What Adventures Out West does

Adventures Out West is a privately held adventure tourism operator founded in 1973 and headquartered in Colorado Springs, Colorado. The company runs a vertically integrated portfolio of guided outdoor experiences across the Pikes Peak region, including ziplines, custom 4x4 Jeep tours, hot air balloon rides, Segway tours, e-bike rides, and guided hikes at destinations such as Pikes Peak, Garden of the Gods, Rainbow Falls in Manitou Springs, and Cheyenne Canyon. Unlike most regional competitors who subcontract activities, AOW owns and operates all of its tour equipment — including custom one-of-a-kind vehicles purpose-built for Colorado terrain — and employs its own guides. The company employs 11-50 staff and serves both individual tourists/families and group/event bookings including corporate events and bachelor/bachelorette parties. Its core technology stack is the third-party FareHarbor online booking platform, embedded on the company website, supplemented by direct phone sales and a charter/concierge service. Marketing channels include TripAdvisor, Facebook, X, YouTube, and a regional content blog, with distribution partnerships through Visit Colorado Springs and the official Pikes Peak tourism website.

Name

Adventures Out West

Legal name

Adventures Out West

Website

https://adventuresoutwest.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventures Out West is a Colorado Springs-based adventure tourism operator founded in 1973 that runs guided zipline, Jeep, hot air balloon, Segway, e-bike, and hiking tours across the Pikes Peak region, serving individual tourists, families, and group events.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

akta.pro secondary industries

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ), Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Guided adventure tours
• Outdoor tourism services
• Zipline tours
• Jeep tours
• Hot air balloon rides

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Adventure Tours: One-time ticketed adventure experiences including ziplines, jeep tours, hot air balloon rides, segway tours, hikes, and e-bike rentals. Standard per-person pricing per activity.
2. Gift Certificates: Prepaid gift certificates sold for future adventure experiences, providing upfront revenue recognition.
3. Charter Experiences: Customized private experiences booked on customer schedule with dedicated concierge service, typically commanding premium pricing.
4. Group Bookings: Organized group tours and events with dedicated sales support, serving corporate events, bachelor/bachelorette parties, and team building.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adventures Out West sells guided outdoor adventure experiences in the Colorado Springs and Pikes Peak region, including ziplines, Jeep tours, hot air balloon rides, Segway tours, e-bike rides, and guided hikes at landmarks such as Pikes Peak Summit, Garden of the Gods, Rainbow Falls, and Cheyenne Canyon. The company owns and operates all activities using custom-built vehicles and equipment, and supplements standard ticketed tours with private charter/concierge experiences, group bookings, and gift certificates.

Product overview

Adventures Out West is a premier adventure tourism provider in Colorado offering a portfolio of distinct tour activities centered around iconic Colorado destinations. The company operates as a single unified adventure platform featuring multiple distinct tour activity modules including: Jeep Tours (custom 4x4 vehicles for Pikes Peak and Garden of the Gods), Hot Air Balloon rides, Ziplines, Segway Tours, E-Bikes, and Hiking tours. All tours utilize custom one-of-a-kind equipment and are operated directly by AOW (not outsourced). The company also offers a Charter Experience service for personalized concierge-style bookings. The activities span aerial adventures (balloons, ziplines), ground-based tours (jeeps, segways, bikes, hikes), and cover destinations including Pikes Peak, Garden of the Gods, Rainbow Falls, and Cheyenne Canyon. Founded in 1973 with over 50 years of experience, the company employs 5-star-rated guides and maintains all activities in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Ziplines

Quantifiable outcome

• 5-star average rating across tour experiences
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the online booking and reservation platform integrated into Adventures Out West's website. All online bookings for tours, gift certificates, and experiences flow through FareHarbor's booking engine.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorTripAdvisor hosts reviews and ratings for Adventures Out West, with the company displaying TripAdvisor badges and ratings on their website. Serves as a third-party review and discovery platform for potential customers.
• Visit Colorado SpringsminorGTM or Marketing PartnerRegional tourism partnership with Visit Colorado Springs organization, featured on their attractions listing page for the Pikes Peak region.
• Pikes Peak tourism website (pikes-peak.com)minorGTM or Marketing PartnerPartnership with official Pikes Peak region tourism website, where Adventures Out West is featured as an approved attraction.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Viator: Global online marketplace for tours and attractions, including many Colorado adventure operators. Functions as a distribution channel and indirect competitor that aggregates demand AOW may otherwise capture directly.
• GetYourGuide: Major online booking platform for tours, activities, and attractions worldwide. Comparable as a discovery and distribution layer over adventure tour operators like AOW rather than a direct operator competitor.

Regional players

• Sedona Adventure Tours: Arizona-based multi-activity tour operator in Sedona offering Jeep tours, hiking, and balloon experiences. Operates in a different geography but mirrors AOW's mix of iconic-destination Jeep tours and aerial adventures.
• Jackson Hole Whitewater: Wyoming-based guided rafting and scenic float operator. Comparable as a destination-anchored guided adventure tour business, though it operates in a different geography and narrower activity mix than AOW.

Direct peers

• Royal Gorge Rafting & Zip Line Tours: Colorado-based multi-activity adventure tour operator offering rafting, zipline, and Jeep tours in the Royal Gorge region. Directly comparable to AOW's vertically integrated, multi-activity model serving Colorado tourists.
• Estes Park ATV Rentals & Tours: Northern Colorado off-road tour and rental operator serving the Estes Park/Rocky Mountain National Park region. Comparable as a guided motorized outdoor tour business targeting Colorado visitors.
• Banff Adventures: Canadian Rockies multi-activity adventure outfitter offering rafting, horseback, Jeep, and e-bike tours. Comparable in curating multiple guided outdoor experiences under a single brand in an iconic mountain destination.
• Moab Adventure Center: Utah-based multi-activity adventure tour operator offering rafting, 4x4, hiking, and zipline experiences. Comparable in product breadth, vertical integration, and direct-to-consumer guided tour delivery.
• Colorado Adventure Center: Idaho Springs-based adventure operator offering whitewater rafting, zipline, and aerial courses. Multi-activity adventure tourism model directly parallel to AOW's portfolio approach.

Broad incumbents

• The Broadmoor: Iconic Colorado Springs luxury resort offering a broad portfolio of guest experiences including outdoor adventure activities. Comparable as a regional Colorado Springs destination player that captures the same tourist demand AOW serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AOW_COS
• Facebookfacebook.com/AdventuresOutWest
• LinkedInlinkedin.com/company/adventures-out-west

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventures Out West