Alcea Surrogacy
Alcea Surrogacy is a full-service gestational surrogacy agency matching intended parents with gestational carriers across the United States. Founded in 2019 and headquartered in New York City, the firm manages end-to-end journeys including screening, matching, legal coordination, escrow management, and case support, with a focus on ethical practices and surrogate welfare.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alcea Surrogacy does
Alcea Surrogacy is a full-service gestational surrogacy agency that matches intended parents with gestational carriers and manages the end-to-end surrogacy journey. Founded in 2019 by Angela Richardson-Mook—a former Bank of America executive with personal experience as a 6-time gestational carrier, 2-time egg donor, and mother via IVF—the firm is headquartered in New York City and serves clients across the United States. Core services include surrogate screening, matching, legal coordination, escrow management, medical coordination, and ongoing case support. Surrounding the core agency offering, Alcea operates a set of supporting programs and tools: the Alcea Co-Op community/advocacy sub-brand, free downloadable eBooks for prospective surrogates and intended parents, a regularly updated blog and resources hub, an events program spanning Instagram Live sessions and industry conferences, an insurance advisory service delivered in partnership with Art Risk Financial & Insurance Solutions, and an online pre-qualification assessment for prospective surrogates.
The business model is professional services: Alcea generates revenue through agency fees on each surrogacy journey, with surrogate base compensation typically set at $55,000-$65,000 and total compensation potentially reaching $90,000 with benefits and bonuses. The company holds multiple credibility markers including BBB accreditation, SEEDS certification, and licensure under New York's Child-Parent Security Act (CPSA), the latter obtained after relocating from Texas to New York in 2022 to operate under the state's compensated-surrogacy framework. The firm serves two primary customer segments in roughly equal weight—intended parents (individuals, heterosexual couples, LGBTQ+ couples, and single parents seeking third-party reproduction) and gestational carriers seeking fair compensation and supportive case management.
Go-to-market is multi-channel and community-led: content marketing, organic social across Instagram, Facebook, TikTok, LinkedIn, and YouTube, sponsorship of and participation in conferences such as Men Having Babies, RESOLVE's Night of Hope, NYC PrideFest, and the Black Women's Expo, podcast appearances, and partnerships with fertility advocacy organizations including Fertility for Colored Girls, Open Door, Family Equality, and PECNA. With approximately 23 employees and $5 million in reported annual revenue (as of 2026), Alcea is founder-owned and privately held with no external institutional capital, no subsidiaries, and no M&A activity to date. There is no proprietary technology platform; operations rely on standard web-based intake, a learning management system, and human-intensive case management.
Alcea Surrogacy firmographics
Firmographics- Name
- Alcea Surrogacy
- Legal name
- Alcea Surrogacy
- Website
- https://alceasurrogacy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alcea Surrogacy is a full-service gestational surrogacy agency matching intended parents with gestational carriers across the United States. Founded in 2019 and headquartered in New York City, the firm manages end-to-end journeys including screening, matching, legal coordination, escrow management, and case support, with a focus on ethical practices and surrogate welfare.
- Ownership category
- akta.pro rank
Alcea Surrogacy industry classification
Industry- Product category
- Surrogacy Services
- NAICS
- Family Planning Centers (621410)
- akta.pro primary industry
- Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)
Keywords
Where Alcea Surrogacy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alcea Surrogacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Surrogacy Agency Services: Alcea generates revenue by providing surrogacy matching and management services to intended parents. The agency charges fees for coordinating surrogate journeys, including screening, matching, legal coordination, escrow management, and ongoing case support throughout the surrogacy process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | First-time gestational carrier base compensation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Alcea Surrogacy product offering
Product offeringCore offering
Alcea Surrogacy is a full-service gestational surrogacy agency that recruits, screens, and matches gestational carriers with intended parents and then coordinates the end-to-end surrogacy journey. Its bundled offering includes surrogate matching, dedicated case management, escrow fund coordination, legal coordination with reproductive attorneys, and insurance advisory delivered through partner brokers. The agency serves both U.S. intended parents and prospective U.S. gestational carriers nationwide, with a particular focus on inclusive access and surrogate advocacy.
Product overview
Alcea Surrogacy is a service-based surrogacy agency (not a software platform) offering ethical third-party reproduction services. The core product is its full-service surrogacy agency, which matches gestational carriers with intended parents and provides end-to-end case management, screening, escrow coordination, and support. It operates alongside several sub-products and programs: the Alcea Co-Op (a surrogate community and social media advocacy program), a two-title free eBook library (for gestational carriers and intended parents), a regularly updated blog and educational resources hub, an events program (both virtual and in-person), surrogacy insurance advisory services (partnered with Art Risk Financial & Insurance Solutions), and an online pre-qualification assessment tool for prospective surrogates. There is no AI or API-powered product offering.
Differentiator
Problem solved
Functional benefit
Brands
- Alcea Co-Op: Community program for social media advocates dedicated to uplifting, educating, and empowering women in and around the surrogate community
Products and services
- Alcea Surrogacy Full-Service Agency Program End-to-end gestational surrogacy coordination for U.S. intended parents, including surrogate recruitment and screening, matching, dedicated case management, escrow fund coordination, legal coordination with reproductive attorneys, and insurance advisory. Delivered as a bundled all-inclusive program.
- Surrogacy Insurance Advisory Services Advisory and brokerage coordination service that helps intended parents and gestational carriers secure appropriate surrogacy-specific health and life insurance coverage, delivered in partnership with Art Risk and other specialist insurance providers.
Quantifiable outcome
- Surrogates can earn $55,000-$65,000 base compensation with additional benefits bringing total up to $90,000
- +1 more outcomes
Companies that use Alcea Surrogacy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Alcea Surrogacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alcea Surrogacy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RESOLVE: The National Infertility AssociationcoreAlcea sponsors RESOLVE's annual Night of Hope gala, a premier fundraising event for the family building community held in New York City. Alcea participates in awareness and advocacy efforts for infertility awareness.
- Fertility for Colored GirlscoreAlcea sponsors a Fertility for Colored Girls family each year, working pro bono and raising all funds to cover surrogacy journey expenses. This partnership supports Black women facing infertility who otherwise might not have access to surrogacy services.
- Men Having BabiescoreAlcea participates as an exhibitor/sponsor at Men Having Babies conferences (both East Coast and West Coast), serving the LGBTQ+ family building community.
- Art Risk Financial & Insurance SolutionscoreAlcea partners with Art Risk for comprehensive insurance options covering Gestational Carrier IVF treatment, maternity coverage, and Intended Parent newborn coverage during surrogacy journeys.
- Open Door & Family EqualityminorPartner spotlight relationship focused on training professionals in family-building and supporting LGBTQ+ families.
- PECNA (Psychological Evaluation Center of North America)minorCollaboration on psychological evaluation and support services for gestational carriers, including postpartum depression awareness and coping resources.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Alcea Surrogacy competitors and assessment
Company assessmentBroad incumbents
- Kindbody: Multi-clinic fertility and reproductive health platform offering IVF, egg freezing, and third-party reproduction services at scale. Comparable as a fertility-services ecosystem participant and indirect channel for intended parents, but Alcea is agency-only and not a clinical provider.
- Carrot Fertility: Global fertility-benefits platform providing employer-sponsored coverage for IVF, adoption, and surrogacy. Comparable as a demand-side channel that funnels employer-covered intended parents into agency services like Alcea's, while operating a fundamentally different business model.
Direct peers
- Circle Surrogacy: One of the largest and longest-running US surrogacy agencies, founded 1995, offering full-service gestational surrogacy matching and case management. Directly comparable to Alcea in service model, target customer (intended parents and gestational carriers), and end-to-end journey support.
- ConceiveAbilities: Large US surrogacy and egg donation agency with multi-state operations providing surrogate matching and full case management. Comparable service offering, scale ambition, and intended-parent customer profile to Alcea.
- Golden Surrogacy: US surrogacy and egg donation agency providing end-to-end case management and matching for intended parents and gestational carriers. Comparable full-service agency model with overlapping target customer base.
- Simple Surrogacy: Texas-based surrogacy agency providing matching and full-service case management for intended parents. Comparable service offering with overlapping operational geographies and target customer segments.
- SurrogateFirst: Surrogacy agency offering matching and full case management services to intended parents across the US. Comparable direct-service agency model with similar journey coordination and surrogate support offerings.
- Family Source Consultants: Full-service surrogacy and egg donation agency serving intended parents across the US. Comparable full-service matching, legal coordination, and case management model with similar target customer segments.
- Growing Generations: Long-established surrogacy and egg donation agency based in Los Angeles, recognized for serving LGBTQ+ intended parents. Directly comparable full-service matching and case management with overlapping target segments including LGBTQ+ families.
- Hope Surrogacy: Surrogacy agency focused on matching intended parents with surrogates under an ethical-practice positioning. Comparable to Alcea in values-based brand emphasis and full-service case management scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alcea Surrogacy social profiles
Digital presenceAlcea Surrogacy compliance and trust
Trust signalCompliance3 records
Alcea Surrogacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alcea Surrogacy leadership team
Management profileNumber of profiles
Profiles1 record
Alcea Surrogacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alcea Surrogacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alcea Surrogacy
What does Alcea Surrogacy do?
Alcea Surrogacy is a full-service gestational surrogacy agency that recruits, screens, and matches gestational carriers with intended parents and then coordinates the end-to-end surrogacy journey. Its bundled offering includes surrogate matching, dedicated case management, escrow fund coordination, legal coordination with reproductive attorneys, and insurance advisory delivered through partner brokers. The agency serves both U.S. intended parents and prospective U.S. gestational carriers nationwide, with a particular focus on inclusive access and surrogate advocacy.
Is Alcea Surrogacy a public or private company?
Alcea Surrogacy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alcea Surrogacy founded?
Alcea Surrogacy was founded in 2019. It employs 11 to 50 people.
Where is Alcea Surrogacy based?
Alcea Surrogacy is headquartered in New York, United States, in the North America region.
How does Alcea Surrogacy make money?
One revenue line is on record: surrogacy Agency Services.
Who are Alcea Surrogacy's main competitors?
Broad incumbents on record are Kindbody and Carrot Fertility. Direct peers are Circle Surrogacy, ConceiveAbilities, Golden Surrogacy, Simple Surrogacy, SurrogateFirst, Family Source Consultants, Growing Generations and Hope Surrogacy.
Does Alcea Surrogacy have an API?
No public API is recorded for Alcea Surrogacy.
What industry is Alcea Surrogacy in?
Alcea Surrogacy's product category is Surrogacy Services. Its primary akta.pro industry code is HLAFAJAA, Obstetrics & Gynecology (OB/GYN) Clinics. Its NAICS code is 621410.