Kuhler Technologies

What Kuhler Technologies does

Kuhler Technologies, Inc. is a veteran-owned, Delaware-incorporated private company headquartered in Brookfield, Vermont, operating with a 1-10 person team. The company develops and sells handheld palm cooling devices under the Kühler brand, targeting individual athletes, strength coaches, athletic trainers, and sports teams. Co-founded by Braeden Ostepchuk (M.S., mechanical engineering; former professional hockey player) and Brian Bradke, Ph.D. (biomedical engineering; former F-16 combat pilot and NASA Astronaut Candidate finalist), the business combines a scientific and human-performance pedigree with a direct-to-consumer commercial model.

The core product is a patented, battery-powered thermoelectric palm cooling device (USB-C rechargeable, 11 oz, all-aluminum housing) that extracts heat through glabrous skin and arteriovenous anastomoses in the palm to lower core body temperature. The device delivers a 30-second cooling cycle per activation, with a battery life of 150-180 cycles per charge, and is sold in single ($289 regular / $199 preorder), 2-pack ($489), 5-pack ($1,145), and 10-pack ($1,997) configurations. Supporting the hardware, Kuhler sells the 0th Law of Physiology accredited CEU course and the Thermal Performance Coach subscription (via Skool), as well as a Heat Plan professional service producing Cal/OSHA-aligned Heat Illness Prevention Plans for businesses.

The go-to-market is primarily product-led and direct-to-consumer through a Shopify-hosted storefront, augmented by an affiliate program ($100/sale, 20% buyer discount), Meta/Google paid media, content marketing, and a retail partnership with Medco Sports Medicine. The product is HSA/FSA eligible via Flex. Shipping is enabled globally across 18 countries in North America, Europe, and South America, and the device is currently sold out with preorders being taken. Revenue is not publicly disclosed, and no institutional funding rounds have been recorded.

Name

Kuhler Technologies

Legal name

Kuhler Technologies, Inc.

Website

https://getkuhler.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuhler Technologies develops and sells a patented handheld palm cooling device that lowers core body temperature via glabrous skin heat transfer, serving individual athletes, strength coaches, and sports teams through direct-to-consumer e-commerce and bundle pricing.

Ownership category

akta.pro rank

Product category

Athletic Recovery Cooling Devices

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)

Keywords

• Palm cooling devices
• Athletic recovery equipment
• Thermoregulation technology
• Heat stress management
• Sports performance cooling

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Hardware Sales: One-time purchase of Kühler palm cooling devices. Single units, 2-packs, 5-packs, and 10-packs sold at various price points. Includes lifetime warranty and 30-day money-back guarantee.
2. Education Programs: 0th Law of Physiology CEU course and Thermal Performance Coach subscription program offered through Skool platform. Free 7-day trial with 30-day money-back guarantee for Thermal Performance Coach.
3. Heat Plan Service: Custom-written Heat Illness Prevention Plans (HIPPs) for businesses, particularly aligned with Cal/OSHA requirements. Digital document delivery with revision guarantee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kuhler Technologies designs, manufactures, and sells handheld thermoelectric palm cooling devices under the Kühler brand, targeting athletes and fitness professionals for between-set recovery, endurance extension, and rapid core body temperature reduction. The flagship Kühler device is sold as single units and multi-pack bundles (2-pack, 5-pack, 10-pack), supported by accredited CEU education (0th Law of Physiology), a Thermal Performance Coach subscription, and a Heat Plan service delivering custom-written Heat Illness Prevention Plans aligned with Cal/OSHA.

Product overview

Kuhler Technologies offers a portfolio of handheld palm cooling devices centered on the Kuhler product line, with single units and multi-pack bundles (2-Pack, 5-Pack, 10-Pack) designed for individual athletes through professional teams. The core Kuhler device is a patent-protected thermoelectric palm cooling system that rapidly lowers core body temperature to combat heat stress and enhance athletic performance. Supporting the hardware products, Kuhler Technologies provides educational services including the 0th Law of Physiology (accredited CEU course for fitness professionals) and the Thermal Performance Coach program (coaching and protocol platform).

Differentiator

Problem solved

Functional benefit

Brands

• 0th Law of Physiology: An accredited CEU course for NSCA, CSCCa, NASM, AFAA, and ISSA certified professionals exploring thermoregulation, fatigue, cooling, and performance optimization.
• Thermal Performance Coach
• Heat Plan

Products and services

• Kühler Palm Cooling Device (single, 2-pack, 5-pack, 10-pack) Patented handheld thermoelectric palm cooling device engineered to reduce muscle fatigue and accelerate recovery by rapidly lowering core body temperature; sold as single units (6.5" x 4" x 1.5", 11 oz/313 g, USB-C rechargeable, 30-second cooling cycle, 150–180 cycles per charge) and as multi-pack bundles (2-pack, 5-pack, 10-pack) for both-hand and team use. Targeted at individual athletes (bodybuilders, weightlifters, CrossFit, Hyrox, endurance, racket sports, outdoor sports) and strength coaches/athletic trainers.
• 0th Law of Physiology (CEU Course) Accredited continuing education course (approving 0.7 CEUs) for certified fitness and sports performance professionals covering thermoregulation, fatigue mechanisms, palm cooling science, and performance optimization. Recognized by NSCA, CSCCa, NASM, AFAA, and ISSA. Targeted at strength coaches and athletic trainers seeking to credential their use of Kühler technology.
• Thermal Performance Coach (Subscription) World's first thermal performance coaching program delivered via Skool, including a performance predictor, custom cooling protocols, tools and guides, weekly webinars, 1-on-1 consulting, an upcoming 24/7 AI thermal performance coach, and free access to the 0th Law of Physiology. Offered on a 7-day free trial with a 30-day money-back guarantee and an affiliate program with free access for active referrers.
• Heat Plan (Heat Illness Prevention Plan Service) Custom-written Heat Illness Prevention Plans (HIPPs) delivered as digital documents for businesses, aligned with Cal/OSHA requirements, with a revision guarantee. Targeted at employers in heat-exposed industries (such as construction, agriculture, warehousing, and landscaping) operating in California.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Medco Sports MedicinecoreChannel Partner/ Reseller/ DistributorAuthorized retail partner selling Kühler palm cooling devices. Listed as alternative purchasing channel on product pages. Supports team/bulk orders.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the getkuhler.com online store. Handles hosting, checkout, payments, and analytics. Uses Shopify enhanced features and marketing pixels.
• Meta Platforms, Inc.minorGTM or Marketing PartnerMeta Pixel tracking for conversions from ads, custom audiences for retargeting, and relevant advertisements on Facebook and Instagram.
• Flex (HSA/FSA)minorGTM or Marketing PartnerHSA/FSA eligibility partner allowing customers to purchase Kühler using pre-tax healthcare dollars through Flex platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RISE Cold Therapy: RISE Cold Therapy provides whole-body cryotherapy and cold-plunge equipment for athletic recovery, fitness studios, and wellness facilities. It competes with Kühler for the same 'thermal intervention for performance/recovery' budget.
• Therabody: Therabody (maker of Theragun) builds percussive therapy and recovery devices for athletes, fitness professionals, and consumers. It targets the same premium athletic recovery hardware category as Kühler with overlapping customer personas.
• HyperIce: HyperIce is a leading athletic recovery and performance technology brand selling massage guns, vibrating foam rollers, and compression/thermal recovery devices to professional athletes and consumers. It directly competes with Kühler in the premium athlete recovery-device category.

Emerging players

• WHOOP: WHOOP produces a recovery and strain wearable used by professional athletes and serious fitness consumers. It competes for share of wallet on the 'athletic performance and recovery' category that Kühler also addresses.
• Qore Performance: Qore Performance makes cooling apparel and hydration products originally developed for U.S. military operators and now used by athletes and tactical users. It overlaps with Kühler in cooling-based human performance technology.
• Ice Barrel: Ice Barrel manufactures cold-water immersion barrels marketed for at-home recovery and contrast therapy. It targets a similar performance- and biohacking-oriented buyer as Kühler.
• Oura: Oura sells a smart ring focused on sleep, recovery, and readiness for performance-oriented consumers. It competes with Kühler for the same biohacker and athlete persona prioritizing recovery.
• Plunge: Plunge sells at-home cold-plunge tubs directly to consumers seeking recovery and wellness benefits from cold exposure. It overlaps with Kühler on the underlying promise of cold-induced performance and recovery gains.

Broad incumbents

• Garmin: Garmin is a large incumbent in sports, fitness, and outdoor wearables with deep penetration among endurance athletes and coaches. It addresses the same end-customer demand for performance and recovery data that Kühler monetizes.
• Polar: Polar is an established sports wearables and training technology brand serving serious and professional athletes. While broader in scope, it competes for the same coach-and-athlete recovery/training ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BraedenOstepchuk
• LinkedInlinkedin.com/company/kuhler-technologies
• Instagraminstagram.com/getkuhler
• TikToktiktok.com/@getkuhler
• Facebookfacebook.com/Kuhler-Technologies-100090697009565

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuhler Technologies