitors and assessment
Company assessmentOthers
- Guesty: Property management platform for short-term rentals. A leading technology vendor in the STR ecosystem that shares the same customer base as Better Talent but addresses property operations rather than hiring.
- VRMA (Vacation Rental Management Association): Industry association for vacation rental managers. Better Talent is a VRMA member and partner; not a direct competitor but is the dominant community/credentialing body for the same buyer base that Better Talent sells into.
- Escapia (VRMA-certified software): Vacation rental property management software vendor. Not a recruiting competitor, but operates in the same vacation rental technology ecosystem and serves overlapping customer bases.
- Hostaway: Vacation rental property management software with a marketplace and partner ecosystem. Operates in the same STR ecosystem and serves some of the same mid-to-large vacation rental management companies that Better Talent recruits for.
Broad incumbents
- Workable: Global ATS and recruiting platform with sourcing and screening tools. Workable competes with Better Talent's platform layer but doesn't offer the bundled outsourced recruiting service or vertical specialization in vacation rentals.
- Robert Half International: Large staffing and recruiting firm with dedicated hospitality practice. Represents a broader incumbent that competes for HR/talent spend across industries, including hospitality-adjacent roles Better Talent targets.
- Greenhouse Software: Leading general-purpose ATS and recruiting platform. Greenhouse competes with the software component of Better Talent's offering but lacks the vertical specialization, candidate database, and outsourced recruiting services that differentiate Better Talent.
Direct peers
- Hcareers: Hospitality job board and talent platform. Hcareers serves a similar use case (matching hospitality employers with candidates) on a software/self-serve model, while Better Talent bundles software with outsourced recruiting services.
- HVS Executive Search: Hospitality-focused executive search firm serving hotels, resorts, and lodging. Like Better Talent, HVS provides recruiting services specialized to the hospitality industry, though its focus is senior-level placements in hotels rather than the multi-level STR vertical.
- Hospitality Plus: Hospitality staffing and recruiting firm providing workforce solutions to hotels and resorts. Closely comparable to Better Talent in service model (outsourced recruiting) and target industry (hospitality/lodging), though focused on traditional hotels rather than vacation rentals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Better Talent social profiles
Digital presenceBetter Talent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Talent leadership team
Management profileNumber of profiles
Profiles4 records
Better Talent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Talent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Talent
What does Better Talent do?
Better Talent provides outsourced recruiting services combined with a proprietary talent acquisition platform built specifically for the vacation rental and short-term rental (STR) industry. The company sources, pre-screens, and matches candidates against client role requirements using a domain-specialized candidate database of 600,000+ profiles, and clients gain access to a hiring platform for posting jobs, reviewing pre-assessed candidates, and monitoring applicants. Pricing is positioned as a fraction of the cost of traditional percentage-of-salary recruiters, with the platform bundled alongside the recruiting service rather than sold as a standalone DIY tool.
Is Better Talent a public or private company?
Better Talent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Talent founded?
Better Talent was founded in 2021. It employs 11 to 50 people.
Where is Better Talent based?
Better Talent is headquartered in Orlando, United States, in the North America region.
How does Better Talent make money?
Two revenue lines are on record. Outsourced Recruitment Services are the primary driver. The others are software Platform Access.
Who are Better Talent's main competitors?
Others on record are Guesty, VRMA (Vacation Rental Management Association), Escapia (VRMA-certified software) and Hostaway. Broad incumbents are Workable, Robert Half International and Greenhouse Software. Direct peers are Hcareers, HVS Executive Search and Hospitality Plus.
Does Better Talent have an API?
No public API is recorded for Better Talent.
What industry is Better Talent in?
Better Talent's product category is Recruiting and Talent Acquisition Services. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACABAM, Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service). Its NAICS code is 561311 and its SIC code is 7361.