9to5

Name

9to5

Legal name

9to5 National Association of Working Women

Website

https://9to5.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Grassroots Advocacy Services

NAICS

Human Rights Organizations (813311), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Racial & Ethnic Justice Organizations (BPAGAFAC), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

Keywords

• Grassroots organizing
• Economic justice advocacy
• Worker rights campaigns
• Membership advocacy organization
• Community power building

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: 9to5 generates revenue through annual and monthly membership dues ($95/year or $10/month). Members receive a custom membership card, issue-based stickers, opportunities to attend members-only events, trainings, resources, and ongoing support. Annual Members receive an exclusive 9to5 T-shirt.
2. Individual Donations: The organization accepts individual donations at various levels ($25, $100, $250, $500, or custom amounts). Donations can be made one-time or monthly. All donations are tax-deductible as 9to5 is a registered non-profit.
3. Workplace Giving: In Colorado and Wisconsin, 9to5 is a member of Community Shares, allowing donors to give through workplace giving or matching gifts programs.
4. Planned Giving/Bequests: 9to5 accepts bequests and planned gifts including stock, life insurance, retirement plans or other assets through estate planning.
5. Amazon Smile: Shoppers can direct 0.5% of purchases to 9to5 through Amazon Smile program.
6. Movement Builders Monthly Program: Monthly giving program called '9to5 Movement Builders' that provides a reliable and steady source of income through dedicated monthly donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

9to5 is a membership-based grassroots organizing organization that recruits, trains, and mobilizes working women and nonbinary people of color to fight for economic justice through policy campaigns, voter engagement, coalition building, and leadership development. Members pay annual ($95) or monthly ($10) dues and receive a custom membership card, stickers, members-only events, trainings, and ongoing support, while the organization operates through chapters in Colorado, Georgia, and Wisconsin and a national network serving members in every U.S. state. The Community Justice Fellowship provides a paid organizing apprenticeship for BIPOC women leaders each year.

Product overview

9to5 is a nonprofit social justice organization (9to5 National Association of Working Women), not a product or technology company. It operates as a membership-based grassroots organizing movement focused on economic justice for women and nonbinary people of color. Its activities include advocacy campaigns, voter engagement, civic education programs, community organizing, and policy advocacy on issues such as worker rights, paid leave, childcare, housing justice, and equal pay. The organization does not offer technology products, software platforms, or digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• 9to5 Membership Annual ($95/year) or Monthly ($10/month) membership for individuals who want to support and participate in 9to5's economic justice movement; members receive a custom membership card, issue-based stickers, members-only events, trainings, resources, ongoing support, and (for Annual Members) an exclusive 9to5 T-shirt and access to a first-50 organizing packet with branded notebook and tote bag.
• Community Justice Fellowship Program Paid organizing apprenticeship for grassroots women leaders, typically BIPOC women, that develops field experience and leadership skills within 9to5's chapter-based economic justice work. The program accepts 6-7 fellows per year and serves as a key talent pipeline for the organization.
• 9to5 Movement Builders Monthly Giving Program Monthly recurring donor program for individual supporters (distinct from paid membership) that provides 9to5 with a reliable, steady source of income from dedicated monthly donors; complements one-time donations at preset tiers of $25, $100, $250, $500, or custom amounts, plus workplace giving and Amazon Smile.

Quantifiable outcome

• Passed Pregnant Workers Fairness Act and PUMP Act in 2023 at federal level
• +9 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wisconsin Care CoalitioncoreStrategic or Co-development Partner9to5 Wisconsin founded and anchors the statewide Wisconsin Care Coalition, fighting for paid leave and affordable childcare for workers in Wisconsin. The coalition successfully launched in 2023 and introduced one of the most comprehensive paid leave state bills in the nation in 2024.
• Georgia Coalition for Paid LeavecoreStrategic or Co-development Partner9to5 Georgia is a member of the Georgia Coalition for Paid Leave, working to achieve paid leave for all Georgians through advocacy, campaign coordination, and coalition building.
• Colorado Homes for All CoalitioncoreStrategic or Co-development Partner9to5 Colorado is a leading organization of the Colorado Homes for All coalition, working towards housing justice and renters' rights in Colorado through coalition advocacy and legislation.
• Community Shares (Colorado and Wisconsin)coreChannel Partner/ Reseller/ Distributor9to5 is a member of Community Shares in Colorado and Wisconsin, enabling workplace giving and matching gifts programs for supporters in those states.
• Main Street Alliance (Wisconsin)minorStrategic or Co-development Partner9to5 Wisconsin participates in Main Street Alliance events and campaigns, including the Wisconsin Main Street Cares Day of Action to rally for paid leave, childcare, and small business support.
• Family Values at WorkminorStrategic or Co-development PartnerAshley Panelli, Co-President & CEO, sits on the Board of Directors for Family Values at Work, an organization advancing family-friendly workplace policies.
• Healthy Mothers, Healthy Babies Coalition of GeorgiaminorStrategic or Co-development PartnerMica Whitfield, Co-President & CEO, serves as Director of Programs for Healthy Mothers, Healthy Babies Coalition of Georgia, managing maternal health programs and advocacy initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Women's Law Center: National advocacy organization advancing gender justice through policy, courts, and education. Highly comparable to 9to5 as both target economic and workplace justice for women, with overlapping federal and state policy agendas.
• National Domestic Workers Alliance: Organization of home care workers, nannies, and house cleaners advocating for workplace protections. Comparable to 9to5 as a worker justice movement for women of color.
• A Better Balance: Legal and policy advocacy organization focused on workplace rights for working families, including paid leave and fair scheduling. Closely aligns with 9to5's worker justice agenda.
• Equal Rights Advocates: Nonprofit legal and advocacy organization fighting gender-based discrimination in workplaces and schools. Comparable to 9to5 in focus on pay equity, workplace rights, and women's economic justice.
• Main Street Alliance: National network of small business owners advocating for policies like paid leave and childcare. 9to5 Wisconsin is an explicit partner on Wisconsin Main Street Cares campaigns.
• National Partnership for Women & Families: National advocacy organization promoting paid leave, fair pay, and workplace equity for women. Directly comparable to 9to5 on paid family leave and economic justice campaigns.
• Family Values at Work: National network of state and local coalitions advancing paid leave and family-friendly workplace policies. Direct peer; 9to5's Co-President Ashley Panelli sits on its board.

Broad incumbents

• Economic Policy Institute: Think tank producing research on economic inequality, wages, and worker rights. Provides data and policy research that complements 9to5's grassroots advocacy approach on overlapping issues.

Emerging players

• Coalition of Labor Union Women (CLUW): Coalition advocating for working women within the labor movement, with focus on pay equity and workplace rights. Adjacent to 9to5's worker justice mission but operates primarily through union channels.
• Make It Work Campaign: Coalition advocating for paid family leave, fair pay, and affordable caregiving infrastructure. Directly comparable agenda to 9to5's family and community sustainability work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/9to5org
• YouTubeyoutube.com/channel/UCAVdKOTnJKagzjyO2n2Fg4w
• Facebookfacebook.com/9to5org
• LinkedInlinkedin.com/company/9to5
• Instagraminstagram.com/9to5org

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9to5