The Parkside Hotel & Spa

What The Parkside Hotel & Spa does

The Parkside Hotel & Spa Ltd. is a privately held, Canadian-owned and operated urban hotel located at 810 Humboldt Street in downtown Victoria, British Columbia. Founded in 2009, the property operates 126 all-suite accommodations across six configurations ranging from 550 sq ft one-bedroom deluxe suites to 900-1,000+ sq ft two-bedroom premier suites, each with full kitchens or kitchenettes, spa-inspired bathrooms, private balconies, Chromecast-enabled TVs, complimentary Wi-Fi, and European-style washer/dryer units. The hotel targets leisure travelers and families as its primary segment, with secondary demand from corporate and business travelers, wedding parties, group travel, and eco-conscious visitors. Distribution is multi-channel: direct via the Synxis booking engine and toll-free reservations, through four GDS systems (Sabre, Amadeus, Apollo/Galileo, Worldspan/Pegasus) that pay travel agents a 10% commission, via the I Prefer loyalty program, through Concur-integrated corporate travel management for accounts exceeding 25 room nights annually, and via EventTemple lead intake for weddings and groups.

The business generates revenue across six streams: overnight accommodation (with extended-stay tiers at 15% off for 7-29 nights and 25% off for 30+ nights), spa services (massages, facials, pedicures, and the proprietary DRIFT floating sound meditation, with the property operating as the largest Eminence Organic Skin Care retailer in British Columbia), food and beverage (Tre Fantastico bistro, Parkside Pizza Program with Prima Strada, small batch gelato), meetings and events across 5,000 sq ft of venue space including the Urban Ballroom, City Club Lounge, Rooftop Gardens, and Atrium with exclusive catering by Truffles Catering, specialty experience packages (stargazing, Spacation, Discover & Unwind, Nintendo Switch gaming), and ancillary services including $22/night underground parking and EV charging through Swift. The property is differentiated by an unusually deep sustainability stack — Carbon Neutral, Biosphere Certified, Five Green Key rated, Beyond Green member (first urban hotel globally), Glasgow Declaration signatory with 2030 and 2050 emissions targets — supported by partnerships with Veritree, Coastal Kelp, Sechelt First Nations, Sierra Club BC, and Offsetters/Ostrom Climate. Indigenous reconciliation policies have been formally aligned since 2021 across the lək̓əŋən, Songhees, Xwsepsum, and WSÁNEĆ territories on which the property stands.

Name

The Parkside Hotel & Spa

Legal name

The Parkside Hotel & Spa Ltd.

Website

https://parksidevictoria.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

The Parkside Hotel & Spa operates a 126 all-suite urban hotel and spa in downtown Victoria, BC, serving leisure travelers, corporate guests, weddings, and groups with sustainability-certified accommodations, a full-service spa, on-site dining, and 5,000 sq ft of event space.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Conference Retreat Hotels (THAGALAG)

Keywords

• Urban hotel accommodations
• Spa wellness services
• Wedding event venues
• Extended stay suites
• Sustainable hospitality

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Overnight Accommodation: Core revenue from suite rentals ranging from studio-style one-bedroom deluxe suites to two-bedroom premier suites. Revenue varies by season, suite type, and length of stay. Extended stay discounts available (7-29 nights: 15% off; 30+ nights: 25% off).
2. Spa Services: Revenue from spa treatments including massages, facials, pedicures, and the unique DRIFT floating sound meditation experience. The Parkside Spa is the largest Eminence Organic Skin Care retailer in British Columbia.
3. Food & Beverage: On-site Tre Fantastico restaurant (coffee, wine, charcuterie, craft beer), Parkside Pizza program with Prima Strada deliveries, small batch gelato, and in-suite dining options.
4. Meetings & Events: Venue rental for meetings, corporate events, and weddings including Urban Ballroom (up to 120 seated), City Club Lounge (up to 56 seated), Rooftop Gardens (up to 120 ceremony/reception), and Atrium spaces. Includes exclusive catering by Truffles Catering.
5. Specialty Packages: Curated experience packages including Spectacular Stargazing ($250+ add-on), Celestial Exploration ($100+ add-on), Ultimate Spacation Package, and Discover & Unwind packages that bundle accommodation with activities and discounts.
6. Parking & Ancillary Services: Underground self-parking at $22+ tax per night, EV charging stations operated by Swift, and miscellaneous ancillary revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Parkside Hotel & Spa operates a 126-suite all-suite urban hotel in downtown Victoria, BC, offering suite-style accommodations with full kitchens and kitchenettes, private balconies, and spa-inspired bathrooms. The property bundles the rooms with a full-service spa (the largest Eminence Organic Skin Care retailer in BC), a 25-meter pool, on-site Tre Fantastico bistro, meeting and event spaces, wedding venues, and curated experiences such as DRIFT floating sound meditation and stargazing packages. The hotel operates under a strong sustainability mandate including carbon-neutral certification, kelp reforestation via Veritree, and Beyond Green membership.

Product overview

The Parkside Hotel & Spa is a 126-suite urban hotel in Victoria, BC offering elevated all-suite accommodations with full kitchens, spa-inspired bathrooms, and sustainability-focused operations. The product portfolio centers on the core Accommodations offering (six suite types ranging from 550-1,000 sq ft) complemented by The Parkside Spa (25-meter pool, treatments, DRIFT floating sound meditation), on-site dining (Tre Fantastico bistro, Parkside Pizza, gelato), meeting and events venues (5,000 sq ft including Urban Ballroom, Rooftop Gardens, Atrium), and Truffles Catering partnership. Additional amenities include fitness centre, movie theatre, Nintendo Switch gaming nights, rooftop fireside roast, stargazing experiences, bicycle rentals, and curated Parkside Happy Trails activity maps. The hotel operates sustainability programs including kelp reforestation via Veritree, carbon neutrality, and Go Green rate options. Room rates range from one-bedroom suites to two-bedroom premier options, with add-on packages for extended stays, spa vacations, and stargazing experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Parkside Hotel & Spa Accommodations 126 all-suite accommodations in downtown Victoria featuring full kitchens and kitchenettes, spa-inspired bathrooms, private balconies, Chromecast-enabled TVs, complimentary high-speed Wi-Fi, electric or gas fireplaces, European-style washer/dryer units, and luxury linens on pillowtop beds. Suites are available in one-bedroom and two-bedroom configurations ranging from 550 to over 1,000 sq ft.
• One Bedroom Deluxe Suite Approximately 550 sq ft entry-level suite with a kitchenette, three-piece bathroom, sitting area with fireplace, private balcony, European-style washer/dryer, and separate bedroom with queen or king pillow-top bed plus pull-out sofa.
• One Bedroom Luxury Suite Spacious suite with full kitchen (stove/oven/dishwasher), dining and sitting area with fireplace, separate bedroom, private balcony, two spa-inspired bathrooms including an ensuite with soaker tub, Tyneham bath products, and European-style washer/dryer. Accommodates up to four guests.
• One Bedroom Corner Suite Corner-located 650 sq ft suite featuring park views of St. Ann's Academy Grounds, full kitchen, separate bedroom with king pillow-top bed, pull-out queen sofa, ensuite bathroom with soaker tub and separate shower, sitting area with fireplace, and private balcony.
• One Bedroom Preferred View Suite Top-floor 700 sq ft suite with southwest views of downtown Victoria and the Olympic Mountains, full kitchen with stainless-steel appliances, king pillow-top bed, pull-out queen sofa bed, fireplace, two bathrooms including a soaker tub, and private balcony.
• Two Bedroom Deluxe Suite Approximately 800-900 sq ft suite with two separate bedrooms (king and queen/king pillow-top beds), two bathrooms including a soaker tub, full kitchen with stove/oven/dishwasher, cozy dining and living area with fireplace, and private balcony with downtown or neighborhood views.
• Two Bedroom Premier Suite Most spacious option at 900-1,000+ sq ft with an enhanced floor plan, two private bedrooms with king pillow-top beds, two full bathrooms including an en-suite soaker tub, fully equipped kitchen, open-concept living area with fireplace, floor-to-ceiling windows, and private balcony. Accommodates up to six guests.
• The Parkside Spa Full-service spa offering massages, facials, pedicures, and treatments using Eminence Organic Skin Care products. The largest Eminence Organic Skin Care retailer in British Columbia. Guests also access a 25-meter indoor pool, hot tub, and 24-hour fitness centre.
• Tre Fantastico On-site neighbourhood bistro off the hotel lobby serving coffee, wine, charcuterie, and craft beer. Open to both hotel guests and the public.
• Meetings & Events Venues Approximately 5,000 sq ft of flexible meeting and event space including the Urban Ballroom, City Club Lounge, James Bay, and Theatre, accommodating corporate meetings, conferences, and group events. Venue rental includes tables, chairs, linens, and high-speed internet, with exclusive catering by Truffles Catering and A/V support through SW Event Technology.
• Wedding Venues Dedicated wedding venues including the Urban Ballroom (up to 120 seated / 200 reception), City Club Lounge (up to 56 seated / 100 reception), Rooftop Gardens (up to 120 for ceremony and reception), and Atrium (three-story space). Includes exclusive catering by Truffles Catering and event planning support.
• Truffles Catering Exclusive on-site and off-site catering partner for meetings, events, and weddings at the hotel, offering seasonal menus featuring local Vancouver Island ingredients, Ocean Wise seafood, receptions, plated dinners, canapes, buffet, family style, grazing, food stations, and bar services. Executive Chef JP Green leads the culinary team.
• DRIFT Floating Sound Meditation Distinctive floating sound bath experience where guests float on the pool while crystal alchemy bowls and gongs surround them, guiding them into deep calm and renewal. Bookable as a standalone wellness experience.

Quantifiable outcome

• For every stay, one kelp is planted through Veritree. When guests opt out of housekeeping, ten kelp are planted.
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VeritreecoreStrategic or Co-development PartnerPartnership with Veritree for kelp forest restoration. For every reservation booked, one kelp is planted through Coastal Kelp's project. When guests opt out of housekeeping, ten kelp are planted. Veritree works closely with Coastal Kelp and Sechelt First Nations to restore kelp forests in Hotham Sound and Powell River using bull kelp and sugar kelp.
• Coastal KelpcoreStrategic or Co-development PartnerCoastal Kelp leads the kelp restoration project using new and innovative techniques to seed bull kelp and sugar kelp. The project will ultimately produce millions of Kelp Sporophytes planted on line and green gravel in Indigenous waters of British Columbia.
• Sechelt First NationscoreStrategic or Co-development PartnerIndigenous partnership for kelp forest restoration along Sechelt territory in Hotham Sound and Powell River. Kelp holds great cultural and ecological significance for Indigenous communities in the Pacific Northwest, used for centuries as food source, medicine, and material for crafts.
• Sierra Club BCcoreStrategic or Co-development PartnerNew partnership announced in celebration of Earth Month. Collaboration includes two new partnership maps: one highlighting local ecosystems with walkable, bikeable, and day-trip options, and another for old-growth forest experiences on Vancouver Island. Both organizations are committed to environmental stewardship and sustainable practices.
• Truffles CateringcoreStrategic or Co-development PartnerExclusive on-site and off-site catering partner for all meetings and events at The Parkside Hotel & Spa. Executive Chef JP Green brings fine dining experience including apprenticeship and internship at The Ritz Paris. Features locally sourced ingredients, Ocean Wise seafood, and sustainable food practices. BC Green Business and Surfrider Certified.
• Offsetters / Ostrom ClimatecoreStrategic or Co-development PartnerCarbon offset partner for Climate Contribution program. The $2/night optional fee supports four forward-thinking initiatives through Offsetters. Also provides resources for guests to calculate and offset their travel emissions.
• Beyond GreencoreStrategic or Co-development PartnerFirst urban hotel in the world and first Canadian hotel to join Beyond Green, a diverse portfolio of hotels offering guest experiences focused on intentional travel. Members are vetted for excellence in sustainability, social responsibility, and cultural heritage.
• Centre of the UniverseminorGTM or Marketing PartnerAstronomy observatory located near the hotel, offering visitors interactive exhibits, planetarium shows, full dome movies, virtual reality experiences, and the historic Plaskett telescope that mapped the Milky Way Galaxy. Hotel guests are encouraged to visit for stargazing experiences.
• IPreferminorGTM or Marketing PartnerLoyalty program membership enabling guests to earn and redeem points at The Parkside Hotel & Spa and other participating properties worldwide.
• Harbour AirminorGTM or Marketing PartnerSeaplane tours partner for day trips from Victoria. Offers Victoria Classic Panorama (30 min flight), Victoria Extended Panorama (45 min flight), and Day Trip to Vancouver with Capilano Suspension Bridge Park visit.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 1 Hotels: Mission-driven luxury hospitality brand built around sustainability and wellness. Parkside shares 1 Hotels' sustainability-first ethos, differentiated guest experiences, and community/ESG partnerships — a comparable positioning philosophy at a different price tier.

Regional players

• Coast Victoria Hotel & Marina by APA: Harbour-front Victoria hotel with marina, spa, and event facilities. Comparable BC-based independent/regional brand with similar amenity mix; competes for leisure and meeting demand from the same visitor base.

Direct peers

• Inn at Laurel Point: Independent, sustainably-minded downtown Victoria waterfront hotel. Comparable independent-operator positioning with strong emphasis on Indigenous art, sustainability, and conference/event facilities — making it a close philosophical and operational peer.
• Magnolia Hotel & Spa: Boutique downtown Victoria hotel with full-service spa and curated guest experiences. Comparable upscale-boutique positioning, spa-led amenity mix, and downtown transient/leisure demand overlap with Parkside.
• Royal Scot Hotel & Suites: All-suite downtown Victoria hotel with kitchen-equipped suites, indoor pool, and meeting spaces. Closest direct competitor on suite configuration, kitchen amenities, and family/extended-stay demand segment.
• Hotel Grand Pacific: Full-service downtown Victoria waterfront hotel with conference facilities, spa, and event/wedding spaces. Most direct head-to-head competitor in the same downtown micro-market, comparable in scale and amenity mix.
• Oswego Hotel: Boutique all-suite downtown Victoria hotel with kitchenettes and pet-friendly amenities. Comparable suite-style product, downtown transient and extended-stay demand overlap, and similar independent-operator scale.

Broad incumbents

• DoubleTree by Hilton Hotel & Suites Victoria: Downtown Victoria full-service hotel under a major flag with meeting facilities. Comparable all-suite, downtown positioning; represents the chain-affiliated competitor set that benefits from Hilton's loyalty and distribution scale.
• Fairmont Empress: Iconic luxury heritage hotel in downtown Victoria, BC. Directly comparable downtown competitor operating meeting/wedding venues, spa, and F&B at a larger and higher-tier luxury scale than Parkside; competes for the same transient, corporate, and event demand.
• Delta Hotels Victoria Ocean Pointe Resort: Marriott-flagged full-service resort hotel on Victoria's Inner Harbour. Competes for corporate, group, and leisure demand at scale with strong brand-driven distribution — a chain-affiliated peer against Parkside's independent model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Parkside.Victoria
• LinkedInlinkedin.com/company/the-parkside-hotel-and-spa
• Instagraminstagram.com/parkside_hotel

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Parkside Hotel & Spa