Puregym Arabia – Ektimal Sports Company

What Puregym Arabia – Ektimal Sports Company does

PureGym Arabia – Ektimal Sports Company is the licensed Saudi Arabian franchise of the global PureGym Group, operating 24/7 fitness facilities under the legal entity Ektimal Sports Company (CR No. 1010616447). The company runs a multi-region gym network across Saudi Arabia's Central, Western, Eastern, and Northern regions, with its corporate headquarters in Riyadh on the Northern Ring Road and operational presence in cities including Al Khobar. It serves individual Saudi consumers, corporate employer wellness programs, and women-only segments through dedicated PureGym for Ladies facilities, addressing demand for affordable, no-contract, judgment-free fitness access.

The core product is a tiered subscription membership: CORE (single-club, no contract) and PLUS (multi-branch with buddy passes, 14-day class booking, free 3-month freeze, Boditrax body composition analysis, and Yanga sports water access), complemented by Fixed-Term Paid-In-Full (PIF) memberships (1 day to 12 months prepaid, non-cancellable). Ancillary revenue streams include one-time joining fees, personal training packages, freeze extension fees, day passes, and PIN misuse penalties. The technology backbone consists of a bilingual (English/Arabic) self-serve website, a mobile app undergoing a July 2026 relaunch with QR-code gym access, contactless entrance pods, Exerp membership management, Boditrax body-composition hardware, and Tabby BNPL plus Hyper Bill PCI-DSS payment integrations.

Go-to-market is predominantly product-led and digital-first: members self-onboard via web or app with no sales touch, supported by content marketing (bilingual blog), social media on Instagram, Facebook, and Twitter, app-store optimization, a member referral program offering 14-day extensions, and a dedicated B2B corporate partnerships channel. A member-exclusive partner ecosystem spans Baan Hospitality (12+ hotels across KSA), Sanus Via, Vita supplements, Healthy & Tasty, RAM Clinic, and Auto Pioneer. The company functions as a franchisee/licensee of the PureGym Group, which operates 500+ gyms globally across the UK, Denmark, Switzerland, Saudi Arabia, and the USA.

Name

Puregym Arabia – Ektimal Sports Company

Legal name

Ektimal Sports Company

Website

https://puregymarabia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

PureGym Arabia (Ektimal Sports Company) is the licensed Saudi franchisee of the global PureGym Group, operating 24/7 no-contract gyms across multiple Saudi regions with tiered CORE and PLUS subscriptions, prepaid fixed-term memberships, personal training, a bilingual self-serve app, and corporate wellness partnerships.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Other Personal Services (8129)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Low-cost gym memberships
• Fitness center operations
• Group fitness classes
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Ar Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees auto-deducted on a set billing date. Includes CORE (single-club) and PLUS (multi-branch) tiers. First month fee plus joining fee collected at registration.
2. Fixed-Term (PIF) Prepaid Memberships: Prepaid memberships for 1 day to 12 months, paid in full upfront. Single-club access. Non-refundable and cannot be cancelled. Includes referral program extension rewards.
3. Joining Fees: One-time joining/admin fees charged at registration to cover initial membership setup and direct debit agreement costs. Also charged on membership upgrades.
4. Personal Training Packages: Additional paid personal training sessions and packages delivered by PureGym-employed trainers. All PT packages must be paid in full before commencement; non-refundable and non-transferable.
5. Membership Freeze Fees: Freeze extension fees charged at SAR 39 per 30-day period (CORE plans) or SAR 49 per 30-day period (12-month plans) for days beyond the complimentary freeze allowance.
6. Day Passes: Daily/short-term access passes for non-members. Subject to fair use (1 per person). Non-refundable. Free day passes valid for 7 days from issuance under promotional offers.
7. PIN Misuse Penalties: Penalty charges applied when a member's PIN/access device is shared. Penalty equals the daily membership rate for each unauthorized use. Severe misuse can lead to membership cancellation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PureGym Arabia operates 24/7 fitness centers across Saudi Arabia as the licensed franchisee of PureGym Group, selling no-contract monthly memberships (CORE single-club and PLUS multi-branch tiers), fixed-term prepaid memberships, group fitness classes, personal training, and a mobile app with QR-code contactless gym access. The company generates recurring revenue from subscription memberships and complementary one-time fees for personal training, day passes, joining fees, and partner-based add-on benefits.

Product overview

PureGym Arabia – Ektimal Sports Company operates a gym chain across Saudi Arabia, offering a unified fitness platform centered on no-contract monthly memberships (CORE and PLUS tiers) and Fixed-Term Paid-In-Full (PIF) memberships. The CORE membership serves as the foundational product, providing single-branch gym access, group fitness classes, and standard facilities. The PLUS membership adds multi-branch access, guest privileges (up to 4 free buddy visits/month), extended class booking windows, free freeze rights, and access to Boditrax body composition analysis and Yanga sports water. The PureGym Arabia mobile app — undergoing a major platform relaunch in July 2026 — serves as the central digital interface for QR-code gym access, class booking, attendance tracking, workout logging, and membership management. Personal Training sessions, delivered by PureGym-employed trainers, are available as an add-on to any active membership. Group Fitness Classes spanning Pilates, circuits, stretching, and other disciplines are included across all membership tiers. A Referral Program rewards Fixed-Term members with 14-day extensions. Corporate Memberships provide employer-sponsored access with exclusive benefits. A Baan Hospitality hotel discount partnership offers members preferential rates at partner hotels across Saudi Arabia. Day passes serve short-term, non-member access needs.

Differentiator

Problem solved

Functional benefit

Products and services

• CORE Membership No-contract monthly gym membership providing access to a single designated PureGym Arabia branch, its facilities, and group fitness classes during all opening hours. Includes Boditrax body composition analysis (1 lifetime use) and Yanga sports water (1 lifetime use). Members can freeze up to 8 days per 30-day cycle.
• PLUS Membership Enhanced no-contract monthly membership adding multi-branch access across PureGym Arabia locations, a 'Bring a Buddy' feature (up to 4 free guest visits per month), class booking 14 days in advance, free freeze up to 91 days per cycle, Boditrax body composition analysis (up to 2 uses/day), and Yanga sports water (up to 2 uses/day).
• Fixed-Term (Paid-In-Full / PIF) Membership Pre-paid membership for a fixed period of 3, 4, 6, or 12 months, providing single-gym access, payable in full by debit or credit card. Non-cancellable; can be frozen under specified conditions. Includes membership referral rewards with 14-day extensions per successful referral.
• PureGym Arabia Mobile App Free smartphone application providing QR-code gym access, class booking and management, live attendance tracking, workout logging with progress updates, membership management, payment management, personal training session access, and referral tools. Available on iOS and Android in English and Arabic.
• Personal Training One-on-one personalized training sessions delivered by PureGym Arabia-employed personal trainers. Members must hold an active gym membership to access PT sessions. Packages must be paid in full before commencement; non-transferable and non-refundable.
• Group Fitness Classes Group exercise classes included in all membership types, spanning Pilates, circuits, stretching, back exercises, chest exercises, floor exercises, shoulder exercises, and Kegel exercises. Classes are bookable via the mobile app or in-club system.
• Day Passes Single-day or short-term gym access passes allowing non-members to use PureGym Arabia gym facilities for a limited duration. Subject to fair use policy (1 pass per person). Free passes under promotions are valid for 7 days after issuance.
• Corporate Memberships Employer-sponsored gym membership packages offering exclusive employee benefits for corporate partners investing in employee health and productivity. Provides dedicated B2B enrollment processes and exclusive employee pricing.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• Baan HospitalityminorGTM or Marketing Partner · 15 September 2025Exclusive hotel partnership offering PureGym Arabia members discounts at 12+ Baan Hospitality hotels across Saudi Arabia: 15% off rooms, 20% off F&B and catering, and 20% off spa services. Valid 15 September 2025 – 14 September 2026. Bookings must be direct with the hotel.
• Sanus ViaminorGTM or Marketing PartnerPartner offering exclusive discounts/perks to PureGym members. Sanus Via appears as a member exclusive partner on the PureGym website partner section.
• VitaminorGTM or Marketing PartnerHealth/vitamin supplement partner offering exclusive member discounts as part of PureGym Arabia's partner ecosystem.
• Healthy & TastyminorGTM or Marketing PartnerNutrition/food partner providing exclusive member discounts as part of PureGym Arabia's member exclusive offers.
• RAM CLINICminorGTM or Marketing PartnerHealthcare/clinical partner offering exclusive member benefits as part of PureGym Arabia's partner ecosystem.
• Auto PioneerminorGTM or Marketing PartnerPartner offering exclusive discounts to PureGym members as part of the member exclusive partner program.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Basic-Fit:
• Barry's Bootcamp: Global premium boutique fitness brand operating in select MENA cities. Adjacent rather than directly competitive — illustrative of the premium-class alternative PureGym Arabia is differentiated against.

Direct peers

• Fitness Time: Saudi Arabia's largest fitness chain operator, offering multi-tier memberships across numerous branches nationwide. Most direct domestic competitor to PureGym Arabia on price, scale, and member experience.
• Gold's Gym Middle East: Global premium gym franchise with significant Middle East presence, including Saudi Arabia. Competes in the same membership gym category with overlapping corporate wellness and PT offerings.
• NuYu: Saudi women-only fitness center chain with multiple branches in Riyadh and other major cities. Competes directly for the women-focused segment of PureGym Arabia's customer base.
• Fitness First Middle East: International premium-mid gym chain with established Middle East footprint. Overlaps with PureGym Arabia on multi-branch memberships, group classes, and personal training services.

Broad incumbents

• The Gym Group: UK-listed low-cost gym chain operating a near-identical 24/7, no-contract, multi-branch subscription model. Provides a public-market benchmark for PureGym Group's strategy that PureGym Arabia executes in KSA.
• Snap Fitness: Global 24/7 franchised gym chain present in MENA markets. Comparable on the franchise-based, multi-region, low-friction membership model and member-facing digital experience.
• Planet Fitness: US-based largest low-cost gym franchise with global ambitions. Operates a similar value-tier, judgment-free positioning and franchise model that is broadly comparable to PureGym Arabia's value proposition.
• Leejam Sports (Fitness Time parent): Saudi-listed operator of Fitness Time and a broader sports ecosystem including Premier League soccer centers. The closest Saudi publicly-traded comparable, providing scale and segment benchmarking for PureGym Arabia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/puregymKSA
• Facebookfacebook.com/PUREGYMKSA
• LinkedInlinkedin.com/company/puregymarabia-ektimal
• Instagraminstagram.com/puregymksa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puregym Arabia – Ektimal Sports Company