Beter Bij Ons
Beter Bij Ons B.V. is a Dutch full-service digital agency in Sittard that designs custom web, mobile, and AI-driven platforms for MKB, government, healthcare/non-profit, and hospitality clients across the Netherlands, with a proprietary nine-agent AI workforce and two own SaaS products.
- Company typePrivate
- Founded2021
- HeadquartersSittard, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Beter Bij Ons does
Beter Bij Ons B.V. is a Dutch full-service digital agency headquartered at Hub Dassenplein 5, Sittard (Zuid-Limburg), founded in 2021 as a one-person venture and now operating with a team of approximately 13 specialized staff. The firm designs and builds custom web and mobile applications, websites, webshops, AI-driven automation, and data platforms for clients across MKB (mid-market SMB), government, healthcare/non-profit, hospitality/retail, education, and tech/SaaS segments throughout the Netherlands. It positions itself as a long-term digital partner rather than a one-off project vendor, with reference clients including NIPV (Netherlands Institute for Public Safety), Dirix Elsloo, Streekproductenplein, Bernardt VAD, Bourgondisch Limburg, and Steinerbos.
The service portfolio spans six core offerings — Websites & Webshops (WordPress, Next.js, WooCommerce), Apps & Maatwerk Software (React Native plus native iOS/Android), AI & Automatisering, AI Data Driven Platformen, Design & Branding, and IT Beheer & Microsoft 365 — alongside two own SaaS products: Kiosk Software (digital signage, launched 2025, three tiers with API access at the Business level) and Planbeter (scheduling tool, forthcoming 2026). Technology stack centers on Next.js, React, Node.js, PostgreSQL/Prisma, Appwrite, Tailwind CSS, Figma, Sanity CMS, n8n for workflow orchestration, and Microsoft 365/Entra ID with NinjaOne RMM and Bitdefender for managed IT. A proprietary 'AI-rig' on-premise infrastructure hosts nine internal AI agents (Hugo, Fenna, Atlas, Tessa, Cody, Noor, Rosa, Sven, Lars) covering support, finance, SEO/GEO, QA, code review, design, legal, sales, and security functions, powered by Claude (Anthropic) and OpenAI models with EU data-residency compliance.
The revenue model blends project-based professional services (custom software, design, branding) with recurring streams: subscription-based managed IT services priced per user, tiered Kiosk Software subscriptions, and custom AI-agent builds sold as monthly retainers. Pricing is uniformly quote-based with no public rate card. Go-to-market is sales-led and inside-sales driven through a website contact form, content marketing (blog), case-study-led discovery, and SEO/GEO, with strategic partnership support from Sittypoint for regional networking. Distribution is domestic (Netherlands) with regional concentration in Zuid-Limburg.
Beter Bij Ons firmographics
Firmographics- Name
- Beter Bij Ons
- Legal name
- Beter Bij Ons B.V.
- Website
- https://beterbijons.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beter Bij Ons B.V. is a Dutch full-service digital agency in Sittard that designs custom web, mobile, and AI-driven platforms for MKB, government, healthcare/non-profit, and hospitality clients across the Netherlands, with a proprietary nine-agent AI workforce and two own SaaS products.
- Ownership category
- akta.pro rank
Beter Bij Ons industry classification
Industry- Product category
- Custom Software Development
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), Dashboarding & KPI/Performance Management (HDAEAMAF), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
Keywords
Where Beter Bij Ons is headquartered
LocationHeadquarters
- HQ city
- Sittard
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Beter Bij Ons business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Custom Software Development: Design and build custom web and mobile applications for MKB, government, and healthcare organizations. Projects range from websites and webshops to full enterprise platforms. Revenue is project-based with clear scoping, planning, and pricing upfront.
- IT Management & Microsoft 365 Services: Monthly subscription for IT environment management including Microsoft 365 administration, Entra ID, monitoring, security via Bitdefender, and NinjaOne RMM. Pricing based on number of users and complexity.
- Kiosk Software (SaaS Product): Digital display software for waiting rooms and public spaces. Sold in three tiers (Starter, Pro, Business) with pricing based on number of screens and features. Includes hardware provision.
- Planbeter (Planned SaaS Product): Planning tool for service companies - appointments, agenda, customers, and reminders. Upcoming product with pricing on request.
- AI & Automation Services: Custom AI agents built for specific business processes, workflow automation via n8n, and AI integration services. Agents are trained on company-specific processes and data.
- Design & Branding Services: Logo design, brand identity, house style guidelines, DTP, Figma UI design, WordPress theming, and social media templates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - 1 screen with own content and house style |
| Subscription | Monthly | Pro - Up to 10 screens across multiple locations |
| Subscription | Monthly | Business - Unlimited screens with API access |
| Per seat | Monthly | IT Management & Microsoft 365 - Monthly subscription |
| Other | Monthly | AI Agents - Custom pricing per agent |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Beter Bij Ons product offering
Product offeringCore offering
Beter Bij Ons designs and builds custom web and mobile applications, AI-powered automation agents, data-driven platforms, and digital signage software for MKB, government, healthcare, and non-profit organizations in the Netherlands. The agency delivers six core services (websites/webshops, apps/maatwerk software, AI & automatisering, AI data driven platforms, design & branding, IT beheer & Microsoft 365) and two own SaaS products (Kiosk Software and forthcoming Planbeter), all backed by a proprietary team of nine AI agents that run 24/7.
Product overview
Beter Bij Ons is a full-service digital agency offering a portfolio of six core services: AI & Automatisering, AI Data Driven Platformen, Apps & Maatwerk Software, Websites & Webshops, Design & Branding, and IT Beheer & Microsoft 365. Alongside services, the company has two own SaaS products: Kiosk Software (digital signage with three tiers including API access) and Planbeter (scheduling tool, forthcoming). The AI & Automatisering service is powered by the company's own AI agent team (Hugo, Fenna, Atlas, Cody, Noor, Rosa, Sven, Tessa, and Lars), built on a proprietary AI-rig using Claude and OpenAI models. AI Data Driven Platformen connects to these services via PostgreSQL and Recharts. The company also operates a Klantenportaal (customer support portal) where the Hugo AI agent handles first-line support. Reference platforms built for clients include MyDirix Platform, Streek Platform, and NIPV Platform, demonstrating capabilities across logistics, e-commerce, and government sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- AI & Automatisering AI-driven automation service identifying repetitive, time-consuming processes and automating them via custom AI agents, n8n workflow orchestration, chatbots, and agentic AI. Targets MKB, government, and non-profit organizations wanting to embed AI into operations.
- AI Data Driven Platformen Custom business platforms with real-time dashboards, KPI tracking, and AI-powered decision models. Built on PostgreSQL and Next.js with Recharts visualization, supporting multi-tenant SaaS, ERP/CRM integrations, and data-driven decision-making for organizational growth.
- Apps & Maatwerk Software Custom software development for iOS, Android, and web. Uses React Native (cross-platform) with native Swift/Kotlin options. Includes API integrations, app store publication, custom dashboards, and real-time data via WebSockets or Server-Sent Events.
- Websites & Webshops Custom WordPress and Next.js websites and WooCommerce webshops. Includes maatwerk design in Figma, SEO optimization, performance tuning with sub-2-second load times, hosting and maintenance, and full content management. Built without templates from scratch.
- Design & Branding Full branding service including logo design, brand guidelines (color palette, typography, photography style, tone of voice), DTP and print materials via Adobe InDesign/Illustrator, Figma UI design for digital products, WordPress theming, and social media templates in Canva/Figma.
- IT Beheer & Microsoft 365 Managed IT services for Microsoft 365 environments including user management, mailbox administration, tenant migrations via MigrationWiz, Entra ID & MFA setup, NinjaOne RMM endpoint monitoring, Bitdefender endpoint security, and SharePoint/Teams configuration. Monthly subscription based on number of users and complexity.
- Kiosk Software Digital signage SaaS for waiting rooms, public spaces, and multi-location deployments. Displays news, music, video, weather, images, or custom messages on screens. Includes hardware delivery, custom branding, central web-based management, and remote configuration with three tiers (Starter, Pro, Business).
- Planbeter Scheduling SaaS for service companies (coming soon). Intended to include appointments, agenda, customer management, and automated reminders in one place without complexity.
Quantifiable outcome
- 60% reduction in manual work
- +5 more outcomes
Companies that use Beter Bij Ons
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Beter Bij Ons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability13 records
Feature4 records
Beter Bij Ons partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SittypointminorStrategic partnership for local networking and business collaboration in the Sittard entrepreneurial world. Focus on connecting local businesses and fostering regional business relationships.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Beter Bij Ons competitors and assessment
Company assessmentDirect peers
- Hoppinger: Dutch digital agency in Rotterdam with custom software, data platforms, and AI services across MKB, government, and healthcare. Closely comparable to Beter Bij Ons in service portfolio and Dutch enterprise/government target market.
- Qlic: Dutch digital agency specialized in custom web/software solutions, branding, and AI for MKB and government. Shares Beter Bij Ons's full-service positioning and Dutch SMB/government customer base.
- Kaliber: Dutch digital studio focused on custom web development, design, and AI/data integration for SMB and enterprise. Direct overlap with Beter Bij Ons's Next.js, dataplatform en AI-dienst model.
- Digital Refinery: A Dutch digital agency building custom platforms, AI solutions, and data-driven products for SMB and enterprise. Comparable in service mix and AI/data platform focused delivery.
- Blue-Moon: Netherlands-based digital agency offering custom web, app, and CMS development for MKB and enterprise. Overlaps with Beter Bij Ons in WordPress, Next.js, and ongoing partnership model.
- Your Majesty: Amsterdam-based digital agency combining design, technology, and AI engineering for enterprise clients. Similar full-service custom development and AI integration model.
- L4 Digital: South Netherlands digital agency with custom software, web, and AI services for MKB and overheid - closely comparable in size, geography, and service portfolio.
Broad incumbents
- Dept Agency: Large Dutch-headquartered digital agency with offices across Europe offering custom software, AI, and design at scale. Competes for the same enterprise and government clients but with much larger teams and broader portfolio.
- AFAS Software: Large Dutch business software vendor with partner ecosystem for MKB/overheid. Competes indirectly on ERP/CRM and Microsoft 365 integration services that Beter Bij Ons also delivers.
- Eyeem: Not a direct agency - representing broader tech-consulting space. (Removed - keeping list lean)
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Beter Bij Ons social profiles
Digital presenceBeter Bij Ons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beter Bij Ons leadership team
Management profileNumber of profiles
Profiles12 records
Beter Bij Ons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beter Bij Ons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beter Bij Ons
What does Beter Bij Ons do?
Beter Bij Ons designs and builds custom web and mobile applications, AI-powered automation agents, data-driven platforms, and digital signage software for MKB, government, healthcare, and non-profit organizations in the Netherlands. The agency delivers six core services (websites/webshops, apps/maatwerk software, AI & automatisering, AI data driven platforms, design & branding, IT beheer & Microsoft 365) and two own SaaS products (Kiosk Software and forthcoming Planbeter), all backed by a proprietary team of nine AI agents that run 24/7.
Is Beter Bij Ons a public or private company?
Beter Bij Ons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beter Bij Ons founded?
Beter Bij Ons was founded in 2021. It employs 1 to 10 people.
Where is Beter Bij Ons based?
Beter Bij Ons is headquartered in Sittard, Netherlands, in the Europe region.
How does Beter Bij Ons make money?
Six revenue lines are on record. Custom Software Development is the primary driver. The others are IT Management & Microsoft 365 Services, kiosk Software (SaaS Product), planbeter (Planned SaaS Product), AI & Automation Services and design & Branding Services.
Who are Beter Bij Ons's main competitors?
Direct peers on record are Hoppinger, Qlic, Kaliber, Digital Refinery, Blue-Moon, Your Majesty and L4 Digital. Broad incumbents are Dept Agency, AFAS Software and Eyeem.
Does Beter Bij Ons have an API?
Yes. Kiosk Software Business package includes API access for custom integrations, as stated on the Kiosk Software product page: 'API-toegang' (API access) is listed as a feature of the Business package tier.
What industry is Beter Bij Ons in?
Beter Bij Ons's product category is Custom Software Development. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5132 and its SIC code is 7372.