Vehicle Personalization of Canada

Name

Vehicle Personalization of Canada

Legal name

Vehicle Personalization of Canada

Website

https://vpoc.ca

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Automotive Dealership Accessory Integration Services

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts & Accessories Omnichannel (CRAFAEAL)

Keywords

• Automotive accessory integration
• Dealership consulting services
• Ford performance parts distribution
• OEM accessory sales process
• Automotive aftermarket services

Headquarters

HQ city

Minnesota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Accessory Integration Services: VPOC provides accessory integration consulting and process implementation services to automotive dealerships. Their specialists help dealers integrate Ford Accessories and Ford Performance Parts into daily sales processes, ensuring accessories are offered to every vehicle customer.
2. Ford Performance Parts Distribution: VPOC facilitates dealership access to Ford Performance Parts and OEM accessories, serving as the link between Ford/manufacturers and dealer networks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vehicle Personalization of Canada provides consulting and process integration services to automotive dealerships, helping Ford and General Motors dealers systematically offer OEM accessories and Ford Performance Parts to every vehicle customer. The service is delivered through territory-assigned Accessory Integration Specialists who work alongside dealership management to break down departmental silos, integrate accessories into vehicle sales and ordering processes, and improve parts and service revenue capture.

Product overview

Vehicle Personalization of Canada is a 100% employee-owned consulting company that provides dealership accessory integration services. Operating as part of SCIPI (St. Cloud Industrial Product Inc.), VPOC offers a single integrated service offering centered on their proprietary M.A.P.P. (Marketing and Accessory Profit Process) methodology. Their core service helps automotive dealerships (Ford and General Motors) integrate accessories and performance parts into their daily sales processes across all departments. The company employs Accessory Integration Specialists who consult with dealership management and staff regarding vehicle customization, product ordering, and profitability maximization. The service focuses on eliminating silos between sales, parts, and service departments to ensure accessories are offered to every customer with every vehicle purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford Accessories and Ford Performance Parts Integration Services Consulting and integration services that help Ford dealerships incorporate OEM accessories and Ford Performance Parts into their daily sales processes, ensuring all departments work together to maximize accessory sales and customer satisfaction.
• General Motors Accessory Integration Services Services helping General Motors dealerships reach accessory sales goals and improve accessory distribution on a dealership-by-dealership basis throughout North America.
• M.A.P.P. (Marketing and Accessory Profit Process) A proprietary process methodology that helps dealerships integrate accessories into every vehicle sale, focusing on building processes where accessories are sold with the purchase of every vehicle, every time.

Quantifiable outcome

• 900+ dealerships served successfully
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• SCIPI (St. Cloud Industrial Product Inc.)coreOthersVPOC is part of SCIPI, a larger organization with roots dating back to 1917. SCIPI encompasses five companies with operations in two countries and 190 employees. VPOC operates as a subsidiary under this parent organization.
• Parts Midwest Inc.coreStrategic or Co-development PartnerParts Midwest Inc. is a related entity under the same organizational umbrella. Robert Decarie serves as General Manager overseeing both Parts Midwest Inc. and VPOC. Jason Fischer serves as General Sales Manager at Parts Midwest Inc. The entities share leadership and appear to operate collaboratively under unified management.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorVPOC serves as an accessory integration partner for Ford, helping Ford dealerships across North America reach their accessory sales goals. They provide Ford Performance Parts and facilitate access to Ford's accessory catalog for dealerships.
• General MotorscoreChannel Partner/ Reseller/ DistributorVPOC helps General Motors dealerships reach their accessory sales and distribution goals dealership by dealership throughout North America.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Others

• Birdeye: Customer-experience and reputation platform widely used by auto dealers; relevant adjacent ecosystem participant addressing the 'customer retention / reducing defection' pillar of VPOC's value proposition.

Broad incumbents

• Mopar (Stellantis Parts & Service): OEM-backed parts and accessories distributor for Stellantis dealers, similar in distribution model to VPOC's Ford Performance Parts offering but vertically integrated with a single OEM.
• Dealertrack (part of Cox Automotive): Cox Automotive's dealer software and F&I platform, formerly a stand-alone employer of VPOC personnel; a broad incumbent serving the same dealership ecosystem with overlapping process-improvement positioning.
• CDK Global: Major dealer-management-system and technology platform provider to North American auto retailers; a broad incumbent that addresses similar dealership performance and F&I workflows through software and adjacent services.
• Reynolds and Reynolds: Long-established dealer software and services vendor serving franchised auto dealers; an earlier-career employer of VPOC's Director of Sales. A broader incumbent that overlaps with VPOC where its consulting practice intersects accessories.
• Genuine Parts Company (NAPA Auto Parts): Large automotive parts distributor with significant aftermarket reach; representative of the broader automotive parts distribution landscape in which VPOC's distribution business participates.

Direct peers

• JM&A Group: A division of JM Family Enterprises providing F&I products, training, and dealership performance services to auto retailers; competes most directly with VPOC by helping dealer departments integrate accessory, protection and after-sale revenue processes.
• Dealer Tire: Distributes tires and accessories to franchised auto dealers under a similar B2B channel model, and provides consulting on tire/accessory program integration. Closely comparable in combining parts distribution with dealer-process services.

Emerging players

• Resource Automotive: Provider of F&I training and performance-improvement services to dealerships; overlapping in delivering structured process and training engagements that drive accessory and F&I attach.
• AGWS (Automotive Group Warranty Services): Provider of F&I, accessory and warranty products and dealer-program support to franchised auto dealers; an emerging peer in the accessory/warranty distribution and program-management space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/partsmidwest
• LinkedInlinkedin.com/company/parts-midwest

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vehicle Personalization of Canada