WingDing Media

What WingDing Media does

WingDing Media operates a multi-platform OTT streaming ecosystem headquartered in Longs, South Carolina, founded in 2016 by Jeff Gilder. The company distributes original and partner-produced content across connected TV (CTV), mobile applications (iOS and Android), and Free Ad-Supported Streaming TV (FAST) channels via its owned streaming platform at wingding.tv. Its core offering, branded as WingDing®, combines original content production, creator development pathways, and branded channel infrastructure for a diversified client base spanning independent filmmakers, sports media properties, and destination brands.

The platform's product portfolio centers on AdVantage™, an audience engineering system that targets and delivers content to specific audience segments across fragmented media environments, and Launchpad, a three-stage creator development pathway (Prove, Fund, Distribute) that validates audience demand before funding and distribution. Additional modules include Creator Labs (idea validation), Creator Guild (monetization community), Creator Gateway (onboarding), FAST Channels, and Branded Channels. Two proprietary strategic frameworks — Authority Architecture™ and AI Discoverability Architecture™ — are marketed as positioning tools for organizations seeking visibility across modern discovery environments, including AI-driven platforms.

WingDing generates revenue through five primary streams: OTT/streaming distribution services, branded and FAST channel licensing, advertising via AdVantage™, creator development and Launchpad program fees, and sponsored content integrations. Pricing is not publicly disclosed and operates on a quote-based engagement model. The company maintains wholly-owned subsidiaries including TheGolfDirector, Traveling Golfer, ULD (Ultimate Long Drive), and Zeus Digital Marketing, the latter functioning as the underlying technology provider powering the platform. The company has 11-50 employees, is privately held with no disclosed institutional funding, and operates primarily in the United States with content distributed globally through its digital infrastructure.

Name

WingDing Media

Legal name

WingDing Media

Website

https://wingding.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WingDing Media operates a multi-platform OTT streaming ecosystem serving independent creators, brands, and sports media properties. It distributes content via CTV, mobile, and FAST channels while providing creator development programs, branded channels, and audience engineering tools through its AdVantage platform.

Ownership category

akta.pro rank

Product category

OTT Streaming & Creator Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI), Sports Streaming Platforms (MPACAAAE), Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

Keywords

• OTT streaming platform
• Connected TV distribution
• Creator development programs
• Audience engineering services
• Branded FAST channels

Headquarters

HQ city

Longs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Streaming / OTT Distribution Services: Revenue from streaming content distribution to audiences via the WingDing TV OTT platform, connected TV, and mobile apps. Creators, brands, and destinations pay for distribution reach and audience access.
2. Branded Channels & FAST Channels: WingDing hosts branded and FAST (Free Ad-Supported TV) channels for brands, destinations, sports media properties, and creators. Revenue generated from channel licensing, branding fees, and advertising inventory from ad-supported streams.
3. AdVantage™ Advertising & Audience Targeting: AdVantage serves as the audience engineering and monetization layer, connecting brands and destinations with targeted audiences across the platform's streaming environments. Revenue derived from programmatic and targeted advertising placements.
4. Creator Development & Launchpad: Creator Labs, Launchpad, and related development programs provide funding pathways and distribution infrastructure for validated content projects. Revenue models include creator program fees and revenue share from successful launches.
5. Sponsored Content & Events: Sponsored content, advertising integrations within original programming, and event-based content partnerships with destinations, sports events, and lifestyle brands.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

WingDing Media operates an award-winning multi-platform streaming ecosystem that distributes original and creator-produced content across OTT, connected TV (CTV), mobile apps (iOS/Android), FAST channels, and branded channels. The company also offers AdVantage™ audience engineering, Launchpad creator development, and Authority Architecture™ / AI Discoverability Architecture™ positioning frameworks for creators, brands, destinations, and sports media properties.

Product overview

WingDing Media operates as an award-winning multi-platform streaming ecosystem offering integrated content distribution and creator development solutions. The core platform, WingDing®, delivers sports, culture, and community content across OTT, CTV, and targeted channels. The ecosystem is powered by AdVantage™ for audience engineering, paired with creator development tools including Creator Labs, Creator Guild, Launchpad, Creator Gateway, FAST Channels, and Branded Channels. Strategic positioning frameworks include Authority Architecture™ and AI Discoverability Architecture™ for visibility optimization. Original content titles like Undercover Jetsetter round out the portfolio. The company targets filmmakers, brands, destinations, sports organizations, and indie creators seeking scalable distribution beyond traditional platform dependency.

Differentiator

Problem solved

Functional benefit

Brands

• AdVantage: Distribution intelligence layer and audience engineering system that helps content, brands, and destinations reach the right audiences across fragmented media landscape.
• Authority Architecture
• AI Discoverability Architecture
• Launchpad
• Creator Labs
• Creator Guild
• Creator Gateway
• FAST Channels
• Branded Channels

Products and services

• WingDing® Streaming Platform Award-winning multi-platform streaming ecosystem connecting audiences with sports, culture, and community content through OTT, CTV, web, and mobile. Delivers original programming, creator content, branded channels, and FAST channels to viewers worldwide.
• AdVantage™ Audience engineering system that connects content, brands, and destinations to the audiences most likely to engage, visit, and return across streaming, CTV, and connected platforms. Sold as an advertising and audience-targeting service for brands, destinations, and content owners.
• Launchpad Creator development pathway that moves content through three stages: Prove (validate audience demand using targeted distribution and performance data), Fund (position projects for brands, sponsors, and investment), and Distribute (launch fully developed content with built-in audience and monetization). Targeted at independent creators, filmmakers, and content producers.
• Creator Labs Idea validation and content development program that helps creators test tone, characters, and audience response before committing to full production. Designed for independent creators, filmmakers, and series developers building toward launch.
• Creator Guild Community and monetization pathways program for independent creators building direct audiences. Explores distribution strategies, audience growth systems, and sustainable revenue models across streaming and branded channels.
• FAST Channels Free Ad-Supported TV channels providing structured viewing environments for creators and brands to reach audiences on ad-supported streaming platforms. Creators can apply for FAST channel distribution through the WingDing Creator section.
• Branded Channels Custom branded content channels for destinations, events, sports properties, and lifestyle brands to maintain visibility before, during, and after moments. Provides turnkey channel infrastructure with distribution, branding, and audience access for organizations seeking owned streaming presence.
• Authority Architecture™ Strategic framework that helps organizations become clearly positioned, credible, and recognizable within their industry. Aligns messaging, content, expertise, media presence, and audience recognition signals into a structured framework, preparing organizations for AI-driven discovery environments.
• AI Discoverability Architecture™ Framework for preparing organizations to be clearly understood and surfaced across modern discovery environments including search engines, streaming platforms, digital media, and AI interfaces. Strengthens structural clarity, messaging consistency, authority signals, and cross-platform presence.
• Undercover Jetsetter Original show covering travel, food, wine, and cocktails, hosted by John Daly and Susan Anzalone. Available on WingDing TV's Food and Travel Channels, YouTube, Facebook, X, Instagram, and the WingDing mobile app. Serves as flagship original content and audience acquisition vehicle for the platform.

Quantifiable outcome

• AdVantage™ audience engineering connects content to audiences most likely to engage, visit, and return — sustaining momentum over time
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and notable.

• Zeus Digital MarketingcoreTechnology or IntegrationZeus Digital Marketing is described as the technology and infrastructure provider powering the WingDing platform. The footer states 'Powered by Zeus!' on wingding.tv. Founder Jeff Gilder is the former founder of Zeus Digital Marketing, indicating a close operational and founder-level relationship. Zeus appears to provide the underlying technology, digital marketing infrastructure, and platform development that powers WingDing's streaming ecosystem.
• TheGolfDirectornotableStrategic or Co-development PartnerTheGolfDirector is a golf media platform listed as an affiliated entity in WingDing's footer alongside WingDing properties. TheGolfDirector and WingDing appear to have a content and distribution partnership, with golf media content distributed through the WingDing ecosystem and cross-promotional relationships between the two media properties.
• Traveling GolfernotableStrategic or Co-development PartnerTraveling Golfer is listed as an affiliated entity in WingDing's footer and appears as a client logo on the WingDing website. It is a golf media platform producing golf and travel content. The relationship involves content distribution, ecosystem integration, and cross-promotion between the Traveling Golfer and WingDing platforms.
• ULD (Ultimate Long Drive)notableStrategic or Co-development PartnerULD (Ultimate Long Drive) is listed as an affiliated entity in WingDing's footer. As a major long drive sports property, ULD distributes its content via the WingDing ecosystem and appears to have an ongoing content and distribution partnership with the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pluto TV: Paramount-owned FAST streaming service offering hundreds of themed linear channels across CTV and mobile. Directly comparable to WingDing's FAST Channels and Branded Channels offerings as a multi-channel, ad-supported distribution platform.
• Xumo: Free ad-supported streaming service owned by Comcast/Charter offering themed linear FAST channels on CTV devices. Comparable to WingDing's FAST channel distribution model and audience engineering approach for ad-supported streaming.
• Samsung TV Plus: Samsung's pre-installed FAST streaming service on Samsung TVs and mobile devices, offering hundreds of free channels. Comparable FAST distribution model, though bundled with Samsung's device ecosystem rather than operating as an independent platform.
• Roku: Operates the Roku Channel, a leading FAST/AVOD streaming service distributed across Roku's dominant CTV platform. Directly comparable to WingDing as a multi-platform streaming and FAST distribution operator, but at vastly greater scale with billions in revenue and CTV OEM integration.
• FanDuel Sports Network (formerly Bally Sports): Regional sports streaming network distributing live and on-demand sports content via CTV and mobile. Comparable to WingDing's regional sports/golf streaming ambitions, though with significantly larger sports-rights budgets and distribution.
• Tubi: Fox-owned free ad-supported streaming service distributing movies, TV, and original content across CTV, mobile, and web. Comparable to WingDing's FAST channel model and ad-supported streaming distribution, though with a mainstream content library and national scale.

Direct peers

• Stadium: Sports-focused FAST streaming network distributed across CTV and mobile, offering free ad-supported sports content. Closely comparable to WingDing's niche-vertical sports streaming strategy (particularly golf and long-drive content) at similar independent scale.
• Local Now: Free ad-supported streaming service delivering hyperlocal news, weather, sports, and lifestyle content via CTV and mobile. Comparable to WingDing in its focus on regional/lifestyle content verticals and destination/tourism-adjacent programming.
• DistroTV: Independent FAST streaming platform offering hundreds of themed free channels distributed across CTV, mobile, and web. Closely comparable to WingDing in model (FAST channels, ad-supported, multi-platform) and scale (independent vs. major-media-owned).
• Crackle: Chicken Soup for the Soul Entertainment-owned free ad-supported streaming service distributing movies and original content. Comparable AVOD/FAST distribution model with a similar independent-operator positioning vs. major-media incumbents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/watchwingding
• YouTubeyoutube.com/@UndercoverJetsetter
• Facebookfacebook.com/watchwingding
• Instagraminstagram.com/watchwingding
• LinkedInlinkedin.com/company/wingdingmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WingDing Media