Made Media

What Made Media does

M.A.D.E. Media Inc., operating as Made Media, is a privately held Montreal-based software and services firm founded in 2009 that builds the OnBoard platform, a cloud-based field-force automation system for face-to-face fundraising and direct sales campaigns. OnBoard is delivered as two specialized modules — OnBoard Fundraising for donor acquisition, call center, contactless donations, and social media sharing, and OnBoard Sales for representative management, lead validation, fraud detection, and PCI-compliant payment processing — augmented by a Territory Management module (automated drafting, foot-traffic insights, pre-draft scheduling) and Digital Ear, an AI-powered audio intelligence add-on for compliance transcription and quality assurance. Supporting IT consulting and custom development services round out the offering under a four-step Discovery/Design/Workflow/Launch methodology.

Made Media sells primarily through a consultative enterprise field-sales motion anchored on a "Book a Demo" call-to-action, with quote-based annual SaaS subscriptions supplemented by white-glove IT consulting and project-based custom development. Its primary customers are international nonprofits, healthcare charities, and fundraising service firms (e.g., UNHCR, Doctors of the World, Children International, Special Olympics, PFFA, UP Fundraising, Dialogue Direct), with a secondary vertical in direct-sales organizations across telecom, credit cards, energy, security, healthcare, and POS systems. The platform is SOC 2 Type II certified and compliant with GDPR, PCI-DSS, PIPEDA, and Quebec Law 25, and integrates with Stripe, hCaptcha, Cloudflare, FingerprintJS, Facebook, Twitter, and Instagram. Headcount is reported in the 11–50 range, the legal entity is domiciled in Quebec, no external funding rounds or M&A activity are disclosed, and Eric Landy serves as President and designated Privacy Officer.

Name

Made Media

Legal name

M.A.D.E. Media Inc.

Website

https://mademedia.tech

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Made Media is a Montreal-based SaaS company, founded in 2009, that operates the OnBoard platform — a cloud field-force automation system with fundraising, direct-sales, territory management, and AI audio intelligence modules — serving hundreds of nonprofits, charities, and sales organizations globally via annual enterprise subscriptions and IT consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the OnBoard platform for fundraising and sales organizations. The platform appears to be sold as an annual or multi-year contract based on the enterprise sales motion and 'Book a Demo' approach.
2. IT Consulting Services: White-glove IT consulting services including CRM implementation, report automation, data protection, workflow streamlining, and SFTP maintenance - priced at a fraction of the cost of hiring a full-time IT team.
3. Custom Development Services: Custom app and web development services following a discovery, design, workflow, and launch methodology. Services include interactive booths, digital surveys, and custom applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Made Media develops and sells the OnBoard platform, a cloud-based field force automation and donor acquisition system used by nonprofits and sales organizations to manage face-to-face fundraising and direct sales campaigns. The platform includes specialized modules for fundraising and sales, plus Territory Management scheduling tools and Digital Ear AI audio intelligence, supported by IT consulting and custom development services.

Product overview

Made Media offers a unified platform architecture centered on OnBoard, a field force automation system for managing face-to-face sales and fundraising campaigns. The portfolio includes two specialized OnBoard modules (Fundraising and Sales) addressing different campaign types, plus two add-on modules: Territory Management for scheduling and managing face-to-face teams, and Digital Ear for AI-powered audio intelligence. Supporting services include IT Consulting and Custom Development. The OnBoard platform serves as the core system connecting all modules, providing shared infrastructure for payment processing, reporting, security, and data management.

Differentiator

Problem solved

Functional benefit

Brands

• OnBoard: Flagship donor acquisition and field force automation platform for fundraising and sales organizations
• Digital Ear
• Territory Management

Products and services

• OnBoard Platform Flagship cloud-based donor acquisition and field force automation platform providing data-driven tools for managing face-to-face sales and fundraising campaigns, including smart forms with 99% data accuracy, real-time reporting, payment processing, and campaign management features.
• OnBoard Fundraising Specialized module within the OnBoard platform designed for nonprofit fundraising campaigns, offering donor acquisition tools, call center capabilities, contactless donation options, social media integration, and comprehensive reporting for charity organizations.
• OnBoard Sales Specialized module within the OnBoard platform designed for direct sales campaigns, providing tools for customer acquisition, remote sales representative management, fraud detection, PCI-compliant payment processing, customizable branded emails, instant banking/account validation, and gamification features across industries including telecom, credit cards, energy, security, healthcare, and POS systems.
• Territory Management Location management tool for face-to-face fundraising teams that automates territory scheduling, provides real-time location data, includes an automated drafting system for equitable site allocation, and offers detailed site insights including foot traffic data, weather forecasts, and multi-city support.
• Digital Ear AI-powered audio intelligence module for face-to-face sales that captures audio recordings and uses automated transcription and analytical technologies for compliance monitoring and quality assurance purposes.
• IT Consulting Services White-glove IT consulting services including CRM implementation, report creation and automation, data protection, workflow streamlining, and SFTP maintenance for nonprofits and sales organizations, priced at a fraction of the cost of hiring a full-time IT team.
• Custom Development Custom web and app development services for clients with specific technology needs, including interactive booths, digital surveys, and custom applications, delivered through a structured four-step process: Discovery, Design, Workflow, and Launch.

Quantifiable outcome

• 99% data accuracy with smart forms
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Blackbaud: Largest dedicated provider of nonprofit software (CRM, fundraising, financial management) and a direct overlap with Made Media's nonprofit fundraising customer base. Blackbaud is a much larger, publicly traded incumbent that competes for the same donor acquisition and F2F fundraising workflows.
• HubSpot for Nonprofits: Horizontal CRM and marketing automation vendor with a discounted nonprofit program. Competes indirectly with OnBoard Sales and OnBoard Fundraising for nonprofits and sales organizations standardizing on a broad CRM rather than a vertical SaaS.
• Salesforce.org (Nonprofit Cloud): Salesforce's nonprofit vertical offering that bundles CRM, fundraising, and program management. It is a broad incumbent serving many of the same large NGOs (e.g., UNHCR-style customers) and competes with OnBoard for IT consulting-led implementations.

Direct peers

• DonorPerfect: Long-standing fundraising and donor management software vendor for nonprofits of all sizes. Direct overlap in donor acquisition, forms, and reporting for the SMB and mid-market nonprofit segment.
• MobileCause: Mobile and online fundraising platform with strong donor acquisition and event-based giving features. Comparable in targeting nonprofits and integrating payments with fundraising forms, similar to OnBoard Fundraising.
• Funraise: Modern fundraising platform focused on donor acquisition, online giving, and CRM for nonprofits. Comparable in target customer and core feature set (forms, payments, reporting), though optimized for digital rather than face-to-face campaigns.
• Bloomerang: Donor management and fundraising CRM focused on retention analytics for small-to-mid nonprofits. Competes for the same fundraising software budget as Made Media, particularly with smaller charities.
• Bonterra (Classy): Online fundraising and donor management platform widely used by mid-market and enterprise nonprofits. Classy overlaps directly with Made Media's donor acquisition and fundraising campaign use cases, though its strength is digital giving rather than F2F field force automation.
• Qgiv: Online fundraising platform with donation forms, event registration, and donor CRM. Overlaps with Made Media on donor acquisition workflows, particularly for organizations running recurring and peer-to-peer campaigns.

Emerging players

• Givebutter: Fast-growing online fundraising and donor engagement platform popular with small and mid-sized nonprofits. Overlaps on donor acquisition and reporting but does not currently serve field force automation or territory management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MadeMediaInc
• LinkedInlinkedin.com/company/made-media-inc.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Media