easy-connect

Name

easy-connect

Legal name

Ticket Gretchen GmbH

Website

https://easy-connect.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Arts & Culture Mobile App Platform

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

akta.pro secondary industries

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Mobile Ticketing & Digital Pass Apps (THAIAMAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• White-label mobile apps
• Ticketing platform integration
• Mobile ticket purchasing
• Audience engagement software
• Arts culture apps

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Essential Tier: Base tier including ticketing, digital tickets, and push notifications. Priced at 1,990 EUR/month with one-time setup and onboarding costs amortized over 3 years.
2. SaaS Subscription - Engage Tier: Mid-tier including memberships and personalization features. Priced at 2,990 EUR/month.
3. SaaS Subscription - Enterprise Tier: Advanced tier with integrations, bespoke design, and additional features. Priced from 3,990 EUR/month.
4. Setup & Onboarding: One-time setup and onboarding costs, amortized over 3 years in ROI calculations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

easy-connect provides a white-label native mobile app platform purpose-built exclusively for arts and cultural institutions. The platform integrates via real-time APIs with existing ticketing systems (Tessitura, Eventim.inhouse, Spektrix, Secutix, Tixly and others) to deliver mobile ticket purchasing, secure digital ticketing with Apple/Google Wallet support, push notifications, audience engagement tools, young audience programs with automated ID verification, rush ticket lotteries, social/community features, and analytics dashboards. It is sold as a SaaS subscription on monthly tiers to performing arts venues, cultural networks, and city/regional cultural programs.

Product overview

easy-connect is a B2B SaaS company providing a white-label native mobile app platform purpose-built exclusively for arts and cultural institutions. The core easy-connect White Label App Platform offers three pricing tiers: Essential (ticketing integration, digital tickets, push notifications from 1,990 EUR/mo), Engage (adds memberships and personalization from 2,990 EUR/mo), and Enterprise (advanced integrations and bespoke design from 3,990 EUR/mo). The platform serves three deployment models: Individual Organization Apps (single-venue white-label apps like Met Opera), Cultural Networks & Consortium Apps (multi-venue platforms like ClassicCard Berlin), and City & Regional Apps (city-wide cultural networks like Ticket Gretchen). Core feature modules include Seamless Ticketing Integration (connects to 15+ ticketing systems via real-time APIs), Secure Mobile Ticketing/Ticket Wallet (with Apple/Google Wallet support), Content Presentation (domain-specific content model with rich media), Social & Community Features (friends, wishlists, referrals), Young Audience & Membership Programs (automated ID verification), Data Analysis & Personalized Communication (segmented push notifications), and Rush Ticket Lottery (digital fair-access distribution). The platform integrates with major ticketing systems including Tessitura, Eventim.inhouse, Spektrix, Secutix, Tixly, and others, with all customer and transaction data remaining in the client's own systems.

Differentiator

Problem solved

Functional benefit

Products and services

• easy-connect White Label App Platform A B2B SaaS white-label native mobile app platform for arts and cultural institutions. Provides a NextGen App framework that integrates with ticketing, CRM, and marketing tools to deliver sales, engagement, and loyalty features under the client's own brand. Sold via tiered monthly subscriptions.
• Individual Organization App Solution

Quantifiable outcome

• 100% ROI within first 6-12 months of app being live
• +9 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• TessituracoreTechnology or Integration · 1 January 2025Official Tessitura Strategic Partner with deep, proven integration with Tessitura's CRM and ticketing platform. Easy-connect is listed in the Tessitura Vendor Directory. Supports Tessitura v15 and v16 via REST API. Featured clients include The Metropolitan Opera, Roundabout Theatre Company, ArtsCard Boston, The Cleveland Orchestra, Baltimore Symphony Orchestra.
• SpektrixcoreTechnology or Integration · 1 January 2025Official Spektrix Partner with integration supporting Spektrix REST API v3. Listed in Spektrix Partner Directory. Enables personalized content, friction-free mobile ticket purchasing with SYOS integration, and all data stays in Spektrix CRM.
• Made MediastrategicTechnology or Integration · 1 January 2023Development partner for Met Opera app, collaborating on the rush ticket lottery and digital engagement features. Alliance accelerated international growth and credibility.
• Eventim.inhousecoreTechnology or IntegrationDeep integration with EVENTIM.inhouse and Jet Ticket via real-time APIs. Powers in-app ticket purchasing, mobile seating maps, digital tickets, and access control. Featured clients include Ticket Gretchen, Bayerische Staatsoper, Opernhaus Zürich, Festspielhaus Baden-Baden, Schaubühne Berlin, ClassicCard Berlin.
• SecutixcoreTechnology or IntegrationIntegration with Secutix ticketing and CRM platform for arts and culture organizations.
• TixlycoreTechnology or IntegrationIntegration with Tixly ticketing system for seamless app connectivity.
• Jack RubinstrategicStrategic or Co-development PartnerCo-Founder & former CEO of Tessitura Network, now Strategic Advisor to easy-connect. Provided credibility and strategic guidance for US market expansion and Tessitura partnership development.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Made Media: Digital agency/development partner for cultural institutions (collaborated with easy-connect on the Met Opera app). A potential competitor in custom arts-app development and a current ally in the Tessitura ecosystem.

Direct peers

• PatronManager: Salesforce-native CRM built specifically for arts and cultural organizations (nonprofits, theaters, museums). Competes for the same marketing automation, membership, and patron-engagement budget that easy-connect targets.
• Artez Interactive: Marketing automation and CRM platform purpose-built for arts & culture (subsidiaries include Marketing Direct). Overlaps with easy-connect's engagement, segmentation, and direct-to-patron communication capabilities.
• Tessitura Network: Leading CRM and ticketing platform for arts & culture in the US; both a partner and a potential competitor since Tessitura ships its own mobile/digital capabilities. Overlaps on the same customer base (Met Opera, Cleveland Orchestra, Roundabout) and competes for the mobile-app wallet.
• Spektrix: UK-leading CRM and ticketing platform for arts & culture; Spektrix is an official easy-connect partner but also offers its own customer-facing tools. Comparable vertical SaaS targeting the same institutions across the UK and Commonwealth markets.
• ThunderTix: Ticketing and CRM platform for theaters, festivals, and live entertainment venues with integrated mobile and online ticketing. Comparable SMB-to-mid-market competitor in arts & culture ticketing.
• AudienceView: Ticketing, CRM, and audience engagement platform for performing arts, sports, and live events. Competes for the same end-to-end digital audience engagement wallet in arts & culture venues.

Broad incumbents

• Vendini: Cloud-based ticketing, CRM, and marketing suite for venues including performing arts. Broad incumbent with overlap on ticketing, CRM, and audience engagement features.
• Blackbaud (Bonterra): Large incumbent provider of CRM, fundraising, ticketing, and engagement software to nonprofits and cultural institutions. A broader portfolio competitor that includes dedicated arts/museum solutions and could expand mobile-app offerings.
• Eventbrite: Mass-market ticketing and event-discovery platform with consumer mobile app and organizer tools. A horizontal incumbent that competes for the lower end of performing-arts ticketing and engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Easy-connect-100063996487028
• LinkedInlinkedin.com/company/easy-connect-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easy-connect