Amaral Automation

What Amaral Automation does

Amaral Automation Associates, LLC is a privately held, family-owned industrial equipment distributor and manufacturer representative founded in 2000 by Rick Amaral and currently led by his son Rick Jr. The company is headquartered at 1697 Warwick Avenue, Suite D, Warwick, Rhode Island, with a second office in Attleboro, Massachusetts, and serves customers across the United States. Amaral represents or distributes more than 20 leading industry product lines targeting the wire & cable, plastics, automation, converting, wastewater/HVAC, and recycling industries.

The company's portfolio spans the full production-line stack: extrusion and converting systems (Davis-Standard, Wittmann, B&H Tool), in-line measurement and quality inspection (Zumbach Electronics, Taymer International, AESA Cortaillod, Clinton Instrument, Angle Systems, Subec, Gneuss), cable processing equipment (WTM, Tapeformers, Powdertech), motor controls and variable frequency drives (Benshaw, Fuji Electric, Bardac, Techtop, Mach Controls), pumps and filtration (MAAG Group), power quality and surge protection (Staco Energy Products, Eurotherm, Total Protection Solutions), and recycling machinery (ADG Solutions). Sub-products include the RAYEX S XT X-ray measurement system, Profilemaster PMM series, USA Building Wire TapeFormer, and Benshaw low-voltage soft starters. Amaral also offers Electrical Services covering preventative maintenance, acceptance testing, engineering studies, transformer services, and custom controls for low, medium, and high voltage systems.

The business model is B2B direct industrial distribution: revenue is generated from hardware sales of represented product lines, supplemented by integration support and after-sale engineering services. Go-to-market relies on field sales, trade show participation (Wire Expo, IWCS), a corporate website (amaral-automation.com), a LinkedIn company page, and ongoing product news and press release communications. Pricing is quote-based, contract-driven for capital equipment, and not publicly disclosed. The company operates as an LLC under family ownership with no institutional investors, no parent company, no subsidiaries, and no public listing.

Name

Amaral Automation

Legal name

Amaral Automation Associates, LLC

Website

https://amaral-automation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Amaral Automation is a privately held US industrial equipment distributor and manufacturer representative serving wire & cable, plastics, automation, converting, wastewater, and recycling industries with over 20 product lines. Founded in 2000 and family-owned, headquartered in Warwick, Rhode Island.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Electrical Industrial Apparatus (3620), General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD)

Keywords

• Industrial equipment distribution
• Wire cable machinery
• Motor controls drives
• Plastics processing equipment
• Manufacturer representative

Headquarters

HQ city

West Warwick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Equipment Distribution and Sales: Amaral Automation generates revenue by distributing and selling primary and auxiliary equipment to the wire & cable, plastics, automation, converting, wastewater, and recycling industries. They represent over 20 leading industry product lines across the USA.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Amaral Automation is a distributor and manufacturer representative that sells and supports primary and auxiliary industrial equipment from more than 20 leading product lines to manufacturers across the USA. Their portfolio covers extrusion and converting technology, in-line measuring systems, cable taping and stranding equipment, motor controls and variable frequency drives, pumps and filtration, power quality and surge protection, and recycling machinery for the wire & cable, plastics, automation, converting, wastewater, and recycling industries. They also provide related electrical services including preventative maintenance, acceptance testing, engineering studies, and custom controls.

Product overview

Amaral Automation is a distributor and integrator of primary and auxiliary equipment to the wire & cable, plastics, automation, converting, wastewater, and recycling industries. Founded in 2000, the company represents or distributes over 20 leading industry product lines across the USA. Their portfolio includes motor controls and drives (Benshaw, Fuji Electric), extrusion and converting technology (Davis-Standard), quality inspection systems (Zumbach, Taymer, Clinton, Angle Systems), cable processing equipment (WTM, Subec, Tapeformers), pumps and filters (MAAG), power quality solutions (Staco Energy, Eurotherm), recycling technology (ADG Solutions), and complementary equipment for plastics processing, temperature control, and surge protection. The company provides equipment distribution, integration support, and related electrical services including preventative maintenance, engineering studies, and custom controls.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire & Cable / Plastics Equipment Distribution Distribution and integration of primary and auxiliary equipment for wire, cable, and plastics manufacturing, including extruders, taping machines, stranding lines, measuring systems, and quality control equipment from leading partner brands. Intended for US industrial manufacturers in the wire & cable and plastics sectors.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Davis-StandardcoreChannel Partner/ Reseller/ DistributorGlobal leader in design, development and distribution of extrusion and converting technology. Systems encompass over 11 product lines supporting automotive, building & construction, consumer products, medical, and packaging industries.
• Zumbach ElectronicscoreChannel Partner/ Reseller/ DistributorWorld-leading manufacturer of in-line measuring systems for industrial applications. Provides most accurate, reliable, and comprehensive industrial gauging, process control, and quality/production data acquisition technology.
• SubeccoreChannel Partner/ Reseller/ DistributorDesign and engineering company serving the worldwide wire, cable, hose and plastic industry with equipment, machines and custom made solutions.
• WTMcoreChannel Partner/ Reseller/ DistributorItalian manufacturer producing customized cable taping machines, single-twist stranding lines, systems for cable heat treatments and vision systems for quality control. Nearly 30 years of high-quality manufacturing.
• Clinton InstrumentcoreChannel Partner/ Reseller/ DistributorSpecialists in high-voltage quality control equipment for Wire and Cable, Plastics, and Medical Industries.
• AESA CortaillodcoreChannel Partner/ Reseller/ DistributorSince 1978, providing state-of-the art measuring systems, devices, and quality-performance services. Recognized leaders in cable measuring systems.
• Taymer InternationalcoreChannel Partner/ Reseller/ DistributorWorld leading manufacturer of equipment for wire & cable, pipe, and tubing industries including optical quality inspection systems, length measurement machines, and cable printers.
• MAAG GroupcoreChannel Partner/ Reseller/ DistributorOver 100 years developing and manufacturing pumps at headquarters in Switzerland. Core competence in gear pumps for polymers, chemicals, and lubricants, and filter systems for plastics production.
• BenshawcoreChannel Partner/ Reseller/ DistributorSince 1983, recognized leader in design, development and manufacture of mission critical motor controls and drives.
• EurothermcoreChannel Partner/ Reseller/ DistributorPreferred supplier of machine automation products, applications, systems and services for customers in specialist industries.
• Fuji ElectriccoreChannel Partner/ Reseller/ DistributorGlobal manufacturing leader since 1923, providing variable frequency drives and power electronics across North, Central, and South America since 1970.
• Staco Energy ProductscoreChannel Partner/ Reseller/ DistributorOne of the longest lasting innovators of Power Quality and Voltage Control technologies, pioneering improvements in variable transformers, AC voltage control, and power conditioning.
• Total Protection Solutions (TPS)coreChannel Partner/ Reseller/ DistributorProvides total protection from harmful electrical disturbances, protecting electrical distribution, telecommunications, and data systems.
• ADG SolutionscoreChannel Partner/ Reseller/ DistributorHelps companies transform hard-to-recycle plastic waste into clean, valuable feedstock. Specializing in recycling technologies and machinery for post-consumer and industrial plastics reclaim.
• TechtopcoreChannel Partner/ Reseller/ DistributorLow voltage motors and accessories provider.
• BardaccoreChannel Partner/ Reseller/ DistributorManufactures industrial automation and process controllers including AC Drives, VFD, DC Drives, Motors & Control Technology.
• PowdertechminorChannel Partner/ Reseller/ DistributorElectrostatic and pneumatic powdering machines for dust-free and finely dosed powdering of cables, wires, hoses, profiles and belts.
• B&H Tool CompanyminorChannel Partner/ Reseller/ DistributorWorld leader in plastic extrusion tooling design using real time data, computer-generated models, and advanced flow simulation.
• Accurate Thermal SystemsminorChannel Partner/ Reseller/ DistributorOver 40 years of combined experience in design, manufacture, service and support of laboratory and industrial temperature products including fluidized temperature baths, dry block calibrators, and ovens.
• GneussminorChannel Partner/ Reseller/ DistributorOver 35 years of innovation, passion and reliability. First company in the world to introduce mercury-free melt pressure transducer and melt temperature sensor with ceramic-insulated tip.
• TapeformerscoreChannel Partner/ Reseller/ DistributorUK-based manufacturer of TapeFormers, specifically designed factory for manufacture with dedicated team for quick delivery.
• Angle SystemsminorChannel Partner/ Reseller/ DistributorSpecializes in metrology, inspection and automation system solutions within Wire and Cable, Semiconductor and Bottling industries. Expertise in machine vision and laser metrology.
• WittmannminorChannel Partner/ Reseller/ DistributorLeading manufacturer of equipment for plastics processing covering injection molding, extrusion, automation, drying, conveying, blending, tempering, and recycling.
• UvitronminorChannel Partner/ Reseller/ DistributorOffers high-intensity LED spotlight curing system for benchtop and automated production lines with long-life light guide.
• Mach ControlsminorChannel Partner/ Reseller/ DistributorProvides rebuilt machinery and control panels for industrial applications.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Motion Industries: Motion Industries is one of the largest industrial MRO parts distributors in North America, supplying bearings, power transmission, fluid power, and industrial automation products. Comparable to Amaral as an industrial distributor, but with vastly broader portfolio, national footprint, and direct relationships with the same principal OEMs Amaral represents.
• Applied Industrial Technologies: Applied Industrial Technologies is a major North American industrial distributor serving MRO and OEM customers across bearings, power transmission, fluid power, and motion control. Comparable to Amaral as a broad-line industrial distributor, with similar customer overlap in manufacturing plants and overlapping vendor relationships (motors, drives, motion control).
• WESCO International: WESCO International is a Fortune 500 electrical, communications, and utility distribution company supplying products from leading manufacturers to industrial, construction, and utility customers. Comparable to Amaral in distributing motor controls, power quality, and electrical equipment, with overlap in customers like Benshaw, Staco, and Eurotherm.
• Kaman Distribution Group: Kaman Distribution Group is a value-added industrial distributor focused on bearings, power transmission, electrical, automation, and fluid power products serving the industrial MRO market. Comparable to Amaral in distributing automation and motion-control products from leading OEMs, but at much greater scale and broader portfolio.

Others

• Conair Group: Conair Group is a leading manufacturer of auxiliary equipment for plastics processing including drying, conveying, blending, temperature control, and granulation. Adjacent to Amaral's plastics equipment distribution portfolio - serves the same plastics processing customer base with complementary (and partially overlapping) product categories.
• MAAG Group: MAAG Group is a Swiss manufacturer with over 100 years of experience producing gear pumps for polymers, chemicals, and lubricants, plus filter systems for plastics production. A core distribution partner of Amaral - Amaral represents MAAG's pump and filtration systems to plastics processors in the USA.
• Benshaw: Benshaw is a recognized US manufacturer of mission-critical motor controls, variable frequency drives (VFDs), and soft starters, founded in 1983. A core distribution partner of Amaral - Amaral represents Benshaw's full industrial motor controls and drives portfolio to wire & cable, water/wastewater, and HVAC customers.
• Zumbach Electronics: Zumbach Electronics is a world-leading manufacturer of in-line measuring systems for industrial applications (diameter, ovality, wall thickness, eccentricity). A core distribution partner of Amaral - Amaral represents Zumbach's measurement and process control product line to wire & cable and plastics manufacturers in the USA.
• Davis-Standard: Davis-Standard is a global leader in extrusion and converting technology with over 11 product lines serving automotive, building & construction, medical, and packaging industries. Listed as a core distribution partner of Amaral (Amaral represents Davis-Standard's primary and auxiliary equipment to wire & cable and plastics customers in the USA).
• Maguire Products: Maguire Products is a US manufacturer of auxiliary plastics processing equipment including gravimetric blenders, liquid color pumps, and material handling systems. Adjacent to Amaral's plastics distribution portfolio - serves the same plastics processing OEMs and processors with auxiliary equipment that could overlap with Amaral's MAAG and Davis-Standard offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amaral-automation
• Facebookfacebook.com/Amaral-Automation-100080341509017

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaral Automation