What ZERO2 does

ZERO2 is an ESG engagement platform operated by Negawatt Utility Limited, a private Hong Kong-incorporated company launched on July 25, 2023. The platform connects corporates, merchants, schools, and individual consumers through gamified ESG missions, automated reward fulfillment, and real-time impact tracking aligned with ISSB (HKEX) and TCFD reporting frameworks. Its technology stack combines a mobile-first consumer application (iOS, Android), IoT/RFID-enabled action verification at physical touchpoints (recycling stations, water refill points, EV charging stations), proprietary CO2e calculation factors across 10+ green action types, and a blockchain-empowered programmable rewards layer piloted with DBS Bank Hong Kong using eHKD.

ZERO2 serves four customer cohorts: corporations seeking staff ESG engagement and Scope 3 emissions reporting (logos include DBS Bank, Zurich Insurance, Bank of East Asia, Tai Hing, Evangel Hospital); merchants (F&B, retail, beauty, eyewear, pet healthcare) sponsoring ESG-mission rewards to reach high-intent consumers; schools enrolled in the Live Local+ Positive School Program co-organized with Cyberport, Our Hong Kong Foundation, and Hong Kong Education City (EdCity); and individual consumers using the free mobile app. Revenue is generated through enterprise subscriptions (corporate and education tiers), merchant transaction-based fees for sponsored rewards, and infrastructure partner data integrations. The platform is HKQAA-approved as an ESG Connect Partner and has accumulated 100K+ users, 200+ merchant/community partners, and 3,000+ green infrastructure nodes since launch.

The business operates exclusively in the Hong Kong market. Strategic positioning emphasizes verified action (no greenwashing), regulatory alignment with mandatory Hong Kong climate disclosure standards, and multi-stakeholder integration spanning corporates, merchants, infrastructure operators, and schools. Key competitive claims include +80% higher monthly engagement vs traditional methods, +60% faster ESG reporting, and -70% reduction in manual admin work through automation. Founder and CEO Arthur Lam leads the company. No external institutional funding rounds have been publicly disclosed.

Name

ZERO2

Legal name

Negawatt Utility Limited

Website

https://zero2.app

Company type

Private

Founded year

2023

Operating status

Operating

Short description

ZERO2 is a Hong Kong-based ESG engagement platform that connects corporates, merchants, schools, and consumers through gamified ESG missions, automated rewards, and ISSB/HKEX-aligned Scope 3 emissions tracking across 100K+ users and 3,000+ green infrastructure nodes.

Ownership category

akta.pro rank

Product category

ESG Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

akta.pro secondary industries

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB)

Keywords

• ESG engagement software
• Corporate sustainability platform
• Carbon impact tracking
• Green rewards program
• Scope 3 emissions reporting

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate ESG Solutions: Enterprise licensing of ZERO2 platform for corporate staff engagement programs. Companies pay for access to branded ESG mission templates, real-time dashboards, Scope 3 tracking, and ISSB/HKEX reporting capabilities. Rewards are funded by corporate clients.
2. Merchant Partnership & Commission: Merchants sponsor sustainable actions (not transactions) and pay ZERO2 to reach high-intent consumers through ESG-mission rewards. Zero2 manages the full digital reward workflow including verification and fulfillment.
3. Education Solutions (Live Local+): Schools adopt the Positive School ESG Rewards Program with digital action tracking, RFID/IoT verification, and EdCity PICCKS points integration. UN-recognized Positive Education Certificate available for purchase.
4. Infrastructure Partner Integration: Physical infrastructure partners (EV charging, water refill stations, recycling points) integrate with ZERO2 campaigns. Partners benefit from increased foot traffic and ESG data while ZERO2 expands verified action touchpoints.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

ZERO2 is a unified ESG engagement platform that enables corporates, merchants, and schools to drive verifiable sustainability behaviour through gamified missions, automated reward fulfillment, and real-time Scope 3 emissions tracking. The platform combines a mobile application with IoT infrastructure integrations across 3,000+ green touchpoints (recycling stations, water refill stations, EV charging points) to verify sustainability actions, calculate CO2e impact, and distribute merchant-sponsored rewards. Solutions are tailored into Corporate Staff Engagement, Merchant Rewards, and Live Local+ Positive School program segments, all unified under ISSB/HKEX/TCFD-aligned reporting dashboards.

Product overview

ZERO2 operates as a unified ESG engagement platform delivering products across three customer segments: Corporate ESG Staff Engagement (gamified missions, automated rewards, private staff communities for employee sustainability programs), Merchant ESG Rewards (goal-based rewards linking customer ESG actions to merchant offers), and Live Local+ Positive School (IoT-enabled positive education tracking for K-12 schools co-organized with Cyberport, Our Hong Kong Foundation, and EdCity). The ZERO2 mobile application serves as the unified consumer interface for all segments, while the platform connects to over 3,000 real-world green infrastructure touchpoints including recycling stations, water refill stations, and EV charging points. All products share a common data infrastructure for unified ESG reporting aligned with ISSB/HKEX and TCFD frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• Live Local+: Positive School ESG Rewards Program - an initiative co-organized with Cyberport, Our Hong Kong Foundation, and Hong Kong Education City (EdCity) to record and visualize students' positive actions through IoT and digital technology.

Products and services

• Corporate ESG Staff Engagement Solution Employee sustainability engagement solution enabling companies to activate sustainable behaviours through gamified ESG missions (walking challenges, recycling with weight thresholds, utility bill uploads, EV charging, ESG quizzes, green office habits, volunteer activities) mapped to UN SDGs. Includes automated rewards, a private branded staff community, real-time Scope 3 emissions tracking, and ISSB/HKEX/TCFD-aligned reporting dashboards. Designed for HR, ESG, Admin, and Corp Comms teams in Hong Kong enterprises.
• Merchant ESG Rewards Solution ESG mission-driven customer engagement platform that helps merchants reach high-intent consumers through goal-based rewards. Merchants sponsor sustainable actions (not transactions) and ZERO2 manages the full digital reward workflow including verification and fulfillment. Designed for retailers, F&B operators, and sustainable brands seeking purpose-led growth and measurable ROI on ESG campaigns.
• Live Local+ Positive School ESG Rewards Program School ESG rewards program that uses IoT, RFID, and digital verification to record and visualise students' positive actions both inside and outside school. Features PICCKS points integration with EdCity, UN-recognised Positive Education Certification, and family-school collaboration dashboards. Co-organised with Cyberport, Our Hong Kong Foundation, and Hong Kong Education City (EdCity). Designed for Hong Kong primary schools and kindergartens.
• ZERO2 Mobile Application Consumer-facing mobile app available on iOS, Android, and APK. Enables individual users to complete green lifestyle missions to earn Zero Coins and redeem exclusive rewards from ESG-driven merchant partners. Features carbon footprint tracking, action verification, and real-time impact visualisation. Free to download and use.
• ZERO2 ESG Engagement Platform Unified ESG engagement platform connecting corporates, merchants, schools, and individuals on a single infrastructure. Integrates gamified ESG missions, automated reward systems, IoT-verified action tracking, and real-time impact data aligned with ISSB (HKEX) and TCFD frameworks for measurable Scope 3 emissions reporting. Connects to over 3,000 real-world green infrastructure touchpoints including recycling stations, water refill stations, and EV charging points.

Quantifiable outcome

• 80% higher monthly engagement vs traditional corporate engagement methods
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

16 partnerships are on record, tiered flagship, minor and core.

• DBS Bank Hong KongflagshipStrategic or Co-development Partner · 25 September 2024Negawatt Utility Limited (parent company) and DBS Bank Hong Kong signed MoU at Cyberport to explore carbon-reduction incentives through 'Blockchain Empowered ESG Reward Program'. The partnership tests programmable ESG rewards using blockchain technology for verifiable reward distribution through eHKD (programmable digital Hong Kong dollar).
• Eco-WarriorsminorGTM or Marketing Partner · 15 August 2024ZERO2 joined forces with Eco-Warriors for community cleanup initiatives. Partnership generates awareness and user acquisition through environmental action events.
• CyberportcoreStrategic or Co-development PartnerCyberport is the parent company location of Negawatt and co-organizer of the Live Local+ Positive School ESG Rewards Program. ZERO2 leverages Cyberport's ecosystem for technology development and startup support.
• Hong Kong Education City (EdCity)coreStrategic or Co-development PartnerEdCity is co-organizer of Live Local+ Positive School Program. Students and parents access the program through EdCity PICCKS accounts. The platform integrates with EdCity's student scheme for points and rewards.
• Our Hong Kong FoundationcoreStrategic or Co-development PartnerCo-organizer of Live Local+ Positive School ESG Rewards Program alongside ZERO2, Cyberport, and EdCity. Foundation supports sustainable education initiatives across Hong Kong schools.
• Pet SpaceflagshipStrategic or Co-development PartnerHong Kong's largest veterinary group partnered with ZERO2 to launch Hong Kong's first veterinary-led ESG rewards programme. Combines preventive pet healthcare with sustainable lifestyle actions through verified missions earning rewards including free veterinary consultations.
• Tai HingflagshipGTM or Marketing PartnerFirst listed restaurant group in Hong Kong to adopt ZERO2 for full-scale staff ESG engagement. Campaign offered 35,000 zero-carbon milk teas to public and engaged 2,000+ staff in ESG missions.
• Urban SpringcoreGTM or Marketing PartnerUrban Spring provides Well# smart water refill stations integrated with ZERO2's 'Refill to Earn' mission, encouraging users to replace disposable plastic bottles. Zero2 links user refill actions to verified carbon savings.
• Cornerstone TechnologiescoreGTM or Marketing PartnerCornerstone EV charging stations are integrated into ZERO2 campaigns. Some missions are tied to EV travel or campaigns powered by Cornerstone. Partnership links clean transport with ESG reward opportunities.
• GREEN@COMMUNITYcoreGTM or Marketing PartnerGREEN@COMMUNITY recycling stations are integrated with ZERO2 platform. Users track plastic and can recycling at public collection spots, linking actions to verified carbon savings through ZERO2's methodology.
• Teawood, Tommy Yummy, Tokenyo & Bingle BingleminorGTM or Marketing PartnerFour F&B brands offering free treats in exchange for verified green actions through goal-based ESG engagement. Part of merchant network driving real ESG impact through rewards.
• TONYMOLYminorGTM or Marketing PartnerESG-driven reward campaign where ZERO2 users earned beauty vouchers by completing verified walking missions. Partnership demonstrates beauty brand integration with wellness-focused ESG actions.
• The Salvation ArmyminorGTM or Marketing PartnerPartner in Zoff x ZERO2 eyeglasses recycling campaign. Hong Kong-wide campaign offered HK$100 discount for donations and ZERO2 points for verified recycling actions.
• Hong Kong Housing SocietycoreGTM or Marketing PartnerTrusted organization customer logo displayed on ZERO2 website. Part of customer base across insurance, technology, retail, and education sectors.
• Zurich InsuranceflagshipGTM or Marketing PartnerZurich Insurance ESG pilot program with ZERO2 engaged 250+ policyholders completing 13,786 verified green actions, driving 43.1 tCO2e reduction. Large-scale lifestyle pilot demonstrating insurance sector integration.
• Evangel HospitalcoreGTM or Marketing PartnerFirst hospital in Hong Kong to adopt ZERO2's ESG staff engagement solution. Staff onboarding and ES Pig mascot visit launched measurable environmental impact program.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Klima: Consumer-facing carbon offsetting app that lets individuals calculate footprint and fund climate projects. Comparable to ZERO2's individual consumer app and reward-driven engagement model, though without the corporate/education sides.
• Patch: Carbon credits API platform enabling applications to embed high-quality carbon offsetting into digital experiences. Comparable to ZERO2's mission-based reward redemption layer, though focused on carbon credits rather than behavior change.

Broad incumbents

• Workiva: Cloud platform for ESG, sustainability, and regulatory reporting used by large public companies. Competes with ZERO2 for ISSB/HKEX reporting workflow budgets but offers a much broader GRC and disclosure portfolio.
• Salesforce Net Zero Cloud: Enterprise sustainability management suite within Salesforce's CRM platform, offering carbon accounting, ESG reporting, and supply chain sustainability. A broad incumbent competing with ZERO2's enterprise ESG dashboard for large corporate accounts.

Direct peers

• Emitwise: Supply chain carbon accounting platform that helps enterprises measure Scope 3 emissions across value chains. Comparable to ZERO2's supply-chain-tinged Scope 3 tracking and corporate ESG reporting focus.
• Watershed: Enterprise carbon accounting and reporting platform serving large corporates with Scope 1–3 emissions data and audit-ready disclosures. Closely comparable to ZERO2's corporate ESG dashboard and ISSB-aligned reporting capability, though at much larger enterprise scale.
• Doconomy: Carbon footprint tracking and engagement platform used by banks and consumers to surface climate impact per purchase and per action. Closely comparable to ZERO2's consumer-app-first carbon tracking and DBS-style fintech integration.
• Persefoni: Climate management and accounting platform providing carbon-footprint management for enterprises and financial institutions. Comparable to ZERO2 on Scope 3 emissions tracking and ISSB/TCFD-aligned reporting, with a similar regulated-finance client focus.
• Greenly: Carbon accounting platform aimed at SMBs and mid-market companies with automated footprint tracking and reporting. Comparable to ZERO2's enterprise subscription tier and ISSB-aligned reporting capability, with broader geographic reach.
• Sweep: Carbon data platform for enterprises that centralizes emissions measurement and ESG reporting workflows. Directly comparable to ZERO2's corporate ESG dashboard and real-time data aggregation approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZERO2