Alex's Saints Foundation

What Alex's Saints Foundation does

Alex's Saints Foundation (ASF) is a Michigan-based 501(c)(3) nonprofit organization founded in May 2020 by Tyler Bettelon in memory of his best friend Alex St. Pierre, who died of an accidental drug overdose one day before his 25th birthday in 2019. Operating from Clawson, Michigan, with a volunteer-driven team of 11-50, the foundation's mission is to provide emotional and financial assistance to young adults struggling with substance use disorder and to support long-term recovery. Its core programs consist of a Recovery Funding Program that pays for detox, residential or outpatient treatment, and transportation costs for individuals who cannot afford rehabilitation, and a Funeral Funding Program that covers unplanned funeral expenses for families who have lost a loved one to overdose. In addition, the foundation issues grants to local rehabilitation centers for facility improvements and benevolent cost coverage.

ASF generates revenue through four primary streams: individual and corporate donations (processed via the NeonCRM donation platform), merchandise sales through an e-commerce storefront offering branded apparel and accessories from Adidas, Champion, and Columbia priced between $18 and $69, event fundraising anchored by an annual Golf Classic at Twin Lakes Golf Club, and corporate partnerships such as Little Caesars pizza fundraisers and GREIF event sponsorship. The foundation does not operate a proprietary technology platform, software product, or public API; its technology footprint consists of a Squarespace-hosted website and the NeonCRM SaaS tool for donations and event registration.

Since 2020, ASF has granted 131 scholarships, supported $216,736 in treatment costs, and supplied $37,250 in treatment resources to local rehabilitation centers. The foundation delivers services through a Michigan-centric network of 15+ recovery partners including Meridian Health Services, Sanford Behavioral Health, Skywood Recovery, Families Against Narcotics, The Phoenix, Archways Recovery, Home of New Vision, LC Ministries, The Dry Dock, Hunter House LLC, and New Hope Recovery Houses. The foundation is governed by an all-volunteer board chaired by founder Tyler Bettelon, with membership drawn from friends and family of Alex St. Pierre.

Name

Alex's Saints Foundation

Legal name

Alex's Saints Foundation

Website

https://alexssaints.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Alex's Saints Foundation is a Michigan-based 501(c)(3) nonprofit founded in 2020 that provides financial assistance for substance use disorder treatment and funeral costs to young adults, funded through donations, branded merchandise sales, and community fundraising events.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction recovery services
• Substance use disorder support
• Treatment financial assistance
• Nonprofit fundraising
• Community recovery programs

Headquarters

HQ city

Clawson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations to support the foundation's mission of providing financial assistance for recovery and addiction treatment
2. Merchandise Sales: Sale of branded merchandise including apparel such as t-shirts, hoodies, jackets, hats, and accessories through the ASF online store
3. Event Fundraising: Annual golf outings, marathons, and community events that generate funds for the foundation's programs
4. Partnership Support: Support from recovery partners and local business partners who contribute to the foundation's mission through various collaborations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Alex's Saints Foundation is a Michigan-based 501(c)(3) nonprofit that provides financial assistance to young adults struggling with substance use disorder, including grants for detox, residential/outpatient treatment, and transportation costs, as well as funeral funding for families affected by overdose. Programs are funded through individual and corporate donations, a branded merchandise e-commerce store, and annual fundraising events such as the Golf Classic.

Product overview

Alex's Saints Foundation is a nonprofit organization (not a technology product company) that operates primarily as a charitable foundation. Its core offerings consist of: (1) financial assistance programs providing Recovery Funding for addiction treatment costs (detox, residential/outpatient treatment, transportation) and Funeral Funding for families affected by overdose; (2) an e-commerce merchandise store selling branded apparel and accessories to raise funds; and (3) community events including an annual Golf Classic fundraiser. The merchandise store features brand-name items including Adidas Polos, Champion Hoodies, Columbia Fleece Jackets, and various t-shirts, hats, and beanies priced from $18 to $69. The foundation does not offer a technology platform, software product, or API.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 131 scholarships granted since 2020
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Meridian Health ServicescoreStrategic or Co-development PartnerRecovery partner located in Waterford, MI providing substance use disorder treatment services in collaboration with ASF
• Sanford Behavioral HealthcoreStrategic or Co-development PartnerRecovery partner in Grand Rapids, MI offering behavioral health and addiction treatment services
• Skywood RecoverycoreStrategic or Co-development PartnerRecovery partner in Augusta, MI providing addiction recovery services
• Families Against NarcoticscoreStrategic or Co-development PartnerRecovery partner in Clinton Township, MI working to combat narcotics addiction in communities
• Jamie Daniel's FoundationcoreStrategic or Co-development PartnerMichigan-based nonprofit partner supporting families affected by addiction
• The PhoenixcoreStrategic or Co-development PartnerNational nonprofit partner providing sober living communities and recovery support
• Windy Willow FoundationcoreStrategic or Co-development PartnerFoundation partner supporting addiction recovery initiatives
• Archways RecoverycoreStrategic or Co-development PartnerRecovery partner in Traverse City, MI providing addiction treatment services
• Home of New VisioncoreStrategic or Co-development PartnerRecovery partner in Ann Arbor, MI providing addiction recovery services
• Guiding Light WorkscoreStrategic or Co-development PartnerPartner organization supporting addiction recovery efforts
• LC MinistriescoreStrategic or Co-development PartnerRecovery partner in Detroit, MI providing faith-based addiction recovery support
• Addiction Treatment ServicescoreStrategic or Co-development PartnerPartner organization providing addiction treatment services
• The Dry DockcoreStrategic or Co-development PartnerRecovery partner in Port Huron, MI providing addiction recovery services
• Hunter House LLCcoreStrategic or Co-development PartnerRecovery partner in Eastpointe, MI providing substance use disorder treatment
• New Hope Recovery HousescoreStrategic or Co-development PartnerRecovery partner in Macomb County, MI providing sober living and recovery housing
• Real Estate OneminorGTM or Marketing PartnerLocal business partner in Troy, MI supporting ASF through corporate partnership
• Michigan FirstminorGTM or Marketing PartnerLocal business partner in Birmingham, MI supporting ASF through corporate partnership
• GREIFminorGTM or Marketing PartnerCorporate sponsor of the 4th Annual Golf Classic event
• Little CaesarsminorGTM or Marketing PartnerPizza partner for fundraising campaigns where meal deals and pizza kits sales support ASF

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Young People in Recovery: National nonprofit building recovery communities for young adults affected by substance use disorder. Comparable to ASF's specific focus on young adults struggling with addiction, though YPR emphasizes peer-led community rather than direct treatment funding.
• The Phoenix: National nonprofit offering free sober active community events and recovery support. Already an ASF recovery partner but also operates its own independent programming serving young adults in recovery — directly comparable mission and demographic focus.
• The Herren Project: Nonprofit founded in memory of a young adult lost to opioid addiction that provides treatment funding scholarships, recovery support, and community education. Highly comparable to ASF's personal-mission origins, scholarship model, and recovery funding programs.
• Families Against Narcotics: Michigan-based nonprofit focused on combating narcotics addiction in communities through family support, education, and prevention. Already an ASF recovery partner but also an independent comparable peer addressing substance use disorder in the same Michigan geography.

Emerging players

• Suncoast Harm Reduction Project: Community-based nonprofit addressing opioid and substance use through harm reduction, outreach, and recovery support. Comparable to ASF in community-led approach to substance use support, though focuses on harm reduction rather than treatment funding.
• Cover2 Resources: Ohio-based nonprofit supporting families affected by opioid and substance use disorders through awareness, resources, and treatment navigation. Comparable niche peer to ASF focused on awareness and family support, though geographic overlap is limited.

Broad incumbents

• Caron Treatment Centers: Long-established addiction treatment provider offering clinical programs, family education, and recovery support. Comparable to ASF in the recovery treatment ecosystem but operates paid treatment facilities at a much larger scale rather than funding scholarships directly.
• Shatterproof: National nonprofit focused on ending addiction through evidence-based treatment, family support, and public policy. Comparable to ASF in mission (addiction recovery support) but operates at significantly larger scale with professional staff and broad geographic reach.
• Partnership to End Addiction: National nonprofit providing support to families affected by addiction and advocating for treatment access. Closely comparable in serving young adults and families struggling with substance use disorder, but with national scope and significantly larger donor base than ASF.
• Hazelden Betty Ford Foundation: One of the largest addiction treatment and recovery organizations in the U.S., offering clinical treatment, recovery housing, and family programs. Adjacent comparable to ASF in the recovery ecosystem but operates paid treatment facilities rather than funding scholarships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/C7rPcV4M7CM
• Facebookfacebook.com/alexssaintsfoundation
• LinkedInlinkedin.com/company/alexssaintsfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex's Saints Foundation