What Adsolutions does

Adsolutions (legal name ADSOLUTIONS SISTEMAS S.A.) is a Brazilian vertical-SaaS vendor that has provided integrated ERP-style software to the country's advertising industry since 1991. The platform covers media planning and buying, campaign tracking (GRP/TRP), financial management, accounting, document approval, workflow, and timesheet — targeting advertising agencies of all sizes, advertisers (anunciantes), and media vehicles (veículos de comunicação). The product portfolio is modular and centered on ADCorporate, the full enterprise platform for large agencies, with ADLite (compact solution for mid-sized agencies) and ADCloud (a simplified cloud offering for compact agencies) extending reach down-market. Specialized modules — ADTraffic (production workflow with AI-assisted briefing), ADMedia (media plans/contracts/POs), ADFinance, ADAccounting, ADManagement, ADTracking, ADIntegra, and ADApprove — plug into this core.

The technology stack is web-based, built in C# on the Microsoft Framework with HTML5, Twitter Bootstrap, and jQuery on an Oracle database, hosted on Oracle Cloud and secured by two-factor authentication via Microsoft Azure, Google, ADFS, or OKTA. A central technical differentiator is real-time integration with the Brazilian media-data providers Kantar, Ibope, and JOVE — supplying audience data, pricing tables, and campaign monitoring directly into media plans and contracts — along with API/file integrations to advertiser client systems via ADIntegra. The platform is LGPD-compliant, with DPOnet appointed as Data Protection Officer.

Adsolutions makes money primarily through subscription licenses for ADCorporate and ADLite and usage-based pay-per-use billing for the ADApprove and ADIntegra cloud modules on quarterly, semi-annual, or annual cadences — all quote-based with no public pricing. Go-to-market is a direct-sales motion within Brazil, executed via phone, WhatsApp, email, and scheduled demos through Outlook Booking, supported by a specialized technical team. The company is privately held, founder-controlled, with no disclosed external institutional funding, and operates from two São Paulo locations (Jardins HQ and Vila Mariana backoffice) with 51-100 employees. It holds CENP certification, the Brazilian advertising-standards accreditation.

Name

Adsolutions

Legal name

ADSOLUTIONS SISTEMAS S.A.

Website

https://adsolutions.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Adsolutions provides integrated ERP software for the Brazilian advertising industry, serving advertising agencies, advertisers, and media vehicles with modules covering media planning and buying, finance, accounting, workflow, and document approval. Founded in 1991 and headquartered in São Paulo.

Ownership category

akta.pro rank

Product category

Advertising ERP Software

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising ERP software
• Media planning software
• Advertising agency operations
• Campaign tracking software
• Advertising finance automation

Headquarters

HQ city

Vila Mariana

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription (ADCorporate/ADCloud): Full platform subscriptions for advertising agencies, offering comprehensive ERP functionality including media planning, workflow, billing, accounting, and financial management.
2. Cloud-based Pay-per-use (ADApprove, ADIntegra): Pay-per-use model for specific modules like ADApprove (document approval) and ADIntegra (system integration). No costs for servers or licenses. Contract options quarterly, semi-annual, or annual.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ADSolutions develops and sells integrated ERP software platforms for advertising agencies, advertisers, and media vehicles (broadcast and digital). Its flagship ADCorporate platform unifies media planning, media buying, workflow, timesheet, invoicing, accounts payable/receivable, accounting, and financial management. Modular variants such as ADLite and ADCloud target smaller agencies, while specialized modules (ADTraffic, ADMedia, ADFinance, ADAccounting, ADManagement, ADTracking, ADIntegra, ADApprove) extend the platform with production workflows, campaign tracking, approvals, and system integration.

Product overview

ADSolutions is a comprehensive ERP platform for the Brazilian advertising industry, consisting of a modular architecture centered around the flagship ADCorporate platform. The product portfolio includes ADCorporate (full enterprise platform for large agencies) and its compact variants ADLite and ADCloud for smaller to mid-sized agencies. Multiple specialized modules extend the platform: ADTraffic handles production workflow and operations with AI-assisted briefing; ADMedia manages media planning, contracts, and POs; ADFinance and ADAccounting cover financial and accounting operations; ADManagement handles internal approvals; ADTracking monitors campaign budgets and GRP/TRP metrics; ADIntegra enables system integrations with advertisers; and ADApprove handles digital document approvals. The integrated suite operates as a unified system with all modules sharing the same codebase and receiving daily updates.

Differentiator

Problem solved

Functional benefit

Brands

• ADCorporate: Complete platform for agencies and communication vehicles, offering integrated management of media planning, workflow control, timesheet, invoicing, accounts payable/receivable, profitability, accounting, and general agency administration.
• ADLite
• ADCloud
• ADMedia
• ADFinance
• ADAccounting
• ADManagement
• ADTracking
• ADIntegra
• ADApprove
• ADTraffic

Products and services

• ADCorporate Integrated ERP platform for advertising agencies and communication vehicles. Provides end-to-end management of media planning, media buying, workflow, timesheet, invoicing, accounts payable/receivable, profitability, accounting, and general agency administration. Designed for large agencies with international-control requirements.
• ADLite Compact cloud-based ERP solution for medium-sized advertising agencies. Offers modular fragments of ADCorporate functionality that can be connected and adapted to existing business systems, supporting campaign management at a smaller scale.
• ADCloud Cloud-based platform for small agencies that do not require the full ADCorporate functionality. Provides a simplified approach to advertising operations for compact agency structures.
• ADTraffic Production workflow and operations system for advertising agencies. Manages project starts, campaigns, jobs, tasks, AI-assisted briefing, creation requests, strategic planning, negotiations, media workflows, budgets, production APs, social media content, CRM, approvals, revisions, reports, dashboards, and timesheet.
• ADMedia Media management system for advertising agencies. Creates Media Plans, APs, PIs, and contracts with media outlets, while controlling client purchase orders (budgets). Includes APIs to fetch audiences, price tables, and monitor fiscalizations from partnered institutes.
• ADFinance Financial management module for advertising agencies. Provides secure invoicing, cost centers, financial results, billing balance maps, fixed expenses, financial and accounting forecasting, bank movement control, cash flow, accounts payable/receivable, tax calculation tools aligned with Brazilian tax authority requirements, and SOX compliance.
• ADAccounting Accounting management module for advertising agencies. Handles journal entries, account classifications, accounting closures (levels 1 and 2), external data imports, accounting reports and statements, tax obligations (SPED, FCONT, MANAD), chart of accounts mapping, management reports, and budget planning.
• ADManagement Internal management and release control module for advertising agencies. Improves digital approval flows for purchase orders, advances, and preparatory processes for media invoicing, with document attachments, payment releases, and integration with ADCorporate for financial checking.
• ADTracking Campaign monitoring system used by advertisers and agencies to track budgets, GRP/TRP, and advertising efforts. Provides complete campaign and project tracking, financial evaluation reports, media budget reports, and production budgets grouped by events, timelines, actions, or flight.
• ADIntegra System integration module that connects AD data with advertiser client systems. Provides multiple file or API integration layouts for major Brazilian advertisers, transporting media and production data directly via web service, API, or file generation. Hosted on Oracle Cloud.
• ADApprove Cloud-based digital document approval solution. Enables advertisers to approve Media Plans, APs, and Production Budgets online, with revision control and alteration tracking. Delivered via pay-per-use pricing on Oracle Cloud.

Quantifiable outcome

• Daily platform updates keeping all users synchronized with the latest features and regulations

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• MicrosoftcoreTechnology or Integration · 1 January 1991Strategic partnership for software development using Microsoft Framework, C#, Azure for authentication (two-factor authentication), and cloud services. Microsoft partnership enables cutting-edge tools and resources for clients.
• OraclecoreTechnology or Integration · 1 January 1991Oracle partnership for database infrastructure (Oracle Database) and cloud hosting (Oracle Cloud). ADApprove and ADIntegra are hosted on Oracle Cloud servers with stability, security, and high availability.
• KantarcoreTechnology or IntegrationReal-time data integration with Kantar for audience data, pricing tables, and media monitoring to support advertising agencies and advertisers.
• IbopecoreTechnology or IntegrationReal-time data integration with Ibope for audience measurement, pricing tables, and campaign monitoring.
• JOVEcoreTechnology or IntegrationReal-time data integration with JOVE for media data and audience information.
• DPOnetcoreOthersDPOnet (CNPJ: 36.487.128/0001-79) appointed as Data Protection Officer (Encarregado de Dados) for LGPD compliance. Handles data subject requests and exercises all functions and attributions of the role as per Brazil's Lei Geral de Proteção de Dados.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workamajig: All-in-one project management, resource planning, and financials platform purpose-built for advertising and marketing agencies. Directly comparable in offering (agency ERP, workflow, finance) but serves US/global market rather than Brazil-specific media data integrations.
• FunctionFox: Creative project management and timesheet software built for advertising agencies, design firms, and PR shops. Competitor in the agency workflow and time/billing niche.
• Aero Workflow: Project management and workflow platform built specifically for advertising agencies with job tracking, proofing and approvals features. Competitive with ADTraffic's production workflow scope.
• Scoro: End-to-end business management software combining projects, time billing, CRM, and reporting; widely adopted by creative and marketing agencies as their operating system. Overlaps directly with ADCorporate/ADFinance/ADTraffic capabilities.
• Productive.io: Agency management software covering project management, resource scheduling, time tracking, and financial reporting for marketing and creative agencies. Closest international SaaS analog to Adsolutions' integrated agency ERP suite.

Broad incumbents

• Deltek WorkBook: Agency management solution from Deltek covering resource, project, and financial management for marketing/creative agencies. Broader incumbent offering agency ERP at larger scale.
• Oracle NetSuite: General-purpose cloud ERP for finance, accounting and operations. Notably, Adsolutions already runs on Oracle Cloud/Oracle Database, so NetSuite is both a partner-stack cousin and a potential substitute for ADFinance/ADAccounting modules.

Emerging players

• Bionic Media Planning: Software for media planning, buying workflow and campaign management for agencies. Overlaps with ADMedia on media plan/contract workflows but does not cover broader agency ERP finance.
• MediaBeacon: Digital asset management and media operations platform used by agencies and brand marketers to organize creative assets and media workflows. Adjacent overlap in media planning/operations vs. ADMedia.

Others

• QuickBooks by Intuit: Widely used small-business accounting and finance platform that small Brazilian agencies may use as a partial substitute for ADAccounting/ADFinance. Adjacent competitor in the financial module layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adsolutionsbr
• LinkedInlinkedin.com/company/adsolutions-consulting-assessoria-em-proc.-de-dado

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsolutions