What VetDirect.ca does

VetDirect.ca is a privately held veterinary practice founded in 2022 by Dr. Marco Bregliano, DVM, Diplomate of the American College of Theriogenologists, operating a dual-channel service model that combines mobile house-call veterinary visits across the greater Calgary area with a full-service brick-and-mortar clinic at 184 North Railway Street, Okotoks, Alberta. The practice serves individual pet owners (dogs, cats, and horses) along with secondary segments including professional and hobby dog breeders and animal rescue organizations such as Sheep River Dog Rescue Mission and Moe Dog Rescue Mission. Its service portfolio spans wellness and preventive care, vaccinations, dental prophylaxis, digital radiology, ultrasonography, CO2/diode laser surgery, orthopedic and soft-tissue surgery, alternative medicine (acupuncture and chiropractic), OFA certification testing, telemedicine consultations, and a board-certified canine reproduction specialty practice covering breeding management, artificial insemination, progesterone timing, pregnancy ultrasounds, C-sections, and semen cryopreservation. The practice also distributes Embark DNA genetic health screening (>99% accuracy across 250+ conditions) and operates an ecommerce storefront via the ClientVantage platform.

Revenue is generated through one-time professional service fees for consultations, procedures, diagnostics, and surgeries, with pay-as-you-go billing for both mobile and in-clinic visits. VetDirect monetizes its client base further through retail pet-product sales on the ClientVantage-powered VETDIRECT Shopping portal and offers Scratch Pay third-party payment-plan financing to soften out-of-pocket treatment costs for pet owners. Marketing and customer acquisition rely on direct channels (website, email, phone, client portal, referral form) complemented by community partnerships with local animal rescues; there are no disclosed funding rounds, institutional investors, or revenue figures, and the company operates as a founder-owned independent practice. Operational technology consists of standard veterinary clinical equipment and mainstream SaaS tools (Stripe, Mailchimp, Google Analytics, ClientVantage), with no proprietary software, patents, or AI capabilities evidenced.

Name

VetDirect.ca

Legal name

VetDirect

Website

https://vetdirect.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

VetDirect.ca is a founder-owned veterinary practice offering mobile house-call visits across the Calgary area and a full-service clinic in Okotoks, Alberta, serving pet owners (dogs, cats, horses) with primary care, surgery, dentistry, laser procedures, alternative medicine, and a board-certified canine reproduction specialty led by Dr. Marco Bregliano.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Mobile & House-Call Veterinary Services (HLAMAAAF)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Veterinary Telemedicine & Remote Care Services (AFAEANAJ)

Keywords

• Veterinary services
• Mobile veterinary care
• Canine reproduction
• Veterinary surgery
• Pet healthcare

Headquarters

HQ city

Okotoks

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Services: Professional veterinary services including wellness exams, vaccinations, dental care, diagnostic imaging, laboratory testing, surgery, and reproductive services. Revenue generated through one-time service fees for consultations, procedures, and treatments, with recurring revenue from ongoing pet care relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VetDirect provides mobile and in-clinic veterinary care for dogs and cats in the greater Calgary and Okotoks areas. Services include wellness exams, vaccinations, dental care, diagnostic imaging, laboratory testing, soft tissue and orthopedic surgery (including laser surgery), and a specialty Canine Reproduction Center led by a board-certified theriogenologist. Supporting offerings include alternative medicine, OFA certification testing, Embark DNA health screening, telemedicine consultations, and an online retail store for pet products.

Product overview

VetDirect.ca operates as a dual-service veterinary practice combining mobile house call veterinary services in the greater Calgary area with a full-service brick-and-mortar clinic in Okotoks at 184 North Railway Street. The practice offers comprehensive pet care through distinct service lines: primary wellness and preventive care, advanced diagnostic imaging (digital X-rays, ultrasound, dental radiology), surgical services including laser surgery and orthopedic procedures, and specialized canine reproduction services led by a board-certified theriogenologist. Supporting infrastructure includes a Client Portal for online appointment management, VETDIRECT Shopping for retail products, and Scratch Pay financing options. The portfolio also includes specialty offerings such as Alternative Medicine (acupuncture, chiropractic), OFA genetic testing, and Embark DNA screening services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Veterinary Services At-home veterinary house call services providing routine exams, vaccinations, laboratory diagnostics, ultrasound, radiology, and end-of-life services for pet owners throughout the greater Calgary area.
• In-Clinic Veterinary Services Full-service veterinary clinic located at 184 North Railway Street, Okotoks, offering elective and non-elective surgeries including orthopedic procedures, advanced soft tissue surgeries, and hormone-preserving sterilization for dogs and cats.
• Canine Reproduction Specialty Center Specialized reproductive care led by Dr. Marco Bregliano (Diplomate of the American College of Theriogenologists) including breeding management, artificial insemination, progesterone timing, pregnancy ultrasounds, C-sections, neonatal care, semen cryopreservation, and genetic testing.
• Laser Surgery Services CO2 or diode laser surgical procedures offering precision incisions with reduced bleeding, minimized tissue trauma, lower infection risk, and faster recovery times. Procedures include mass removal, soft palate surgery, ear canal surgery, spay/neuter, and cruciate repair.
• Embark DNA Testing DNA health screening service testing for more than 250 genetic health conditions with greater than 99% accuracy using cheek swab methodology, also providing breed ancestry information for personalized care planning.
• Dental Services Complete dental care including prophylaxis (cleaning and scaling), professional cleaning under general anesthesia, dental extractions (simple and surgical), and intraoral/extraoral dental X-rays.
• Alternative Medicine Holistic veterinary treatments including veterinary acupuncture for pain relief and inflammation reduction, and chiropractic adjustments for musculoskeletal alignment and flexibility enhancement.
• OFA Testing Services Orthopedic Foundation for Animals certification testing including hip/elbow dysplasia, basic cardiac, patellar luxation, thyroid, DNA-based genetic disease, and congenital deafness screening.
• Telemedicine Consultations Remote veterinary consultations provided via telemedicine for compassionate and informative virtual pet health guidance and follow-up questions.
• VETDIRECT Shopping Online shopping platform for pet products and veterinary supplies operated via the ClientVantage platform at vetdirect.clientvantage.ca.

Quantifiable outcome

• Greater than 99% accuracy in DNA health screening for 250+ genetic conditions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Sheep River Dog Rescue MissionminorGTM or Marketing PartnerVetDirect is a proud supporter of Sheep River Dog Rescue Mission, providing veterinary care support for rescued animals and generating community goodwill and referrals.
• Moe Dog Rescue MissionminorGTM or Marketing PartnerMoe Dog Rescue Mission intake form is hosted on VetDirect's website, indicating a partnership for providing veterinary intake services for rescued dogs.
• ClientVantagecoreTechnology or IntegrationClientVantage provides the online shopping platform (vetdirect.clientvantage.ca) and client portal technology for appointment booking and customer management.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vetster: Online veterinary telehealth marketplace connecting pet owners with veterinarians for virtual consultations. Comparable telemedicine offering that VetDirect also lists as a service, though Vetster competes on virtual-only delivery rather than VetDirect's hybrid mobile+clinic model.
• Dutch: Veterinary telemedicine and mobile/home-visit platform offering virtual consultations and at-home care for companion animals. Directly comparable to VetDirect on mobile house calls and telemedicine layers, with a similar convenience-led value proposition for pet owners.
• BetterVet: Mobile and in-clinic companion animal veterinary services operating across multiple US metro areas with combined house-call and fixed-location delivery. Directly comparable dual-model strategy, fear-free care philosophy, and concierge positioning to VetDirect's mobile-plus-clinic model in Calgary/Okotoks.

Broad incumbents

• VetStrategy: Canada's largest veterinary consolidator owning and operating a network of companion animal clinics across multiple provinces. Directly comparable Canadian veterinary services peer, though VetStrategy's model is multi-clinic acquired/consolidated versus VetDirect's founder-owned single-clinic-plus-mobile approach.
• National Veterinary Associates (NVA): Large multi-clinic veterinary consolidator with hundreds of community animal hospitals across the US and Canada, acquired by JLL Partners. Comparable in offering general practice and specialty companion animal services, but at network scale rather than a single independent practice.
• Banfield Pet Hospital: Largest veterinary chain in North America, primarily co-located inside PetSmart retail locations, offering wellness plans and standard primary care. Comparable on companion animal primary care and preventive wellness, but operating at retail-embedded scale and owned by Mars.
• VCA Animal Hospitals: One of the largest companion animal hospital networks in North America, owned by Mars Petcare, offering primary, specialty, and emergency services. Comparable service breadth (surgery, dental, diagnostics, repro-adjacent specialists) but vastly larger scale and corporate backing versus VetDirect.

Emerging players

• Small Door Veterinary: Membership-based modern veterinary clinic concept with technology-forward booking and continuity-of-care model. Comparable to VetDirect's fear-free, convenience-focused positioning and emphasis on chronic/relationship-driven pet care, though operates in physical clinics rather than mobile.
• Modern Animal: Membership-based companion animal veterinary clinic with vertically integrated digital tools, recently expanding into virtual care and telehealth. Comparable to VetDirect on tech-augmented primary care plus telemedicine, differentiated by subscription pricing and US geographic focus.
• Bond Vet: Tech-enabled urban veterinary clinic chain offering walk-in urgent care alongside primary care. Overlaps with VetDirect on modern, design-forward, digitally-bookable primary care for companion animals, but limited to Northeast US and brick-and-mortar only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VETDIRECT.CA
• LinkedInlinkedin.com/company/vetdirect-ca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetDirect.ca