VaynerWATT

Name

VaynerWATT

Website

https://vaynerwatt.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

VaynerWATT is an independent content production studio co-founded in January 2023 by Eric Wattenberg, Gary Vaynerchuk, and Matt Higgins, producing original scripted, animated, and branded entertainment for streaming platforms and media partners including Tubi, Prime Video, and A+E.

Ownership category

akta.pro rank

Product category

Content Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Content production
• Streaming content
• Branded entertainment
• Docuseries production
• Animated series

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Original Content Production: VaynerWATT produces original long and short-form content for linear networks and streaming services, generating revenue through production deals with platforms like Tubi, Prime Video, and History Channel.
2. Brand Partnerships and Licensing: Strategic brand partnerships with media, sports, and entertainment companies. Revenue generated through co-development deals such as the VeeFriends animated series with Moonbug Entertainment and Candle Media.
3. Marketing Integration Services: VaynerWATT leverages VaynerMedia's marketing capabilities to provide activated marketing support for distributed content, creating demand and driving viewership for streaming services and networks.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

VaynerWATT is a content production studio that produces original scripted, animated, and documentary content for streaming platforms and linear television networks. The company creates long-form and short-form video content through production deals with platforms such as Tubi, Prime Video, and History Channel, integrating marketing expertise via its partnership with VaynerMedia to drive viewership and tune-in. Its portfolio spans workplace comedy (The Z-Suite), sports docuseries (The Home Team: NY Jets), celebrity-driven documentary (Strange Fortunes with Kevin Bacon), and children's animation (VeeFriends).

Product overview

VaynerWATT is a content production company that operates as a single unified production studio rather than a platform-plus-modules architecture. The company produces original long and short-form content for linear networks and streaming services, including docuseries (The Home Team: NY Jets, Strange Fortunes with Kevin Bacon), scripted comedy (The Z-Suite), and animated series (VeeFriends). The portfolio spans sports documentary content, workplace comedy, children's educational animation, and celebrity docuseries, distributed across Prime Video, Tubi, History Channel, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• The Z-Suite Tubi's first in-house live-action original comedy series, an eight-episode multi-generational workplace comedy set at a boutique New York ad agency where generational divides see the established C-Suite and rising Gen Z employees collide, starring Lauren Graham. Produced for Tubi (Fox Corporation's AVOD service).
• The Home Team: NY Jets A six-part Prime Video Original docuseries produced in association with NFL Films and Skydance Sports, following six current and ex-NY Jets players and their partners throughout the 2024-25 NFL regular season, showcasing the emotional journey of players and their families.
• VeeFriends Animated Series A 2D-animated series for children ages 6-11, produced in partnership with Moonbug Entertainment (Candle Media). Set in the VeeDome arena featuring characters like Gratitude Gorilla, Quick Quail, and Clever Crocodile who compete in over-the-top challenges to teach life lessons about emotional intelligence, released as three-minute shorts on YouTube.
• History's Strange Fortunes with Kevin Bacon A ten-part History Channel docuseries featuring stories about money - money made, money lost, and money spent. Features celebrities including Kevin Bacon, Ted Danson, Tom Selleck, and Dolph Lundgren telling true financial tales. Produced with A+E Factual Studios for History Channel linear broadcast.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Moonbug EntertainmentcoreStrategic or Co-development Partner · 11 March 2024Strategic partnership between VaynerWATT and Moonbug Entertainment (part of Candle Media) to produce a 2D-animated series based on the VeeFriends franchise. The series is targeted at children ages 6-11 and will launch on YouTube in late summer 2024 as three-minute shorts. Moonbug brings expertise in kids entertainment having built CoComelon and Blippi into major franchises.
• Prime Video SportscoreStrategic or Co-development PartnerProduction partnership with Prime Video Sports and Skydance Sports for The Home Team: NY Jets docuseries. The six-part series follows NY Jets players and their families throughout the 2024-25 season, produced in association with NFL Films.
• NFL FilmsmajorStrategic or Co-development PartnerNFL Films collaborated with VaynerWATT on The Home Team: NY Jets docuseries, providing access to NFL talent and production resources for the Prime Video Sports presentation.
• A+E Factual StudiosmajorStrategic or Co-development PartnerA+E Factual Studios partnered with VaynerWATT to produce History's Strange Fortunes with Kevin Bacon, a ten-part docuseries exploring financial stories.
• VaynerMediacoreGTM or Marketing PartnerVaynerMedia serves as creative marketing partner for VaynerWATT productions, including The Z-Suite Super Bowl campaign. The partnership brings Gary Vaynerchuk's marketing expertise and social media capabilities to promote content and drive viewership.
• Candle MediacoreStrategic or Co-development PartnerCandle Media (co-founded by Kevin Mayer and Tom Staggs, backed by Blackstone) owns Moonbug Entertainment and represents the parent company partnership behind the VeeFriends animated series production. Kevin Mayer and Tom Staggs provided statements about VaynerWATT's innovative digitally-native storyworld.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hello Sunshine: Reese Witherspoon's media company producing premium scripted and unscripted content with integrated brand and consumer extensions. Highly comparable to VaynerWATT as a celebrity/founder-anchored studio using personal brand and audience reach to secure platform deals and IP extensions.
• Propagate Content: Founded by Ben Silverman and Howard T. Owens, Propagate is a newer, multi-format production studio that similarly pairs premium scripted and unscripted content with brand partnerships and platform deals. Closely comparable in scale, founder-led model, and strategy of disrupting traditional Hollywood by bundling IP, marketing, and distribution.
• The SpringHill Company: LeBron James and Maverick Carter's entertainment studio combining scripted content, documentaries, and brand storytelling. Comparable as a founder-anchored, marketing-attached production company that leverages an iconic founder's audience and cultural reach to win platform commissions.
• Boat Rocker Media: Independent production and entertainment company producing scripted, unscripted, and kids/family content. Closely comparable in scale and in operating a multi-format slate with kids animation (via Boat Rocker's ownership of companies like Boat Rocker Kids & Family) similar to VaynerWATT's VeeFriends Moonbug deal.
• Wheelhouse Entertainment: Brandon Riegg's multi-format content company where VaynerWATT CEO Eric Wattenberg was previously President & Chief Content Officer. Operates in the same scripted and unscripted production space and represents a direct pipeline of comparable shows (e.g., Hype House, More Power) produced by Wattenberg before VaynerWATT.

Broad incumbents

• A24: Independent studio producing film and premium scripted TV with strong brand and marketing identity. Relevant peer for VaynerWATT's positioning as a culturally fluent, founder-driven challenger studio competing for the same premium scripted commissions.
• Skydance Media: Larger, established production company producing film, scripted TV, and animation across major platforms. Direct co-development partner with VaynerWATT on The Home Team: NY Jets (Skydance Sports) and a relevant incumbent benchmark for both production scale and platform access.
• Imagine Entertainment: Brian Grazer and Ron Howard's production company producing premium scripted, docuseries, and branded content across platforms. Comparable as a long-standing production studio with a similar model of multi-format slates plus brand partnership extensions.
• Legendary Entertainment: Major studio producing film, TV, and digital content across genres with strong platform relationships. Relevant incumbent peer for premium scripted and docuseries production that competes with VaynerWATT for streaming commissions.
• Lionsgate: Independent-leaning major studio with film, scripted TV, and unscripted production across platforms. Relevant incumbent benchmark for VaynerWATT's production scope, deal structure, and platform-relationship dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VaynerWatt
• Facebookfacebook.com/VaynerWATT
• LinkedInlinkedin.com/company/vaynerwatt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VaynerWATT