420NJEvents

What 420NJEvents does

420NJEvents is a privately held cannabis media platform founded in 2017 and co-owned by Brendon Robinson and Stanley Okoro, headquartered in Gloucester City, New Jersey. The company publishes regional cannabis news, culture, policy, and event coverage for the East Coast legal market, with editorial reach spanning eight states plus the District of Columbia (NJ, NY, PA, MA, CT, MD, VA, DE). Its audience comprises cannabis industry professionals, licensed brands and dispensaries, and adult-use and medical consumers. The platform is built on Squarespace, with content distributed through the website, an email newsletter, and Instagram and LinkedIn social channels, and includes a 2026 Events Tracker product covering industry conventions and expos.

The company monetizes exclusively through advertising. Three tiered packages — Starter ($1,500), Plus ($2,250), and Deluxe ($3,500) — bundle website display ads, social media promotion across Instagram, LinkedIn, and YouTube, sponsored articles, newsletter mentions, event promotion, and analytics, sold on a pay-as-you-go basis to licensed cannabis brands and dispensaries. The go-to-market is community-led and event-driven, anchored by event partnerships including the first-ever New Jersey Cannabis Cup with High Times launching May 1, 2026 (with judge kit distribution through 39 NJ dispensaries), and promotional coverage of NECANN, MJ Unpacked, and CHAMPS trade shows.

The founders also operate a related portfolio: the Minority Cannabis Academy, a 501(c)(3) workforce development organization offering an 8-week cannabis curriculum in partnership with Rutgers University, AYR Wellness, Ascend Cannabis, and Cannabist; and the Mudd Brothers cannabis brand. The team is small (1–10 employees), the company has not raised external funding, and there is no disclosed revenue, app, proprietary technology, or AI/ML capability. The business model is a regional niche media property with event-driven advertiser demand in a federally restricted industry, rather than a venture-scale technology platform.

Name

420NJEvents

Legal name

420NJEvents

Website

https://420njevents.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

420NJEvents is a privately held cannabis media platform that publishes regional news, culture, and event coverage for the East Coast legal market and sells tiered advertising packages to licensed cannabis brands and dispensaries across eight states.

Ownership category

akta.pro rank

Headquarters

HQ city

Gloucester City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising Packages: Three-tiered advertising packages (Starter $1,500, Plus $2,250, Deluxe $3,500) offering website display ads, social promotion, sponsored content, newsletter mentions, and analytics reporting for cannabis brands and dispensaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

420NJEvents curates and publishes regional cannabis news, cultural content, and event coverage for the East Coast legal market across the I-95 corridor (NJ, NY, PA, MA, CT, MD, VA, DE). The company sells tiered advertising packages to licensed cannabis brands and dispensaries, providing website display ads, social media promotion, sponsored editorial content, and newsletter exposure. It also maintains a 2026 cannabis industry events tracker covering conventions, expos, and trade shows.

Product overview

420NJEvents operates as a unified cannabis industry media platform that combines regional news coverage, event tracking, and advertising services. The core product is the 420NJEvents media platform covering East Coast cannabis markets. The company offers tiered advertising packages (Starter at $1,500, Plus at $2,250, and Deluxe at $3,500) that provide varying levels of digital display advertising, social media promotion, sponsored content, and analytics. The 2026 Events Tracker serves as a complementary feature providing industry event listings. All offerings are designed to connect cannabis brands with audiences in the New Jersey and broader East Coast legal markets.

Differentiator

Problem solved

Functional benefit

Products and services

• 420NJEvents Media Platform Regional cannabis industry media platform serving as the informational hub for the East Coast legal cannabis market, providing news coverage, cultural content, event tracking, and advertising opportunities for licensed cannabis brands across NJ, NY, PA, MA, CT, MD, VA, and DE.
• Starter Advertising Package Entry-level advertising package priced at $1,500 designed for brands testing visibility. Includes 1x300x250 sidebar display ad, 1x in-article display ad, 7-day Partner Spotlight placement, 1 Instagram post, 1 LinkedIn post, 1 Instagram Story mention, 1 brand mention in a relevant article, 1 newsletter mention, and basic analytics overview.
• Plus Advertising Package Mid-tier advertising package priced at $2,250 designed for brands seeking increased reach and engagement. Includes 3 in-article display ads, 728x90 leaderboard banner, 14-day Featured Partner placement, optional premium section placement, 2 Instagram posts, 2 Instagram Stories, 1 YouTube Short (15-30 seconds), 1 sponsored article or brand interview, 1 featured newsletter section, and full analytics report.
• Deluxe Advertising Package Premium advertising package priced at $3,500 offering maximum exposure for brands seeking full-scale promotion. Includes Homepage Hero Banner, 1x970x90 mega leaderboard banner, 5 in-article display ads, 30-day premium section placement, dedicated partner page, 4 Instagram posts, 2 Instagram Reels, 4 Instagram Story frames, 2 LinkedIn posts, 1 YouTube video ad (up to 60 seconds), full sponsored article, video feature, event promotion post, dedicated email blast, top-position newsletter banner, business directory inclusion, and priority posting.
• 2026 Events Tracker Curated 2026 calendar of cannabis industry events covering conventions, expos, trade shows, and conferences across multiple East Coast states, including NECANN events, High Times Cannabis Cup, MJ Unpacked, and CHAMPS Trade Shows.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• High TimescoreGTM or Marketing Partner420NJEvents partnered with High Times to cover and promote the first-ever New Jersey Cannabis Cup launching May 1, 2026. Judge kits were sold at 39 partner dispensaries across NJ including Honey Grove, Honey Stash, NJ Leaf, Twisted Hat, and THC Shop.
• Minority Cannabis AcademycoreStrategic or Co-development Partner420NJEvents co-founders Brendon Robinson and Stanley Okoro also founded Minority Cannabis Academy, a 501(c)(3) non-profit providing cannabis workforce development. The Academy focuses on disenfranchised communities impacted by the War on Drugs through an 8-week curriculum covering Horticulture, Budtending, Extraction, and Entrepreneurism.
• NECANNminorGTM or Marketing Partner420NJEvents promotes NECANN cannabis conventions across the East Coast including New Jersey (Sep 18-19), Boston (Apr 24-25), Vermont (May 8-9), Rhode Island (Sep 25-26), and Pennsylvania (Apr 17-18).
• 39 New Jersey DispensariesminorChannel Partner/ Reseller/ DistributorPartner dispensaries for High Times Cannabis Cup judge kit distribution including Honey Grove, Honey Stash, NJ Leaf, Twisted Hat, THC Shop, and other retailers across New Jersey.
• Jersey SmoothminorStrategic or Co-development PartnerJersey Smooth is the official sponsor for Minority Cannabis Academy Cohort 5. As stated by CEO Aslan Zadeh, the partnership supports education, opportunity, and the future of cannabis in New Jersey.
• Rutgers UniversityminorStrategic or Co-development PartnerMinority Cannabis Academy partners with Rutgers University for curriculum standards, providing academic rigor to the 8-week intensive cannabis workforce training program.
• AYR WellnessminorStrategic or Co-development PartnerAYR Wellness partners with Minority Cannabis Academy for direct recruitment, guest lectures, and hands-on facility exposure as part of the workforce development program.
• Ascend CannabisminorStrategic or Co-development PartnerAscend Cannabis partners with Minority Cannabis Academy for direct recruitment, guest lectures, and hands-on facility exposure as part of the workforce development program.
• CannabistminorStrategic or Co-development PartnerCannabist partners with Minority Cannabis Academy for direct recruitment, guest lectures, and hands-on facility exposure as part of the workforce development program.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weedmaps: Cannabis marketplace and media platform with news, retailer listings, and brand advertising. Comparable as a leading cannabis media and advertising channel for dispensaries and brands seeking regional consumer reach.
• Herb.co: Digital cannabis media and content platform covering culture, news, and product information. Comparable as a cannabis content publisher monetizing through branded content and digital advertising.
• MJBizDaily: Cannabis business news and trade media serving operators and investors. Comparable as a B2B cannabis information publisher with similar advertising-supported model targeting industry professionals rather than purely consumers.
• Cannabis Business Times: Trade publication covering cannabis cultivation, retail, and regulatory developments. Comparable as a B2B cannabis media outlet with regionalized reporting and advertising packages for brands and operators.
• Leafly: National cannabis discovery and media platform offering news, strain and dispensary content, and brand advertising. Directly comparable as a cannabis-vertical media outlet monetizing through branded content and advertising to cannabis consumers and operators.
• Ganjapreneur: Cannabis business news, resources, and event coverage targeting cannabis entrepreneurs and operators. Comparable as a niche cannabis media outlet monetizing through content and industry partnerships.
• High Times: Iconic cannabis media brand and event producer (Cannabis Cup). Directly comparable as a cannabis-vertical publisher and event organizer; 420NJEvents is already a partner with High Times on the NJ Cannabis Cup.
• New Cannabis Ventures: Cannabis industry news and investment data platform. Comparable as a specialized cannabis publishing and intelligence outlet serving professionals and investors in the legal cannabis market.
• Dope Magazine: Cannabis lifestyle publication covering culture, news, and events with regional editions. Comparable as a cannabis media brand with event coverage and brand advertising packaged at the regional market level.

Emerging players

• NECANN: Producer of regional cannabis conventions across the Northeast (NJ, MA, VT, RI, PA). Comparable as an event-driven cannabis media and community platform; 420NJEvents already promotes NECANN events, making it a partner-competitor in the East Coast event ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/420NJEvents
• Facebookfacebook.com/420NJEvents
• LinkedInlinkedin.com/company/420njevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 420NJEvents