Local Action Marketing

What Local Action Marketing does

Local Action Marketing is a Los Angeles-based boutique marketing services agency that helps international organizations — non-US governments, global brands, sporting associations, and non-profits — navigate, activate, and thrive at LA's major upcoming sporting events, specifically the 2026 FIFA World Cup, 2027 Super Bowl LXI, and 2028 Summer Olympics. Founded on October 15, 2025, by CEO Ryan J Bowling (formerly of Sony PlayStation, Mars, and FleishmanHillard), the firm is built around a 30+ person distributed team of ex-agency leaders, in-house marketing executives, and decorated Olympians and Paralympians, with regional affiliate coverage spanning the US, UK, Europe, the Nordics, the Middle East, Sub-Saharan Africa, East Asia, Latin America, and the Pacific.

The company's service portfolio is an integrated, on-the-ground marketing and operational logistics stack covering location scouting and fact-finding missions, legal support and contract negotiations, local marketing and PR, event and multimedia production, local broadcast and talent resources, hosting and local guides, and local transportation. There is no proprietary software or technology platform; the offering is delivered as customized human services. The portfolio is organized into a tiered engagement structure ranging from a complimentary "Getting to Know LA" introductory session, through location scouting and creative sprint packages, to a comprehensive "LA Marketing Playbook" and full activation execution.

Go-to-market is exclusively high-touch, enterprise-level direct sales targeting international clients through consultative discovery and bespoke proposal scoping. Revenue is generated via fee-for-service professional services engagements priced on a per-activation basis, with most pricing provided upon request. The firm has no disclosed outside funding, no public revenue figures, and no parent company; it operates as an independent, founder-led LLC headquartered at 3940 Laurel Canyon Blvd., #278, Studio City, California. Marquee client engagements include the LA28 Olympics logo launch, Team GB's LA presence from 2026 onward, the Government of Switzerland, the International Paralympic Committee's #WeThe15 campaign, British Triathlon Federation, Standard Chartered, and Krave Jerky.

Name

Local Action Marketing

Legal name

Local Action Marketing LLC

Website

https://localactionmarketing.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Local Action Marketing is a Los Angeles-based boutique marketing services agency that helps international governments, brands, sporting associations, and non-profits activate campaigns and on-the-ground logistics around LA's major sporting events through 2028, including the FIFA World Cup and Olympics.

Ownership category

akta.pro rank

Product category

Sports Event Marketing & Activation Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

akta.pro secondary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Sports event activation
• Experiential marketing services
• Public relations agency
• Event production services
• Marketing consulting services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting and Professional Services: The company generates revenue through fee-based consulting engagements for international organizations seeking to navigate, stand out, and thrive at LA's global sporting events. Services are priced upon request and vary based on scope, duration, and ambition of the activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Local Action Marketing is a Los Angeles-based boutique marketing agency that helps international organizations navigate, activate, and succeed at LA's global sporting events through 2028. It delivers end-to-end marketing and operational logistics services including location scouting, legal and contract support, local PR and creative campaigns, event and multimedia production, broadcast and talent resources, hosting, and transportation. Engagements are scoped as tiered service packages from introductory sessions through full LA Marketing Playbook activations.

Product overview

Local Action Marketing is a marketing services agency offering a unified portfolio of on-the-ground marketing and logistics services for international organizations looking to activate at LA's global sporting events. The service offering is organized around core consulting and execution capabilities including location scouting, legal support and contract negotiations, local marketing and PR, event and multimedia production, broadcast and talent resources, hosting and local guides, and transportation services. These services are accessible through tiered engagement options: introductory sessions, location-specific packages, creative development sprints, brand storytelling refreshes, and comprehensive LA marketing playbooks. The company does not offer a standalone software product but rather provides customized service packages culminating in either a deliverable (playbook, creative concepts) or ongoing operational support through 2028.

Differentiator

Problem solved

Functional benefit

Products and services

• Getting to Know LA (Intro Session)

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• European Business AssociationflagshipStrategic or Co-development Partner · 16 April 2026Partnership to host the first-ever Los Angeles Global Sport Activation Summit on April 16, helping international marketers navigate and stand out in the LA market leading up to 2028.
• Matike Mai (Pacific Affiliate)coreChannel Partner/ Reseller/ Distributor · 20 October 2025Matike Mai named Pacific affiliate of Local Action Marketing, extending the company's reach into New Zealand and the Pacific region for sporting event activations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Engine Shop: Sports and entertainment experiential marketing agency that designs sponsorship activations and brand experiences around major sporting events. Direct comparable to LAM's core event activation offering for brands and rights holders.
• Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing, events, and sponsorships across sports and entertainment. Comparable to LAM in its event activation and experiential focus, with overlap on major sporting event programs.
• rEvolution: Independent global sports marketing and media agency focused on partnerships, content, and experiential activations for brands and rights holders. Closely comparable to LAM's blend of partnership brokering, event activation, and brand-side sports marketing.
• MKG: Boutique experiential marketing and creative agency known for large-scale brand experiences, events, and content. Comparable to LAM in offering high-touch experiential services, though MKG's scope spans non-sports verticals as well.
• 160over90: Creative marketing agency (Endeavor-owned) focused on sports, entertainment, and lifestyle, with deep expertise in brand storytelling, partnerships, and event activations. Comparable to LAM in serving international brands around major US sports moments.
• Octagon: Global sports marketing agency (Omnicom-owned) that designs and executes brand experiences, athlete partnerships, and event activations for rights holders and sponsors. Directly comparable to LAM in the sports activation + experiential marketing space, though at much greater scale and geographic reach.

Broad incumbents

• Endeavor: Global sports, entertainment, and talent representation company that owns 160over90 and WME, with deep relationships in sports IP, athletes, and brand activations. Comparable to LAM in monetizing the intersection of international brands and major sporting events.
• FleishmanHillard: Top-tier global PR and integrated communications agency (Omnicom). LAM's CEO is a former partner at FleishmanHillard, and both serve enterprise clients needing PR, event activations, and international market entry support, though FleishmanHillard operates at global holding-company scale.
• Sparks: Large global experiential marketing agency (part of Advantage Solutions) serving consumer, tech, and sports brands with brand experiences and events. Broader incumbent comparable to LAM in experiential execution for global brands.

Emerging players

• M Booth: Independent creative PR and communications agency known for earned media, brand storytelling, and purpose-driven campaigns. Comparable to LAM in the PR and brand-storytelling service line, though without LAM's sports-event activation specialization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/localactionmarketing
• Xx.com/LocalActionMktg
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Action Marketing