Pulse USA
Pulse USA is an employee-owned Bismarck, North Dakota agricultural inputs company selling certified pulse-crop, cover-crop, and specialty seed varieties through a grower network across ND, MT, and NE, plus feed, fertilizer, and chemicals through a retail store acquired from Hubbard Feeds in 2024.
- Company typePrivate
- Founded2002
- HeadquartersBismarck, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pulse USA does
Pulse USA, Inc. is an employee-owned agricultural inputs business headquartered in Bismarck, North Dakota. Founded in 2002 by a group of farmer investors who saw opportunity in the U.S. pulse-crop market, the company built its original franchise on certified seed for peas, lentils, and related pulse crops, later expanding into cover crops, forages, wildlife/food-plot mixes, pasture mixes, turf, and NRCS-recommended seed blends. Distribution historically runs through a network of approximately eight licensed certified-seed growers across North Dakota, Montana, and Nebraska (including Safflower Technologies International, Fladstol Farms, Cahill Seeds, Becker Farms, Wisness Ag Seed Service, Lipp Farms, and individual growers Ben Barnhart and Jerry Blotter).
In January 2024, Pulse USA acquired the Bismarck Hubbard Feeds retail store, converting it into a feed, fertilizer, agricultural-chemical, and pet-food retail storefront, and relocated that operation to 1910 Revere Drive, Unit 5, Bismarck in 2025. Seed products are sold via phone orders, the retail store, and direct grower-network relationships; pricing is not publicly disclosed and is set by phone or in-store on a unit-pricing, pay-as-you-go basis, with frequent-buyer cards on select feed items.
The company operates as a multi-channel regional retailer serving several distinct segments: commercial row-crop farmers in the Upper Midwest (its primary segment), livestock owners and ranchers (beef, dairy, equine, goat, swine, poultry), wildlife/hunting enthusiasts, and homeowners/gardeners. Marketing is content-led, combining agronomic blog articles, an email newsletter, SMS updates, organic social, and Google customer reviews. Ownership is concentrated in three employee co-owners — Renae Larson (General Manager, joined 2002), James Kostelecky (Seed and Operations Manager, joined 2012), and Nash Anderson (Feed & Fertilizer Sales Lead, joined 2019) — alongside an Advertising Coordinator and warehouse staff, with the company explicitly noting it has no external venture, private-equity, or parent ownership.
Pulse USA firmographics
Firmographics- Name
- Pulse USA
- Legal name
- Pulse USA, Inc.
- Website
- https://pulseusa.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulse USA is an employee-owned Bismarck, North Dakota agricultural inputs company selling certified pulse-crop, cover-crop, and specialty seed varieties through a grower network across ND, MT, and NE, plus feed, fertilizer, and chemicals through a retail store acquired from Hubbard Feeds in 2024.
- Ownership category
- akta.pro rank
Pulse USA industry classification
Industry- Product category
- Agricultural Seed Retail
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC)
- akta.pro secondary industry
- Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)
Keywords
Where Pulse USA is headquartered
LocationHeadquarters
- HQ city
- Bismarck
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pulse USA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Seed Product Sales: Sales of pulse crop seed (peas, lentils), cover crop seed, wildlife plot seed, pasture mixes, turf mixes, and custom seed blends. They operate a certified seed grower network.
- Retail Store Operations: Retail store selling fertilizer, feed, seed, chemicals and related agriculture supplies. Acquired Bismarck Hubbard Feeds retail store operations in January 2024.
- SMS/Text Messaging Program: SMS/text messaging program for order updates, product alerts, promotional offers, and customer service communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for seeds, fertilizers, feed and chemicals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pulse USA product offering
Product offeringCore offering
Pulse USA is an employee-owned agricultural seed company based in Bismarck, North Dakota that sells pulse crop seeds (lentils, field peas), cover crop mixes, forages, wildlife food plot mixes, pasture mixes, and turf/grass seeds through a certified seed grower network across the Upper Midwest. The company also operates a retail store (Hubbard Feeds) in Bismarck selling livestock feed, pet food, fertilizers, milk replacers, lick tubs, and agricultural chemicals directly to consumers and producers.
Product overview
Pulse USA is an employee-owned agricultural seed company and retail store based in North Dakota. The company operates as a single unified business offering two main channels: (1) Certified seed products including pulse crop seeds (lentils, field peas), cover crop seeds, forage seeds, wildlife food plot mixes, pasture mixes, lawn/turf seeds, and wheat/oat varieties through their grower network; and (2) A full-service retail store acquired from Hubbard Feeds in 2024 offering fertilizers, animal feeds (beef, equine, goat, swine, poultry), pet food, agricultural chemicals, grass seeds, and mineral supplements. The product portfolio includes named seed varieties like Avondale Lentil, CDC Impress CL® Lentil, LG Amigo Yellow Field Pea, and retail products like Blueprint feed lines and Show-Rite supplements. The company emphasizes soil health, cover crops, and sustainable farming practices through educational blog content.
Differentiator
Problem solved
Functional benefit
Products and services
- Avondale Lentil A licensed Avondale Lentil seed variety offered to commercial pulse crop growers in the Upper Midwest region.
- CDC Impress CL Lentil A Clearfield (CL) tolerant CDC Impress lentil seed variety offered to commercial pulse crop growers.
- CDC Imvincible CL Lentil A Clearfield (CL) tolerant CDC Imvincible lentil seed variety for commercial pulse crop growers.
- Icicle Winter Pea A winter pea seed variety for fall planting offered to commercial pulse crop growers.
- LG Amigo Yellow Field Pea An LG Seeds Amigo yellow field pea variety offered to commercial pulse crop growers.
- LG Sunrise Yellow Field Pea An LG Seeds Sunrise yellow field pea variety offered to commercial pulse crop growers.
- Korando Yellow Field Pea A Korando yellow field pea seed variety offered to commercial pulse crop growers.
- Nette 2010 Yellow Field Pea A Nette 2010 yellow field pea seed variety offered to commercial pulse crop growers.
- Prestige Hard Red Spring Wheat
Quantifiable outcome
- Pulse crop acreage growth from 87,820 acres (lentils) and 76,080 acres (dry peas) in 2001 to 585,000 acres (lentils) and 935,000 acres (dry peas) in 2021
Companies that use Pulse USA
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Pulse USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pulse USA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hubbard FeedscoreTook over the retail store from the Bismarck Hubbard Feeds manufacturing plant in January 2024. Now selling Hubbard feed products through their expanded retail store.
- Safflower Technologies InternationalcoreLicensed grower for multiple Pulse USA seed varieties including Avondale Lentil, CDC Imvincible CL Lentil, and Nette 2010 Yellow Field Pea. Located in Fairview, MT with contact Mike Bergman.
- Fladstol FarmscoreLicensed grower for CDC Impress CL Lentil and Prestige Hard Red Spring Wheat. Located in Conrad, MT with contact Brian Fladstol.
- Cahill SeedsminorLicensed grower for CDC Impress CL Lentil and CDC Imvincible CL Lentil. Located in Flaxville, MT with contact Charlie Cahill.
- Ben BarnhartminorLicensed grower for LG Amigo Yellow Field Pea. Individual grower in Sidney, NE.
- Jerry BlotterminorLicensed grower for Icicle Winter Pea and LG Sunrise Yellow Field Pea. Individual grower in Coleharbor, ND.
- Lipp FarmsminorLicensed grower for Korando Yellow Field Pea. Individual grower in Hingham, MT.
- Wisness Ag Seed Service LLCminorLicensed grower for CDC Imvincible CL Lentil. Located in Arnegard, ND with contact Andrew Wisness.
- Becker FarmsminorLicensed grower for Proleaf 234 Dual-Purpose Oat. Located in McHenry, ND with contact Mark Becker.
- NDSU Soil Health TeamminorCollaborates with NDSU Soil Health team on preventive plant and cover crop education. References NDSU resources and webinars for customer education.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Pulse USA competitors and assessment
Company assessmentDirect peers
- Albert Lea Seed: Albert Lea Seed is a Minnesota-based independent seed company offering cover crop, forage, and turf seed products to Upper Midwest farmers — directly comparable to Pulse USA in independent seed distribution model and regional focus.
- Millborn Seeds: Millborn Seeds is a cover crop and forage seed company based in Brookings, South Dakota, selling pulse, cover crop, and native grass seed mixes to Upper Midwest growers — directly comparable to Pulse USA in product mix, customer base, and Upper Midwest geography.
- Byron Seeds: Byron Seeds is an Indiana-based forage and cover crop seed company focused on high-performance forages and custom blends — directly comparable to Pulse USA in cover crop/forage seed specialization and custom blending service.
- Allied Seed: Allied Seed is a cover crop, forage, and turf seed distributor serving the western US and Midwest — comparable to Pulse USA in product categories and dealer-driven distribution model.
- La Crosse Seed: La Crosse Seed distributes forage, cover crop, and turf seed mixes across the Upper Midwest — directly comparable to Pulse USA in product categories (cover crops, forages) and distribution model through a dealer network.
- Green Cover Seed: Green Cover Seed is a Nebraska-based cover crop and small grain seed company offering custom cover crop blends and soil health expertise — directly comparable to Pulse USA in core product (cover crop mixes) and adjacent geography.
Broad incumbents
- Wilbur-Ellis: Wilbur-Ellis is a large US ag-input distributor offering seed, fertilizer, crop protection, and feed through retail locations across the West and Midwest — comparable as a broad incumbent that overlaps with Pulse USA in ag retail and seed distribution.
- WinField United: WinField United is the crop inputs and seed retail network of Land O'Lakes, offering seed, crop protection, and agronomy services nationally — comparable as a broad incumbent with overlapping seed and ag-input offerings for the same farmer base.
- CHS Inc. CHS Inc. is one of the largest US agricultural cooperatives, offering agronomy inputs (seed, fertilizer, crop protection) and feed through a broad retail and grower network — comparable as a much larger ag-input retailer that competes for the same Upper Midwest farmer customer.
- Helena Agri-Enterprises: Helena Agri-Enterprises is a national distributor of crop protection, fertilizer, and seed products — comparable as a broad ag-inputs incumbent operating in the same geographies and customer segments as Pulse USA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pulse USA social profiles
Digital presencePulse USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulse USA leadership team
Management profileNumber of profiles
Profiles5 records
Pulse USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulse USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulse USA
What does Pulse USA do?
Pulse USA is an employee-owned agricultural seed company based in Bismarck, North Dakota that sells pulse crop seeds (lentils, field peas), cover crop mixes, forages, wildlife food plot mixes, pasture mixes, and turf/grass seeds through a certified seed grower network across the Upper Midwest. The company also operates a retail store (Hubbard Feeds) in Bismarck selling livestock feed, pet food, fertilizers, milk replacers, lick tubs, and agricultural chemicals directly to consumers and producers.
Is Pulse USA a public or private company?
Pulse USA is a private company. It is classified as management employee owned and is currently operating.
When was Pulse USA founded?
Pulse USA was founded in 2002. It employs 11 to 50 people.
Where is Pulse USA based?
Pulse USA is headquartered in Bismarck, United States, in the North America region.
How does Pulse USA make money?
Three revenue lines are on record. Seed Product Sales are the primary driver. The others are retail Store Operations and SMS/Text Messaging Program.
Who are Pulse USA's main competitors?
Direct peers on record are Albert Lea Seed, Millborn Seeds, Byron Seeds, Allied Seed, La Crosse Seed and Green Cover Seed. Broad incumbents are Wilbur-Ellis, WinField United, CHS Inc. and Helena Agri-Enterprises.
Does Pulse USA have an API?
No public API is recorded for Pulse USA.
What industry is Pulse USA in?
Pulse USA's product category is Agricultural Seed Retail. Its primary akta.pro industry code is AFABAFAC, Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea), with a secondary code of AFABAFAK, Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed). Its NAICS code is 11511 and its SIC code is 700.