Bike Butler

What Bike Butler does

Bike Butler BV is a privately held Dutch e-commerce retailer founded in 2008 and headquartered in Amsterdam, supplying bicycle shops and individual consumers with accessories, parts, and custom-printed items for retail and after-sales use. Its webshop at bike-butler.nl lists 780+ unique products across 15+ categories — bells, carriers, helmets, bags, child seats, clothing, seat cushions, crates and baskets, parts, repair and maintenance items, lighting, locks, saddle covers, saddles, and kids bikes — and offers same-day shipping for orders placed before 15:30 with free delivery on orders above €100. The platform supports four languages (Dutch, English, French, German) and distributes products from 16+ brand partners including Beck, Miles Kids, Orange Armor, Texlock, and Selle Royal, with several lines sold exclusively through Bike Butler.

The underlying technology is a standard multilingual e-commerce storefront with category, brand, and product pages, a customer service portal, and a 'Shop Mode' toggle for retailer accounts; no proprietary technology stack, patents, AI/ML features, or integrations beyond the storefront itself are disclosed. Bike Butler generates revenue through direct one-time online sales to a base of 1,000+ active clients across the Netherlands, Germany, and France, with no subscription, marketplace, or transaction-based revenue streams. The company has begun extending beyond pure product resale into B2B services for bicycle retailers — including Shop Design, custom Printing, Parts & Repair, and a social media service — positioning it as a vertical supplier and back-office partner to small bike shops rather than solely a consumer-facing webshop.

Name

Bike Butler

Legal name

Bike Butler

Website

https://bike-butler.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bike Butler is a Dutch e-commerce retailer founded in 2008 that supplies bicycle shops and individual consumers across Western Europe with 780+ bicycle accessories, parts, and custom-printed items through a multilingual webshop.

Ownership category

akta.pro rank

Product category

Bicycle Accessories Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle accessories retail
• Cycling components online
• Bike safety equipment
• Cycling apparel parts
• Bicycle repair supplies

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Bike Butler generates revenue through direct online sales of bicycle accessories and parts, including bells, carriers, helmets, bags, child seats, clothing, seat cushions, crates and baskets, parts, repair and maintenance items, lighting, locks, saddle covers, saddles, and kids bikes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bike Butler operates a multilingual e-commerce webshop at bike-butler.nl selling 780+ bicycle accessories and parts, including bells, carriers, helmets, bags, child seats, clothing, seat cushions, crates and baskets, parts, repair and maintenance items, lighting, locks, saddles, and kids bikes. The catalog features branded and exclusive products from suppliers such as Beck, Selle Royal, Miles Kids, Orange Armor, and Texlock. The company also offers value-added services for bicycle shops, including Shop Design, Printing, and Parts & Repair.

Product overview

Bike Butler is an online bicycle accessory e-commerce platform offering over 780 unique products, many exclusively available through their store. Their product portfolio spans multiple categories including Bells, Carriers, Helmets, Bags, Child Seats, Clothing, Seat Cushions, Crates and Baskets, Parts, Repair & Maintenance, Lighting, Locks, Saddle Covers, Saddles, and Kids Bikes. The company also offers exclusive branded products from suppliers like Beck (including the new Beck Landmarks collection), Miles Kids (balance bikes and side stands), Orange Armor (security products), and Texlock (textile locks). Bike Butler serves over 1000 active clients with a full-service approach, combining an extensive product catalog with additional services like Shop Design, Printing, and Parts & Repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Bells
• Bicycle Carriers
• Bicycle Helmets
• Bicycle Bags
• Bicycle Child Seats
• Cycling Clothing
• Bicycle Seat Cushions
• Bicycle Crates and Baskets
• Bicycle Parts
• Bicycle Repair & Maintenance
• Bicycle Lighting
• Bicycle Locks
• Bicycle Saddle Covers
• Bicycle Saddles
• Kids Bikes
• Beck Landmarks Collection
• Miles Loopfiets Balance Bike
• Miles Zijstandaard Side Stand
• Mirage Fietskrat Klik 'n Krat
• Shop Design Service
• Printing Service
• Parts & Repair Service

Quantifiable outcome

• 1000+ active clients

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• BeckminorOthersBeck is a brand partner whose products are sold through the Bike Butler e-commerce platform. Beck Landmarks collection is featured on the Bike Butler website.
• BelllminorOthersBicycle bell manufacturer whose products are distributed through Bike Butler's retail channel.
• ElvedesminorOthersBrand partner supplying bicycle components sold through the Bike Butler platform.
• HOOOODIEminorOthersClothing brand partner for bicycle accessories sold via Bike Butler.
• Ikzi LightminorOthersLighting products brand distributed through Bike Butler.
• KerriminorOthersBrand partner for bicycle accessories sold through the platform.
• Miles KidsminorOthersBalance bikes and children's bicycles brand featured on Bike Butler, including Miles Loopfiets vintage edition and Miles Zijstandaard.
• Orange ArmorminorOthersBicycle security products brand featuring lock solutions prominently marketed on Bike Butler website.
• Selle RoyalminorOthersPremium saddle manufacturer whose products are sold through Bike Butler, with items on sale in the promotional section.
• SimsonminorOthersDutch bicycle component brand distributed via the Bike Butler e-commerce platform.
• StecominorOthersBicycle accessories brand supplier for Bike Butler.
• TexlockminorOthersTextile lock security solutions brand sold through the platform.
• VirominorOthersBicycle lock and security products manufacturer distributed via Bike Butler.
• WickedminorOthersBrand partner for bicycle accessories featured on Bike Butler with dedicated brand page.
• WobsminorOthersBicycle accessories brand distributed through Bike Butler platform.
• MirageminorOthersFietskrat (bicycle crate) manufacturer, including the Mirage Klik 'n Krat product line available in multiple colors.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Bike24: Bike24 is a leading German online bike and cycling accessories retailer offering bikes, parts, apparel, and accessories across Europe. It is a direct peer to Bike Butler with a far larger catalog and pan-European fulfillment, competing for the same multi-country cycling accessory shopper.
• Hollandbikeshop.com: Hollandbikeshop.com is a Dutch online bike parts and accessories retailer shipping internationally. It is a direct Dutch peer to Bike Butler, competing for the same Dutch cycling-accessory customer.
• Probikeshop: Probikeshop is a French online bike retailer selling bikes, parts, and accessories across Europe. It is a direct peer to Bike Butler, particularly relevant in the French market that Bike Butler already services.
• Bikester: Bikester is a pan-European online bike retailer offering bikes, components, and accessories. It is a direct peer to Bike Butler in the European online cycling accessories market.
• Bike-Components: Bike-Components is a German online bike retailer specializing in bike parts, components, and accessories. It is a direct peer to Bike Butler on the parts and accessories side, with significantly deeper catalog depth in components.
• Chain Reaction Cycles: Chain Reaction Cycles is an Ireland/UK-based global online bike retailer selling bikes, parts, accessories, and apparel worldwide. It is a direct peer to Bike Butler in the online bike accessories category, with materially larger scale.
• Wiggle: Wiggle is a UK-headquartered online cycling, running, and triathlon retailer with a deep accessories and parts catalog. It competes head-on with Bike Butler in European online bike accessory retail and now sits within the Bike24 group.
• Mantel: Mantel is a Dutch online bike retailer selling bikes, parts, accessories, and apparel primarily to the Benelux market. It is a direct Dutch peer to Bike Butler for the regional cycling shopper.

Others

• Amazon: Amazon is a global marketplace and enabling platform that carries many of the same bike accessory brands and adjacent categories that Bike Butler sells. It is not a direct specialty peer but sets the price-discovery and delivery-experience baseline against which Bike Butler must compete.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods incumbent with a deep bicycle category across bikes, parts, accessories, apparel, and helmets. It competes with Bike Butler at the broad-assortment level via online and extensive physical retail, but is not a specialty cycling-accessory pure-play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/BikeButlerNL
• LinkedInlinkedin.com/company/bike-butler-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Butler