Uniform Group Pty Ltd
Uniform Group Pty Ltd is an Australian, privately-held uniform solutions company that designs, manufactures and retails school uniforms, sportswear and accessories through five owned brands, 23+ retail stores across Victoria and NSW, e-commerce and a wholesale portal, serving 250+ schools nationwide.
- Company typePrivate
- Founded-
- HeadquartersBangholme, Australia
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Uniform Group Pty Ltd does
Uniform Group Pty Ltd is an Australian, privately-held uniform solutions company serving the education sector, headquartered in Bangholme, Victoria. It operates through five wholly-owned subsidiary brands — PSW (35 years, the largest school-uniform retail footprint in Victoria), Academy Uniforms (45+ years, serving 250+ schools nationwide), Pickles Schoolwear (NSW, established 1976), STRIVE Sportswear and the CORE label — and runs more than 23 retail showrooms across Victoria and NSW, a Shopify-based direct-to-consumer e-commerce site (uniform-group.com.au) and a B2B wholesale portal (uniform-groupwholesale.com.au). The company supplies custom-designed academic uniforms, sportswear and accessories to schools and colleges, leveraging in-house design expertise and owned manufacturing, and extends its offering through exclusive brand partnerships with PUMA (via TGI Sport), Mitchell & Ness, Modibodi, Frank Green, Engine, Colorado, Lynx and July.
Revenue is generated primarily through one-time sales of uniform garments and accessories to schools and individual families via retail, wholesale and direct supply channels, with demand driven by the back-to-school cycle and ongoing replacement purchases. Go-to-market combines direct school partnership programs (the principal acquisition channel), owned retail showrooms for parents and students, a wholesale portal for resellers, and digital DTC. The company's differentiators are its multi-brand portfolio, vertical integration from design through manufacturing, the largest Victorian retail footprint, and a circular-economy positioning via the UPPAREL recycling program. Named customers span independent schools (Toorak College, Melbourne High, Assumption College, Balwyn High, St Monica's, Kingswoods, Salesian, St Joseph's Gregory Terrace) and higher education (Monash University).
Uniform Group Pty Ltd firmographics
Firmographics- Name
- Uniform Group Pty Ltd
- Legal name
- Uniform Group Pty Ltd
- Website
- https://uniform-group.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Uniform Group Pty Ltd is an Australian, privately-held uniform solutions company that designs, manufactures and retails school uniforms, sportswear and accessories through five owned brands, 23+ retail stores across Victoria and NSW, e-commerce and a wholesale portal, serving 250+ schools nationwide.
- Ownership category
- akta.pro rank
Uniform Group Pty Ltd industry classification
Industry- Product category
- School Uniforms and Educational Apparel
- NAICS
- Sporting Goods Retailers (45911), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Family Clothing Stores (5651), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Uniforms & Workwear Specialty Department Stores (CRAGAGAH)
- akta.pro secondary industries
- School Uniforms (Children) (CRAAAHAE), Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE), Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)
Keywords
Where Uniform Group Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Bangholme
- HQ country
- Australia
- HQ region
- Oceania
Offices25 records
Markets served
Uniform Group Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Uniform Sales (Retail & Wholesale): Uniform Group generates revenue through the sale of school uniforms, sportswear, and accessories via owned retail stores, an e-commerce platform, and a wholesale portal. The company sells both custom-branded uniforms (designed for specific schools) and off-the-shelf branded apparel. Revenue is driven by the start-of-school-year purchasing cycle and repeat foot traffic across its retail network.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Uniform Group Pty Ltd product offering
Product offeringCore offering
Uniform Group designs, manufactures, and distributes custom school uniforms, sportswear, and accessories for the Australian education sector. Its offerings span academic uniforms, high-performance teamwear, school shoes, and complementary accessories through wholly owned brands (PSW, Academy Uniforms, Pickles Schoolwear, Strive Sportswear, CORE) and exclusive partner-brand relationships (PUMA teamwear, Frank Green, Modibodi, Lynx, Colorado, July, Mitchell & Ness, Engine).
Product overview
Uniform Group is a multi-brand uniform solutions provider offering custom-designed schoolwear and high-performance teamwear through an owned brand portfolio and partner brand network. The core owned brands include PSW (school uniforms, Victoria's largest retail footprint), Academy Uniforms (250+ schools nationwide), Pickles Schoolwear (NSW specialist, since 1976), Strive Sportswear (premium sports apparel), and CORE (internal label for dependable uniform garments and accessories). The partner brand network extends the offering to PUMA teamwear, Frank Green sustainable drinkware, Lynx and Colorado school shoes, Modibodi period underwear, July travel products, Mitchell & Ness vintage sports apparel, and Engine swimwear. Backed by 130+ years of combined experience, the company provides end-to-end uniform solutions with in-house design expertise and owned manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- PSW: School uniform brand operating for 35 years, providing school uniforms in Australia with the largest retail footprint in Victoria, supplying schools in both state and private sector
- Academy Uniforms
- Pickles Schoolwear
- Strive Sportswear
- CORE
- UPPAREL
- ENGINE
Products and services
- PSW School Uniforms School uniform brand under Uniform Group's ownership, supplying academic uniforms to schools and colleges across both state and private sectors for all age groups and faiths in Victoria.
- Academy Uniforms Premier school uniform supplier under Uniform Group's ownership, serving over 250 schools nationwide in both state and private sectors across all age groups and faiths.
- Pickles Schoolwear NSW school uniform supplier under Uniform Group's ownership, established in 1976 and known for quality fabrics, expert staff, and tailored solutions delivered through wholesale and retail channels.
- Strive Sportswear Premium quality, modern, and affordable sports uniforms designed for students to feel confident and comfortable on and off the field. Trusted by Assumption College, Kingswoods College, and St Monica's College for all-day comfort, performance, and durability.
- CORE Uniforms and Accessories Exclusive-to-Uniform-Group label providing dependable uniform garments across retail and wholesale, expanded beyond apparel to include a complementary range of school essentials and accessories.
- PUMA Custom Teamwear Program Exclusive full custom PUMA teamwear sporting program for schools' on-field and PE requirements, with access to a large off-the-shelf PUMA stock offering available on quick turnaround directly from PUMA HQ in Melbourne.
- Lynx School Shoes Affordable leather school shoes designed for comfort and durability to support growing feet throughout the school day, sold as part of the Uniform Group partner brand range.
- Colorado School Shoes High-quality school shoes with practicality and durability in mind, designed to withstand the busy school day, sold as part of the Uniform Group partner brand range.
- Uniform Group Wholesale Portal Wholesale distribution portal serving institutional buyers and resellers purchasing uniforms in bulk for onward supply.
Companies that use Uniform Group Pty Ltd
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Uniform Group Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uniform Group Pty Ltd partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- PHS (UK)minorModibodi partnered exclusively with PHS in the UK to support education programs across more than 25,000 schools, delivering over one million reusable pairs of period underwear to students. This partnership serves as the education program model replicated within Uniform Group stores in Australia.
- PUMA (via TGI Sport)coreUniform Group holds an exclusive partnership with PUMA (through licensee TGI Sport) to offer a full custom teamwear sporting program for schools, covering on-field and PE requirements. Uniform Group also has access to a large off-the-shelf PUMA stock offering with quick turnaround directly from PUMA HQ in Melbourne. This exclusive arrangement complements the company's existing premium school uniform range.
- Frank GreenminorUniform Group is a strategic partner of Frank Green, bringing Frank Green's innovative reusable cups and bottles to select schools. The partnership furthers Uniform Group's sustainability commitment and enhances the student experience by providing sustainable drinkware options within school environments nationwide.
- ModibodiminorModibodi, a global leader in reusable period underwear founded in 2013, is now available in select Uniform Group stores. With over 10 million pairs sold globally and education programs across more than 25,000 UK schools, Modibodi's inclusion in Uniform Group stores expands the product offering with sustainable, innovative underwear technology.
- EngineminorENGINE is one of the world's leading swimwear brands servicing the Swimming, Surf Lifesaving and Triathlon communities throughout Australasia. Founded in 2004 by dual Olympian Toby Haenen, it is a wholly Australian-owned company. Engine manufactures teamwear ranges with seasonal collections that complement Uniform Group's uniform portfolio.
- Mitchell & NessminorMitchell & Ness is renowned for the craftsmanship of authentic sports apparel and merchandise, including vintage jerseys, retro sports jackets, and throwback sports hats celebrating NBA, NFL, MLB, and NHL heritage. The partnership delivers premium lifestyle collections for schools like St Joseph's College, Gregory Terrace.
- JulyminorJuly is a luggage and travel brand focused on better design and travel experience. Listed as a brand partner under Uniform Group's partner brands, bringing premium travel products to the Uniform Group network.
- ColoradominorColorado is a school shoe brand offering high-quality leather school shoes designed for practicality and durability to withstand the busy school day. Sold as part of the Uniform Group partner brand range.
- LynxminorLynx is an affordable leather school shoe brand providing comfort and durability to support growing feet throughout the school day. Sold as part of the Uniform Group partner brand range.
Scale indicators8 records
Recent moves1 record
Expansion highlights5 records
Uniform Group Pty Ltd competitors and assessment
Company assessmentBroad incumbents
- Target Australia: Mass-market general-merchandise retailer offering school uniform basics and family apparel, overlapping with Uniform Group's commodity categories and pressuring price points.
- Kmart Australia (school uniform range): Mass-market Australian discount retailer stocking an own-brand school uniform range and basic footwear/socks; competes on price for generic items and represents a structural risk to specialist uniform ASPs.
- Big W (Woolworths Group): Australian discount general-merchandise chain stocking back-to-school uniforms and accessories; competes on price for basic uniform bundles that families may substitute for specialist supply.
Direct peers
- French Toast: A leading US school uniform brand selling directly to families and schools via e-commerce and wholesale, comparable to Uniform Group on custom school programs, multi-channel retail, and direct-to-school distribution.
- David Luke Schoolwear: UK school uniform manufacturer and supplier serving primary and secondary schools with custom-branded uniforms, comparable to Uniform Group on in-house design, school contract model, and sustainability positioning.
- Lands' End School Uniforms: US-based school uniform specialist with a strong e-commerce-led direct-to-school program; comparable to Uniform Group on integrated custom-uniform programs, online ordering portals for parents, and school partnership-led GTM.
- No More Uniforms: An Australian school uniform specialist retailer operating online and through retail locations, directly competing with Uniform Group's PSW and Academy Uniforms brands for Victorian and interstate school contracts with custom and off-the-shelf uniforms.
Others
- Modibodi: Australian reusable period-underwear brand now distributed via Uniform Group stores; included as an ecosystem partner given its 25,000+ UK school education program and its role as a category-expanding partner inside Uniform Group's retail footprint.
Emerging players
- Stitch Graphics / Custom Schoolwear Group: An Australian custom-apparel and schoolwear print/embroidery supplier serving school and sports club markets; comparable to Uniform Group's Strive Sportswear and CORE ranges on small-batch custom teamwear and accessories.
Regional players
- School Uniform Shop (NZ/AU): Trans-Tasman school uniform specialist operating in New Zealand with similar school-contract and retail model to Uniform Group; comparable on school partnership GTM and direct-to-parent retail, though it does not directly compete in Victoria/NSW.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uniform Group Pty Ltd social profiles
Digital presenceUniform Group Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniform Group Pty Ltd leadership team
Management profileNumber of profiles
Uniform Group Pty Ltd subsidiaries and ownership
Company hierarchySubsidiaries5 records
Uniform Group Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniform Group Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniform Group Pty Ltd
What does Uniform Group Pty Ltd do?
Uniform Group designs, manufactures, and distributes custom school uniforms, sportswear, and accessories for the Australian education sector. Its offerings span academic uniforms, high-performance teamwear, school shoes, and complementary accessories through wholly owned brands (PSW, Academy Uniforms, Pickles Schoolwear, Strive Sportswear, CORE) and exclusive partner-brand relationships (PUMA teamwear, Frank Green, Modibodi, Lynx, Colorado, July, Mitchell & Ness, Engine).
Is Uniform Group Pty Ltd a public or private company?
Uniform Group Pty Ltd is a private company. It is classified as unknown and is currently operating.
When was Uniform Group Pty Ltd founded?
Uniform Group Pty Ltd was founded in -1.
Where is Uniform Group Pty Ltd based?
Uniform Group Pty Ltd is headquartered in Bangholme, Australia, in the Oceania region.
How does Uniform Group Pty Ltd make money?
One revenue line is on record: uniform Sales (Retail & Wholesale).
Who are Uniform Group Pty Ltd's main competitors?
Broad incumbents on record are Target Australia, Kmart Australia (school uniform range) and Big W (Woolworths Group). Direct peers are French Toast, David Luke Schoolwear, Lands' End School Uniforms and No More Uniforms. Modibodi is listed as an others. Stitch Graphics / Custom Schoolwear Group is listed as an emerging player. School Uniform Shop (NZ/AU) is listed as a regional player.
Does Uniform Group Pty Ltd have an API?
No public API is recorded for Uniform Group Pty Ltd.
What industry is Uniform Group Pty Ltd in?
Uniform Group Pty Ltd's product category is School Uniforms and Educational Apparel. Its primary akta.pro industry code is CRAGAGAH, Uniforms & Workwear Specialty Department Stores, with a secondary code of CRAAAHAE, School Uniforms (Children). Its NAICS code is 45911 and its SIC code is 5600.