Bonfire
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bonfire does
Bonfire is a privately held, Los Angeles-based B2B digital agency that designs and develops custom websites, analytics, creative, and media services for enterprise, government, and nonprofit clients. Founded in 2015, the firm operates with 1-10 employees and positions itself as a 'seamless extension' of client internal teams rather than a transactional vendor, emphasizing long-term partnerships and collaborative delivery.
The firm operates four service lines: Technology (full-stack web development using NodeJS, React, NextJS, and headless CMS platforms such as ButterCMS, plus API integrations across RESTful, RPC, and SOAP protocols and deployment on AWS, Azure, and Google Cloud); Analytics (Google Analytics and GA4 integration, Looker dashboards, SEO audits, and ADA/WCAG 2.1 compliance); Creative (branding, web design, print, and video); and Media (HTML5 rich media banners, social video, media planning, buying, and placement). Reported client outcomes include a 50% reduction in page load times for Liberty Tax, ~16M impressions for a GTrans campaign, ~30,000 visits in four weeks for Foothill Transit, and a zero-downtime migration of 800+ pages for FedArb.
Bonfire's business model is project-based professional services with quote-driven pricing, multi-year contracts on anchor accounts, and recurring maintenance/analytics retainers. Go-to-market is direct enterprise sales supported by a portfolio-driven website showcasing client work and testimonials. Notable clients include Liberty Tax, Autonomy, FedArb, Talogy/PSI, CBRE, Transamerica, Honda, Southern California Edison, Quantum Leap Healthcare, TeePublic, Dave's Hot Chicken, Fair.com, Modern Twig, Ozette, OC Health Care Agency, Cal OES/Earthquake Warning California, City of LA/CD6, GTrans, and Foothill Transit. The company is a Certified California Small Business, which is leveraged in competing for California public-sector digital work, and partners with Pulsar Advertising and Cooper, Levy & Partners (CL&P) on integrated campaigns and enterprise builds.
Bonfire firmographics
Firmographics- Name
- Bonfire
- Legal name
- Bonfire
- Website
- https://bonfirela.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Bonfire is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bonfire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Agency Services: Project-based professional services for web development, creative design, analytics, and media services. Clients engage via custom quotes based on project scope, with ongoing maintenance and support as recurring revenue.
- Website Development & Technology: Custom web development, API integrations, and full-stack development services billed per project or retainer.
- Analytics & SEO Services: Ongoing analytics audits, Google Analytics integration, GA4 migration, and SEO optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bonfire product offering
Product offeringCore offering
Bonfire is a digital agency that designs and develops custom websites, connected digital platforms, and digital campaigns for growing companies, enterprises, government agencies, and nonprofits. It delivers four integrated service lines — Technology (full-stack web development, API integrations, headless CMS implementations), Analytics (Google Analytics, GA4 migration, SEO, custom data dashboards), Creative (branding, web design, print design), and Media (rich media banners, social videos, media planning and buying). Services are project-based or retainer engagements delivered against custom quotes.
Product overview
Bonfire is a digital agency offering a portfolio of four distinct service lines: Technology (web development, API integrations, CMS implementations), Analytics (SEO, data dashboards, performance tracking), Creative (branding, web design, print), and Media (digital advertising, video production, media buying). These services are offered as separate but often combined offerings to help growing companies transform websites into connected platforms. The company does not offer a unified software product; instead, it provides project-based and ongoing service engagements to improve marketing, operations, customer experiences, and business visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Technology Services Full-stack web development services including front-end and back-end development, web applications, API integrations, and custom WordPress and headless CMS implementations using React, NextJS, NodeJS, and cloud platforms. Delivered to enterprise, government, and nonprofit clients seeking to modernize their digital platforms.
Quantifiable outcome
- 50% reduction in page load times for Liberty Tax
- +3 more outcomes
Companies that use Bonfire
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Bonfire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Bonfire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pulsar AdvertisingcoreAgency partnership for integrated campaign work. Bonfire handles digital media strategy, buying, and placement while Pulsar Advertising provides creative direction. Collaboration has produced campaigns for GTrans and Foothill Transit delivering millions of impressions.
- Cooper, Levy & Partners (CL&P)coreStrategic partnership on enterprise projects. CL&P provided creative direction for the Liberty Tax project while Bonfire handled technology implementation. Partnership enables delivery of comprehensive digital solutions combining creative strategy with technical execution.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bonfire competitors and assessment
Company assessmentDirect peers
- Coalition Technologies: Los Angeles-based digital agency offering web design, development, SEO, and digital marketing for enterprise and mid-market clients. Closest geographic and service-line peer to Bonfire.
- Lounge Lizard: Digital agency providing web design, branding, and digital marketing services for enterprise clients. Comparable in service breadth (Tech, Creative, Media) and target customer profile.
- Mekanism: Independent LA-based creative and media agency with strong enterprise and government/regulated industry work. Closest regional creative/media peer.
- Blue Fountain Media: Digital agency offering web design, development, branding, and digital marketing. Similar project-based GTM targeting enterprise and mid-market customers.
- SmartSites: US-based digital agency offering web design, development, SEO, PPC, and analytics services to SMB and enterprise clients. Comparable service mix and project-based GTM model.
- Ladder: Digital agency focused on growth marketing, web development, and creative services for scaling businesses. Comparable Tech/Creative/Media mix and similar client profile.
- WebFX: Full-service digital agency providing web development, SEO, analytics, and media buying for mid-market and enterprise clients. Direct peer on Bonfire's Tech/Analytics/Media services.
Broad incumbents
- R/GA: Global digital agency with deep enterprise client roster across technology, creative, and media. Acts as a scaled incumbent against which Bonfire competes for enterprise digital engagements.
- Huge: Large digital agency offering strategy, design, technology, and media services to enterprise clients. Competes for the same enterprise RFPs as Bonfire but at significantly larger scale.
- Razorfish: Enterprise digital agency providing technology, analytics, creative, and media services. Overlaps fully with Bonfire's offerings but operates at much larger scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bonfire social profiles
Digital presenceBonfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonfire leadership team
Management profileNumber of profiles
Bonfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonfire
What does Bonfire do?
Bonfire is a digital agency that designs and develops custom websites, connected digital platforms, and digital campaigns for growing companies, enterprises, government agencies, and nonprofits. It delivers four integrated service lines — Technology (full-stack web development, API integrations, headless CMS implementations), Analytics (Google Analytics, GA4 migration, SEO, custom data dashboards), Creative (branding, web design, print design), and Media (rich media banners, social videos, media planning and buying). Services are project-based or retainer engagements delivered against custom quotes.
Is Bonfire a public or private company?
Bonfire is a private company. It is classified as unknown and is currently operating.
When was Bonfire founded?
Bonfire was founded in 2015. It employs 1 to 10 people.
Where is Bonfire based?
Bonfire is headquartered in Los Angeles, United States, in the North America region.
How does Bonfire make money?
Three revenue lines are on record. Digital Agency Services are the primary driver. The others are website Development & Technology and analytics & SEO Services.
Who are Bonfire's main competitors?
Direct peers on record are Coalition Technologies, Lounge Lizard, Mekanism, Blue Fountain Media, SmartSites, Ladder and WebFX. Broad incumbents are R/GA, Huge and Razorfish.
Does Bonfire have an API?
No public API is recorded for Bonfire.