Paradigma Education

What Paradigma Education does

Paradigma Education is a Brazilian cryptocurrency education and research company founded in 2019 and headquartered in São Paulo. The firm produces original Brazilian Portuguese research, educational mini-courses (Trilhas), curated crypto portfolio recommendations, and thematic reports targeted at individual Brazilian crypto investors ranging from beginners to intermediate users. Its core technology is an online content platform delivering video courses, research reports, and interactive spreadsheets through a web members portal (membros.paradigma.education), supplemented by a Discord community that hosts short-term trading ideas and direct analyst access for Pro subscribers. Notable platform components include Carteiras Recomendadas (curated portfolios with performance history), Relatórios Temáticos (thematic research), and a structured Trilhas library covering Lightning Network, DeFi, NFTs, Ordinals, technical analysis, crypto taxation, and airdrop hunting.

The business operates on a multi-tier direct-to-consumer subscription model. Paradigma Light is offered at R$49.90/month with access to mini-courses and weekly live analyst sessions; Paradigma Pro at R$119.90/month adds recommended portfolios, Discord trading ideas, and exclusive reports; and the flagship Viver de Renda Cripto (VRC) course is sold at R$2,990 as a one-time cohort purchase. Distribution is exclusively digital through the company website and Grupo Primo (Thiago Nigro's platform), which co-sells VRC and provides audience amplification. Customer support runs through WhatsApp and Discord, and a 7-day money-back guarantee is offered. The company claims to have trained over 25,000 Brazilian learners and to reach more than 10 million people monthly through its content ecosystem.

Name

Paradigma Education

Legal name

Paradigma Education

Website

https://paradigma.education

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Paradigma Education is a Brazilian cryptocurrency education platform offering tiered Portuguese-language subscriptions (Light and Pro) and a premium live cohort course, serving individual Brazilian crypto investors with mini-courses, research reports, curated portfolios, and a Discord community.

Ownership category

akta.pro rank

Product category

Cryptocurrency Education

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Cryptocurrency education
• Crypto investment research
• Bitcoin education courses
• Crypto portfolio advisory
• DeFi training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Paradigma Light Subscription: Monthly subscription plan offering access to mini-courses, weekly live sessions with analysts, and email bulletins. Entry-level subscription targeting individual learners.
2. Paradigma Pro Subscription: Monthly subscription plan with full access including recommended portfolios, exclusive reports, Discord trading ideas, and all Light features. Premium tier with comprehensive crypto education and actionable investment recommendations.
3. Viver de Renda Cripto (VRC) Course: One-time purchase premium course offering live training sessions with Felipe, 8 weeks of 2-hour classes, dedicated 24-hour support, and student community. Sold alongside Grupo Primo.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Paradigma Education is a Brazilian cryptocurrency research and education company that produces original research, thematic reports, and structured video courses on Bitcoin, DeFi, NFTs, and technical analysis. It sells tiered monthly subscriptions (Paradigma Light and Paradigma Pro) and a premium live cohort course (Viver de Renda Cripto), delivering content in Brazilian Portuguese to individual investors through its web platform and Discord community.

Product overview

Paradigma Education is a Brazilian cryptocurrency and Bitcoin education company offering a tiered subscription platform. The core offering includes Paradigma Light (R$49.90/month), an entry-level plan with mini-courses and live sessions; Paradigma Pro (R$119.90/month), a full-access plan adding curated crypto portfolios, Discord-based trading ideas, and exclusive reports; and Viver de Renda Cripto (VRC), a premium R$2,990 cohort course delivered live with Felipe from Grupo Primo. The platform delivers educational content through structured 'Trilhas' (mini-courses) covering topics like Lightning Network, DeFi, NFTs, and technical analysis. Additional features include recommended portfolios, thematic research reports, short-term trading ideas, and an interactive Discord community.

Differentiator

Problem solved

Functional benefit

Brands

• Paradigma Light: Entry-level subscription plan for consuming specific courses
• Paradigma Pro
• Viver de Renda Cripto (VRC)

Products and services

• Paradigma Light Entry-level monthly subscription at R$49.90/month providing access to over 10 structured mini-courses (Trilhas) on cryptocurrency topics, weekly live sessions with analysts, and weekly email bulletins for individual Brazilian learners.
• Paradigma Pro Premium monthly subscription at R$119.90/month providing full access including recommended crypto portfolios (Carteiras Recomendadas), short-term trading ideas shared via Discord, exclusive thematic research reports, and all Paradigma Light features for individual Brazilian crypto investors.
• Viver de Renda Cripto (VRC) Premium live cohort-based course offered at R$2,990.00 as a one-time purchase, delivered over 8 weeks with 2-hour classes, live training sessions with Felipe, dedicated 24-hour support, and an exclusive student community. Co-sold in partnership with Grupo Primo for individual Brazilian investors seeking intensive crypto income strategies.

Quantifiable outcome

• 25,000+ students trained in cryptocurrency education
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Grupo Primo (Primo de Thiago Nigro)coreStrategic or Co-development PartnerThiago Nigro (known as Primo Rico) is a prominent Brazilian finance educator and author. His Grupo Primo acquired multiple crypto and financial education companies. Paradigma Education appears to be part of Grupo Primo portfolio, benefiting from cross-promotion to Primo Rico's massive audience. The partnership includes co-selling the Viver de Renda Cripto (VRC) course.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coinbase Learn: Free educational hub from Coinbase covering crypto fundamentals, trading, and DeFi. A broad incumbent that sets the baseline for free crypto education globally and is a substitute for Paradigma's beginner content.
• CoinMarketCap Alexandria: Free crypto education and glossary resource operated by CoinMarketCap. A broad incumbent providing free beginner-to-intermediate crypto content that competes with Paradigma's Trilhas mini-course tier.
• Binance Academy: Global crypto exchange-backed free educational platform covering trading, DeFi, blockchain, and taxes. A broad incumbent competitor that commoditizes basic crypto education; relevant for benchmarking content and pricing pressure.

Regional players

• Hashdex: Brazilian crypto asset manager with educational content aimed at Brazilian investors. Regional player that overlaps in audience and educational mission, though it operates primarily as an institutional product issuer rather than a retail subscription educator.

Direct peers

• Empiricus: Brazilian subscription-based finance education publisher offering research reports and courses to individual investors. Closest direct competitor in Brazilian-Portuguese retail finance/crypto education, operating a similar subscription + cohort-course model.
• Decrypt: Crypto-native media and education publisher covering news, learning resources, and beginner explainers. Comparable in combining editorial research with educational content targeting retail crypto investors.
• BlockTrends: Brazilian Portuguese crypto and DeFi research and education platform serving retail Brazilian investors. Direct regional peer with overlapping audience, content format, and educational positioning.
• The Block: Crypto research and news platform providing institutional-grade analysis and educational content. Comparable to Paradigma's research-driven content and paid model, though serving a more institutional English-language audience.
• Messari: Crypto research platform providing original analysis, thematic reports, and educational content for investors. Closely mirrors Paradigma's 'Relatórios Temáticos' and research-driven positioning, although globally oriented and English-language.
• Grupo Primo (Primo Rico): Thiago Nigro's Brazilian financial education platform offering paid courses, communities, and content. Direct peer and current strategic partner — overlapping audience, business model (subscription + premium course), and content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ParadigmaEducation
• Instagraminstagram.com/paradigma.education
• Xx.com/ParadigmaEdu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigma Education