United Grid League

Name

United Grid League

Legal name

United Grid League

Website

https://unitedgridleague.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Direct ticket sales for live match events at venues across the country, including premium seating and event experiences at locations like American Dream in New Jersey.
2. Broadcasting Rights: Media partnerships with major networks including ESPN's The Ocho and Sports Illustrated TV, generating revenue through broadcast licensing and streaming rights.
3. Team Sponsorships: Individual team sponsorship opportunities including player sponsorships, jersey placements, and merchandise partnerships managed at the franchise level.
4. League-Level Sponsorships: Official league sponsorships from brands including Valor Fitness, Rebuilt Meals, Premier Sports Medicine, Lock-Jaw Barbell Collars, Momentous, ModeFUEL, YLD, Optimal Amino, and LubriSyn HA.
5. Merchandise Sales: Team merchandise including performance shirts, graphic tees, and lifestyle apparel sold through team storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

United Grid League operates a semi-professional co-ed team sport featuring 10 city-based franchises competing in head-to-head races on an 80-foot floor called the Grid. Each match pits two teams of five men and five women against each other on parallel lanes, with athletes specializing in strength, bodyweight, or utility roles. The league monetizes live match attendance, broadcast/streaming rights, sponsorships, and merchandise, supported by a network of affiliate partner gyms.

Product overview

United Grid League operates a single unified sports entertainment product — the Grid League Competition — a co-ed professional team sport where 10 city-based franchises compete in head-to-head races on an 80-foot Grid floor. The product ecosystem includes complementary modules for live streaming and replays, ticketing, Grid Community Days (partner gym-hosted community events), a Partner Gym network, Grid Training programs, Kid's Grid youth offerings, and a podcast. The league's portfolio centers entirely on the core competition product and its associated spectator, training, and community extensions rather than a software platform with modular features.

Differentiator

Problem solved

Functional benefit

Products and services

• Grid League Competition The core competitive sports product: a co-ed team sport featuring 10 city-based franchises competing in head-to-head races on a Grid (80-foot floor with parallel lanes), with five men and five women competing simultaneously per match. Designed for spectators and fans of competitive fitness sports.
• Tickets & Events Ticketing platform for attending live Grid League matches at venues across the country, including premium seating and event experiences at locations like American Dream in New Jersey, Miami, and Lakeland.
• Live Streaming & Replays Free live streaming and on-demand replay access to all Grid League matches, including past season archives, distributed via YouTube, ESPN, and Sports Illustrated TV.
• Grid Community Days All-levels Grid League events hosted at partner gyms, designed to build community engagement and introduce participants of any fitness level to the sport.
• Partner Gym Program Network of affiliated gyms that serve as community hubs for Grid League fans, host Grid Community Day events, and provide pathways for athlete recruitment into the professional league.
• Grid Training Training programs designed to prepare athletes for Grid League competition, including specialized coaching and skill development in the sport's strength, bodyweight, and utility roles.
• Kid's Grid Youth-focused Grid League programs introducing children to the sport in age-appropriate formats, building grassroots interest in the league.
• Grid League Podcast Podcast series covering Grid League news, player features, match analysis, and behind-the-scenes content distributed as original programming.

Quantifiable outcome

• Northeast expansion with NY Wolves first home match drew national broadcast attention on ESPN's The Ocho
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Valor FitnesscoreGTM or Marketing PartnerOfficial equipment partner providing fitness equipment for Grid League events and team training. Valor Fitness logo appears in the league partners section on the official website.
• Rebuilt MealscoreGTM or Marketing PartnerMeal preparation and nutrition brand partner supporting Grid League athletes and featured in player sponsorship contexts.
• Premier Sports MedicinecoreStrategic or Co-development PartnerOfficial sports medicine partner providing athlete healthcare and the Premier Sports Medicine Safety Standard. Features prominently with logo placement and co-branded safety certification.
• Lock-Jaw Barbell CollarsminorGTM or Marketing PartnerEquipment accessory partner providing barbell collars for competition use in Grid League races.
• MomentouscoreGTM or Marketing PartnerScience-backed supplements partner presenting Grid Community Day events and providing athlete nutrition support. The partnership includes branded Momentous Standard content and product integration.
• ModeFUELminorGTM or Marketing PartnerProtein and nutrition brand partner listed in the official league partners section.
• YLDminorGTM or Marketing PartnerBrand partner listed in the official league partners section with logo placement.
• Optimal AminominorGTM or Marketing PartnerAmino acid and supplement brand partner listed in the official league partners section.
• LubriSyn HAminorGTM or Marketing PartnerJoint health and mobility brand partner supporting Grid League athletes.
• Grid League Partner GymscoreStrategic or Co-development PartnerNetwork of affiliate CrossFit gyms hosting Grid Community Day events. Partner gyms receive first choice at Grid League events, discounts for members, earn revenue on partnership opportunities, and league operational support for running events.
• ESPNcoreStrategic or Co-development PartnerBroadcast partnership with ESPN's The Ocho for national television coverage on ESPN2 and ESPN+ streaming during the 10th anniversary showcase of unconventional sports, August 6-9.
• Sports Illustrated TVcoreStrategic or Co-development PartnerStreaming partnership providing 24/7 Grid League content on SI TV's free channel alongside original programming, live events, and archival footage across multiple streaming platforms.
• T-Mobile T-Fiber (SWFL Sharks)minorGTM or Marketing PartnerTeam-level sponsor for the SWFL Sharks, with T-Mobile fiber branding on team materials.
• UBS / Justin Leins (SWFL Sharks)minorGTM or Marketing PartnerFinancial advisory sponsor for the SWFL Sharks team, with advisor branding on team materials.
• HERD Athletics (SWFL Sharks)minorGTM or Marketing PartnerAthletic apparel sponsor for the SWFL Sharks with partnership branding.
• LIVIN Watches (SWFL Sharks)minorGTM or Marketing PartnerWatch brand sponsor for the SWFL Sharks team.
• Black Label Commercial Group (NY Wolves)minorGTM or Marketing PartnerCommercial services partner for the New York Wolves with logo placement on the team website.
• LBC (South Beach Palms - Cody Rice)minorGTM or Marketing PartnerPlayer-level sponsor for South Beach Palms athlete Cody Rice with team branding.
• ION (South Beach Palms - Cody Rice)minorGTM or Marketing PartnerPlayer-level sponsor for South Beach Palms athlete Cody Rice.

Scale indicators8 records

Recent moves7 records

Broad incumbents

• UFC: UFC is the dominant U.S. professional combat sports league with established ESPN broadcast rights, league-wide sponsorships, tiered live event ticketing, and merchandise. It represents the scaled incumbent model that Grid League aspires toward in the niche fitness sports entertainment category.
• NWSL (National Women's Soccer League): NWSL is a U.S. professional women's team sports league that has scaled through franchise expansion, sponsorship growth, and broadcast deals. It is comparable as a newer-generation U.S. league that successfully built a national footprint and category-defining audience from a relatively small base.
• World Surf League: WSL runs a season-based global competition tour with event-driven ticket sales, sponsor integrations, and broadcast/streaming distribution. As an established niche action-sports league, it provides a comparable template for monetizing head-to-head competition formats outside major U.S. leagues.

Direct peers

• BIG3 Basketball League: BIG3 is a 3-on-3 professional basketball league featuring former and international players in a shortened, fan-friendly format with national broadcast and live events. It is comparable as a non-traditional U.S. pro league competing for sports entertainment share via distinctive rules and personalities.
• Athletes Unlimited: Athletes Unlimited operates innovative professional sports leagues (volleyball, softball, lacrosse, basketball) with rotating rosters and athlete-centric formats. Like Grid League, it targets a non-mainstream, highly engaged audience and leverages digital distribution and sponsorship as core revenue streams.
• CrossFit Games: CrossFit's flagship annual competition features athletes performing similar functional fitness workouts in head-to-head and scored formats. It shares the same CrossFit/functional-fitness audience, gym network, and athlete pool that Grid League targets, making it the closest direct comparable.
• Premier Lacrosse League: PLL is a relatively new American professional sports league structured around city/region-based teams with national broadcast and ticketed live events. Its business model — league-owned media, sponsorship, tickets, and merchandise — closely mirrors Grid League's go-to-market.
• Professional Fighters League (PFL): PFL operates a season-based league format with individual athletes competing in scheduled events and a playoff structure. It shares Grid League's model of seasonal competition, ESPN broadcast distribution, league-level and athlete-level sponsorship, and live event ticketing.
• Major League Rugby: MLR is a U.S.-based professional team sports league with city-based franchises, national broadcast partnerships, and ticketed live matches. Its growth-stage profile and reliance on ESPN-style distribution channels parallels Grid League's positioning.

Emerging players

• Major League Pickleball: MLP is a team-based emerging professional league that has scaled rapidly through franchising, sponsorships, and broadcast partnerships. Its growth trajectory illustrates the upside potential for newer U.S. pro leagues but also the franchise economics Grid League will need to validate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UniteGridLeague
• YouTubeyoutube.com/@UnitedGridLeague
• Facebookfacebook.com/unitedgridleague
• LinkedInlinkedin.com/company/unitedgridleague
• Instagraminstagram.com/unitedgridleague
• TikToktiktok.com/@unitedgridleague

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Grid League