Truly Design
Truly Design is a Turin-based Italian creative studio founded in 2003 that delivers commissioned murals, anamorphic (3D) street art, painted sports courts, and design on unconventional surfaces. It serves corporate, cultural, public-sector, and private clients globally, with marquee projects for brands such as IVECO, Lavazza, Red Bull, Ford, and Adidas.
- Company typePrivate
- Founded2003
- HeadquartersTurin, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Truly Design does
Truly Design (legal entity Truly Design S.r.l.) is a Turin, Italy-based creative design and visual arts studio founded in 2003 that operates as a closely-held S.r.l. with share capital of €21,000.00 i.v. and a headcount of 1-10. The company delivers commissioned visual art across four interconnected service lines: Murals (large-scale vertical wall artwork), Anamorphic Art (3D optical-illusion pieces using perspective techniques the studio describes as ancient), Art Courts (painted horizontal sports surfaces such as basketball and tennis courts), and Paintings & Specials (design applied to unconventional surfaces including vehicle liveries, furniture, ceramics, posters, book covers, and limited-edition collectibles). Core technical differentiators are anamorphic perspective methodology and custom surface treatment using geometric abstraction, both rooted in a crew visual language developed from graffiti writing origins in train yards and abandoned factories. The studio maintains an active e-commerce shop (shop.truly-design.com) for select collectibles alongside its project-based commissioning model.
The customer base is primarily enterprise and spans automotive (IVECO, Ford, Lavazza, Ford Youth Academy), sports and lifestyle (Red Bull, Givova, Adidas), technology/retail (Amazon), culture and tourism (Castello Reale di Moncalieri, Arzachena Turismo), and publishing/fashion collaborations. Geographic reach is explicitly global, with installed work across Italy, broader Europe, New York, Miami, Hong Kong, and Macau. Revenue mechanics are project-based, custom-commissioned, and not publicly priced; the company does not disclose revenue, ARR, funding rounds, or headcount trends. Distribution combines direct enterprise commissioning (via [email protected] and a website contact form) with social-led top-of-funnel demand generation on Instagram (@trulydesigncrew) and Behance (@truly-design), and a growing licensed-product / e-commerce layer.
No external institutional investors, parent company, M&A activity, leadership changes, regulatory actions, patents, trademarks, or formal certifications are disclosed. Ownership appears retained among founders/early crew members, consistent with the crew/studio structure typical of the street art and design sector. The company has no identified AI/ML capabilities, software products, or platform components; the offering is human-craft services with associated physical and limited-edition merchandise outputs.
Truly Design firmographics
Firmographics- Name
- Truly Design
- Legal name
- Truly Design S.r.l.
- Website
- https://truly-design.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Truly Design is a Turin-based Italian creative studio founded in 2003 that delivers commissioned murals, anamorphic (3D) street art, painted sports courts, and design on unconventional surfaces. It serves corporate, cultural, public-sector, and private clients globally, with marquee projects for brands such as IVECO, Lavazza, Red Bull, Ford, and Adidas.
- Ownership category
- akta.pro rank
Truly Design industry classification
Industry- Product category
- Creative Design and Visual Arts Services
- NAICS
- Independent Artists, Writers, and Performers (71151), Graphic Design Services (541430)
- akta.pro primary industry
- Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Truly Design is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Truly Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Distribution channels3 records
Marketing channels3 records
Truly Design product offering
Product offeringCore offering
Truly Design is a Turin-based creative studio that produces large-scale murals, anamorphic (3D) art installations, painted sports courts, and custom design work on unconventional surfaces for corporate clients, cultural institutions, public projects, and private collectors. The studio runs an e-commerce shop selling select art products and collectibles alongside its commissioned art services.
Product overview
Truly Design is an Italian art and design studio founded in Turin in 2003, specializing in large-scale visual art and illustration. The company operates a portfolio of four interconnected creative service lines: Murals (large-scale wall artwork), Anamorphic Art (3D perspective illusion pieces), Art Courts (painted sports courts), and Paintings & Specials (design work on unconventional surfaces including vehicles, furniture, ceramics, and collectibles). Started from graffiti writing and street art roots, the crew has evolved from painting train yards and abandoned factories to producing commissioned work for international clients across cities, museums, and corporate headquarters in Italy, Europe, New York, Miami, Hong Kong, and Macau.
Differentiator
Problem solved
Functional benefit
Products and services
- Murals Large-scale mural artwork painted on vertical walls in cities, museums, private homes, and business headquarters across Italy, Europe, New York, Miami, Hong Kong, and Macau; commissioned for corporate, cultural, public, and private clients.
- Anamorphic Art 3D optical illusion artwork using perspective techniques to create immersive visual experiences on various surfaces, commonly referred to as 3D Graffiti.
- Art Courts Painted sports courts including basketball and tennis courts, transforming athletic surfaces with artistic visual designs using geometric abstraction.
- Paintings & Specials Design work, collectibles, and art applied to unconventional surfaces, including vehicle liveries (e.g., IVECO S-Way), furniture collaborations (Sofa so Good), limited-edition merchandise (Sinner Collection with Lavazza), ceramics (Unique Vases with Ceramiche Musso), posters (Matchart), cover designs (Rime contro), and canvas artwork (C.R.E.A.M.).
- Truly Design Online Shop Online retail storefront selling select art products, limited-edition collectibles, and design objects produced by the studio, accessible to individual consumers globally.
Companies that use Truly Design
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Truly Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Truly Design partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered minor and core.
- AdidasminorCollaboration partner mentioned on the About page. Nature and scope of collaboration not detailed.
- AmazonminorCollaboration partner mentioned on the About page. Nature and scope of collaboration not detailed.
- Red BullcoreCollaboration on Parthenope art court project in Naples, Italy.
- IVECOcoreSpecial livery project for IVECO S-Way truck with the Pertamina Enduro VR46 Racing Team for Misano FIA European Truck Racing Championship.
- Ford Youth AcademycoreMural project in Rome, Italy with Ford Youth Academy.
- LavazzacoreSinner Collection - limited edition and numbered collection celebrating Italian excellences, with support for LIMITLESS project at Liceo Giordano Bruno.
- Kallipolis.apsminorRoundabout art project in Turin, Italy.
- Arzachena TurismocoreUpwards anamorphic art project for Arzachena tourism promotion.
- 24 TATTOO STUDIOminorPoint and Line to Plane anamorphic art collaboration.
- GregariominorVERA AR project collaboration.
- Archeia OrchestraminorTrazom art project collaboration.
- Castello Reale di MoncaliericoreHouse of Cards project collaboration at the Royal Castle of Moncalieri.
- Iconico Design StudiominorSofa so Good project collaboration.
- SUSTAINeracoreThe Art of Reuse project for Milano Design Week 2026, focused on sustainable practices.
- Consulta di TorinominorSupport for LIMITLESS project with students of Liceo Giordano Bruno.
- RB FITNESS & REHABminorSPORTS project in Voghera, Italy.
- GiralangolominorRime contro cover design collaboration.
- EDTminorRime contro cover design collaboration.
- Ceramiche MussominorUnique vases project - experiments on clay.
- Spazio 211minorVibes project collaboration.
- CustomMade SnowboardsminorCarbon project collaboration.
- NIMHminorNot in my House basketball jersey 2025 with Givova.
- GivovaminorNot in my House basketball jersey 2025 with NIMH.
- StøvminorNeighbors' doors project collaboration.
- Basket Moncalieri WomenminorMatchart poster (50 x 70 cm) for Paratissima XXI Edizione.
- Reale FoundationcoreTailoring mural project with huge thanks to Reale Foundation, with Progetto Quid - Accessori Etici e Sostenibili.
- Progetto Quid – Accessori Etici e SostenibilicoreTailoring mural project with Reale Foundation, featuring ethical and sustainable accessories.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Truly Design competitors and assessment
Company assessmentDirect peers
- Borondo: Spanish muralist with strong European presence and commissions for cultural institutions and brands. Comparable as a European street artist serving international corporate and cultural clients.
- Fanakapan: UK-based street artist with international mural commissions and brand collaborations. Comparable as a globally active muralist working with enterprise and lifestyle brands.
- ABV Agency: Los Angeles-based commercial street art agency connecting brands with muralists for commissioned campaigns. Closely comparable business model focused on branded murals for enterprise clients.
- Add Fuel: Portuguese tile and mural artist blending traditional and contemporary design. Comparable in applying pattern-based decorative art to architectural surfaces for commercial clients.
- Tristan Eaton: New York-based muralist and designer with extensive large-scale public murals and brand collaborations. Comparable as a globally active muralist working with international enterprise clients.
- POW! WOW!: Global street art festival and creative organization producing large-scale mural projects with brands and municipalities. Comparable in commissioned murals and corporate collaboration patterns.
- Smug: Australian-born, Glasgow-based street artist with international mural commissions. Comparable in execution of large-scale, distinctive mural installations for global clients.
- INTI: Chilean muralist known for large-scale figurative murals commissioned by brands and institutions worldwide. Comparable in large-format mural art for corporate and cultural clients.
- David Walker: UK-based muralist known for figurative portraits on industrial walls worldwide. Comparable in commissioned large-scale murals with a strong portfolio across continents.
- Alice Pasquini: Italian street artist with international murals and brand partnerships across Europe, US, and Asia. Directly comparable as an Italian-based muralist serving global enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Truly Design social profiles
Digital presenceTruly Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truly Design leadership team
Management profileNumber of profiles
Truly Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truly Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truly Design
What does Truly Design do?
Truly Design is a Turin-based creative studio that produces large-scale murals, anamorphic (3D) art installations, painted sports courts, and custom design work on unconventional surfaces for corporate clients, cultural institutions, public projects, and private collectors. The studio runs an e-commerce shop selling select art products and collectibles alongside its commissioned art services.
Is Truly Design a public or private company?
Truly Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Truly Design founded?
Truly Design was founded in 2003. It employs 1 to 10 people.
Where is Truly Design based?
Truly Design is headquartered in Turin, Italy, in the Europe region.
Who are Truly Design's main competitors?
Direct peers on record are Borondo, Fanakapan, ABV Agency, Add Fuel, Tristan Eaton, POW! WOW!, Smug, INTI, David Walker and Alice Pasquini.
Does Truly Design have an API?
No public API is recorded for Truly Design.
What industry is Truly Design in?
Truly Design's product category is Creative Design and Visual Arts Services. Its primary akta.pro industry code is EDAAAGAA, Visual Arts (Drawing, Painting, Illustration), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 71151.